牛津譯林版高中英語模塊4 Unit 1 Project 課件

1、Unit 1 Project 課件課件Lead inNowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?Read the article on page 18 and answer the following questions. zxxk1) What do you know about an ad

2、 campaign?2) What must you have in mind when you start a successful ad campaign?3) Why do you need to research your audience?4 What is important when you are planning an ad campaign?1. What do you know about an ad campaign? An ad campaign is a planned program of advertisements using various types of

3、 ads to reach a particular audience. 2. What must you keep in mind when you start a successful ad campaign? A clear aim and target audience. 3. Why do you need to research your audience?Because the right message needs to be created for the right people.4. What is important when you are planning an a

4、d campaign?It is important to try to appeal to the audience to get them to react in a certain way. Structure of the passageTopic: how to build an ad campaign (Paragraphs 1) the definition of an ad campaign(Paragraphs 2)the target audience and how to determine the target audience (Paragraphs 3) what

5、the ad campaign says(Paragraph 4) how to reach the target audienceRead the second article on page 19 and answer the following questions:1. What is the subject of this ad campaign?Anti-smoking.2. Why do they build this ad campaign?Because the problem costs countries a lot of money and causes great da

6、mage to the welfare of the people. Zx/xk3. Who is the target audience for this ad campaign? High-school teenagers.4. What is the ad campaign aimed to do? To discourage young people from smoking.5. What is the slogan for this campaign? Smoking kills!Language Points1. When you start a successful ad ca

7、mpaign, you must have a clear aim and an audience in mind. (P18, lines 2-4)have in mind 考慮考慮/想到想到/記得記得e.g. Who do you have in mind for the job?Its hard to have all the new words in mind in such a short time.bear/keep sb /sth in mind將將記在心中，記起，記在心中，記起，考慮考慮The students find it very hard to keepbear all

8、 the new words in mind.bring/call sb /sth to mind想起，記起想起，記起She couldnt call to mind where she hadseen him before.2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. (P18, lines 4-5)figure out 弄清楚，弄懂，計算出弄清楚，弄懂，計算出e.g. Weve never been

9、able to figure her out. I cant figure out how to do this. Have you figured out how much the trip will cost?try to do sth 努力試圖做某事未必成功努力試圖做某事未必成功e.g. Tom tried to persuade me to give up smoking but failed.注意區(qū)分：注意區(qū)分：try doing sth 嘗試做某事嘗試做某事 表示方法的改變，與以往不同表示方法的改變，與以往不同e.g. Why not try going to school on

10、foot today?3. In order to determine your audience, you will need to do a little research and analysis in advance. (P18, lines 10-11)determine v. 確定，查明確定，查明e.g. Shall we determine what we are going to do next? 我們來確定一下下一步該做什么吧我們來確定一下下一步該做什么吧? Have you determined where you are going to spend the holida

11、y? 你已決定了在哪兒度假嗎？你已決定了在哪兒度假嗎？ be determined to do sth. make up ones mind to do sth. 下決心做下決心做 in advance 預(yù)先，事先；在前頭預(yù)先，事先；在前頭 e.g. She was in advance throughout the race. Everything was fixed in advance. 在整個賽跑過程中在整個賽跑過程中, 她一路領(lǐng)先。她一路領(lǐng)先。一切都是預(yù)先安排好的。一切都是預(yù)先安排好的。4. It is important to always try to appeal to the

12、 audience in order to get them to react in a certain way. (P18, lines 17-18)(1)appeal to 吸引，引起興趣；呼吁吸引，引起興趣；呼吁e.g. The government is appealing to every one to save resources.Cartoon films appeal to both children and adults.(2)向某人懇求幫助向某人懇求幫助 appeal to sb. for help 為某事向某人發(fā)出呼吁為某事向某人發(fā)出呼吁 make an appeal t

13、o sb. for sth.(3)(3)(向上級法院向上級法院) ) 上訴上訴appeal to against sthShe appealed to the high court against her sentence.5. What aspects of this problem would they care about or be concerned with? (P18, line 22) be concerned with 和和有關(guān)；涉及有關(guān)；涉及e.g. The book is primarily concerned with Soviet-American relations

14、 during the Cold War. 這本書主要講的是冷戰(zhàn)時期的這本書主要講的是冷戰(zhàn)時期的蘇美關(guān)系。蘇美關(guān)系。be concerned about/for 關(guān)心關(guān)心/關(guān)注關(guān)注e.g. Nowadays more and more people are concerned about protecting environment.N: (c / unc ) about /for /over /withThe little boy hasnt been seen for several days and there is a concern for his safety.concerned

15、adj. 擔(dān)憂的擔(dān)憂的, 憂慮的憂慮的Concerned parents held a meeting.concerning prep 關(guān)于關(guān)于, 涉及涉及He asked several questionconcerning the study of students. 6. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (P19, lines16-17)urge vt. 敦促，力勸；竭力主張敦

16、促，力勸；竭力主張 n. 強(qiáng)烈的欲望，沖動強(qiáng)烈的欲望，沖動 e.g. The report urged that all children be taught to swim.這份報告呼吁給所有的兒童教授游泳。這份報告呼吁給所有的兒童教授游泳。The situation is dangerous, but the UN is urging caution.局勢岌岌可危，但聯(lián)合國力主慎重行事。局勢岌岌可危，但聯(lián)合國力主慎重行事。He has an urge to become a film star.他非常希望成為電影明星。他非常希望成為電影明星。本句的主句為本句的主句為an ad campai

17、gn is a planned program of advertisements。Unlike a single advertisement為介為介詞短語作狀語；詞短語作狀語； using various kinds of ads to reach a certain audience為為V-ing短語作方式狀語。短語作方式狀語。 句中句中unlike是介詞，表示是介詞，表示“不像，與不像，與不不 同，是介詞同，是介詞like的反義詞。的反義詞。e.g. Unlike westerners，Chinese people often eat with chopsticks. 與西方人不同的是，

18、中國人吃飯時常使用筷子。與西方人不同的是，中國人吃飯時常使用筷子。 audience表示表示“觀眾，聽眾。當(dāng)把它作為整觀眾，聽眾。當(dāng)把它作為整體對待時，謂語動詞用單數(shù)形式；當(dāng)把它看作許體對待時，謂語動詞用單數(shù)形式；當(dāng)把它看作許多人，強(qiáng)調(diào)個體時，謂語動詞常用復(fù)數(shù)。類似的多人，強(qiáng)調(diào)個體時，謂語動詞常用復(fù)數(shù)。類似的名詞還有：名詞還有：family，class，team，public等。等。e.g. The audience were very excited when they saw their favorite star. 觀眾們看到他們最喜愛的明星時非常沖動。觀眾們看到他們最喜愛的明星時非常沖

19、動。難句解析難句解析 1. Unlike a single advertisement, an ad campaign is a planned program of advertisements using various kinds of ads to reach a certain audience. (P18) 不同于一那么單獨(dú)的廣告，廣告宣傳不同于一那么單獨(dú)的廣告，廣告宣傳活動是預(yù)先籌劃的系列廣告，利用活動是預(yù)先籌劃的系列廣告，利用各種廣告形式去影響特定的受眾。各種廣告形式去影響特定的受眾。2. In order to determine your audience, you wil

20、l need to do a little research and analysis in advance. (P18)in order to構(gòu)造在句中作目的狀語。表示目的可構(gòu)造在句中作目的狀語。表示目的可以用以用to, in order to, so as to等。等。其中其中in order to只能表示目的只能表示目的, 可置于句首或句可置于句首或句中中; so as to可表示目的或結(jié)果可表示目的或結(jié)果, 只能置于句中。只能置于句中。它們的否認(rèn)形式為它們的否認(rèn)形式為in order not to, so as not to。e.g. In order to make our city

21、 green, we must plant more trees. = We must plant more trees in order to (so as to) make our city green. 3. After you have decided who your target audience is, it is time to decide what you want the audience to know or think about. (P18)當(dāng)你決定了你的目標(biāo)受眾之后，就該決定你想當(dāng)你決定了你的目標(biāo)受眾之后，就該決定你想讓他們了解或思考些什么。讓他們了解或思考些什么

22、。這是一個主從復(fù)合句。在由這是一個主從復(fù)合句。在由after引導(dǎo)的時間狀引導(dǎo)的時間狀語從句中，包含有一個賓語從句；主句語從句中，包含有一個賓語從句；主句it is time to decide . 中亦包括中亦包括一個賓語從句。一個賓語從句。It is time to do sth. 表示表示“該該做做了，到做了，到做的時候了，還可以用的時候了，還可以用It is (about / high) time that 構(gòu)造，構(gòu)造，that從句中用虛擬從句中用虛擬語氣，謂語動詞用過去式。語氣，謂語動詞用過去式。e.g. It is time (that) we left for the airpor

23、t. 我們該出發(fā)去機(jī)場了。我們該出發(fā)去機(jī)場了。Fill in the blanks with proper words according to the initials or Chinese.1. The organizations t_ was to double its membership. 2. When c_, the museum will be open to the public.3. The singers voice a_ to many fans.arget ompletedppeals 4. The members didnt attend the meeting f

24、or v_ reasons.5. Teachers should develop new a_to teaching.6. My mother r_ angrily to the lies that I told her.pproacheseactedarious7. It is _ (非常地非常地) important for us to grasp a foreign language.8. The purpose of the film is only to satisfy its _ (觀眾觀眾).9. Many politicians are _ (關(guān)心關(guān)心) with the go

25、od of the people.extremelyaudienceconcernedTranslate the following sentences into English.1. 我不知道怎樣傳達(dá)你的信息。我不知道怎樣傳達(dá)你的信息。(get . across) I dont know how to get your message across.2. 該是你們?nèi)ド蠈W(xué)的時間了。該是你們?nèi)ド蠈W(xué)的時間了。(Its time) Its time for you to go to school. / Its (high) time (that) you went to school.3. 這座房子正是我們心中想著的。這