《電子商務(wù)英語》復(fù)習(xí)資料

1、【精品文檔】如有侵權(quán)，請(qǐng)聯(lián)系網(wǎng)站刪除，僅供學(xué)習(xí)與交流電子商務(wù)英語復(fù)習(xí)資料電子商務(wù)英語教材信息名稱電子商務(wù)英語出版社電子工業(yè)出版社作者王冰版次2013年11月第3版注：如學(xué)員使用其他版本教材，請(qǐng)參考相關(guān)知識(shí)點(diǎn)一、客觀部分：（單項(xiàng)選擇、多項(xiàng)選擇、不定項(xiàng)選擇、判斷）（一）、選擇部分1. In general, the major benefits of B2B are( ABCD ).A. reduce administrative costs B. expedite cycle time C. lower search costs and time for buyers D. decrease p

2、roductivity of employees E. reduce inventory levels考核知識(shí)點(diǎn): 企業(yè)間的電子商務(wù)，參見P148附1.1.1（考核知識(shí)點(diǎn)解釋）：總的來說，B2B的主要優(yōu)點(diǎn)有：取代了紙質(zhì)單據(jù)，節(jié)約管理成本；減低搜索成本，節(jié)約買主的時(shí)間；提高雇員處理采購和銷售的效率；減少失誤，提高服務(wù)質(zhì)量；降低庫存水平和庫存成本；增加生產(chǎn)彈性，實(shí)現(xiàn)即時(shí)送貨；方便大宗定制；增加合作的機(jī)會(huì)。2. In order to keep competitive in EC, logistics industry has begun to employ the（ ABD ）structureA

3、. opening B. systematical C. conservative D. technical E. close考核知識(shí)點(diǎn): 電子商務(wù)中的物流，參見P174附1.1.2（考核知識(shí)點(diǎn)解釋）：為了保持在電子商務(wù)中的競爭力，物流業(yè)已經(jīng)開始使用開放的、系統(tǒng)化的技術(shù)結(jié)構(gòu)，為企業(yè)營造連貫的物流過程，從而實(shí)現(xiàn)整個(gè)供應(yīng)鏈的無縫多點(diǎn)集成。3. Brokerage models include（ ABD ）A. marketplace exchange B. content-targeted advertising C. buy/sell fulfillment D. bounty broker E

4、. information exchange考核知識(shí)點(diǎn): 網(wǎng)上商務(wù)模式，參見P73附1.1.3（考核知識(shí)點(diǎn)解釋）：中介模式包括：市場(chǎng)交易、買賣活動(dòng)、需求收集系統(tǒng)、拍賣中介、交易中介、獎(jiǎng)勵(lì)金中介、分銷商、搜索代理、網(wǎng)上商場(chǎng)。4. If you need to access information and know where it is on the web, you only need enter the entire www address into your browsers（ D ）A. address B. computer C. http D. Uniform Resource Lo

5、cator field E.name考核知識(shí)點(diǎn): 網(wǎng)絡(luò)，參見P12附1.1.4（考核知識(shí)點(diǎn)解釋）：如果你需要訪問信息，并且也知道信息在網(wǎng)絡(luò)中的什么位置，你只需在瀏覽器的統(tǒng)一資源定位器區(qū)（URL）輸入完整的萬維網(wǎng)地址。5. ERPs best values are improving the way of（ AD ）A. taking an order B. adding it to the shopping chart C. maintain relation with customer D. process the order into an invoice E. making enterp

6、rise relation policy考核知識(shí)點(diǎn): 企業(yè)資源計(jì)劃，參見P182附1.1.5（考核知識(shí)點(diǎn)解釋）：ERP的價(jià)值就是用來改進(jìn)公司接受訂單，處理訂單，把訂單轉(zhuǎn)化成發(fā)票和收入的方式。6. There are two types of encryption（ AD ）A. secret key B. double keys C. missing key D. public key E. fine key考核知識(shí)點(diǎn):電子支付系統(tǒng)的安全機(jī)制，參見P205附1.1.6（考核知識(shí)點(diǎn)解釋）：電子支付系統(tǒng)的安全機(jī)制包括加密，而加密有兩種方法：密鑰加密和公鑰加密。7. EC can be prospe

7、rous because of( ABD )A. wide use of computer B. popularity of credit cards C. business model D. secure transaction agreement E. production system考核知識(shí)點(diǎn):電子商務(wù)，參見P56附1.1.7（考核知識(shí)點(diǎn)解釋）：隨著計(jì)算機(jī)的廣泛使用，因特網(wǎng)的日益完備和廣泛采用，信用卡的使用，安全交易協(xié)議的建立以及政府的支持和促進(jìn)，電子商務(wù)的發(fā)展日益繁榮。8. Business models have taken on greater importance recent

8、ly as a form of ( A ) that can be protected with a patentA. intellectual property B. password C. business model D. strategy E. system考核知識(shí)點(diǎn):網(wǎng)上商務(wù)模式，參見P72附1.1.8（考核知識(shí)點(diǎn)解釋）：商務(wù)模式成為之中知識(shí)產(chǎn)權(quán)的形式，收到專利保護(hù)，商務(wù)模式已經(jīng)日益進(jìn)入了專利法的領(lǐng)域。9. All EC sites rest on the same()A. network structure B. communication protocols C. web sta

9、ndards D. security systems E. consumption value考核知識(shí)點(diǎn):網(wǎng)上商務(wù)模式，參見P62附1.1.9（考核知識(shí)點(diǎn)解釋）：大多數(shù)的電子商務(wù)網(wǎng)站建立在同樣的網(wǎng)絡(luò)構(gòu)架、通信協(xié)議、網(wǎng)絡(luò)標(biāo)準(zhǔn)和安全系統(tǒng)之上。10. The essential security requirements for safe electronic payments are( ABC ).A. authentication B. encryption C. integrity D. passwords E. privacy考核知識(shí)點(diǎn):電子支付，參見P207附1.1.10（考核知識(shí)點(diǎn)解釋）

10、：安全的電子支付有4個(gè)基本的要求：認(rèn)證、加密、完整性、不可否認(rèn)性。（二）、判斷部分1. If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. （ ）考核知識(shí)點(diǎn):商務(wù)模式，參見P71附1.2.1（考核知識(shí)點(diǎn)解釋）企業(yè)生產(chǎn)產(chǎn)品或提供服務(wù)并將其賣給顧客，如果一切順利，銷售收入超出運(yùn)營成本，企業(yè)就能贏利。2. The main purpose of an intranet is to share company information

11、and computing resources with business partners.（ ）考核知識(shí)點(diǎn):認(rèn)識(shí)因特網(wǎng)，參見P4附1.2.2（考核知識(shí)點(diǎn)解釋）內(nèi)聯(lián)網(wǎng)的主要目的是在員工中分享公司的信息和計(jì)算資源。3. In global Internet marketing, marketers can take other countries and their populations for granted without restraint.（ ）考核知識(shí)點(diǎn):因特網(wǎng)營銷，參見P101附1.2.3（考核知識(shí)點(diǎn)解釋）盡管全球性的因特網(wǎng)營銷存在著明顯的優(yōu)勢(shì)，營銷商也不能將其他國家和其他國家的

12、人視為理所當(dāng)然的客戶。4. EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.（ ）考核知識(shí)點(diǎn):電子商務(wù)，參見P56附1.2.4（考核知識(shí)點(diǎn)解釋）電子商務(wù)是指將通過電子媒體來進(jìn)行商務(wù)活動(dòng)，這意味著使用簡單、快捷、低成本的電子通信手段來進(jìn)行交易，交易的雙方不必進(jìn)行面對(duì)面的會(huì)晤。5. Brokers are market-makers: they

13、bring buyers and sellers together and facilitate transactions. （ ）考核知識(shí)點(diǎn):網(wǎng)上商務(wù)模式，參見P72附1.2.5（考核知識(shí)點(diǎn)解釋）中介是市場(chǎng)的組織者，中介將買賣雙方聯(lián)系在一起并促進(jìn)交易的進(jìn)行。6. With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful we

14、b site. （ ）考核知識(shí)點(diǎn):銷售網(wǎng)站的建立，參見P107附1.2.6（考核知識(shí)點(diǎn)解釋）有了明確的宗旨、確定的目標(biāo)市場(chǎng)和既定的目標(biāo)，有了一個(gè)合適的域名和清晰的組織結(jié)構(gòu)，你現(xiàn)在就可以開始為成功地建立網(wǎng)站而制作網(wǎng)頁了。7. The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters. （ ）考核知識(shí)點(diǎn):因特網(wǎng)市場(chǎng)營銷，參見P101附1.2.7（考核知識(shí)點(diǎn)解釋）利用其它網(wǎng)站的鏈接和郵件新聞組就可以以低成本的方式在世界范圍內(nèi)

15、進(jìn)行網(wǎng)站推廣。8. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimization. （ ）考核知識(shí)點(diǎn)：物流 參見P173附1.2.8（考核知識(shí)點(diǎn)解釋）電子商務(wù)創(chuàng)造了以客戶為中心的新模式，并對(duì)物流服務(wù)提出了較高要求，這些要求表現(xiàn)在響應(yīng)性、靈活性、可視性和最優(yōu)化。9. Brokerage models i

16、nclude marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency. （ ）考核知識(shí)點(diǎn): 網(wǎng)上商務(wù)模式，參見P73附1.2.9（考核知識(shí)點(diǎn)解釋）：中介模式包括：市場(chǎng)交易、買賣活動(dòng)、需求收集系統(tǒng)、拍賣中介、交易中介、獎(jiǎng)勵(lì)金中介、分銷商、搜索代理、網(wǎng)上商場(chǎng)。10. The essential security requirements for safe electronic payments are authentication, encryption,

17、integrity, and passwords.考核知識(shí)點(diǎn):電子支付，參見P207附1.2.10（考核知識(shí)點(diǎn)解釋）：安全的電子支付有4個(gè)基本的要求：認(rèn)證、加密、完整性、不可否認(rèn)性。二、主觀部分：（一）、填空部分1. To B2B EC, the focus of vendors competition has been turned from the products to the service , actually the competition of supply chain.考核知識(shí)點(diǎn)：電子商務(wù)時(shí)代的物流附2.1.1：（考核知識(shí)點(diǎn)解釋）對(duì)于企業(yè)與企業(yè)間的電子商務(wù)來說，供貨商的注意力已

18、經(jīng)從商品轉(zhuǎn)向服務(wù)，實(shí)際上就是關(guān)注供應(yīng)鏈的競爭力。2. Mobile Commerce involves new technologies, services and business models.考核知識(shí)點(diǎn)：移動(dòng)商務(wù)附2.1.2：（考核知識(shí)點(diǎn)解釋）移動(dòng)商務(wù)包括新技術(shù)、新業(yè)務(wù)和商業(yè)模式。3. Business-to-Business electronic commerce implies that both sellers and buyers are business corporations ,while business-to-consumer electronic commerce i

19、mplies that the buyers are individual consumers .考核知識(shí)點(diǎn)：企業(yè)間電子商務(wù)附2.1.3：（考核知識(shí)點(diǎn)解釋）B2B電子商務(wù)意味著賣方和買方都是商業(yè)性公司，而B2C電子商務(wù)意味著買方是個(gè)單個(gè)的消費(fèi)者。4. Mobile commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to com

20、puter-mediated networks with the help of an electronic device.考核知識(shí)點(diǎn)：移動(dòng)商務(wù)附2.1.4：（考核知識(shí)點(diǎn)解釋）移動(dòng)商務(wù)是指為了使用產(chǎn)品和服務(wù)，涉及的所有權(quán)和其他權(quán)利轉(zhuǎn)移的一切交易。移動(dòng)商務(wù)的發(fā)起和/或完成是在電子設(shè)備的幫助之下，使用移動(dòng)的方式接入了以計(jì)算機(jī)為媒介的網(wǎng)絡(luò)。5. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: respon

21、siveness, flexibility, visibility and optimization.考核知識(shí)點(diǎn)：物流 P173附2.1.5：（考核知識(shí)點(diǎn)解釋）電子商務(wù)創(chuàng)造了以客戶為中心的新模式，并對(duì)物流服務(wù)提出了較高要求，這些要求表現(xiàn)在響應(yīng)性、靈活性、可視性和最優(yōu)化。6. The key security schemes adopted for electronic payment systems are encryption, digital signature, message digest, and use of certificates and certifying authorit

22、ies.考核知識(shí)點(diǎn)：電子支付的安全機(jī)制 P207附2.1.6：（考核知識(shí)點(diǎn)解釋）電子支付系統(tǒng)采用的關(guān)鍵的安全機(jī)制有：加密、數(shù)字簽名、信息摘要以及對(duì)證書和認(rèn)證中心的應(yīng)用。7. Detailed client information such as mode of consumption, personal preferences and purchasing power, etc. can help business to set their marketing strategies more effectively.考核知識(shí)點(diǎn)：電子商務(wù) P57附2.1.7：（考核知識(shí)點(diǎn)解釋）詳盡的客戶信息，例

23、如消費(fèi)方式、個(gè)人偏好和購買力等，能夠幫助企業(yè)更加有效地制定市場(chǎng)戰(zhàn)略。8. The web advertising model is an extension of the traditional media broadcast model.考核知識(shí)點(diǎn)：電子商務(wù)模式 P74附2.1.8：（考核知識(shí)點(diǎn)解釋）網(wǎng)絡(luò)廣告模式是傳統(tǒng)媒體廣播模式的延伸。9. Marketers with global goals are now establishing mirror sites, and multiple-language versions of their web sites. Internet tra

24、nslation tools are available that make this easier to do.考核知識(shí)點(diǎn)：因特網(wǎng)營銷 P100附2.1.9：（考核知識(shí)點(diǎn)解釋）以全球營銷為目標(biāo)的營銷商們現(xiàn)在不斷地建立網(wǎng)站的鏡像站點(diǎn)和多語種版本，因特網(wǎng)翻譯工具的使用使這項(xiàng)工作變得簡單了。10. The movement of these goods and services on a timely basis is critical for effective inventory management, accurate production scheduling and the succes

25、sful delivery of goods.考核知識(shí)點(diǎn)：供應(yīng)鏈 P155附2.1.10：（考核知識(shí)點(diǎn)解釋）按照及時(shí)的原則進(jìn)行產(chǎn)品和服務(wù)的轉(zhuǎn)移對(duì)于有效地倉儲(chǔ)管理、精確的生產(chǎn)計(jì)劃和成功的貨物運(yùn)送來說是至關(guān)重要的。（二）、短語翻譯1. consumption habits 消費(fèi)習(xí)慣 2. incentive marketing 激勵(lì)式營銷3. personal profiles個(gè)人概況 4. security systems安全系統(tǒng) 5. content provider 內(nèi)容提供商 6. network standards網(wǎng)絡(luò)標(biāo)準(zhǔn)7. affiliate model會(huì)員模式 8. surf th

26、e Web網(wǎng)上沖浪9. network attacks網(wǎng)絡(luò)攻擊10. advanced authentication高級(jí)授權(quán) 11. intellectual property知識(shí)產(chǎn)權(quán) 12. direct marketing 直接營銷 13.online tracking在線追蹤 14. banner ads旗幟廣告 15. joint ventures合資16. multiple-language versions多語言版本 17. mirror sites鏡像站點(diǎn) 18. reverse auctions反向拍賣 19. security schemes安全機(jī)制 20. electron

27、ic payment method 電子支付方式 21. cost saving節(jié)約成本 22. identity certification身份認(rèn)證n23. electronic security tools電子安全工具 24. handheld devices手持設(shè)備 25. discount coupons 折扣優(yōu)惠券 26. online sales在線銷售 27. related service相關(guān)業(yè)務(wù) 28. security schemes安全機(jī)制29. realistic and sound現(xiàn)實(shí)而合理 30. a job responsibility工作責(zé)任（三）、翻譯句子1.

28、 As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer, so you wont go off the track of what your customer wants.考核知識(shí)點(diǎn)：銷售網(wǎng)站 參見P108附2.3.1：（考核知識(shí)點(diǎn)解釋）翻譯：在你開始寫作的時(shí)候，會(huì)自然地產(chǎn)生新的想法，但是一定要使這些想法集中在你的目標(biāo)顧客之上，這樣你才不會(huì)偏離顧客的需求。 2. Regardless of their basic purposes

29、 B2C or B2B virtually all EC sites rest on the same network structure, communication protocols, Web standards and security systems.考核知識(shí)點(diǎn)：電子商務(wù)的技術(shù)支持 參見P62附2.3.2：（考核知識(shí)點(diǎn)解釋）翻譯：無論人們的基本目標(biāo)是什么B2C還是B2B事實(shí)上無數(shù)的電子商務(wù)網(wǎng)站建立在同樣的網(wǎng)絡(luò)架構(gòu)、通信協(xié)議、網(wǎng)絡(luò)標(biāo)準(zhǔn)和安全系統(tǒng)之上。3. Business-to-Business electronic commerce could also change the rel

30、ationships among different groups of companies in the supply chain.考核知識(shí)點(diǎn)：因特網(wǎng)和企業(yè)間的電子商務(wù) 參見P167附2.3.3：（考核知識(shí)點(diǎn)解釋）翻譯：企業(yè)間的電子商務(wù)還能夠改變供應(yīng)鏈中各種公司的相互關(guān)系。4. Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.考

31、核知識(shí)點(diǎn)：網(wǎng)上商務(wù)模式 參見P75附2.3.4：（考核知識(shí)點(diǎn)解釋）翻譯：有關(guān)消費(fèi)者及其消費(fèi)習(xí)慣的數(shù)據(jù)是很有價(jià)值的，特別是在對(duì)這些信息經(jīng)過分析之后可以用于目標(biāo)市場(chǎng)營銷活動(dòng)時(shí)。5. Protecting the confidentiality, integrity and availability of these information resources is a priority and a job responsibility for all employees at all levels of the company.考核知識(shí)點(diǎn)：防火墻和安全策略 參見P200附2.3.5：（考核知識(shí)點(diǎn)解

32、釋）翻譯：對(duì)于公司中各個(gè)層次的雇員來講，保護(hù)這些信息資源的機(jī)密性、完整性和有效性都是需要優(yōu)先考慮的，是工作責(zé)任。6. Despite their limitations, however, these systems may eliminate or significantly reduce the costs that companies face when using privately owned electronic networks, making it easier for smaller companies to afford EDI.考核知識(shí)點(diǎn)：因特網(wǎng)和企業(yè)間的電子商務(wù) 參見P

33、165附2.3.6：（考核知識(shí)點(diǎn)解釋）翻譯：雖然這些系統(tǒng)存在一些局限性，但是，它們能夠減少或者大大降低公司使用專用電子網(wǎng)絡(luò)時(shí)所面臨的成本，這使小公司也用得起EDI。7. A firewall is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.考核知識(shí)點(diǎn)：防火墻 參見P199附2.3.7：（考核知識(shí)點(diǎn)解釋）翻譯：防火墻是一種安全措施，有助于實(shí)現(xiàn)更為廣泛的安全策略，這些策略對(duì)需要授權(quán)的服務(wù)和訪問進(jìn)行了

34、定義。8. But, for all these changes to happen, key issues of interoperability, usability, security, and privacy still need to be addressed.考核知識(shí)點(diǎn)：移動(dòng)商務(wù) 參見P87附2.3.8：（考核知識(shí)點(diǎn)解釋）翻譯：但是，為了能夠帶來這些變化，必須先要解決關(guān)于互操作、可用性、安全性和隱私性的一些關(guān)鍵問題。9. Today, several advances in computer network technology are helping companies to e

35、xtend the use of computers to the procurement, production and distribution processes.考核知識(shí)點(diǎn)：供應(yīng)鏈和電子數(shù)據(jù)交換 參見P155附2.3.9：（考核知識(shí)點(diǎn)解釋）翻譯：今天，在計(jì)算機(jī)網(wǎng)絡(luò)技術(shù)方面的進(jìn)步正在幫助公司將計(jì)算機(jī)的應(yīng)用擴(kuò)展到采購、生產(chǎn)和分銷的各個(gè)過程中去。10. Business models have taken on greater importance recently as a form of intellectual property that can be protected with a

36、 patent.考核知識(shí)點(diǎn)：商務(wù)模式 參見P72附2.3.10：（考核知識(shí)點(diǎn)解釋）最近，商務(wù)模式作為一種知識(shí)產(chǎn)權(quán)的形式，能夠受到專利保護(hù)，因而其重要性也凸現(xiàn)出來。11. The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.考核知識(shí)點(diǎn)：商務(wù)模式 參見P78附2.3.11：（考核知識(shí)點(diǎn)解釋）效用模式或稱按需付費(fèi)模式的基礎(chǔ)是對(duì)使用的計(jì)費(fèi)，是“按照使用來收費(fèi)”的方式。12. The Internet truly flattens the world a fact that

37、brings opportunities to U.S. marketers with international components to their businesses or desires to do business globally.考核知識(shí)點(diǎn)：商務(wù)模式 參見P100附2.3.12：（考核知識(shí)點(diǎn)解釋）因特網(wǎng)真的使世界變小了這個(gè)事實(shí)給美國的市場(chǎng)營銷家們帶來了機(jī)會(huì)，他們可以將他們的業(yè)務(wù)擴(kuò)展到國際市場(chǎng)上，這為他們帶來了在全球開展業(yè)務(wù)的希望。（四）、簡答1. What is E-commerce?考核知識(shí)點(diǎn):電子商務(wù)的定義附2.4.1（P56頁相關(guān)內(nèi)容抄錄）E-Commerce: E-C

38、ommerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. 2. What is mobile commerce?考核知識(shí)點(diǎn):移動(dòng)商務(wù)的定義附2.4.2（P85頁相關(guān)內(nèi)容抄錄）Mobile commerce is any transaction, i

39、nvolving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device. 3. What is EPR?考核知識(shí)點(diǎn):企業(yè)資源計(jì)劃附2.4.2（P181頁相關(guān)內(nèi)容抄錄）EPR: Enterprise resource planning software is the atte

40、mpt to integrate all departments and functions across a company into a single computer system that can serve all those different departments particular needs.4. What are the industries affected by M-Commerce?考核知識(shí)點(diǎn):無線商務(wù)附2.4.4（P88頁相關(guān)內(nèi)容抄錄）The industries affected by m-commerce include: financial service, which include mobile banking as well as brokerage services; telecommun