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1、如何最大程度利用您戰(zhàn)略投資 ERP A strategic investment ERP 是戰(zhàn)略投資 SEEBURGER IntroductionSEEBURGER介紹 China Supply Chain Success供給鏈成功故事 Summary總結(jié)Agenda 議程Evolution of a Mfg company 制造企業(yè)的演變ERP ERP- Integration of the Factory 工廠集成 - Integration of the Enterprise企業(yè)集成Extended Enterprise 擴(kuò)展企業(yè)- Integration of the Supply C

2、hain供給鏈集成本資料來源ERP Took Us From This ERP從以下現(xiàn)狀 .To This 轉(zhuǎn)變成這樣This Reduced Inventory. 這樣降低庫存Lower Raw Material Inventory降低原材料庫存Lower WIP降低在制品庫存Lower Finished Goods降低成品庫存China Competition 中國競爭China consumer demand continues to increase中國消費(fèi)需求持續(xù)增長Increased demand is a supply chain challenge需求增長乃供給鏈之挑戰(zhàn)Peak

3、s and Valleys make production forecasting difficult波動的探底和爬高使得生產(chǎn)預(yù)測非常困難Competition is fierce 競爭是劇烈的OEMs are using discounts and incentives to woo customers整機(jī)生產(chǎn)企業(yè)通過打折和獎勵來吸引消費(fèi)者Profit Margins are reduced accordingly企業(yè)利潤率因此而降低OEMs and qualified suppliers are exporting globally整機(jī)企業(yè)和優(yōu)質(zhì)供給商出口全球市場Supply Opport

4、unity供給時機(jī)Demand Opportunity需求時機(jī)The Supply Chain Balancing Act 供給鏈平衡Meet customer needs:滿足客戶需要Product development 產(chǎn)品開發(fā)Merchandise planning 銷售規(guī)劃Product portfolio planning產(chǎn)品組合方案Create customer needs 創(chuàng)造客戶需求Pricing Promotion 定價促銷Keep right goods in stock:倉庫保存正確的貨物Store requisition 庫存申請Warehouse replenish

5、ment 倉庫補(bǔ)貨Inventory forecasting 庫存預(yù)測Purchasing 采購Shipping and transportation 裝載和運(yùn)輸A typical supply chain today 當(dāng)今典型供給鏈Firms 企業(yè)Customers 客戶Suppliers 供給商Goods貨物Goods貨物Demand需求Demand需求InformationTransactionsInformationInformationTransactionsTransactionsSupply ChainExecution 供給鏈執(zhí)行Distribution 分銷Procureme

6、nt 采購Manufacturing 制造Enterprise ERPLogistics 物流Customer Response客戶反響Warehouse Mgmt.倉庫管理 Financials 財務(wù) HR 人事 Consignment Inv.存放庫存 Supplier Optimization供給商優(yōu)化Lean Manufacturing精益制造Customers 客戶LogisticsPartners 物流伙伴Outsource Partners 外包伙伴Suppliers 供給商Supplier Performance供給商績效Order Management訂單管理Extended

7、 Enterprise 擴(kuò)展企業(yè)Customer SystemCustomerNotificationCustomerWarehouseCustomerFinancialsOrder訂單ShippingNotice發(fā)運(yùn)通知ReceivingAdvice收貨確認(rèn)Sales &DistributionSupply ChainManagementOrderManagementSales &DistributionCustomer Order客戶訂單AcceptOrder接受訂單ShippingNotice發(fā)運(yùn)通知GoodsReceived收貨確認(rèn)MoneyTransfer資金轉(zhuǎn)移Validation

8、TransformationTransformationValidationInvoice發(fā)票TransformationOrderAcknowledged訂單確認(rèn)CustomerReceivingFinancialsFulfillment process Is yours manual? 手工執(zhí)行流程?Supplier Management 供給商管理Communication and Planningare the keys to success 溝通和方案是成功的關(guān)鍵Supply Chain Visibilty 供給鏈可視性Forecast Collaboration 預(yù)測協(xié)同Order

9、 Management 訂單管理Inventory Management 庫存管理SuppliersOutsourcing ManufacturersEnterpriseA Survivors supply chain 成功的供給鏈Firms 企業(yè)Customers 客戶Suppliers 供給商Goods 貨物Goods 貨物Demand 需求Demand 需求TransactionsInformationTransactionsTransactionsInformationInformationTransactionsInformationInformationTransactionsAn

10、 Information-Driven Supply Chain provides complete supply chain visibility to enable efficient business processes that can quickly respond to demand changes, mitigate supply chain risk and manage global fulfillment. 信息驅(qū)動的供給鏈通過完整供給鏈的可視性到達(dá)高效業(yè)務(wù)流程,可以應(yīng)對需求變化快速反響,降低供給鏈風(fēng)險,管理全球運(yùn)作。According to AMR, Informatio

11、n Driven leaders have: 15% less inventory 15% 較低的庫存 17% better perfect order fulfillment 17% 優(yōu)越訂單履行表現(xiàn) 35% shorter cash-to-cash cycle times 35% 較短的現(xiàn)金回收周期Which translates to: 10% increase in revenue improvement10% 銷售收入提高 5-7% rise in profitability5-7% 利潤率提高Benefits of Efficient Process Integration 高效流

12、程整合的益處Supplier Management 供給商管理Expand communications 擴(kuò)展溝通 Key indicators such as capacity, demand, forecasts, inventory, production and yields should be accessible to key members of the supply chain. 關(guān)鍵指標(biāo)比方能力、需求、預(yù)測、庫存、生產(chǎn)和收益應(yīng)該能夠讓供給鏈的關(guān)鍵成員看得到。If any of these appears to be “going nuclear, an early warni

13、ng should be circulated at once. 如果任何一項顯示不清楚,就應(yīng)立即發(fā)出預(yù)警。 Vinod Singhal, Georgia Institute of Technology 佐治亞技術(shù)學(xué)院The Survivors Profile 幸存者素描Business is relationship centric 業(yè)務(wù)以關(guān)系為中心Technology removes the “gaps 技術(shù)彌補(bǔ)“差距Decision making is a shared process 決策是共享的過程Suppliers manage inventories at your premis

14、es 供給商管理庫存的前提Demand is pulled through 需求是“拉動的過程Suppliers, Firms and Customers Collaborate供給商、企業(yè)和客戶協(xié)同Systems can auto-replenish based on agreed business rules系統(tǒng)基于預(yù)定的業(yè)務(wù)規(guī)那么可以自動補(bǔ)充Automate the mundane, manage by exception標(biāo)準(zhǔn)流程自動化,管理重點(diǎn)例外化Procurement采購Manufacturing制造Demand Planning/ Order Management需求方案/訂單管

15、理 Distribution 分銷 CRM and Service & SupportCRM 效勞及支持Suppliers供給商Customers客戶 ERP A strategic investment ERP 是戰(zhàn)略投資 Seeburger IntroductionSEEBURGER介紹 China Supply Chain Success供給鏈成功故事 Summary總結(jié)Agenda 議程SEEBURGER Company Group 公司概覽 Founded in 1986 in Bretten, Germany 1986年成立于德國的Bretten Profitable and se

16、lf-financed, Continuous annual growth rates 成立至今一直保持盈利,每年持續(xù)穩(wěn)定增長SEEBURGER, Business Integration Expert 企業(yè)信息集成專家 Business Integration vendor for complete partner integration 業(yè)務(wù)集成供給商幫助企業(yè)實(shí)現(xiàn)完全合作伙伴集成 7,500+ Customers in 35 Countries 7500多家客戶位于35個國家 Concepts, Products and Implementation “all from a single

17、source 從概念、產(chǎn)品到實(shí)施“一站式效勞 Member of W3C, OASIS, ebXML, AIAG, ODETTE, VDA, EAN, EDIFICE, GS1, SWIFT, EDNA, EPCglobal, RosettaNet, TD-IHK etc. 全球著名組織的成員 Support all kinds of EDI Industry Standards and Communication Protocols via VAN or Internet 支持所有EDI行業(yè)標(biāo)準(zhǔn)和通訊協(xié)議無論VAN還是Internet Strong partnerships with app

18、lication providers and consultants: 與應(yīng)用系統(tǒng)供給商和咨詢公司保持緊密合作關(guān)系 SEEBURGER Customers (sample list) 局部客戶 ERP A strategic investment ERP 是戰(zhàn)略投資 Seeburger IntroductionSEEBURGER介紹 China Supply Chain Success供給鏈成功故事 Summary總結(jié)Agenda 議程Industry Initiatives MMOG/LE 行業(yè)標(biāo)準(zhǔn)What is EDI?Data Formats 數(shù)據(jù)格式EDIFACTANSI X12ODE

19、TTEVDARosettaNetUCCNETJama EDIFACTebXMLCommunication 通訊VANAS2 (EDI INT)ISDNOFTPHTTP (s)Content and work flow (business process)內(nèi)容和工作流業(yè)務(wù)流程 DELFOR for VMI INVRPT for VMI DESADV for VMI Routing Information for VMI Delivery Instruction (DELFOR) Purchase Order (ORDERS) Order Confirmation (ORDRSP)Advanced

20、 Shipping Notification (DESADV) Self Billing Invoice (INVOIC) Stock Movements (INVRPT)Forwarder Pickup Advice (IFTMIN)Conf. Delivery Instructions (DELFOR)Invoice (INVOIC)Pricing Corrections (INVOIC)Manual Credit and Debit Notes (INVOIC)Remittance Advice (REMADV)Screenshots北京奔馳-戴姆勒克萊斯勒The Project - S

21、CM 供給鏈管理工程EDI compliance was mandatory for all suppliers對所有供給商來說EDI是必須的Traditional EDI via AS2 or 基于SA2的傳統(tǒng)EDI或者Web EDI solution webEDI 解決方案Delivery of ASN was mandatory 發(fā)送發(fā)貨通知(ASN)也是必須的Bar Code labeling was made mandatory for all suppliers 所有供給商必須打印條形碼標(biāo)簽AIAG B10 standards AIAG B10標(biāo)準(zhǔn)Web EDI included

22、an integrated Bar Code generator to assist suppliers WebEDI集成了可協(xié)助供給商的條碼產(chǎn)生器Integrated 3PL into the system as an internal SAP user 作為內(nèi)部SAP用戶將第三方物流集成在系統(tǒng)之中Suppliers were given the option to deliver direct to the OEM or 供給商可以選擇直接發(fā)貨到整車廠 或Deliver via the appointed 3PL who would handle sequencing on their b

23、ehalf 發(fā)貨到第三方物流由他們處理排序EDI Transactions EDI交換Phase One 第一階段DirectionANSI X.12 transaction #Material Release Outbound830Purchase OrderOutbound850Ship Notice ASNInbound856Ship Schedule JITOutbound862Material Release for COSCO Milk RunOutbound862 Production Sequence JISOutbound866 (JIS suppliers only)Fun

24、ctional AcknowledgementOutbound997Application AdviseOutbound864 (confirm ASN content)Purchase Order Change RequestOutbound860Phase Two 第二階段 InvoiceInbound810Payment Order Outbound820Application Advise Outbound824 Supplier Routing InstructionOutbound853Receiving AdviseOutbound861Production Sequence J

25、ISOutbound866 ERP A strategic investment ERP 是戰(zhàn)略投資 Seeburger IntroductionSEEBURGER介紹 China Supply Chain Success供給鏈成功故事 Summary總結(jié)Agenda 議程Business Integration 商業(yè)集成Communication is the key to effective supply chain management溝通是有效供給鏈管理的關(guān)鍵When you have visibility of Supplier Capabilities & Customer Dem

26、and當(dāng)您可以看到供給商的能力和客戶需求時您可以You can plan better 更好的規(guī)劃Manage inventory better更好的管理庫存Reduce Expedites減少加班Increase customer satisfaction提高客戶滿意度Operational efficiency = bottom line profit!運(yùn)作效率=利潤Supplier Communication Methods供給商溝通方法Traditional EDI 傳統(tǒng)EDITraditional EDI is used to transmit electronic messages

27、 from one system to another.This requires that the Suppliers implement a standard EDI Software Package.All messages can be transmitted in EDIFACT/ VDA / Ansx12 format.Connectivity can be made using MQSeries and a standard EDI Solution.Web-EDI Web-EDIWeb EDI provides Suppliers with an Internet based

28、application, which is used to retrieve, print or download the Daily and Weekly Delivery Schedules.Suppliers require Internet Connectivity only:Broadband or Dial-UPFAX / E-Mail /電子郵件Cost-Effective communication channel for small message volume to Suppliers.NO additional set-up cost required on supplier side.File-Transfer 文件傳輸Transferring of files in proprietary format via FTP or SSH protocol over the internetCost-Effective communication channel for small message vol

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