投資銀行面試必備資料-美林的行業(yè)分析框架ppt課件

1、HK000I5DChina Industry Primer August 18, 2019CONFIDENTIALHK000I5XHK000I5D1Total Market Size and PerformanceNo. of Players / Total Production CapacityUnit Price / Units SoldIndustry Primer Market OverviewBreak down to province / region and subsector as appropriateInclude as much detail as appropriate

2、 / possible Footnote all your sources!_Source: Data to comeData to comeData to comeHK000I5D2Industry Primer Key Industry CharacteristicsFragmented marketState-ownershipImport or export drivenSegmentation of market spaceInnovation driven ?Cyclical ?Demographic-drivenProtected sectorLow penetrationLac

3、king certain expertiseScale-playBrand-drivenHigh barrier of entryHigh R&DRecent DevelopmentsIntroduction of certain technologyOpening of certain marketsCutting import tariffRely on news run, industry sector reports, discussions in company annual reportsHK000I5D3Industry Primer Key Industry Trend

4、sCertain product type popularPrice cutsIntensifying competitionMargin compressionCoupled with financing electronics for exampleDomestic consolidationDiversification of customer baseInter-provincial expansionDeclining import tariffGovernments stance and positionFunding more private sector capitalShif

5、t in distribution channelRely on news run, industry sector reports, discussions in company annual reportsHK000I5D4Industry Primer Key DriversStrong overall economic performanceInfrastructure expansionIncreasing consumer awarenessIncrease in construction workIncrease in disposal incomeTie back to the

6、 Industry Characteristics and Trends_Source: Driver 1Driver 2Driver 3Driver 4Source: Industry reports, equity research on profiled companiesHK000I5D5Key Players and Market ShareIndustry Primer Competitive Landscape_Source: List key domestic or foreign players and respective market shareSource: Indus

7、try reports, equity research on profiled companies, news runsHK000I5D6Industry Primer Regulatory EnvironmentKey Regulations and Licensing RequirementsForeign Ownership RestrictionsCurrent situationWTO commitmentsFavorable treatment for HK companies?Distribution? Manufacturing? Marketing?Investment r

8、estrictionsKey Regulatory AgenciesRelevant Tax RegulationsFavorable tax treatment for operation in certain region To come_Source: Source: Industry reports, equity research on profiled companies, news runs; lawyers websitesHK000I5DOverview of Multinationals Presence7Industry Primer Foreign Participat

9、ion to dateMarket Share Breakdown Year?UNDER NO CIRCUMSTANCES SHOULD YOU CONTACT THE REGIONAL RMs_Source: Source: Industry reports, equity research on profiled companies, news runs; SDC M&A runsHK000I5D8Cross-Bordered M&ADomestic M&AM&A Activity to DateIndustry Primer _Source: Key Tr

10、ansactions_(#) represent no. of deals_(#) represent no. of deals(10)(10)(10)(10)(10)(10)(10)(10)(10)(10)(10)(10)Date Acquiror / Target Transaction Value Multiple Paid Comments to cometo comeSizable, notable transactionsSource: SDC M&A runs and news runsHK000I5D9Ranking by ROARanking by ROESummar

11、y of PlayersIndustry Primer _Source: to cometo comeSource: SDC M&A runs and news runsRanking by Valuation Ranking by EBITDA Marginto comeEV/EBITDA or P/E or P/BHK000I5D10Company Profile - Stock Market PerformanceRecent DevelopmentsBusiness OverviewKey ManagementIndustry Primer To comeNo. of employeesGeographic coverageProduct rangeRevenue breakdownKey brandsKey strategy_Source: HK000I5D11Key Operating MetricsSWOT AnalysisFinancial OverviewOwne