牛津高中英語模塊四Unit1 Advertising Reading部分講解

1、牛津高中英語模塊四Unit1 Advertising Reading部分講解。胡玉杰 Ma Chang Middle School Shu Yang County JiangsuImportant expressions and phrases1 persuade sb (not) to do sth: 勸說.去做. persuade sb into(out of) doing sth: 勸說不要做.persuade sb that / of sth: 使某人相信2. used to 過去常常經(jīng)?，F(xiàn)在不做了 be used to sth /doing sth 習(xí)慣.習(xí)慣做. be used t

2、o do sth 用來.做.3 .believe in 相信 信任4 be meant to do sth: 旨在做；應(yīng)該做 The program is meant to show the different stages of the progress. I think the police are meant to protect people.5. affect vt 影響 effect n 影響have.effect on/upon 對.有影響。6.protect.from.保護(hù).免于（危害）7. innocent: adj. (1) 無罪的，清白的 (2) 天真的，純真的 inno

3、cence: n. 無罪，清白；純真 be innocent of sth: 沒犯罪He was innocent of murder. 他沒犯謀殺罪。an innocent girl: 一個純真的女孩 8.make a fool of sb: 愚弄fool sb into doing sth: 欺騙某人做 be no fool: 為人精明 You should not make a fool of yourself with this joke. Dont be fooled into believing into their promises. She is no fool in this

4、 case. She has earned much with great efforts.9. be proud of 對.感到驕傲 take pride of 對.感到驕傲。10.be pleased with 對感到愉悅 類似的形容詞還有 happy satisfied angry annoyed .ment on 對.評論make a comment on sth: 評論 comment that: no comment: 無可奉告12 play a trick on sb: 欺騙捉弄 trick sb into doing sth: 欺騙某人做 trick / cheat sb ou

5、t of sth: 騙取某人13.encourage sb (not) to do sth 鼓勵.（不）去做什么二 key sentences重點(diǎn)句型1. We are so used to them that we do not even realize how many we see and hear in a day.我們習(xí)慣了他們，我們甚至不知道我們一天看到和聽到有多少be used to對習(xí)以為常，習(xí)慣于 line2used to 過去經(jīng)常常常現(xiàn)在已經(jīng)不發(fā)生不做了。 be used to doing sth 習(xí)慣與.習(xí)慣于做什么 be used to do sth 用來做什么I us

6、ed to get up at six in the morning.I was not used to black coffee when I first got Africa The knife is usually used to cut the apples2. A commercial advertisement is one which someone has paid for to promote a product or service. line10商業(yè)廣告則是其中有人為推銷產(chǎn)品或服務(wù)支付。to promote 是不定式表達(dá)目的。Tom get early in the mo

7、rning to get the first bus湯姆起的早的目的是趕上早班車。3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. line11公益廣告往往是放置免費(fèi)的，旨在教育有關(guān)健康，安全或任何其他的問題，影響公共福利的人。be intended to do sth 打算去做be intended for 為而打算 4.There are laws to pro

8、tect people from advertisements that cheat people line14這里有廣告來保護(hù)人們免于受到那些騙人的廣告（的危害）。to protect people from advertisements作賓語的定語 The man to be present at the meeting is Tom 將在會議上出現(xiàn)的那個男人是湯姆。that cheat people.這個是由that引導(dǎo)的定語從句，先行詞為advertisement,關(guān)系詞為thatprotect sb/sth from sth /doing sth 保護(hù)免于.（危害）5. Howeve

9、r, we still must be aware of the methods used in advertisements to try and sell us things.line15但是，我們?nèi)匀槐仨氃趶V告中使用的嘗試和賣給我們知道事物的方法。be aware of 知道，明白，意識到 I want you to be aware of the sItuatIon before It effects you.我希望在情況影響你前,你能察覺到。used in advertisements 過去分詞作后置定語，to try and sell us things來表達(dá)目的。6. Even

10、if an ad does not lie, it does not mean it is altogether innocent. line15即使廣告不撒謊，這并不意味著它是清白的，純真的。even if /though 盡管 即使，引導(dǎo)讓步狀語從句。Dont neglect old friends, even if you no longer need them. AESOP即使你不再需要老朋友，也不要怠慢他們。伊索8. This statement tries to fool you into assuming that the toothpaste cures bad breath,

11、 yet it does not say that! 這種陳述試圖愚弄你到假定牙膏治療口臭，但它沒有這樣說 ！bad breath 口臭 make a fool of sb: 愚弄fool sb into doing sth: 欺騙某人做 be no fool: 為人精明 You should not make a fool of yourself with this joke. Dont be fooled into believing into their promises. She is no fool in this case. She has earned much with gre

12、at efforts. cure: vt. 治愈；解決 n. 藥物，療法；對策 (for) cure sb of sth: 治愈解決 The doctor cured her of cancer. The nasty shock cured him of his inquisitiveness forever. 那沉重的教訓(xùn)根除了他凡事愛打聽的毛病。 What is the cure for the difficulty of the homeless?9. Not all ads play tricks on us though.line27并非所有的廣告播放我們雖然花樣not和不定代詞連用

13、的時候表示部分否定Not everyone satisfied with this plan并不是所有的人都是滿意這個計劃play tricks on 欺騙，捉弄 I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!這狗東西，在我跟前使巧，送他公安局去！trick sb into doing sth誘使某人做某事Today, some people are trying to trick the young into doing some bad things今天，有些人在盡力去誘使年輕人去做些壞事。10. These ads deal with widespread social concerns這些廣告處理普遍存在的社會關(guān)注問題。deal with 處理，對付 Appoint an ad hoc commi