unit 3 Section B（課堂PPT）

1、 3UNITBuilding the dream of Starbucks To master the reading skillTo understand the textTo practice the phrases and patternsTo learn about writing a book report Warming-up Reading Skills Text Study Comparative Study Unit ProjectBSection Warming-upBSectionVideo WatchingHave you ever gone to Starbucks

2、for coffee? What coffee do you like best?What impresses you most when you drink beverage in Starbucks?l Caff Mochal Caramel Macchiatol Caff Americanol Caff Lattel Cappuccinol EspressoHave you ever gone to Starbucks for coffee? What coffee do you like best?l Tasty and smooth coffee flavorl Profession

3、al coffee making processl Meticulous servicel Comfortable drinking environmentl Convenient online service2. What impresses you most when you drink beverage in Starbucks?1. How many American multinational corporations do you know? Can you introduce some briefly in class?2. How much do you know about

4、the American daily newspaper The New York Times? PepsiCo PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake (同名物) product Pepsi to a broader range of food and beverage brands. It mainly concentrates on the manufacturi

5、ng, marketing and distribution of grain-based snack foods, beverages, and other products. 1. How many American multinational corporations do you know? Can you introduce some briefly in class?Kraft Foods Kraft Foods adopted the name Mondelz International, Inc. after spinning off its North American gr

6、ocery business into a separate company called Kraft Foods Group Inc. in October, 2012. It comprises the global snack and food brands of the formerKraft Foods Inc., manufacturing and marketing chocolate, biscuits, gum, confectionery, coffee, and powdered beverages.1. How many American multinational c

7、orporations do you know? Can you introduce some briefly in class? It is an American daily newspaper founded and continuously published in New York City since 1851. As of 2014, The New York Times has won 114 Pulitzer Prizes. The papers website is one of Americas most popular news sites. Its print ver

8、sion remains one of the largest newspapers in the United States. The motto of the paper is “All the News Thats Fit to Print” and its website has adapted the motto to “All the News Thats Fit to Click”.2. How much do you know about the American daily newspaper The New York Times? Reading Skills3UNIT S

9、ignal words of time help the reader keep track of important details or stages of an event. They are especially important for narrative or biographical writings. Recognizing signal words of timeThe following are some types of such signal words and their examples.Recognizing signal words of timeNumeri

10、cal wordsfirst, second, third Adverbs later, subsequently, finally, eventually, meanwhile Function words when, while, as, before, after, now, then, next Apart from using numerical words, adverbs and various function words as signals of time, some other types of signals, such as verbs, infinitives (動

11、詞不定式), numbers that indicate dates or years, prepositional phrases, adverbial clauses, noun phrases, etc., can also be used to show time order or steps in a process.Recognizing signal words of timeExample and Explanation Every night several hundred planes bearing a purple, white, and orange design t

12、ouch down at Memphis Airport, in Tennessee. What precedes this landing are package pick-ups from locations all over the United States earlier in the day. The rectangular packages and envelopes are rapidly reshuffled and sorted according to address, then loaded onto other aircraft, and flown to their

13、 destinations to be dispersed by hand many within 24 hours of leaving their senders. (Para. 1, Text A) This part of the paragraph uses a verb “precede”, a phrase “earlier in the day”, an adverb “then” and an infinitive “to be dispersed” to display a clear sequential pattern of the package delivery s

14、ystem to the reader.Example and Explanation Read the following paragraphs from Text B, underline the signal words of time used in the paragraphs. The types of signal words you will look for are given before each selected paragraph.Recognizing signal words of timePracticePara. 5: prepositional phrase

15、, year, adverb The bud of inspiration for his phenomenal coffee business began growing in a 1983 visit to Milan, Italy. Schultz conceived of a new American way of life in the coffee bars of Milan. He sought to recreate such forums for people in the US to start their days or visit with friends. In 19

16、87, at the age of 34, Schultz organized a group of investors and purchased the company that had formerly employed him, the Starbucks Coffee Company in Seattle, which he restructured as the Starbucks Corporation.Recognizing signal words of time Text StudyBSectionWhat do you know about Howard Schultz

17、and his coffee company Starbucks according to paragraph 1? (Para. 1) What was Schultzs early life like? (Para. 2-3)What is the positive influence of Schultzs poor status? (Para. 4)How did Schultz build his dream of Starbucks? (Para. 5-6)How did Starbucks expand its business scale outside the northwe

18、stern part of American? (Para. 7) What can we imply from the comment, “The soft-spoken Mr. Schultz has barely a trace of a New York accent and a timid, almost apologetic manner.” ? (Para. 8)Why did Schultzs employment policies attract considerable attention ? (Para. 9)What did Schultz mean by saying

19、 “I got to build the kind of company that my father never got to work for.”? (Para. 10)1. What do you know about Howard Schultz and his coffee company Starbucks according to paragraph 1? (Para. 1) Starbucks was one of the largest coffee roaster and retailer of specialty coffee in North America. By 2

20、000, its coffee houses could be found in more than 3,000 locations worldwide. As the founder of Starbucks, Schultzs merging of the three Cs coffee, commerce and community surely ranks as one of the 90s greatest retail successes.原句：原句：By 2000, its coffee houses could be found in more than 3,000 locat

21、ions worldwide; even President Bill Clinton was seen in a snapshot with a Starbucks brew in his hand. (Para. 1, L4)解釋解釋: : By the year 2000, Starbucks had opened coffee houses in more than 3,000 places all over the world. It became so famous that there was even a picture of the then American Preside

22、nt Bill Clinton holding a cup of Starbucks coffee in his hand.譯文：譯文：截至2000年，它旗下的咖啡店已經(jīng)遍布世界三千多 個角落。就連美國前總統(tǒng)比爾 克林頓也被人拍到手捧星巴克咖啡的照片。he was born and grew up in an extremely poor familyhis father broke his ankle and lost his jobthe family was too poor to put food on the table.he was hounded by the shame of

23、his familys “working poor” status.2. What was Schultzs early life like? (Para. 2-3) Different types of time signal words could add to the variety of writing and avoid repetition. l In 1953,l When Schultz was seven,l In the ensuring months,l During his youth, Sports became an _ the shame of poverty.

24、Schultz earned an _ to Northern Michigan University in 1975. He was the first person in his family to _ college as none of his _ had training beyond _.3. Listen to the tape and fill in the blanks.Q: What is the positive influence of Schultzs poor status? (Para. 4)escape fromathletic scholarshipgradu

25、ate frompredecessorsvocational schoolSchultz purchased and restructured the Starbucks Coffee Company as the Starbucks Corporation.In 1983In 1987In 19924. How did Schultz build his dream of Starbucks? (Para. 5-6) Match workStarbucks became the first specialty coffee company to go public.The bud of in

26、spiration for Schultzs phenomenal coffee business began growing.原句：原句：Schultzs premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. （Para. 6, L1）解釋解釋: : The superior coffee bars opene

27、d by Schultz succeeded at once, which encouraged a quick development of not only the Starbucks company itself, but also the whole coffee industry in the world.譯文：譯文：舒爾茨創(chuàng)建的高端咖啡廳立即獲得了成功，這刺激了星巴克乃至全球整個咖啡產(chǎn)業(yè)的迅速成長和發(fā)展。developed new business with /established/ formed a partnership with/entered into a licensi

28、ng agreement with/developed a relationship with5. How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7) In Chicago, the companys specialty sales division developed new business with department stores and established Starbucks coffee bars adjacent to the bus

29、iness sections in national bookstores. Starbucks formed a partnership with PepsiCo, and entered into a licensing agreement with Kraft Foods. It even developed a relationship with the music industry to sell Starbucks-tailored CDs in the coffee bars.5. How did Starbucks expand its business scale outsi

30、de the northwestern part of American? (Para. 7) Schultz does not put on an air of superiority or arrogance. He simply behaves in a very humble way.6. What can we imply from the comment, “The soft-spoken Mr. Schultz has barely a trace of a New York accent and a timid, almost apologetic manner.” ? (Pa

31、ra. 8)原句原句：When Starbucks opened its first store in New York City, it was a homecoming for Schultz, but he did not act like the head of the reigning royalty of coffee he had become. (Para. 8, L1)解釋解釋: : When Starbucks opened its first shop in New York, it was just like coming back home for Schultz.

32、But he did not behave in a way as if to show that he was the most successful person in the coffee industry.譯文：譯文：星巴克在紐約開第一家分店對于舒爾茨來說是回歸故里，但他并沒有擺出一副咖啡行業(yè)王者的姿態(tài)。 Because he paid so much attention to the benefits of his employee that he gave Starbucks employees both a philosophical and a financial stake

33、in the business, which provides Starbucks with a more dedicated workforce and a significant numerical payoff. 7. Why did Schultzs employment policies attract considerable attention? (Para. 9)原句原句：At a time when other companies were trimming benefits as a cost-cutting measure, Schultz, who grew up in

34、 a family without any medical coverage, was vocal in his belief that genuinely caring about your employees is critical to building a sturdy workforce. (Para. 9, L15)解釋解釋: : At a time when other companies were cutting benefits as a measure to reduce cost, Schultz, who grew up in a family that was too

35、 poor to afford health insurance, talked openly about his belief in running a business, that is, an employers sincere care about his workers is greatly important to building a strong workforce for the company.譯文：譯文：就在其他企業(yè)通過削減福利來節(jié)省成本之時，舒爾茨，雖然生長在一個沒有任何醫(yī)療福利保障的家庭，卻仍然坦言自己的信仰，即真誠地關(guān)心員工對建立一個堅實的員工隊伍是至關(guān)重要的。 S

36、chultz built a company that provides good benefits to the employees, but his father had never had a chance to work in such a company. He believed that his father would have felt proud of him if he were still alive, and his success could be a comfort to his father.8. What did Schultz mean by saying “

37、I got to build the kind of company that my father never got to work for.”? (Para. 10) With impressive _, Howard Schultz has made Starbucks a well known coffee retailer in the world. Like many great entrepreneur, Howard Schultz had a _ memory of his childhood since he was born and grew up in an extre

38、mely poor family. As an _ poverty, Schultz played sports and became the first person in his family to _ from college. In 1983, Schultz _ a new American way of life in the coffee bars of Milan. In 1987, Schultz purchased the Starbucks Coffee Company in Seattle and _ as thevelocity harshescape fromgra

39、duateSmith and Luisconceived ofrestructuredStarbucks Corporation. Schultzs premium coffee bars were an instant success, acting as a stimulus of its rapid growth and _ in different field and part of world. The key to his success lies in his employment policies. He gave Starbucks employees both a phil

40、osophical and _ stake in the business, which makes a sturdy _ and creates a significant numerical payoff for Starbucks. One thing he regretted for the rest of his life is that he spoke _ to his father and had no chance to apologize before he died. But he believed that his father would have felt prou

41、d of him, and his success could be a comfort to his father. expansionfinancialworkforceharshly1. in / within / over a span of在在時間里時間里 2. be hounded by被被所煩擾所煩擾3. conceive of構(gòu)想；設(shè)想構(gòu)想；設(shè)想4. go public公開發(fā)售股票，上市公開發(fā)售股票，上市; ; 公開公開5. adjacent to與與毗連；與毗連；與相鄰近相鄰近6. a trace of微量；少許；些許微量；少許；些許7. be eligible for符合條

42、件做某事；有資符合條件做某事；有資格享有某物格享有某物8. be critical to對對至關(guān)重要至關(guān)重要9. beat sb. down/beat down sb. 使某人頹喪；使某人沮喪使某人頹喪；使某人沮喪10. plead with sb. (to do sth.)懇求某人（做某事）懇求某人（做某事）在在時間里時間里(with the success of/ went from to) With the success of Harry Potter, J. K. Rowling went from depending on welfare to survive to being o

43、ne of the richest women in the world in a span of only five years.in / within / over a span of短語逆譯短語應(yīng)用由于哈利波特的成功，J. K. 羅琳在短短五年時間里，就從依靠福利生存變成了世界上最富有的女人之一。意群提示被被所煩擾所煩擾be hounded by短語逆譯(led the race from start to finish / all the way ) He led the race from start to finish but was hounded all the way by

44、Philips.短語應(yīng)用比賽中他從頭到尾都領(lǐng)先，但一直被菲利普斯緊追不舍。意群提示構(gòu)想；設(shè)想構(gòu)想；設(shè)想(immensely ambitious / win power for ) He was immensely ambitious but unable to conceive of winning power for himself. conceive of短語逆譯短語應(yīng)用他雄心勃勃，但是想不出自己能如何贏得權(quán)力。意群提示（公司）公開發(fā)售（公司）公開發(fā)售股票，上市股票，上市; ; 公開公開(secure extra capital / enhance corporate visibility

45、) The company is considering going public in order to secure extra capital and enhance corporate visibility. go public短語逆譯短語應(yīng)用公司正考慮上市，從而籌得更多的資金，提高企業(yè)的知名度。意群提示與與毗連；毗連；與與相鄰近相鄰近(detect from / narrow strip / to the track of) Radiation is only detected from a relatively narrow strip adjacent to the track

46、of the vehicle. adjacent to短語逆譯短語應(yīng)用僅從汽車路兩側(cè)較窄的條帶檢測出射線。意群提示微量；少許；些許微量；少許；些許(unmoved / on his lips / displeasure ) His face was unmoved, but on his lips there was a trace of displeasure. a trace of短語逆譯短語應(yīng)用他臉上沒有絲毫表情，但嘴角流露出一絲不悅。意群提示符合條件做某事；符合條件做某事；有資格享有某物有資格享有某物(non-citizen / financial aid / top grades)

47、As a non-citizen, she wasnt eligible for financial aid, despite her top grades. be eligible for短語逆譯短語應(yīng)用作為非公民，她沒有資格享有助學(xué)金，盡管她分?jǐn)?shù)很高。意群提示對對至關(guān)重要至關(guān)重要(innovation and technical capability / competitiveness / productivity) The scientific knowledge, innovation and technical capability are critical to maintaini

48、ng the nations competitiveness and productivity. be critical to短語逆譯短語應(yīng)用科學(xué)知識、革新和技術(shù)能力對保持國家的競爭力和生產(chǎn)率至關(guān)重要。意群提示使某人頹喪；使某使某人頹喪；使某人沮喪人沮喪(be confronted with / trample on the pain) While our dream is confronted with the reality, you always feel painful. Just trample on the pain, or youll be beat down by it. be

49、at sb. down / beat down sb.短語逆譯短語應(yīng)用當(dāng)幻想遭遇現(xiàn)實，你總會感到痛苦。要么你被痛苦擊 倒，要么你把痛苦踩在腳下。意群提示懇求某人（做某事）懇求某人（做某事）(ponder the reconciliation agreement / pull back from confrontation. ) They plead with him to ponder the reconciliation agreement and pull back from confrontation. plead with sb. (to do sth.)短語逆譯短語應(yīng)用他們懇求他仔細(xì)

50、考慮這份調(diào)解協(xié)議并退出沖突。意群提示1. With impressive velocity, sth. has/have grown into in a span of 用于表達(dá)“在某段時間, 某事或某物以驚人的速度成長/發(fā)展為”。2. Sth. is an instant success / achieve great success, acting as a stimulus of 用于表達(dá)“做某事成功對其他相關(guān)方面的激勵和影響”。3. “never + adj. + enough to do sth.”用于表達(dá)“永遠(yuǎn)也不會到（甚至）去做”。句型提煉句型提煉區(qū)區(qū)十年間，星巴克已憑借驚人的速

51、度成長為北美最大的咖啡豆烤制商和特色咖啡零售商。原句譯文原句譯文逆譯練習(xí)逆譯練習(xí)With impressive velocity, Starbucks has grown into the largest coffee roaster and retailer of specialty coffee in North America in a span of only a decade. (Para. 1, L3）With impressive velocity, sth. has/have grown into in a span of 句型提煉句型提煉應(yīng)用提示應(yīng)用提示用于表達(dá)“在某段時間,

52、 某事或某物以驚人的速度成長/發(fā)展為”。句型應(yīng)用句型應(yīng)用(Lenovo / multinational personal technology company / personal computer manufacturer) With impressive velocity, Lenovo, a Chinese multinational personal technology company, has grown into the worlds fourth largest personal computer manufacturer in a span of only a decade.

53、典型例句區(qū)區(qū)十年間，中國跨國個人技術(shù)公司聯(lián)想公司已憑借驚人的速度成長為全球第四大個人電腦制造商。意群提示舒爾茨創(chuàng)建的高端咖啡廳立即獲得了成功，這刺激了星巴克乃至全球整個咖啡產(chǎn)業(yè)的迅速成長和發(fā)展。原句譯文原句譯文逆譯練習(xí)逆譯練習(xí)Schultzs premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. (Para. 6

54、, L1)句型提煉句型提煉Sth. is an instant success/achieve great success, acting as a stimulus of 句型提煉句型提煉用于表達(dá)“做某事成功對其他相關(guān)方面的激勵和影響”。 句型應(yīng)用句型應(yīng)用應(yīng)用提示應(yīng)用提示(welfare system / promoting employees ability / devotion to) The new reform policy and welfare system achieve great success in the company, acting as a stimulus of

55、 promoting employees ability and devotion to the company.典型例句新的改革措施和福利政策在企業(yè)大獲成功, 激勵員工提升自身能力，更努力的投入工作。意群提示他從未因為太過習(xí)慣于成功而忘卻自己勞動階層的根基。原句譯文原句譯文逆譯練習(xí)逆譯練習(xí)He has never grown accustomed to success enough to forget his working-class roots. (Para.10, L4）句型提煉句型提煉never + adj. + enough to do sth.句型提煉句型提煉應(yīng)用提示應(yīng)用提示用于

56、表達(dá)“永遠(yuǎn)也不會到（甚至）去做”。句型應(yīng)用句型應(yīng)用 (The strongest / master) The strongest is never strong enough to be always the master.典型例句再強的人也無法強到永遠(yuǎn)都做主人。意群提示 1.從事很多不同的工作 hold a variety of jobs 2.支付體面的酬勞offer decent pay 3.獲得體育獎學(xué)金earn an athletic scholarship 4.建立伙伴關(guān)系form a partnership with 5.與合作develop a relationship with

57、 6.引起廣泛關(guān)注attract considerable attention with 7.堅實的員工隊伍a sturdy workforce 8.口頭上的空話lip service 9.極低的員工流動率a dramatically low turnover rate10.從記憶中抹去scrub from ones memorya. The harsh memories of those early times stayed with him for the rest of his life. 這些早年痛苦的記憶一直伴隨著他一生。b. The bud of inspiration for h

58、is phenomenal coffee business began growing in a 1983 visit to Milan, Italy. 舒爾茨令人矚目的咖啡生意的最初靈感源于1983年對意大利米蘭的造訪。c. Schultz credits the utilization of such a benefits policy as the key to the companys growth because it has given Starbucks a more dedicated workforce and an extremely high level of custo

59、mer service. 舒爾茨相信這一福利政策的切實施行是企業(yè)成長的關(guān)鍵，因為此舉已使星巴克擁有了更加盡心盡力的工作團(tuán)隊以及至高水準(zhǔn)的客戶服務(wù)。這些話讓舒爾茨后悔終生，他期望能夠?qū)⑦@些回憶從記憶中抹去。d. They were words Schultz would regret the rest of his life, a reminiscence he wished he could scrub from his memory. 1. In what way(s) can poverty influence ones life positively?2. Do you agree wi

60、th Schultz that service is an art? Why or why not?3. In your opinion, what is an ideal relationship between employers and employees? Positive influences of poverty on ones life may include:l develop ones ability to face hardships in life;l help one to build self-esteem;l strengthen ones will to do bett