牛津譯林版必修四Unit1Advertising單元檢測(cè)

1、 江蘇省常州高級(jí)中學(xué)英語(yǔ)模塊四 Unit1單元測(cè)試題第二部分：英語(yǔ)知識(shí)運(yùn)用（共兩節(jié)，滿分35分）第一節(jié)：語(yǔ)法和詞匯知識(shí)（共15小題；每小題1分，滿分15分）21. The newly published book, which refers _ basic English grammar, is _only for beginners. A. as; meant B. for; intended C. to; planned D. to; intended22. - Was the judge _ with the result? - I dont think so. But perhaps

2、no judge is easy _.A. satisfying; satisfied B. satisfied; to satisfy C. satisfactory; to be satisfied D. satisfaction; satisfactory 23. There _ a lot of coal mines in the south, but many of them have been closed or are _ be closed. A. use to having; about to B. used to be; to C. use to having; going

3、 to D. used to be; supposed to 24. I _ what hes said because I _him. A. believe; believe B. believe in; believe in C. believe; believe in D. believe in; believe 25. He left the place, _never _back again.A. determined; to come B. being determined; to comeC. determined; coming D. determining; coming26

4、. - Excuse me, may I ask you some questions? - Sorry, Im too busy and I havent even a minute to _. A. spend B. share C. spare D. stop 27. We _ him to stop surfing the internet, but he wouldnt. A. persuaded B. tried to persuade C. suggested D. demanded 28. Would you _ me a good dictionary? A. command

5、 B. demand C. recommend D. recommendation 29. Can you tell your mother_.A. what time do you arrive home B. what time did you arrive homeC. when you arrived home D. when you arrive home30. Ill lend you the book _ I can remember who has borrowed it. A. if only B. only if C. even if D. as if 31. - Id l

6、ike a table for six. - Sorry, sir, but we dont have any tables _ right now. A. usable B. suitable C. comfortable D. available32. The visit of the police was _ the lost child. A. connected with B. joined with C. connecting with D. joined to33. The government is trying to do something to _ better unde

7、rstanding between the two countries. A. raise B. promote C. heighten D. increase34. Also when you write your goals in a particular way you are able to make yourself continuously _ situations that will bring you nearer to your goal. A. aware of B. worried about C. familiar with D. accustomed to35. Pe

8、ople found him still _ after the road accident, so they sent him to hospital at once. A. live B. lively C. living D. alive第二節(jié) 完形填空（共20小題；每小題1分，滿分20分）閱讀下面短文，掌握其大意，然后從3655各題所給的A、B、C、D四個(gè)選項(xiàng)中，選出最佳選項(xiàng)。 The purpose of a letter of application(求職)is to help you to "sell" yourself. It should state 36

9、 the job you want, and should tell what your abilities are and what you have 37 . It should be simple, human, personal and brief without 38 out any necessary facts. In writing a letter of application, keep in 39 that things a possible employer is most 40 to want to know about are your qualification,

10、 your achievements and your aims. The opening paragraph is perhaps the most important part. 41 the first few sentences fail to 42 the reader's attention, the rest of the letter may not be 43 at all. Try to key your opening remarks to the needs or interests of the employer, not 44 your own needs

11、or desires. For example, instead of beginning with " I saw your 45 in today's newspaper". You might say " I have made a careful 46 of your advertising during the past six months" or " I have made a survey in my neighborhood to find out how many housewives 47 your product

12、 and why they like it". Try to 48 generalities (籠統(tǒng)) . Be clear about the kind of job for which you are now 49 . College graduates looking for their first positions often ask "What can I 50 in a letter? Employers want experience-which, naturally, no 51 has. The answer is that everything you

13、 have ever done is 52 . It is important to write a good strong closing remark for your letter. 53 a specific request for an interview or give the possible employer something definite to do or expect. An excellent 54 is to enclose (內(nèi)附) a stamped, self-addressed envelope with your letter. That makes i

14、t 55 for a possible employer to get in touch with you.36. A. clearly B. carefully C. obviously D. easily37. A. found B. done C. known D.heard38. A. sending B. taking C. leaving D. picking39. A. brain B. sight C. order D.mind40. A. probable B. possible C. likely D.able41. A. While B. Although C.As D.

15、If42. A. pay B.win C.show D.fix43. A. kept B. continued C. written D.read44. A. to B.for C. into D.fcom45. A. advertisement B.report C. article D. introduction46. A. watch B.search C. study D. discussion47. A. change B.make C.sell D.use48. A. avoid B. remember C. protect D.gain49. A. losing B. apply

16、ing C. preparing D. fitting50. A. offer B. supply C.mean D. provide51 .A. worker B. beginner C.owner D. manager52. A. success B. development C. practice D. experience53. A .Make B.Ask C. State D.Get54. A. result B. decision C. promise D.idea55. A. happier B. easier C.heaper D. safer第三部分：閱讀理解（共15小題；每

17、小題2分，滿分30分）AWhen you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find a advertisement. If you walk down the street, you see one advertisement board after another. All day, ever

18、y day, people who want to sell something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media（媒體） work. Many TV stations, newspapers, magazines, radio stations are privately（私人） owned. The government does n

19、ot give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that ad

20、vertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people tend to define（定義） it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by identi

21、fied sponsors through various media. First, advertising is usually paid for. Various sponsors（贊助商） pay for the ads we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement

22、is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it urges people to do something. All advertisements try to convince（說(shuō)服） people that the product, idea, or service advertised can benefit them. Fourth, the

23、sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a corporation, or a committee, or an individual. Fifth, advertising reaches us through traditional and non-traditional mass media. Included in the traditional media are newspapers, magazines, radio,

24、 television, and films. Non-traditional media include the mail, matchbox covers, and billboards.56. The existence of the privately owned mass media depends financially on the support of _ .A. the government B. their owners familiesC. advertisements D. the audience57. The passage seems to say that di

25、fferent definitions of advertising are given due to _ _.A. the change of time B. the subject of the advertisementsC. peoples age difference D. peoples different perspectives(角度)58. According to the passage, who are most probably paying for the advertisements? _ _.A. Corporations. B. Committees. C. I

26、ndividuals. D. All of the above. 59. According to the passage, which of the following statements about the features of advertisements is NOT true? _.A. Advertising must be honest and amusingB. Advertising is meant for large groups of peopleC. There is the description of things advertisedD. The spons

27、ors are always mentionedBThink about it    Escaping a fire is a serious matter. Knowing what to do before a fire breaks out can save a life. For example, people should know the safety measures to take before opening a hall door during a fire. Also, make sure everyone knows how to unlo

28、ck doors that may be in the escape path. At times, a key is needed to unlock a door from the inside. So, keep the key in the lock. Or, you can put the key on a key ring and put it where it can be found easily.    If you live in a flat, know the ways you can use to get out. Show everyo

29、ne in the family these paths. Remind everyone of the importance of using stairways or fire escapes, not lifts.    From most homes and lower floors of a block of flats, escape through windows is possible. Learn the best way of leaving by a window with the least chance of serious i

30、njury.    In a home fire, windows are often the only means of escape. The second floor window sill is usually not more than 13 feet from the ground. An average person, hanging by the finger tips, will have a drop of about six feet to the ground. Of course, it is safer to jump a s

31、hort way than to stay in a burning building. Roll away from the building when you land.    Windows are also useful when youre waiting for help. Often youll be able to stay in the room for several minutes if you keep the door closed and the window open. Keep your head low in the window

32、 to be sure you get fresh air rather than smoke that may have leaked into the room.    On a second or third floor, the best windows for escape are those which open onto a roof. From the roof, a person can either drop to the ground or await rescue. Dropping onto sidewalk or pavement mi

33、ght end in injury. Bushes, soft earth, and grass can help to break a fall. A rope ladder should be considered when the drop is too great.    In a town where the fire department acts quickly, it may be best to wait for rescue. Close the doors and wait by an open window for help. Shout

34、for help. Be sure to close the door before opening a window. Otherwise, smoke and fire may be drawn into the room.60. We can learn from the passage that windows are _.   A. easily broken                B. easy to ca

35、tch fire   C. good escape paths             D. useful to put out a fire61. If you happen to be in a room during a fire, its a good idea to _.  A. open a window            

36、;   B. use the lifts  C. stand quite still                D. put out the fire62. We can learn from the article that in a home fire_.A. people should close the window and open the doorB. soft earth can reduce the cha

37、nce of being injuredC. its always safer to jump out than to stayD. rope ladders should not be used63. What is the main idea of this article?A. We can turn to the firemen during a fire.B. We should keep in mind the escape paths.C. People should know what to do before a fire breaks

38、 out.D. People should find help as soon as possible during a fire.CSHE dresses in saggy (寬松的) pants and is crazy about the pop star, Rain. Bin Xue is in love with South Korean culture. The 19-year-old from Sichuan Province feels a strong connection with the neighbouring country."The two na

39、tions have a long history of friendship and there are many similarities between them," she said. "But Koreans are iron-willed, and we could learn this quality from them."Bin is not the only Chinese deeply affected by Korean culture. A recent survey shows that most Chinese teenagers th

40、ink highly of their eastern neighbour.However, Koreans do not view the Chinese in the same good light. In a recent survey, only 5.5 per cent of Korean teens thought the Chinese people friendly.The survey among high school students in China, Japan, South Korea and the United States, was conducted in

41、156 high schools. More than 7,000 teenagers were questioned on success, family, their self-identity (自我意識(shí)), as well as their opinions about the world at large.Results showed that most Korean teens gave a low score to the Chinese for patriotism (愛國(guó)心), responsibility and honesty. In their eyes, Chines

42、e people are not hard-working and don't obey the rules."The result is surprising, but it does reflect a real information gap between teenagers in the two countries," said Lei Li, a psychology professor from the Capital Normal University.Experts say that Chinese students' positive f

43、eelings about South Korea were a result of the booming (繁榮) popularity of Korean pop music. Korean movies and TV series have flooded China. And 73 per cent of the Chinese respondents said they watched Korean TV serials and cartoons.On the other hand, Lei added, Korean teenagers don't have much a

44、ccess to China. The survey found that only 6.7 per cent of Korean students have ever read Chinese books or news magazines or watch Chinese TV programmes.1Professor Lei thinks that Chinese teens should give themselves a better basis for appreciating the cultures of their neighbours. It's not enou

45、gh to simply enjoy their music, TV and fashion sense. "The survey shows that Chinese teens should make friends with their foreign peers . They shouldn't judge other countries by their media alone," said Lei.Luo Xi'er, 17, from Hunan Province, hopes Chinese people can improve their

46、image. "In my opinion, it is the bad behaviour of Chinese tourists which has destroyed our image abroad," she said.The girl has read several online articles in which Koreans put Chinese tourists' bad manners under the spotlight. "I would like to go to South Korea some day and show

47、 them that most Chinese are good-mannered."64. Most Chinese teenagers think highly of South Korea because _.A. they are crazy about pop stars in South Korea B. Korean people have certain qualities they respectC. there are many similarities between China and South Korea D. all of the above65. Ko

48、rean teens probably have low opinions of Chinese because _.A. they are friendly and iron-willedB. they don't know much about ChinaC. they hate Chinese because of historical conflicts D. they only watch Korean TV serials and cartoons66. According to professor Lei, _.A. Chinese teens should not en

49、joy the pop music of South Korea B. Chinese teens should help Korean peers learn more about China C. we should prevent Korean movies and TV series from flooding in China D. we should have a better understanding of Korean peers 67. We can infer from the survey _.A. Chinese teenagers think highly of S

50、outh KoreansB. most Korean teens gave a low score to the ChineseC. it is necessary to strengthen cultural communications D. bad behaviour of Chinese tourists destroyed our image abroadDFOOTBALL has a brand new prince. The young Portuguese wizard Christian Ronaldo scored two goals to help his team be

51、at Aston Villa 3-0 on December 23. The win helped Manchester United to the top of the Premier League (英超聯(lián)賽)."The boy is playing really well," said club manager Alex Ferguson. "He played with great strength and courage."Ronaldo, only 21, has already achieved a lot. He grew up poor

52、, but in the knowledge that he has great talent 1. By the time he was 12 years old, Ronaldo was already the best player of his hometown.After starting out on his local team, he decided it was time to move on to one of the big Portuguese clubs. Although many teams wanted to sign the young man, Ronald

53、o joined the club that he followed as a youngster: Sporting Lisbon. However, he knew he would not stop there. Finally in 2003, he made it to the top of the football world when he joined Manchester United for US$20 million, a world record fee for a teenager.Like David Beckham before him, Ronaldo wear

54、s the No 7 shirt for United. "The No 7 shirt is a great responsibility. I hope it brings me a lot of luck," he said. "Lots of young players have succeeded at United, so why shouldn't it happen to me? I may be young but I'm full of confidence."While Ronaldo is famous for h

55、is long, speedy runs, he is sometimes accused of being selfish ' football, after all, is a team game. He also sometimes has problems with his temper. He was sent off in a 2005 game for making a rude sign.Ronaldo was a favourite for the FIFA Young Player award for his performance at the World Cup

56、. However, trying to get Wayne Rooney sent off in the quarter-final (四分之一決賽) against England didn't make him any friends.2 "This is a young man with great talent but a questionable attitude," said British sports-writer Larry Tucker.68. Which of the following is NOT true about Ronaldo?A. He is very talent