China Intercontinental hotel e

1、 APRIL 2010EXTERNAL WITH CHINESE CHARACTERS APPLICATION SIGNAGE GUIDELINEContent 目錄1.EXTERNAL SIGNAGE BASIC ELEMENTS 戶外標識基本元素2. EXTERNAL SIGNAGE TECHNICAL DESCRIPTION 戶外標識技術(shù)工藝說明3. EXTERNAL SIGNAGE LOCATION DESCRIPTION 戶外標識設(shè)置位置說明4. EXTERNAL SIGNAGE collocation RULES 戶外標識排列規(guī)則5. Commendatory material &

2、amp; warranty Requirement 顏色材料及質(zhì)保規(guī)定 1. EXTERNAL SIGNAGE BASIC ELEMENTS戶外標識基本元素 Precise naming policy & graphic layout has been established for the individual InterContinental Hotel properties. The objective is to ensure the InterContinental brand name always has prominence. There are three eleme

3、nts in the IC Hotelnaming system :-1 -The InterContinental brand signature always appears first.2 - The city name is used & displayed in Gill Sans Regular.3 -The historic hotel or geographic name helps identify the hotel by differentiating it from other IC properties in the same city.Gill Sans R

4、egular is also used for these names.NOTE :-The naming system is used for all signs with the exception of the high level building signage, where only the brand signage (logo medallion & logotype appear for improved long distance viewing.ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 12345678

5、90 &中文標準字體:方正黑體英文標準字體: GILL SANS-REGULAR:1-1.NAMING & TYPE FONT SYSTEM 名稱文字1-2. SIGNAGE EXTERIOR OPTIONAL PAINT COLOR標識外部噴漆可使用的顏色 P A N T O N E B L A C K 7C C H A R C O A LW H I T EHighlight, bright,exclusive -Unexpected shade of gold. Used as a detail & is a statement of quality.Rich, p

6、remium &timless -demonstrates confidence in ourproduct.Fresh &contemporary -Givescommunications clarity & provides a contrast to the charcoal. 2. EXTERNAL SIGNAGE TECHNICAL DESCRIPTION戶外標識技術(shù)工藝說明 High level “l(fā)ogo”Medallion”Stand alone”/高位單獨大獎?wù)聵俗Raluminum unit finished in IC Gold with White

7、 interior鋁制殼體外部噴漆金色,內(nèi)部白色Illuminated by Neon or LED lights采用霓虹燈或者LED光源3D digital solvent print onto FlexiFace substrate3D效果雙面噴繪燈箱布Real production photo實際產(chǎn)品照片 Three types optional exterior paint color for word “INTERCONTINENTAL” 主標識英文字母有三種顏色可供選擇:1Black color-pantone black 7c, used when background is l

8、ight color 黑色-pantone black 7c ,當外墻顏色為淺色時使用 Aluminum shell with inside tube structure; Exterior side paint color pantone black7c; inside paint with white and applied with AVERY 4890 Light control diffuser film/鋁制殼體內(nèi)置方管結(jié)構(gòu);外部噴漆顏色為黑色pantone black 7c ;內(nèi)部噴漆顏色為白色并使用AVERY 4890增光貼膜Inside lighting adopt whit

9、e neon tubes or LED內(nèi)部光源采用白色霓虹燈管或者LEDFront face adopt white translucent acrylic sheet panel正面采用白色透光亞克力面板3M 3635-222 dual color meshed perforated film ;Appears black during the day & illuminates White at night./ 雙色網(wǎng)孔3M 3635-222貼膜;白天黑色/夜晚亮燈后為白色Three types optional exterior paint color for word “INT

10、ERCONTINENTAL”主標識英文字母有三種顏色可供選擇: 2 Golden color-pantone 8383金色-pantone 8383Aluminum shell with inside tube structure; Exterior side paint color pantone 8383; inside paint with white and applied with AVERY 4890 Light control diffuser film/鋁制殼體內(nèi)置方管結(jié)構(gòu);外部噴漆顏色為金色pantone 8383;內(nèi)部噴漆顏色為白色并使用AVERY 4890增光貼膜Fron

11、t face adopt white translucent acrylic sheet panel正面采用白色透光亞克力面板Aluminum meshed panel (Diameter 3mm painted pantone 8383c ;Appears golden during the day & illuminates White at night./鋁制網(wǎng)孔板(孔徑3mm 噴潘通金色8383c;白天金色夜晚亮燈后為白色Inside lighting adopt white neon tubes or LED 內(nèi)部光源采用白色霓虹燈管或者LED Aluminum shell

12、with inside tube structure;Exterior side paint color white; inside paint withwhite and applied with AVERY 4890 Light controldiffuser film/鋁制殼體內(nèi)置方管結(jié)構(gòu);外部噴漆顏色為白色;內(nèi)部噴漆顏色為白色并使用AVERY4890增光貼膜inside lighting adopt white neon tubesor LED (color 6500K 內(nèi)部光源采用白色霓虹燈管或者LED (色溫6500K Front face adopt white transluc

13、ent acrylicsheet panel正面采用白色透光亞克力面板Three types optional exterior paint color for word “INTERCONTINENTAL”主標識英文字母有三種顏色可供選擇:3white color-used when background is dark白色-當外墻顏色為深色時使用 Aluminum shell with inside tube structure; Exterior side paint color black 7c; inside paint with white /鋁制殼體內(nèi)置方管結(jié)構(gòu);外部噴漆顏色為黑

14、色;內(nèi)部噴漆顏色為白色Front face adopt meshed aluminum panel 正面采用鋁制網(wǎng)孔面板;噴漆顏色為pantone black 7c inside lighting adopt white neon tubes or LED內(nèi)部光源采用白色霓虹燈管或者LEDHigh level signage optional technique, suit for blackand golden color 案的white color signage高位標識可選工藝,適用于黑色和金色及白色標識OPTIONAL TECHNICAL DESCRIPTION 可選標識技術(shù)工藝說明

15、Mid level sign optional technical 中位標識可選工藝Medallion as 3D polished & lacquered brass or stainless steel construction, with fret-cut outer boarder & letter ”I”in White acrylic. Face illumination & halo by means of White LED ;letters are all as medallion, with halo illumination./ 大獎?wù)聵俗R為3D立

16、體效果銅或不銹鋼制;”I “位置及白色邊框立體折邊鑲嵌白色亞克力板填充;白色部分正面發(fā)光;背后發(fā)光出光暈;文字同。 Stainless steel or brassinvert channel letter;exteriorside gilded; inside paint withwhite 不銹鋼或銅制反槽型字體;外部鍍金,內(nèi)部噴白漆inside lighting adopt white LED/ 內(nèi)部光源采用白色LED Rear side adopt white translucent acrylic sheet panel fixwith 2cm bracket /背面采用白色透光亞克

17、力面板固定2厘米支架Mid level sign optional technical中位標識可選工藝Medallion as 3D polished & lacquered brass or stainless steel construction, with fret-cut outer boarder & letter ”I”in White acrylic. Face illumination & halo by means of White LED ;letters are all as medallion, with halo illumination./

18、大獎?wù)聵俗R為黃銅或不銹鋼材料制成3D立體效果;”I “位置及白色邊框立體折邊鑲嵌白色亞克力板填充;白色部分正面發(fā)光;背后發(fā)光出光暈;文字同。 Stainless steel or brassinvert channel letter;exteriorside paint Pantoneblack7c;inside paint with white 不銹鋼或鋁制反槽型字體;外部噴漆顏色為Pantone black7c ,內(nèi)部噴白漆Inside lighting adopt white LED/ 內(nèi)部光源采用白色LEDRear side adopt white translucent acryli

19、c sheet panel fixwith 2cm bracket /背面采用白色透光亞克力面板固定2厘米支架 Low level sign optional technical 底位標識可選工藝Medallion and letters as 3D polished & lacquered brass or stainless steel construction, medallion with fret-cut outer boarder & letter ”I”in White acrylic. No lit.大獎?wù)聵俗R及文字為3D立體效果銅或不銹鋼制;不發(fā)光Stainl

20、ess steel or brass invertchannel letter;exterior sidegilded; inside paint with white 不銹鋼或銅制反槽型字體;外部鍍金,Inside signage letter adopt PVC letterstuffing/ 標識字母內(nèi)部采用PVC字體填充2.6 SIGNAGE TECHNICAL DESCRIPTION 標識技術(shù)工藝說明3. EXTERNAL SIGNAGE LOCATION DESCRIPTION戶外標識設(shè)置位置 Signage name /標識名稱A-1 Building signature hig

21、h level-”Stacked Orientation”/高位層疊主標識A-2 Building signature high level-“l(fā)inear Orientation”/高位橫排主標識B-1 High level “l(fā)ogo”Medallion”Stand alone”/高位單獨大獎?wù)聵俗RB-2 High/mid level Chinese characters/中高位中文酒店名稱C-1 Mid level building signature Bi-lingual/中位雙語酒店名稱標識D-1 Low level main entrance Port Cochere sign/低

22、位入口門頭標識D-2 Low level main entrance wall plaque signs-Bi-lingual/低位雙語酒店門牌D-3 Low level main entrance sign over revolving door/低位旋轉(zhuǎn)門門頭標識D-4 Low level main entrance logo medallion sticker/低位大獎?wù)滦螤钯N紙F-1 Five flag poles/旗桿G-1 Gate way identification monument-“Horizontal orientation”/道路橫排酒店識別標識G-2 Gate way

23、 identification monument-“Vertical orientation”-Bi-lingual/道路雙語指示圖騰G-3 Gateway driveway Entry/Exit directional sign-Bi-lingual/出入口導(dǎo)引雙語圖騰 Note /注*White color means: the signage only in English version/ 白色文字意為純英文標識Yellow color means: the Signage with Chinese Characters/黃色文字意為標識含中文 A-1B-1C-1D-1D-2F-1G-

24、1G-2G-3B-2 A-2 OPTIONAL ROOF TOP SIGNAGE樓頂主標識可選形式An alternative linear orientation isprovided for buildings with limitedvertical signage area. Use of this signformat may provide an opportunity toincrease the overall size of the sign,thus improving the long-range visibility. D-2D-1D-2D-2 Low level ma

25、in entrance wall plaque signs establish rule: entrance door Left side place the English name plaque sign, right side place the Chinese name plaque sign/ D-2 酒店門牌設(shè)置規(guī)則:入口大門左側(cè)放置英文名稱牌,右側(cè)放置中文名稱牌 4. EXTERNAL SIGNAGE collocation RULES戶外標識排列規(guī)則 IC DALIAN 大連遠洋洲際酒店樓頂標識(ROOF TOP MAIN SIGNAGEThe Stacked orientat

26、ion is the preferred layout.層疊形式英文標識為主標識首選形式A-1 Building signature high level-”Stacked Orientation”/樓頂層疊英文主標識Hotel main signage only English version allowed ;the signage dimension the large the best ./ 酒店主標識只允許采用英文形式; 標識尺寸越大越好 IC CHENGDU CENTRAL CITY CHINA 成都世紀城洲際酒店樓頂標識(ROOF TOP MAIN SIGNAGEAn alter

27、native linear orientation is provided for buildings with limited verticalsignage area. Use of this sign format may provide an opportunity to increase theoverall size of the sign, thus improving the long-range visibility.A-2 High/mid level Chinese characters /中高位置中文標識The Golden color or Black color C

28、hinese character should placed at high level or mid level in vertical orientation; the Chinese full name is allowed; the “l(fā)ogo+ 洲際酒店”type is allowed高處或中層位置使用金色或或者黑色中文“洲際酒店”文字,通常為豎向排列;允許中文全稱名出現(xiàn),允許“l(fā)ogo+洲際酒店”形式出現(xiàn)B-1 High level “l(fā)ogo”Medallion”Stand alone”/ 高處位置單獨金色大獎?wù)耇he signage usage only in case of

29、the building width is not wide enough to achieve the full “I”coin with the word INTERCONTINENTAL ./ 只有在建筑物設(shè)置寬度不夠放置完整INTERCONTINENTAL 字母時,方可使用 IC VIENNA 維也納洲際酒店樓頂標識(ROOF TOP logo medallion工藝說明參考章節(jié)2.1 工藝說明參考章節(jié)2B-2 High/mid level Chinese characters /中高位置中文標識The Chinese character should placed at high l

30、evel or mid level in vertical orientation; the Chinese full name is allowed;在高處或中層位置使用中文“洲際酒店”文字,必須為豎向排列;允許中文全稱名出現(xiàn) 工藝說明參考章節(jié)2B-2 High/mid level Chinese characters /中高位置中文標識The Chinese character should placed at high level or mid level in vertical orientation (horizontal orientation is un-acceptant ;

31、the Chinese full name is allowed;在高處或中層位置使用中文“洲際酒店”文字,必須為豎向排列 (不允許出現(xiàn)橫排方式;允許中文全稱名出現(xiàn)Signage optional Colors : Black7c/8383c/white標識可選用顏色:black7c 黑色/8383c 金色/白色C-1 Mid level building signature /中層酒店標識1.This signage English words only appear the hotel city location +hotel name, eg. Beijing +Financial st

32、reet/英文字母排列內(nèi)容只允許體現(xiàn):城市名+酒店名,例如:Beijing + Financial street2.The Chinese characters only appear the full hotel name, like hotel city location + hotel name+洲際酒店, eg. 北京+金融街+洲際酒店/中文字排列體現(xiàn)完整酒店中文名稱,即城市名+酒店名+洲際酒店,例如:北京+金融街+洲際酒店 工藝說明參考章節(jié)2C-1 Mid level building signature /中層酒店標識1.This signage English words onl

33、y appear the hotel city location +hotel name, eg. Beijing +Financial street/英文字母排列內(nèi)容只允許體現(xiàn):城市名+酒店名,例如:Beijing + Financial street2.The Chinese characters only appear the full hotel name, like hotel city location + hotel name+洲際酒店, eg. 北京+金融街+洲際酒店/中文字排列體現(xiàn)完整酒店中文名稱,即城市名+酒店名+洲際酒店,例如:北京+金融街+洲際酒店 工藝說明參考章節(jié)2C

34、-1 Mid level building signature /中層酒店標識1.This signage English words only appear the hotel city location +hotel name, eg. Beijing +Financial street/英文字母排列內(nèi)容只允許體現(xiàn):城市名+酒店名,例如:Beijing + Financial street2.The Chinese characters only appear the full hotel name, like hotel city location + hotel name+洲際酒店,

35、eg. 北京+金融街+洲際酒店/中文字排列體現(xiàn)完整酒店中文名稱,即城市名+酒店名+洲際酒店,例如:北京+金融街+洲際酒店 工藝說明參考章節(jié)2C-1 Mid level building signature /中層酒店標識1.This signage English words only appear the hotel city location +hotel name, eg. Beijing +Financial street/英文字母排列內(nèi)容只允許體現(xiàn):城市名+酒店名,例如:Beijing + Financial street2.The Chinese characters only a

36、ppear the full hotel name, like hotel city location + hotel name+洲際酒店, eg. 北京+金融街+洲際酒店/中文字排列體現(xiàn)完整酒店中文名稱,即城市名+酒店名+洲際酒店,例如:北京+金融街+洲際酒店 工藝說明參考章節(jié)2C-1 Mid level building signature /中層酒店標識1.This signage English words only appear the hotel city location +hotel name, eg. Beijing +Financial street/英文字母排列內(nèi)容只允許

37、體現(xiàn):城市名+酒店名,例如:Beijing + Financial street2.The Chinese characters only appear the full hotel name, like hotel city location + hotel name+洲際酒店, eg. 北京+金融街+洲際酒店/中文字排列體現(xiàn)完整酒店中文名稱,即城市名+酒店名+洲際酒店,例如:北京+金融街+洲際酒店 工藝說明參考章節(jié)2C-1 Mid level building signature /中層酒店標識1.This signage English words only appear the hot

38、el city location +hotel name, eg. Beijing +Financial street/英文字母排列內(nèi)容只允許體現(xiàn):城市名+酒店名,例如:Beijing + Financial street2.The Chinese characters only appear the full hotel name, like hotel city location + hotel name+洲際酒店, eg. 北京+金融街+洲際酒店/中文字排列體現(xiàn)完整酒店中文名稱,即城市名+酒店名+洲際酒店,例如:北京+金融街+洲際酒店 工藝說明參考章節(jié)2See Section 2 for

39、 description for details and material specifications.D-1 Low level main entrance Port Cochere sign 低處酒店入口上方標識Three dimensional IC medallion is finished in highly polished brass. The “I”& white boarder are internally illuminated & the overall medallion is halo lit. Thethree dimensional IC let

40、terforms are finished in IC Charcoal & are halo lit.The medallion & letterforms are positioned on a satin silver background. Three dimensional IC medallion is finished in highly polished brass.The “I”& white boarder are internally illuminated & the overallmedallion is halo lit. The I

41、C letterforms are flush-fit into a satinbrass background & are internally illuminated in White.Three dimensional IC medallion is finished in highly polished brass. The “I”& white boarder are internally illuminated & the overallmedallion is halo lit. The three dimensional IC letterforms a

42、re finished in highly polished brass & are halo lit. The medallion &letterforms are positioned on a satin silver background. Three dimensional IC medallion is finished in highly polished brass. The“I”& white boarder are internally illuminated & the overall medallion ishalo lit. The I

43、C letterforms are flush-fit into a IC Charcoal background &are internally illuminated in White.D-2 Low level main entrance wall plaque signs-Bi-lingual; 酒店主入口兩側(cè)門牌The plaque signs must place at left and right sides of main entrance, the left side should place the English version sign and rightsid

44、e place Chinese version sign; the distance from the ground to the bottom of plaque is 1500mm / 門牌須放置在酒店住入口大門左右兩側(cè),左側(cè)需放置英文名稱牌,右側(cè)放置中文名稱牌;安裝高度為門牌底部距離地面1.5米Stainless steel curved panel painted coated with pantoneblack7C; back support adopt PVC material fix on the wall;Golden color top and bottom accent b

45、ar adopt 10mmsolid Titanium galvanized polished brass fix with backblack panel;Logo adopt 3mm polished brass titanium galvanized;Hotel name and Chinese hotel name adopt 1.2mm stainless steel titanium galvanized; caved anf fix on theback panel不朽鋼弧形背板兩端折邊;噴漆顏色pantone black 7c;背板背后采用PVC板填充,頂部和底部金色橫條采用1

46、0毫米 銅條鍍鈦金固定在背板上;金色洲際Logo采用3毫米拋光銅板立體雕刻鍍鈦金處理;酒店中英文名稱采用1.2毫米不銹鋼鍍鈦金處理固定在背板上D-3 Low level main entrance sign over revolving door/ 主入口旋轉(zhuǎn)門標識The sign is golden color plate letterform, no lit inside; place at the overhead position of the entrance door./ 此標識為金色單板字,內(nèi)部無光源, 設(shè)置在酒店出口大門的門頭上方位置This sign has no lit 此

47、標識不發(fā)光 工藝說明參考章節(jié)2.6See Section 2.6 for description for details and material specifications.D-4 Low level main entrance logo medallion sticker/ 酒店入口玻璃墻警示貼紙The sticker adopt translucent gray color film cut as Medallion shape; stick on the ground floor glass wall, to avoid guests knock with the glass wal

48、l / 貼紙采用半透明磨砂效果貼膜數(shù)碼切割為大獎?wù)滦螤?貼在酒店一層的建筑物的玻璃墻上,避免賓客撞到玻璃墻上 F-1 Five flag poles/ 旗桿 The use of the flags as a feature on the grounds of the hotel, or the front entrance, is required.The IC signature always appears on the IC White background. Regional etiquette regarding the display of national flags in p

49、roximity to the hotel flag must be observed.F l a g :Exterior grade materialColour:-WhiteIC Logo :Colour: Match IC Gold with White “I”& boarderIC Logotype :Colour:-Match Pan Charcoal 447G-1 Gate way identification monument-“Horizontal orientation”/ 酒店入口道路水平標識The sign should reference with the la

50、ndscape design; only English version/ 此標識的設(shè)置需要參照園林景觀規(guī)劃;只允許英文形式 We have an opportunity tocreate a mainidentification sign that canbecome a significant designof the hotel. It should bewell integrated into thearchitecture & landscapeplan. Typical implementation could include a gateway signbuilt into a retainer wall,entry fountain or other landscaping feature.工藝說明參考章節(jié)2.5See S