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1、MEDIAThe Impacts on Students Life of Wechat Public Accounts2016.1.13OUTLINE Brief IntroductionDetailed ReportSummary and ScopeTangWangShangSunYu Brief IntroductionMEDIA Tradition ModernBook Broadcast Television Newspaper Net Media Phone MediaDigital TVFeatures of New Media Science&Technology Promoti

2、onPeopleOrientedVirtuality&RealityInteractionFeatures of Phone MediaDigitization Convenient to useContents diversificationValidityPurposeUse it every day. Close to lifeRapid development Important content Important carrier Popularity in the collegeAttitude towards the public accounts Use conditionFut

3、ure development trend 1 2 3 4 5Group discussion,Select the topic. Design a questionnaire,A small scale survey. Information collection,data analysis.Make the PPT,show final resultRelease the questionnaire Team work processTools Ways ObjectsResults 15170%30%Graduate studentsin DLUT Detailed ReportQ1:W

4、hats your gender?Female30%Male70%Q2:How much time do you spend on WeChat? 3h31.79%46.36% 21.85%Q3:Have you subscribed Official Accounts?95.36%YesNo4.64%Q4:How many official accounts have you subscribed?40.92% 42.36%16.67%10Q5:What kind of official accounts have you subscribed? 88.89%36.81% 12.50% 22

5、.92% 54.86% 34.72% 11.81% School platform NewsFinanceScience and TechnologyKnowledge LearningEntertainment OtherQ6:The reasons that you are concerned about the public number?A、To get news 86B、To receive notification 64C、To learn skills 60D、For entertainment 67E、 For other reasons 11 ABCDE59.72%44.44

6、%41.67%46.53%7.64%Q7:Which way do you get these public numbers?A Through your own searchB Recommended by friendsC News on the official websiteD Other accounts recommendationE From other social networking sitesF Other ways ABCDEF56.94%65.97%33.33%36.11%25.69%12.5%82 95 4837 52 18Q8:Do you think the c

7、ontents are in time ?A Very timely 33B Basically timely 104C Not in time 723%72%5%ACBQ9:When do you usually check the public number?A、In the morningB、At noonC、In the eveningD、Whenever Im freeABCD22.22%4.86%5.56%67.36% 789732Q10:How much do you think the update frequency is appropriate?A、Once a dayB、

8、Once two daysC、Once a weekD、OtherABCD25%9.03%4.17%893661361.80%Q11:which way do you like of the message push?F rom the figure, the wayof pictures and words is thepopularest. Maybe the simpleand ingteresting of thereading way attract most ofpeople.Q12:whether you will share the Subscription to your f

9、riends ?Good things should beshared with friends. It is also away to spread the WeChatSubscriptions.22Q13:Do you think these WeChat Subscriptions are helpful to your life and study?From the figure, about 70% people believe the Subscriptions has little effect on their life. I think maybe the informat

10、ion of the Subscriptions is insufficient . 15.23% 68.87% 13.91% 1.99%0.00%20.00%40.00%60.00%80.00%great helplittle helpno influence waste timeQ14:How do you think about the WeChat Subscriptions future?M ost of people think there wiibe a good future of theSubscriptions. we also wishthat the WeChat will makeour life more convenient andwe can absorb more usefullthings. Summary and ScopePublic number is very popular among students. School information & n

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