上汽大眾2016年第五屆中原國際汽車展覽會(huì)傳播報(bào)告課件

1、MR部門 DivisionMR版本號 Version1.0保密級別 Secrecy levelHIGH更新日期 2016-06-12上汽大眾2016年第五屆中原國際汽車展覽會(huì)傳播報(bào)告SAIC Volkswagen 2016 5th Central Plains International Auto Show Communication Report0MR新聞傳播概況 Communication Introduction1 6月3日，上汽大眾桑塔納家族最新成員Cross Santana在2016第五屆中原國際汽車展覽會(huì)首發(fā)亮相，與Cross Polo、Cross Lavida朗境共同組成Cros

2、s Family。 On June 3, Cross Santana, the newest member of SAIC Volkswagen Santana family, debuted at the 2016 5th Central Plains International Auto Show. Along with Cross Polo and Cross Lavida, they compose Cross Family. 上汽大眾邀請17家傳統(tǒng)媒體參會(huì)，包括8家核心平面媒體及9區(qū)域媒體 SAIC Volkswagen invited 17 traditional media, i

3、ncluding 8 core print media and 9 regional mediaMR新聞傳播概況截至6月12日，共發(fā)布36篇Cross Santana鄭州車展首發(fā)布相關(guān)媒體報(bào)道，其中在傳統(tǒng)媒體、網(wǎng)絡(luò)媒體、移動(dòng)端新媒體上共計(jì)發(fā)布36篇，論壇和博客x篇。 受邀媒體報(bào)道情況 所有受邀19家媒體共發(fā)布報(bào)道15篇。 報(bào)道形式包括圖文結(jié)合、視頻、音頻等。 并借助自身其他媒體平臺進(jìn)行再次傳播，包括今日頭條、一點(diǎn)資訊、搜狐自媒體、微信公眾號等。 其他媒體報(bào)道情況 除受邀媒體外，其他媒體轉(zhuǎn)載報(bào)道21篇。MR3q跨界，是融合更是創(chuàng)新q有望再次促動(dòng)國內(nèi)乘用車市場格局變化，讓跨界汽車占據(jù)有力一席q預(yù)示

4、了上汽大眾對國內(nèi)個(gè)性細(xì)分市場有著良好期待qCross Family不僅是大眾品牌的新賣點(diǎn)，更是為消費(fèi)者詮釋Cross UV這個(gè)概念的先鋒軍戰(zhàn)略意義媒體視角qCross Santana擁有Cross專屬座椅、Cross迎賓踏板、Cross內(nèi)飾條、炫銀車頂行李架等專屬裝備，從內(nèi)到外進(jìn)一步彰顯了其跨界風(fēng)尚配置q繼New Santana、Gran Santana后，Cross Santana是跨界而來的Santana品牌全新成員，與Cross Polo、Cross Lavida朗境共同組建形成了Cross Family定位q造型上，Cross Santana傳承桑塔納家族簡約大氣的設(shè)計(jì)理念，并融入全新

5、的動(dòng)感跨界元素q前臉方面，Cross Santana極具沖擊力的格柵飾條與大燈內(nèi)外部輪廓相融合，上方三維蜂窩形狀與之形成鮮明對比，盡顯跨界氣質(zhì)q保險(xiǎn)杠處的車身色飾條貫通前臉下部，將霧燈包裹其中q側(cè)面，16吋雙色精車輪轂體現(xiàn)了運(yùn)動(dòng)SUV的理念外觀MR4序號No.媒體名稱Media日期Date標(biāo)題Headline版面1今日頭條2016.06.07上汽大眾Cross Santana中原國際車展首發(fā)亮相SAIC Volkswagen Cross Santana appears at the Central Plains Auto Show.頭條Headline2今日頭條2016.06.06揭秘上汽大眾

6、Cross family背后隱藏的終極奧義！Reveal ultimate profound meaning behind SAIC Volkswagen Cross family!頭條Headline3今日頭條2016.06.07上汽大眾跨界新成員cross家族首發(fā)亮相中原車展SAIC Volkswagen new member Cross family debuts at the Central Plains Auto Show.頭條Headline4今日頭條2016.06.09上汽大眾“兩大車展”齊發(fā)力 PHIDEON輝昂尊享預(yù)售啟動(dòng)Cross Santana首發(fā)亮相頭條Headline

7、5今日頭條2016.06.03上汽大眾Cross Santana閃耀亮相中原國際車展SAIC Volkswagen Cross Santana appears at the Central Plains Auto Show.頭條Headline6今日頭條2016.06.03新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā)New Auto | SAIC Volkswagen Cross Santana debuts this morning.頭條Headline7搜狐自媒體2016.06.05中原國際車展 上汽大眾跨界休旅車Cross Santana首發(fā)亮相The Central Plains

8、Auto Show，SAIC Volkswagen cross UV Cross Santana debut 文字鏈Text Link8搜狐自媒體2016.06.06揭秘上汽大眾Cross family背后隱藏的終極奧義！Reveal ultimate profound meaning behind SAIC Volkswagen Cross family!文字鏈Text Link9搜狐自媒體2016.06.06跨界家族新丁 實(shí)拍上汽大眾Cross桑塔納New member of cross family Live shots of SAIC Volkswagen Cross Santana

9、文字鏈Text Link10搜狐自媒體2016.06.06上汽大眾跨界新成員cross家族首發(fā)亮相中原車展SAIC Volkswagen new member Cross family debuts at the Central Plains Auto Show.文字鏈Text Link11搜狐自媒體2016.06.08卓越新生 天生無畏Excellent Freshmen Born Fearless文字鏈Text LinkMR5序號No.媒體名稱Media日期Date標(biāo)題Headline版面12搜狐自媒體2016.06.03新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā)New Auto |

10、 SAIC Volkswagen Cross Santana debuts this morning文字鏈Text Link13一點(diǎn)資訊Yidian Information2016.06.06大眾Cross Santana瞄準(zhǔn)年輕化市場Volkswagen Cross Santana aims at younger market頭條Headline14一點(diǎn)資訊Yidian Information2016.06.06揭秘上汽大眾Cross family背后隱藏的終極奧義！Reveal ultimate profound meaning behind SAIC Volkswagen Cross f

11、amily!頭條Headline15一點(diǎn)資訊Yidian Information2016.06.03新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā)New Auto | SAIC Volkswagen Cross Santana debuts this morning頭條Headline16汽車商報(bào)WeChat2016.06.06揭秘上汽大眾Cross family背后隱藏的終極奧義！Reveal ultimate profound meaning behind SAIC Volkswagen Cross family!微信頭條No.117央廣汽車WeChat2016.06.06上汽大眾跨界休

12、旅車Cross Santana首發(fā)亮相SAIC Volkswagen cross UV Cross Santana debut 微信二條No.218城市汽車WeChat2016.06.07上汽大眾Cross Santana中原國際車展首發(fā)亮相SAIC Volkswagen Cross Santana appears at the Central Plains Auto Show.微信頭條No.119駕車1066WeChat2016.06.04跨界休旅成新潮-上汽大眾伐木累又添新成員Cross SUV becomes a new trend-SAIC Volkswagen family adds

13、 new member微信四條No.420維尼說車WeChat2016.06.03Cross Santana全國首發(fā)河南交通廣播現(xiàn)場直播Cross Santana national debut, Henan Traffic Radio live broadcast微信頭條No.121豫汽WeChat2016.06.03跨界休旅車 為別樣生活出發(fā)Cross UV, start for different life微信頭條No.122快車評WeChat2016.06.03新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā)New Auto | SAIC Volkswagen Cross Santana

14、 debuts this morning.微信二條No.2MR6序號No.媒體名稱Media日期Date標(biāo)題Headline版面23黃島汽車雜志W(wǎng)eChat2016.06.08【新車發(fā)布】桑塔納也出跨界版，上汽大眾Cross桑塔納正式發(fā)布【New Auto Show】SAIC Volkswagen new member Cross family debuts at the Central Plains Auto Show.微信五條No.524北京晚報(bào)Beijing Evening2016.06.06跨界休旅車 為別樣生活出發(fā)Cross UV, start for different life4

15、1/汽車41/Auto25北京青年報(bào)Beijing Youth Daily2016.06.04大眾Cross Santana瞄準(zhǔn)年輕化市場Volkswagen Cross Santana aims at younger market07/新車07/New Auto26上海汽車報(bào)Shanghai Auto News2016.06.12Cross Santana中原車展首發(fā)Cross Santana debuts at the Central Plains Auto Show.03/市場 03/Market27東方早報(bào)Oriental Morning Post2016.06.09上汽大眾“兩大車展

16、”齊發(fā)力 PHIDEON輝昂尊享預(yù)售啟動(dòng)Cross Santana首發(fā)亮相Two auto shows of SAIC Volkswagen work together PHIDEON premium presale starts, Cross Santana is revealed for the first timeB01/汽車周刊B01/AutoWeek28新民晚報(bào)Xinmin Evening News2016.06.08桑塔納跨界休旅車首發(fā)SAIC Volkswagen cross UV Cross Santana debut B06/汽車周刊/車界車市 B06/AutoWeek/Au

17、tomobie Maket29新聞晨報(bào)Shanghai Morning Post2016.06.08桑塔納也跨界 上汽大眾Cross Santana首發(fā)亮相SAIC Volkswagen Cross Santana debut.C02/車尚新車C02/Auto.Newcars30I時(shí)代報(bào)I Metro Express2016.06.07上汽大眾Cross Santana首發(fā)亮相Cross Family中原國際車展吹響集結(jié)號SAIC Volkswagen Cross Santana debut, Cross Family show together at the Central Plains I

18、nternational Auto Show.06/時(shí)代汽車06/Times Auto31河南商報(bào)Henan Business Daily2016.06.08卓越新生 天生無畏Excellent Freshmen Born FearlessB05/汽車B05/AutoMR7序號No.媒體名稱Media日期Date標(biāo)題Headline版面32河南日報(bào)Henan Daily2016.06.08上汽大眾Cross Family吹響集結(jié)號Cross Family show together at the Central Plains International Auto Show.07/汽車07/Au

19、to33鄭州晚報(bào)Zhengzhou Evening News2016.06.08跨界家族贏得別樣精彩 上汽大眾Cross Santana首發(fā)亮相SAIC Volkswagen Cross Santana debutB07/TOP汽車|關(guān)注B07/TOP Auto Concern34洛陽晚報(bào)Luoyang Evening News2016.06.08圖片新聞Picture NewsC08/2016洛陽端午汽車團(tuán)購節(jié)C08/2016 Luoyang Dragon Boat Festival35渤海早報(bào)Bohai Morning News2016.06.08上汽大眾Cross Santana首發(fā)亮相

20、SAIC Volkswagen Cross Santana debut.14/汽車市場14/Auto Maket36鹽城晚報(bào)Yancheng Evening News2016.06.08跨界休旅車為別樣生活出發(fā)Cross UV, start for a different lifeB21/車市B21/Auto MaketMR媒體名稱 Media：今日頭條 Toutiao .com版面 Column：頭條 Headline發(fā)布日期 Date：2016.06.06標(biāo)題 Headline：揭秘上汽大眾Cross family背后隱藏的終極奧義！ Reveal ultimate profound me

21、aning behind SAIC Volkswagen Cross family!8摘要 Abstract: 6月3日，上汽大眾Cross Santana在鄭州車展首發(fā)亮相。Cross Santana是繼New Santana、Gran Santana后，跨界而來的Santana品牌全新成員，與Cross Polo、Cross Lavida朗境共同組建形成了Cross Family，CrossUV跨界休旅車充分集結(jié)了SUV與轎車的雙重優(yōu)勢，為都市時(shí)尚一族帶來了更好的選擇。On June 3, SAIC Volkswagen Cross Santana was revealed for the

22、 first time in Zhengzhou Auto Show. Following New Santana and Gran Santana, Cross Santana is a new member of the Santana brand and forms the Cross Family along with Cross Polo and Cross Lavida. Cross UV crossover fully combines the dual advantages of SUV and sedan, which brings a better choice for t

23、he fashionable group in the city.MR媒體名稱 Media：今日頭條 Toutiao .com版面 Column：頭條 Headline發(fā)布日期 Date：2016.06.03標(biāo)題 Headline：上汽大眾Cross Santana閃耀亮相中原國際車展 SAIC Volkswagen Cross Santana appears at the Central Plains Auto Show.9摘要 Abstract: 2016年6月3日，第五屆中原國際汽車展覽會(huì)在鄭州國際會(huì)展中心隆重開幕。Cross Santana，憑借簡約大氣的設(shè)計(jì)理念，融入全新的動(dòng)感跨界元

24、素，充分展現(xiàn)了Cross UV兼顧時(shí)尚與旅行范兒的跨界風(fēng)采。On June 3, 2016, the 5th Central Plains International Auto Show was grandly opened at Zhengzhou International Convention and Exhibition Center. Cross Santana, with its simple design and new dynamic cross-border element, fully demonstrates the cross style of Cross UV, bo

25、th fashionable and suitable for travel.MR媒體名稱 Media：今日頭條 Toutiao .com版面 Column：頭條 Headline發(fā)布日期 Date：2016.06.03標(biāo)題 Headline：新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā) New Auto | SAIC Volkswagen Cross Santana debuts this morning.10摘要 Abstract: 6月3日上午，上汽大眾新款桑塔納和Cross桑塔納，在2016中原車展正式發(fā)布。定位于入門級緊湊型跨界車， Cross桑塔納采用具有跨界風(fēng)格的外觀套件，動(dòng)

26、力系統(tǒng)搭載1.6L自然吸氣發(fā)動(dòng)機(jī)。On the morning of June 3, SAIC Volkswagen new Santana and Cross Santana were officially released at the 2016 Central Plains Auto Show. Positioned as an entry-level compact crossover, Cross Santana adopts appearance package with a cross-border style. The power system is equipped with

27、 1.6L naturally aspirated engine.MR媒體名稱 Media：搜狐自媒體 版面 Column：文字鏈Text Link發(fā)布日期 Date：2016.06.06標(biāo)題 Headline：跨界家族新丁 實(shí)拍上汽大眾Cross桑塔納 New member of cross family Live shots of SAIC Volkswagen Cross Santana 11摘要 Abstract: 上汽大眾在本屆中原國際車展中正式發(fā)布了Cross桑塔納，為Cross家族增添一枚新成員，Cross桑塔納在延續(xù)現(xiàn)款桑塔納簡約的設(shè)計(jì)理念基礎(chǔ)上，加入了更加硬派跨界的元素。At

28、 this Central Plains International Auto Show, SAIC Volkswagen officially released Cross Santana, adding a new member to the Cross Family. While continuing the simple design concept of the existing Santana, Cross Santana adds more hardcore cross-border element.MR媒體名稱 Media：搜狐自媒體 版面 Column：文字鏈Text Lin

29、k發(fā)布日期 Date：2016.06.06標(biāo)題 Headline：揭秘上汽大眾Cross family背后隱藏的終極奧義！ Reveal ultimate profound meaning behind SAIC Volkswagen Cross family!12摘要 Abstract: 6月3日，上汽大眾Cross Santana在鄭州車展首發(fā)亮相。Cross Santana是繼New Santana、Gran Santana后，跨界而來的Santana品牌全新成員，與Cross Polo、Cross Lavida朗境共同組建形成了Cross Family，CrossUV跨界休旅車充分集結(jié)

30、了SUV與轎車的雙重優(yōu)勢，為都市時(shí)尚一族帶來了更好的選擇。On June 3, SAIC Volkswagen Cross Santana was revealed for the first time in Zhengzhou Auto Show. Following New Santana and Gran Santana, Cross Santana is a new member of the Santana brand and forms the Cross Family along with Cross Polo and Cross Lavida. Cross UV crossov

31、er fully combines the dual advantages of SUV and sedan, which brings a better choice for the fashionable group in the city.MR媒體名稱 Media：搜狐自媒體 版面 Column：文字鏈Text Link發(fā)布日期 Date：2016.06.03標(biāo)題 Headline：新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā) New Auto | SAIC Volkswagen Cross Santana debuts this morning.13摘要 Abstract: 6月3

32、日上午，上汽大眾新款桑塔納和Cross桑塔納，在2016中原車展正式發(fā)布。定位于入門級緊湊型跨界車， Cross桑塔納采用具有跨界風(fēng)格的外觀套件，動(dòng)力系統(tǒng)搭載1.6L自然吸氣發(fā)動(dòng)機(jī)。On the morning of June 3, SAIC Volkswagen new Santana and Cross Santana were officially released at the 2016 Central Plains Auto Show. Positioned as an entry-level compact crossover, Cross Santana adopts appea

33、rance package with a cross-border style. The power system is equipped with 1.6L naturally aspirated engine.MR媒體名稱 Media：一點(diǎn)資訊 Yidian Information 版面 Column：頭條 Headline發(fā)布日期 Date：2016.06.06標(biāo)題 Headline：揭秘上汽大眾Cross family背后隱藏的終極奧義！ Reveal ultimate profound meaning behind SAIC Volkswagen Cross family!14摘要

34、Abstract: 6月3日，上汽大眾Cross Santana在鄭州車展首發(fā)亮相。Cross Santana是繼New Santana、Gran Santana后，跨界而來的Santana品牌全新成員，與Cross Polo、Cross Lavida朗境共同組建形成了Cross Family，CrossUV跨界休旅車充分集結(jié)了SUV與轎車的雙重優(yōu)勢，為都市時(shí)尚一族帶來了更好的選擇。On June 3, SAIC Volkswagen Cross Santana was revealed for the first time in Zhengzhou Auto Show. Following

35、New Santana and Gran Santana, Cross Santana is a new member of the Santana brand and forms the Cross Family along with Cross Polo and Cross Lavida. Cross UV crossover fully combines the dual advantages of SUV and sedan, which brings a better choice for the fashionable group in the city.MR媒體名稱 Media：

36、一點(diǎn)資訊 Yidian Information 版面 Column：頭條 Headline發(fā)布日期 Date：2016.06.03標(biāo)題 Headline：新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā) New Auto | SAIC Volkswagen Cross Santana debuts this morning.15摘要 Abstract: 6月3日上午，上汽大眾新款桑塔納和Cross桑塔納，在2016中原車展正式發(fā)布。定位于入門級緊湊型跨界車， Cross桑塔納采用具有跨界風(fēng)格的外觀套件，動(dòng)力系統(tǒng)搭載1.6L自然吸氣發(fā)動(dòng)機(jī)。On the morning of June 3, SA

37、IC Volkswagen new Santana and Cross Santana were officially released at the 2016 Central Plains Auto Show. Positioned as an entry-level compact crossover, Cross Santana adopts appearance package with a cross-border style. The power system is equipped with 1.6L naturally aspirated engine.MR媒體名稱 Media

38、：央廣汽車微信公眾號 WeChat版面 Column：微信二條 No.2發(fā)布日期 Date：2016.06.06標(biāo)題 Headline：上汽大眾跨界休旅車Cross Santana首發(fā)亮相 SAIC Volkswagen cross UV Cross Santana debut 16摘要 Abstract: 近日，2016第五屆中原國際汽車展覽會(huì)開幕。上汽大眾Cross UV跨界休旅車Cross Santana首發(fā)亮相。除此之外，Cross Polo、Cross Lavida朗境也一起亮相上汽大眾展臺。Recently, the 2016 5th Central Plains Internat

39、ional Auto Show opens. SAIC Volkswagen cross UV Cross Santana debuts. In addition to this, Cross Polo and Cross Lavida appear on the SAIC Volkswagen booth as well.MR媒體名稱 Media：駕車1066 WeChat版面 Column：微信四條 No.4發(fā)布日期 Date：2016.06.04標(biāo)題 Headline：跨界休旅成新潮-上汽大眾伐木累又添新成員 Cross SUV becomes a new trend-SAIC Volk

40、swagen family adds new member17摘要Abstract：6月3日，上汽大眾桑塔納家族最新成員Cross Santana在2016第五屆中原國際汽車展覽會(huì)首發(fā)亮相。造型上，Cross Santana傳承桑塔納家族簡約大氣的設(shè)計(jì)理念，并融入全新的動(dòng)感跨界元素，動(dòng)力方面，新車或?qū)⑴鋫?.6L自然吸氣發(fā)動(dòng)機(jī)，并將匹配5速手動(dòng)和6速自動(dòng)變速箱。On June 3, Cross Santana, the newest member of SAIC Volkswagen Santana family, debuted at the 2016 5th Central Plains

41、International Auto Show. In the modeling, Cross Santana follows the simple design of Santana family and is integrated with the new dynamic cross-border element. In the dynamics, the new car will be equipped with 1.6L naturally aspirated engine, and will match 5-speed manual and six-speed auto transm

42、ission.MR媒體名稱 Media：維尼說車 WeChat版面 Column：微信頭條 No.1發(fā)布日期 Date：2016.06.03標(biāo)題 Headline： Cross Santana全國首發(fā)河南交通廣播現(xiàn)場直播 Cross Santana national debut, Henan Traffic Radio live broadcast18摘要Abstract：2016年6月3日，第五屆中原國際汽車展覽會(huì)在鄭州國際會(huì)展中心隆重開幕。上汽大眾攜桑塔納家族最新成員Cross Santana亮相，其憑借簡約大氣的設(shè)計(jì)理念，并融入全新的動(dòng)感跨界元素充分展現(xiàn)了Cross UV同時(shí)兼顧時(shí)尚與旅

43、行范兒的跨界風(fēng)采。On June 3, 2016, the 5th Central Plains International Auto Show was grandly opened at Zhengzhou International Convention and Exhibition Center. SAIC Volkswagen appears with Cross Santana, its newest member in the Santana family. With its simple design and new dynamic cross-board element, it

44、 fully demonstrated the cross style of Cross UV, both fashionable and suitable for travel.MR媒體名稱 Media：豫汽車 WeChat版面 Column：微信頭條 No.1發(fā)布日期 Date：2016.06.03標(biāo)題 Headline：跨界休旅車 為別樣生活出發(fā) Cross UV, start for different life19摘要Abstract：6月3日，上汽大眾桑塔納家族最新成員Cross Santana在2016第五屆中原國際汽車展覽會(huì)首發(fā)亮相，上汽大眾Cross車型正式跨入家族時(shí)代，不僅

45、預(yù)示了國內(nèi)個(gè)性細(xì)分市場的日趨豐富，也代表了一種新的生活方式為別樣生活出發(fā)。On June 3, Cross Santana, the newest member of SAIC Volkswagen Santana family, debuted at the 2016 5th Central Plains International Auto Show. SAIC Volkswagen Cross modeling officially entered into the family age, which not only predicates the increasingly rich p

46、ersonalities in domestic market, but also represents a new lifestyle that is to start for a different life.MR媒體名稱 Media：快車評 WeChat版面 Column：微信二條 No.2發(fā)布日期 Date：2016.06.03標(biāo)題 Headline：新車 | 一車三吃，上汽大眾跨界版桑塔納今早首發(fā) New Auto | SAIC Volkswagen Cross Santana debuts this morning20摘要Abstract：6月3日上午，上汽大眾新款桑塔納和Cros

47、s桑塔納，在2016中原車展正式發(fā)布。其中，后者為是首次亮相。它采用具有跨界風(fēng)格的外觀套件，動(dòng)力系統(tǒng)搭載1.6L自然吸氣發(fā)動(dòng)機(jī)。On the morning of June 3, SAIC Volkswagen new Santana and Cross Santana were officially issued at the 2016 Central Plains Auto Show. For the latter, it was the debut. Cross Santana adopts appearance package with a cross-border style. Th

48、e power system is equipped with 1.6L naturally aspirated engine.MR21媒體名稱 Media：北京晚報(bào) Beijing Evening版面 Column：41/汽車 41/Auto發(fā)布日期 Date：2016-06-07標(biāo)題 Headline：跨界休旅車 為別樣生活出發(fā) Cross UV, start for different life摘要Abstract：近日，上汽大眾桑塔納家族最新成員Cross Santana在2016第五屆中原國際汽車展覽會(huì)首發(fā)亮相，與Cross Polo、Cross Lavida朗境共同組成Cross

49、Family。隨著Cross UV跨界休旅車這一車型類別的誕生，相信上汽大眾Cross Family有望再次促動(dòng)國內(nèi)乘用車市場格局變化，讓跨界汽車占據(jù)有力一席Recently, Cross Santana, the newest member of SAIC Volkswagen Santana family, debuted at the 2016 5th Central Plains International Auto Show. Along with Cross Polo and Cross Lavida, they compose Cross Family. With the app

50、earance of Cross UV, SAIC Volkswagen Cross family is expected to motivate the structure change of domestic car market and to make cross cars hold a strong place.MR22媒體名稱 Media：北京青年報(bào) Beijing Youth Daily版面 Column：07/新車 07/New Auto發(fā)布日期 Date：2016-06-06標(biāo)題 Headline：大眾Cross Santana瞄準(zhǔn)年輕化市場 Volkswagen Cross

51、Santana aims at younger market摘要Abstract：6月3日，上汽大眾桑塔納家族最新成員Cross Santana在2016第五屆中原國際汽車展覽會(huì)首發(fā)亮相，預(yù)示了上汽大眾對國內(nèi)個(gè)性細(xì)分市場有著良好期待。On June 3, Cross Santana, the newest member of SAIC Volkswagen Santana family, debuted at the 2016 5th Central Plains International Auto Show, which predicates that SAIC Volkswagen ha

52、s good expectation for the domestic personality subdivision market.MR23媒體名稱 Media：上海汽車報(bào) Shanghai Auto News版面 Column：03/市場 03/Market發(fā)布日期 Date：2016-06-12標(biāo)題 Headline：Cross Santana中原車展首發(fā) Cross Santana debuts at the Central Plains Auto Show.摘要Abstract：6月3日，上汽大眾Cross Santana在鄭州車展首發(fā)亮相。Cross Santana是繼New Sa

53、ntana、Gran Santana后，跨界而來的Santana品牌全新成員，與Cross Polo、Cross Lavida朗境共同組建形成了Cross Family，CrossUV跨界休旅車充分集結(jié)了SUV與轎車的雙重優(yōu)勢，為都市時(shí)尚一族帶來了更好的選擇。On June 3, SAIC Volkswagen Cross Santana was revealed for the first time in Zhengzhou Auto Show. Following New Santana and Gran Santana, Cross Santana is a new member of

54、the Santana brand and forms the Cross Family along with Cross Polo and Cross Lavida. Cross UV crossover fully combines the dual advantages of SUV and sedan, which brings a better choice for the fashionable group in the city.MR24媒體名稱 Media：新民晚報(bào) Xin Min Evening News版面 Column：B06/汽車周刊/車界車市 B06/AutoWeek

55、/Automobie Maket發(fā)布日期 Date：2016-06-08標(biāo)題 Headline：桑塔納跨界休旅車首發(fā) SAIC Volkswagen cross UV Cross Santana debut 摘要Abstract：6月3日，第五屆中原國際汽車展覽會(huì)在鄭州國際會(huì)展中心隆重開幕。Cross Santana，憑借簡約大氣的設(shè)計(jì)理念，融入全新的動(dòng)感跨界元素，充分展現(xiàn)了Cross UV兼顧時(shí)尚與旅行范兒的跨界風(fēng)采。On June 3, the 5th Central Plains International Auto Show was grandly opened at Zhengzho

56、u International Convention and Exhibition Center. Cross Santana, with its simple design and new dynamic cross-border element, fully demonstrates the cross style of Cross UV, both fashionable and suitable for travel.MR25媒體名稱 Media：新聞晨報(bào) Shanghai Morning Post版面 Column：C02/車尚新車 C02/Auto.Newcars發(fā)布日期 Date

57、：2016-06-08標(biāo)題 Headline：桑塔納也跨界 上汽大眾Cross Santana首發(fā)亮相 SAIC Volkswagen Cross Santana debut.摘要Abstract：2016年6月3日，第五屆中原國際汽車展覽會(huì)在鄭州國際會(huì)展中心隆重開幕。上汽大眾攜桑塔納家族最新成員Cross Santana亮相，其憑借簡約大氣的設(shè)計(jì)理念，并融入全新的動(dòng)感跨界元素充分展現(xiàn)了Cross UV同時(shí)兼顧時(shí)尚與旅行范兒的跨界風(fēng)采。On June 3, 2016, the 5th Central Plains International Auto Show was grandly open

58、ed at Zhengzhou International Convention and Exhibition Center. SAIC Volkswagen appears with Cross Santana, its newest member in the Santana family. With its simple design and new dynamic cross-board element, it fully demonstrated the cross style of Cross UV, both fashionable and suitable for travel

59、.MR26媒體名稱 Media：I時(shí)代報(bào) I Metro Express版面 Column：06/時(shí)代汽車 06/Times Auto發(fā)布日期 Date：2016-06-07標(biāo)題 Headline：上汽大眾Cross Santana首發(fā)亮相Cross Family中原國際車展吹響集結(jié)號 SAIC Volkswagen Cross Santana debut, Cross Family show together at the Central Plains International Auto Show.摘要Abstract：2016年6月3日，第五屆中原國際汽車展覽會(huì)在鄭州國際會(huì)展中心隆重開幕。上汽大眾攜桑塔納家族最新成員Cross Santana亮相，其憑借簡約大氣的設(shè)計(jì)理念，并融入全新的動(dòng)感跨界元素充分展現(xiàn)了Cross UV同時(shí)兼顧時(shí)尚與旅行范兒的跨界風(fēng)采。On June 3, 2016, the 5th Central Plains International Auto Show was grandly opened at Zhengzhou International Convention and Exhibition Center. SAIC Volkswagen appears with Cross Santana, its newe