IT NEWS LETTER 張海濤樣板 by小凡

1、January 6, 2010Volume 9, Issue 9USAPITAS NEWSINTERNET AWARENESSReports on a study to find the extent of awareness and use of the Internet and its resources by academic staff and postgraduate students of the University of Ghana. The purposes for which Internet resources were used and respondents'

2、 perceptions of the usefulness of the Internet were also explored. The main findings indicate that both staff and students are fully aware of the Internet and most of its services. Academic staff in general use the Internet resources more than students. However apart from e-mail, frequencies of use

3、of Internet resources are very low. The study established that e-mail is highly used by both staff and students. Both staff and students found the Internet a very useful resource. The main reason for non-use of the Internet is inadequate training. Both staff and students need appropriate education a

4、nd training of to ensure effective use of the Internet in all their academic pursuits.The purpose of this newsletter is to provide specialized information to all employees of USAPITAS. And shown you what is USAPITAS, how to use the USAPITAS,Including the USAPITAS benefits, and that use in our life.

5、I hope you can learn something about USAPITAS from this news. INTRODUCING USAPITAS NEWSSpecial Interest Articles:· Benefits of using the Internet· Languages· Globalization· MarketingIndividual Highlights:Benefits of using the net for UsapitasElectronic marketingEmail UsapitasKeep

6、 on chatting NewsgroupsImprove your language skillsGlobalizationMarketingUSAPITAS LTD 0141 555 0000ELECTRONIC MARKETINGBenefits of using the Net for USAPITASThe do's and don'ts of electronic marketing· Don't send out vast amounts of unsolicited commercial mail - this will become ill

7、egal in November as the new European directive comes into play· Do tell your customers you'll be using their information for marketing purposes· Do consider list swaps and sales but make absolutely certain your customers agree to this in advance - it's not law yet but it will be, s

8、o if you're doing it already you'll be covered· And when someone asks you something by email, remember to reply - amazing amounts of sales are lost through e-marketers taking days to respond and seeing their customers go elsewhere as a resultThe Internet offers us the opportunity to imp

9、rove communications between ourselves within the organizations and outwith it eg customers, suppliers, shippers etc. This improvement in communications will allow us to respond more quickly to requests for products, changes in orders, requests for new products and lines and as a result respond bette

10、r to the needs of our customers. In addition we can set up faster lines of communication with our suppliers and so lead to quicker turnaround times for getting orders in and out and as a result allow us to reduce the levels of stock we have to hold. We can use the net to improve our marketing, are a

11、t present working on a new marketing strategy for USAPITAS which will involve the use of email, newsgroups and chat systems to support our customers. We are also currently setting up our own website which you can visit at www.usapitas.co.uk. We hope to introduce an online purchasing and sales system

12、 within the next few months. The following 4 articles elaborate on specific benefits of the net.INTERNET AWARENESSPage 2 of 8 1. E-mail system is a new information system is a combination of communications and computer technology product. E-mail transmission is through a simple e-mail transfer proto

13、col (Simple Mail Transfer Protocol, referred to as SMTP) to complete the system software, which is the Internet under an e-mail communication protocol. 2. E-mail The basic principle is to set up communications online "e-mail system", which is actually a computer system. The system's ha

14、rdware is a high-performance, high-capacity computers. The hard disk storage medium as a mailbox, the user points at the hard disk storage space as a certain user's "mailbox", each user has their own - one e-mail. And to identify - a user name and the user can freely change their own p

15、assword. Storage space includes storage of collected letters, editing letters and letters archived three-part space, user passwords to open their own mailbox, and make letters, reading letters, editing, forwarding, archiving, and other operations. System functions primarily by software. 3. E-mail co

16、mmunication is conducted between the mailbox. First, the user opens their mailbox, and then type the command means will need to send e-mail sent to the other side of the mailbox. E-mail to pass between the mailbox and exchange, but also with the other - a mail system for delivery and exchange. Debit

17、 to win the trust, the use of a specific account number extracted from the mailbox. E-mail client to follow the work process - server model. Each e-mail sent to be related to the sender and the receiver side, sending way constitute a client, while the receiver constitutes a server, the server contai

18、ns a large number of the user's e-mail. The sender via e-mail client will be edited e-mail to the post office server (SMTP server) to send. Identify the recipient's address post office server to manage the address of the mail server (POP3 server) to send the message. E-mail server knowledge

19、stored in the receiver the message within the e-mail and inform the receiver the arrival of new messages. Recipient via e-mail client to connect to the server, you'll see the server's notice, to open up their own e-mail to check e-mail. Individual users on the Internet are usually not direct

20、ly receive e-mail, but through the application host an ISP e-mail from the ISP host is responsible for receiving e-mail. Once a user's e-mail arrival, ISP mail host will be moved to within a user's e-mail and notify the user has new messages. Therefore, when sending an e-mail to a another cl

21、ient, an e-mail first sent to the ISP from the user's computer, the host, to the Internet, and then to the recipient's ISP host, and finally to the recipient's personal computer. Host ISP acts as a "post office" role, managing a number of the user's e-mail. Each user's

22、e-mail is actually applied for the user account name. Each user's e-mail address must be occupied by the host ISP certain capacity hard disk space, since this space is limited, so users should regularly check and read e-mail messages in order to make room to receive new messages.MSN full name of

23、 the Microsoft Service Network (Microsoft Network services), is Microsoft's instant messaging software, with relatives, friends, work partners, text chat, voice chat, video conferencing and other real-time communication, but also through this software to view contact whether on-line. Microsoft&#

24、39;s MSN Internet service providers, including mobile phones MSN (instant messaging Messenger), will be mobile search, mobile SNS (the world's largest Windows Live online community), Chinese information, mobile entertainment and mobile phones are innovative mobile services to meet the user in th

25、e mobile Internet age communication, social, travel, entertainment and many other needs ofPage 3 of 8INTERNET AWARENESSKEEP ON CHATTINGEmail USAPITASNEWSGROUPSnewsgroups (newsgroup) is available to users on the internet in text mode of operation for mutual discussion and exchange of information wher

26、e different from our common bbs, chat rooms (chartroom) systems. The systems typically follow the newsgroup nntp (network news transfer protocol, Network News Transfer Protocol) protocol, and to news server (news server) to provide services, users need to use when browsing news groups specifically f

27、or servers based news reader as a connection tool .Newsgroup the newsgroups, e-mail through Internet, expressing their personal views on an issue and views, it may be a person's views and opinions of the reply. The information is sent by e-mail to a news server (News Server), and to a different

28、news group name to organize. Then again from this server through the Internet around the world for the news server to send.To obtain the information must have a computer connected to the Internet, the news server, users can host through a terminal emulation to the server using the character the way

29、a newsgroup reader, or SLIP / PPP approach Winsock-based newsgroup reader to read the content on it.Page 4 of 8INTERNET AWARENESS“To catch the readers attention, place an interesting sentence or quote from the story here.”At USAPITAS we feel that it is essential in these days of globalisation that s

30、taff have at least 2 languages, with this in mind we publish details of an excellent 20 week conversational French course being run by Strathclyde University. CONVERSATIONAL FRENCH Summary:A 20 week evening course from the Centre for Lifelong Learning Provided By:UNIVERSITY OF STRATHCLYDE - CENTRE F

31、OR LIFELONG LEARNINGGraham Hills Building40 George StreetGLASGOWG1 1QEProvider Contact: Janice MacWhirterTel: 0141 548 4287 Entry Requirements:This class is suitable for those who have completed Stage 3 or equivalent. Course Content:This class will provide you with the opportunity to consolidate you

32、r language skills and allow you to 'talk' in French thus improving your fluency. No new grammar will be covered although grammar points covered in Stages 1-3 will be revised where appropriate. This class has been introduced at the request of students and tutors and will provide an excellent

33、basis for continuing to Stage 4. Various topical learning materials will be used to improve your vocabulary and ability to converse in both one-to-one and group situations. Course Contact: Centre for Lifelong LearningTel: 0141 548 4287 Enrolment:Applicants can enrol by any of the following methods:

34、- By post: Contact the Centre for Lifelong Learning for a registration form, complete and return it with your remittance. - By telephone: Telephone bookings are welcome (0141 548 4287), but must be accompanied by credit card information. - By fax: Contact the Centre for Lifelong Learning for a regis

35、tration form, complete and fax it (0141 553 1270), containing your credit card details. - Via website: Visit www.cll.strath.ac.uk and complete the application form online. - In person: The Centre for Lifelong Learning is open to receive personal applications from 9.00 am until 4.45 pm Mondays to Fri

36、days. Please register early to avoid disappointment. Classes with insufficient numbers may be cancelled if you apply too late. Financial Details:Course Fee: £110.00Equipment Requirements:There is no prescribed text for this class. The tutor will advise of any background reading as appropriate.

37、Qualifications:Non Certificated Venue Address:CENTRE FOR LIFELONG LEARNINGGraham Hills Building40 George StreetGLASGOWG1 1QEVenue Contact:Janice MacWhirterFax:0141 553 1270Email:janice.macwhirterstrath.ac.ukDisabled Access:YesCreche Facilities:NoAttendance:Part Time EveningDuration:20 weeks service.

38、You can compile a mailing list from business reply cards, customer information sheets, Business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company.If you explore the Project Gallery, you will find many publications that match the style of

39、 your newsletter.Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish your newsletter at least quarterly so that its considered a consistent source of information. Your customers or employees will look forward to its a

40、rrival.Your headline is an important part of the newsletter and should be considered carefully.STAFF DEVELOPMENTPage 5 of 8IMPROVE YOUR LANGUAGE SKILLS”What is Globalisation?Globalisation means the reduction of the difference between one economy and another so that trade within and between different

41、 countries is increasingly similar all over the world. Globalisation has become a big buzz word in the last 10/15 years, but it has been going on for centuries, and especially since 1945. What has changed is the pace of this trend; it used to be quite a slow process and in recent years it has become

42、 much faster.BackgroundIn the 17th Century new ship design allowed Europeans to start trading with the rest of the world in a much bigger way, although trade was still a tiny part of the economy compared to agriculture.Later developments in transport, steam ships, the railways and now aircraft, have

43、 all contributed to the development of trade. Aircraft also move people around quickly, so the sense of the size and distances of the world shrinks making us feel that far-away places are no longer so strange. The internet now allows international communication in a way that was not possible before;

44、 your favourite site could just as easily be in New Zealand as in London. The WTO has, since 1945, made major reductions to the barriers to trade, and this has led to an enormous increase in international trade compared with domestic trade. Because world trade has consistently grown much faster than

45、 world GDP, the proportions of domestic versus international business have changed; much more of all countries business is now done overseas than used to be the case.Increasing Economic IntegrationA second important idea is that of integration. In the past, an economy was largely self-contained, and

46、 imports and exports were something that happened almost co-incidentally. Now, economies depend closely on each other for inputs eg raw material and for markets for outputs. A recession in one economy (especially a large economy like Japan or the US) affects many other economies. Consumer markets ar

47、e the most important in any economy. There has been a rapid convergence of consumer tastes and buying habits, so the purchases of consumers all over the world have an increasing amount in common (although there are still many important differences); a business can sell much the same product in many

48、different markets. A global brand like Coca-Cola is very good examples of this.Multinational companies ("MNCs") have existed for many years, but today there are many more of them and their importance to all economies has become much greater. Their example, and their success, has led many b

49、usinesses to change their strategic objectives and their management thinking so thinking globally but acting locally is now much more common; many businesses used to almost ignore what went on elsewhere.Factors Affecting GlobalisationThe following main factors have fuelled the pace of globalisation:

50、1. Technological change, especially in communications technology. For example, UK businesses and data by satellite to India (taking advantage of the difference in time zones) where skilled but cheaper data handlers input the data and return it by satellite for the start of the UK working day.2. Tran

51、sport is much cheaper and faster. This is not just aircraft, but also ships. The development of containerisation in the 1950s was a major breakthrough in goods handling, and there have been continuing improvements to shipping technology since then.3. Deregulation. From the 1980s onwards (starting in

52、 the UK) many rules and regulations in business were removed, especially rules regarding foreign ownership. Privatisation also took place, and large areas of business were now open to purchase and/or take-over. This allowed businesses in one country to buy those in another. For example, many UK util

53、ities, once government businesses, are owned by French and US businesses.4. Removal of capital exchange controls. The movement of money from one country to another was also controlled, and these controls were lifted over the same period. This allowed businesses to move money from one country to anot

54、her in a search for better business returns; if investment in ones own country looked unattractive, a business could buy businesses in another country. During the 1990s huge sums of money, mainly from the US, have come into the UK economy. See, for example, this news story: http:/news.bbc.co.uk/1/hi

55、/business/2250903.stm5. Free Trade. Many barriers to trade have been removed. Some of this has been done by regional groupings of countries such as the EU. Most of it has been done by the WTO. This makes trade cheaper and therefore more attractive to business.6. Consumer tastes have changed, and con

56、sumers are more willing to try foreign products. The arrival of global satellite television, for example, has exposed consumers to global advertising. Consumers are more aware of what is available in other countries, and are keen to give it a try.7. Emerging markets in developing countries, especial

57、ly the Tigers of SE Asia eg Thailand. There has been high growth of incomes in these countries, which makes large consumer markets with money to spend. Indonesia, for example, whilst still not particularly rich, has some 350 myn consumers. Both India and China are very poor countries, but there are

58、small middle classes who are doing very well and have money to spend. Although these groups are small in the context of the country, the overall populations are so huge (over 1 byn) that a small middle class adds up to many millions of consumers.GLOBALISATIONSTAFF DEVELOPMENTPage 6 of 8The Marketing MixThe marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps:Price - the pri