超夏季促銷策劃方案0001

1、超市夏季促銷策劃方案活動背景：8月份正進(jìn)入了酷暑階段，此階段天氣炎熱，人們 的購物行為主要集中在早、晚 2個階段，所購商品也主要集中在 日常生活用品為主，配以一定的消暑商品為輔，如：西瓜、 碳酸飲料、果汁飲料、防曬霜等。7月份岳陽店由于賣場格局的調(diào)整，銷售有了一定的下降，為更好的加強(qiáng)品類促銷，加強(qiáng)夏日商 品的銷售，特做出夏季商品品類促銷。活動目的：1、更好加強(qiáng)并穩(wěn)定會員顧客群，通過每檔的會員專享商品及 一定的會員抽獎等形式拉攏并穩(wěn)定好周遍顧客群。2、通過夏季商品的品類促銷，并做出一定的關(guān)聯(lián)性促銷，充 分挖掘市場份額，在迅速提升一大類別商品銷售的同時，提升 門店整體銷售額?；顒訒r間：年8月3日一

2、一年8月30日活動地點：活動內(nèi)容：主題促銷：冰爽底價嚇一跳活動時間：XX年年8月4日 XX年年8月12日主旨：拉動并穩(wěn)定周遍顧客群，以一定的驚爆價商品做為主 流商品，吸引一定的家庭主婦、中低檔消費群，并迅速鎖定周 遍目標(biāo)顧客群，提升客流量，最終實現(xiàn)銷售的回升。促銷商品品類選擇：此品類促銷主要以 hr （高清晰度、高敏感 度）類商品（價格彈性比比較高的商品為主，顧客購買率較 高的商品），如雞蛋、大米、肉類、油類等。具體數(shù)量分配：生鮮類：10支左右。蔬果類：（2-3支）如：西瓜、綠豆、大米、應(yīng)季蔬菜。要求 在盡量不做負(fù)毛利的情況下，可采取平進(jìn)平出的形式。肉類：（1-2支）如：前腿肉（肉類現(xiàn)今市場比

3、較火熱，價格 有明顯的上漲，可允許做1支驚爆價商品）。熟食類：（2-3支）熟食類商品多屬于毛利較高、價格彈性比 較低的商品，那么可以列出 1支左右的驚爆價商品。如烤雞、鹵 菜等。面包類：（2-3支）面包類商品同屬于毛利較高、價格彈性比較低的商品，顧客購買率較為穩(wěn)定的商品，建議做1支驚爆價商品、1 2支特價商品。食品類：5支左右。糧油類：（2-3支）糧油類商品，尤其是大米、食用油都屬于 毛利較低，價格彈性比較高的商品，顧客購買率較高的日常生 活用品，建議做1支驚爆價商品，1 2支特價商品，如現(xiàn)在油在 市場上價格統(tǒng)一都上漲，如能做一支特價油，定能形成一定 的搶購潮。品類促銷：跟酷暑抗衡夏日爽膚10

4、0%主旨：8月正是夏天最為炎熱的月份，古人就有酷暑三伏之 說，在8月中就有中伏和末伏，紫外線強(qiáng)度及溫度在全年當(dāng)中 也數(shù)最強(qiáng)，所以在本月進(jìn)行護(hù)膚類商品（如：防曬霜、防曬傘 等）、去油類的洗面奶等作為主打的促銷商品，一定能創(chuàng)造一 定的銷售高峰。具體促銷商品品項選擇如下：食品類；（主打商品選擇）50支個人護(hù)理類：防曬霜、洗面奶、面膜等。個人清潔類：如：洗發(fā)水、沐浴露、香皂、紙巾等。家庭抗蚊類：殺蟲水、蚊香、電蚊片等。非食品類（關(guān)聯(lián)商品選擇）10支床上用品類：空調(diào)被、蚊帳等 家電類：風(fēng)扇、空調(diào)、涼席等 百貨類：防曬傘鞋類：涼鞋、涼拖會員專享商品主旨：為了更好穩(wěn)定會員顧客群，特作出8支左右的會員專享驚爆

5、價商品。促銷商品選擇：主要選擇品項為mr （無清晰度、無敏感度）商品，如：方便面、高壓鍋、熟食、飲料等。附：去年同期銷售（XX年8月3日一一8月12日） 含稅收入 占比 毛利額 毛利率 食品區(qū)77472853.68%588048.83%非食品區(qū)28520619.763703015.19%生鮮區(qū)38320926.55%4441713.21%全店144314514025211.25%期間：來客數(shù)為 44660 ,客單價為：32.31元活動分工：負(fù)責(zé)部門負(fù)責(zé)項目門店店長室1. 門店活動總指揮。2、門店活動各組總協(xié)調(diào)門店采購處負(fù)責(zé)dm海報之主題促銷活動的宣傳，商品的組織、備貨計 劃，保證商品全方位到貨

6、。門店管理處1. 活動的整體監(jiān)督。門店客服處1. 店內(nèi)廣播宣傳工作。2. 周邊社區(qū)的調(diào)查，廣播稿的循環(huán)播出門店各營運區(qū)1. 各項工作的積極配合。2. 對營業(yè)員活動方案的宣傳。營銷企劃課1. 整體活動方案策劃。2. 整體廣告宣傳及造勢，場內(nèi)場外氣氛布置設(shè)計。4588048.83% 非食品區(qū) 28520619.763703015.19% 生鮮區(qū)38320926.55%4441713.21%全店144314514025211.25%期間：來客數(shù)為 44660 ，客單價為： 32.31 元 活動分工：負(fù)責(zé)部門負(fù)責(zé)項目 門店店長室1. 門店活動總指揮。2 、門店活動各組總協(xié)調(diào)門店采購處負(fù)責(zé) dm 海報之

7、主題促銷活動的宣傳，商品的組織、備貨計 劃，保證商品全方位到貨。門店管理處1. 活動的整體監(jiān)督。門店客服處1. 店內(nèi)廣播宣傳工作。2. 周邊社區(qū)的調(diào)查，廣播稿的循環(huán)播出 門店各營運區(qū)1. 各項工作的積極配合。2. 對營業(yè)員活動方案的宣傳。營銷企劃課1. 整體活動方案策劃。2. 整體廣告宣傳及造勢，場內(nèi)場外氣氛布置設(shè)計。3just make the most of everythi ng that comes along their way.Happ in ess lies for those who cry,those who hurt, those who have searched,a n

8、d those who have tried,for only they can appreciate the importance of peoplewho have touched their lives.Love begins with a smile,grows with a kiss and ends with a tear.The brightest future will always be based on a forgotte n past, you can'go on well in life un til you let go of your past failu

9、res and heartaches.were born ,you were crying and every one aro und you was smili ng.Live your life so that whe n you die,you're the one who is smili ng and every one aro und you is cryig.Please send this message to those people who mean somethi ng to you,to those who have touched your life in o

10、ne way or ano ther,to those who make you smile whe n you really n eed it,to those that make you see the brighter side of thi ngs whe n you are really dow n,to those who you want to let them know that you appreciate theirfriendship.Andifyou don ',don ? t worry,nothingbad will happen to you,you wi

11、llsome one ' s day with this message.S ince we went to school, we have access to En glish all the time, because it is one of the n ecessary subjects. Before we atte nd college, we keep our atte nti on on the grammar, but now college mea ns the new stage and we should pay atte nti on to practical

12、 En glish. Here are some suggesti on s.First, it is importa nt to speak out loudly. The purpose of lear ning En glish is to comm uni cate with foreig ners, so as to get to know more about the world. Grammar is not the only thi ng we care about. What we should do is to ope n our mouths and improve ou

13、r ability to use spoke n En glish. It begi ns withreadi ngtextbooks. When weliste n tothe tapes and repeat many times,the nour d.Preside ntadmitti ngthat he had bee n Ion elyover theholidays,Trump tookadva ntageof his firstpublicgrieva nces, make multiple false claims and rein force rece nt decisi o

14、ns that have rattled finan cial markets and his partyTrump, asappeara neejustmissofte nthehe of 'leaders.Astha n 90 minu tes before a small pool of reporters and photographers, members of his Cabin et, oste nsibly called to the White House for a meet ing, sat quietly around a long con fere nce t

15、able.Trump defe nded his decisi on last month to withdraw U.S. troops from Syria and sharply cut the moves that disturbed Republica n allies in Con gress and prompted the resig nati on of Defense Secretary James N. Mattis. In doing so, he con tradicted his own rece nt claim that the U.S. had achieve

16、d its objectives of total victory over Islamic State milita nts in Syria.“ook, we don'tWe're talki ng about sand and death. That's what we're talk ing about. We're not talk ing about vast wealth. We're talk ing about saseem in gly contrast ing the war-wracked coun try with Ir

17、aq and its vast oil reserves .Irancan do what they want there, fran kly,to unnerve officials in Israel, who have worried that a U.S. withdrawalfrom its positions in eastern Syria wouldthere. It ' not my fault,"he said.I“did n 'put us there."Trump offered little further clarity on t

18、he U.S. withdrawal from Syria, which he in itiallysaid would take place in 30 days, say ing now that the pullout willtake place over a period of time."Later, i n a long riff aWhe n youout on theopport unityto brighte ndoes,new yearhad a few thi ngs toWedn esdayto airhe held forth for moresayAft

19、erlin geri ngdeployme nt to Afgha ni sta n.want Syria, he eon ti nued.”nd and death, ” h e said,"he added, a comme nt likelyallow Iran to expa nditsin flue ncebout Afgha ni sta n, Trumpseemed to endorse Moscow ' 1979 invasion of the countryan act that the U.S. viewed as an attempt to spread

20、 communism and waged a long, covert operationto combat duri ng the Carter and Reaga n adm ini strati ons.The reas on Russia was in Afgha ni sta n was because terrorists were going into Russia,"Trump said,mak ing a case to leave the polici ng of hot spots in the Mideast and Cen tral Asia to coun

21、 tries in the regi on.They were rightto be there. The problem isit was a tough fight."he Soviet Union eve ntually was ban krupted by its Afgha n war, Trump added.Russia used to be the Soviet Union. Afgha ni sta n made itRussia, because they went ban krupt fighti ng in Afgha ni sta n."Histo

22、ria nsgen erally agree that theAfgha ni sta n was one of several factors that con tributed to the collapse of the Soviet Union, although the country n ever went ban krupt.For years, Republica ns have credited Preside nt Reaga n with bringing an end to the Soviet Union by his aggressive in crease in

23、U.S. military sstark con trastto the view Mattis espoused in theresig nati onletter he prese nted last monthwithdraw ing from Syria.We must do everythi ng possible to adva nce an in terRussianinvasionand subseque nt occupationpendin g.Trump 'comme nts stood in after faili ng to convince thepresi

24、de ntto hold offn ati onal order that is most con ducive to our security, prosperity and values, andwe are strengthened in this effort by the solidarity of our alliances," Mattis wrote.Mattiscriticismof his form erPen tag onchief. On Wed nesday, he stepped that up, claim ingAfgha ni sta n? Not

25、too good, " Trump said. As you know, Preside nt Obama fired him, gen eral did retire several mon ths early in 2013 from his positi on as the head of the military policy decisi on s.Tuesday was Mattis term in atio n date In additi on to his foreig n policy comme nts, Trump also dow nplayed Decem

26、ber year, as a little glitch"and asserted wron gly that there areprobably 30Research Center estimates that as of 2016, there were 10.7 millionunauthorized-.years.Trump repeated his call for Democrats to agree to $5.6 billio n in funding for a border wall, and expressed surprise not to have rece

27、ived'overtures"from them over the holidays to n egotiate an end to the gover nment shutdow n.I“was in the WhiteHouse all by myself for six or seve n days,was very lon ely. My family was dow n in Florida. I said,Stay there and enjoy yourself.' felt I should be here just in casen egotiate

28、 the border security."rump, who metlater in the day with con gressi on al leaders away from TV cameras, has already dismissed a funding proposalfrom House Democratic leader Nancy Pelosi that in cludes $1.3 billio n in border security fundin g.While leavi ng the door ope n to a compromise, Trump con ti nued to argue for the importa nce of a wall, pointing to other examples of barriers. He in correc