商務(wù)英語(yǔ)話題總結(jié)

1、廣告Advertising:設(shè)計(jì)，費(fèi)用，設(shè)計(jì)者，形式形式：magazine,newspaper,TV,internet,poster,billboar廣告牌，leaflet 費(fèi)用：最貴的是TV,需要Spokesman,Internet can reach to a wide range作用：Attract consumers attentionIntroduce product informationEstablish public brand awarenessStrengthen corporate imageHelp consumer make their buying decision

2、Designer:為公司請(qǐng)Designer需要考慮：-Track record過(guò)去的成就- -strong point- -Good reputation- -Face-to-Face communication- -simple design- -costDesign：優(yōu)秀的廣告牌設(shè)計(jì)-layout- -typeface， color ， 3D- -Amount of information 信息量- -Words should be attractive- -including Key point- -costRecruitment/Interview: 面試官的選擇，面試求職者，形式形式

3、 form ：-one-to-one interview-panel interview- -face-to-face interview- -internet interview- -phone interview面試官的選擇：-personal qualityThink objectivelyQuick in making decision-Interviewing skills Raise questions,-Experience in relevant field面試求職者：招聘某一部門的人- -form- -first impression- -personal quality-

4、-working experience- -work achievementEmploy training:過(guò)程，衡量結(jié)果，公司培訓(xùn)內(nèi)容Customer relation：How to keep good relationship with customer:-customer satisfaction survey Advance， expectation。-offering discountvoucher-customer monitoring system Performance in our website-establish internet forumSharing their i

5、deas-newsletterProvide them with product-related informationProduct promotion:planning-market researchSelect target consumer,way to promote-sales personRecruit,outgoing,persuasive,dynamic,Training,introduction of the product,company history and culture,how to performbetter in the process-advertiseWa

6、yleaflet,poster,internet.Control expenditureAdvertisement design進(jìn)行時(shí)：-high-techhigh-definition display,DVD,overhead projector,microphone-monitoring the whole processStaff performance,consumer reaction,accidentAfter promotion ：-summarizeAdvantages and disadvantages,proceed using the good aspect,avoid

7、bad aspectCareer planning:Importance:- -clear developing directionAvoid frequent jo-hopping,easy to make decision when changing another job,never feel lost,guide you to the right way- -better acknowledge yourselfSWOT-strength,weakens,opportunity,threatWhen changing job:- -personal SWOT analysis- -jo

8、b analysisWhether relative to your previous workCareer prospect:social network,your possibility of promotion,your potential exploitWork environment,atmospherebenefit systemBasic salary,year-end bonus,heath care,child care,parents careappraisal systemAbout salary and promotionInternational affair ：-

9、-know the difference between domestic and foreign marketculture,costume,way of doing business- -market research- -language skill- -select experts who have a wealth of experience- -pilot projectrunning for 3 months,avoid misstep in the longtermMarketing ： （是否投放新產(chǎn)品）- -market researchExpectationDemandP

10、urchasing habitMarket situation- -pay heed to competitorstheir new product,program,activity-waysquestionnaire surveyPricing:-costFixed cost-insurance,rent and equipmentVariable cost-raw material,labor-demandStrong-high price,weak-low price-competitorConsidering a merger with another company:-their p

11、roduct line 產(chǎn)品范圍Whether they have the similar product or can help eath other but not in a completely different direction-laws and regulation restriction-competition situation-budget-culture differencesSelecting company location:-demand for product and services-transportation-costRent rate,taxBusines

12、s travel:-transportationComfort,cost-effective,convenient,destination-accommodationHotel location,facilities provided,size,cost-selecting agencyReputation,speed of service,discount-preparationArrange unfinished task,things need to take with,arrive timeAppraisal system:-basic salaryAccording to their

13、 ability,work efficiency,work performance-extra benefitBonus,shopping card,voucher.-promotion chanceCommunication within company:Channel-regular meetingexchange views and opinions,set common objectives-using state-of -the-art technologiesForum,video conference-incentive systemAwards for the most act

14、ive person and the best advices supplier-activitiesBasketball,badminton,table tennis match,camping,hiking,travel,partyDecide weather float the company to stock market:- -policy and requirementTotal capital should meet a certain levelAfter-tax profit meet a certain level- -take responsibilityFor boar

15、d and society,bear taxes.Exhibition:- -exhibit your productFine demonstration and explanation- -acknowledge market quotation/conditionCompetitors product quality and priceSelecting exhibitor:-represent corporate imageWell quality,personality-ability of obtain market information-experience indemonstr

16、ating product,communicating,marketing skill,answering any question would be asked,securing contract skillfullyMeeting:Planning a meeting-agendaEasy to know the topic and keep the conversation focusedListing all items to be discussed and purpose of each item-sizeDepends on the number of people and th

17、e form of the meeting-facilitiesOverhead projector,microphone,muti-media,-informEmail,phone,invitation cardInternal meeting:- -Keep track of work progress- -summarizing the past performance- -make decision for the future- -improve communicationMeeting with others（ 合作伙伴）- -better understanding each o

18、ther- -benefit for long-term relationship- -broaden or strengthen cooperationEnsure optimum rate of corporate development:- -control expansion- -careful planingConsidering the budget in detailOpen more marketRight directionCareful when merging other firm and listingManage heavy work load:- -timetable- -keep communicating and get advice from others- -keep heathy,energeticMaintain magnet of product for c