一汽 · 大眾邁騰上市發(fā)布會(huì)活動(dòng)策劃方案-129P

1、1全新邁騰上市活動(dòng)方案All New Magotan Launch Ceremony ProposalProposal by DMG Event 20170512活動(dòng)創(chuàng)意Event Creative何謂一次成功的發(fā)布活動(dòng)？What is an advanced launch event？以用戶感受為導(dǎo)向有參與 -有互動(dòng) -有體驗(yàn)Experience每一個(gè)細(xì)節(jié)引發(fā)與產(chǎn)品相關(guān)的思考Thinking 環(huán)節(jié)緊湊亮點(diǎn)不斷Amazing領(lǐng)創(chuàng)，何須等待，現(xiàn)在開始Start your advanced trip right now in All New Magotan Launch!印象深刻 引發(fā)后續(xù)關(guān)注Im

2、pression Planning Option I規(guī)劃建議一APlanning Option II規(guī)劃建議二BPlanning Option III規(guī)劃建議三COther Information其他信息DCONTENTS活動(dòng)內(nèi)容Planning Option I規(guī)劃建議一A創(chuàng)意概念Creative ConceptiF評(píng)委會(huì)在對(duì)全新邁騰獲得金獎(jiǎng)評(píng)語中所說：The comment from the iF committee about All New Magotan got golden award: “重新詮釋大眾汽車這一經(jīng)典品牌需要極高的感悟”“Re definition All New M

3、agotan which is a classic brand needs highly perception ”創(chuàng)意概念Creative Concept邁騰是怎樣的？What do you think of Magotan？ 尊享 Premium激情 Passion活力Energy先鋒Advanced創(chuàng)造Creative效率 Efficient完美 Perfect影響力Influence優(yōu)雅 Elegant創(chuàng)新 Innovation動(dòng)感 Dynamic時(shí)尚 Fashion歌劇，一種將音樂、戲劇、文學(xué)、舞蹈、舞臺(tái)美術(shù)等融為一體的殿堂級(jí)藝術(shù)有一部歌劇-歌劇魅影它是音樂劇之王，獲得超過50個(gè)的主要

4、戲劇獎(jiǎng)項(xiàng)Opera，is the art which integrate music, scenario, literary, dance and stage designThere is an opera named Phantom of the OperaIt is the king of opera, award over than 50 prizes of scenario創(chuàng)意概念Creative Concept全新邁騰，則是現(xiàn)代科技完美融于生活的標(biāo)桿級(jí)工業(yè)藝術(shù)它德系B級(jí)車銷量破百萬用時(shí)最短的創(chuàng)造者，獲得紅點(diǎn)、iF等多項(xiàng)國際設(shè)計(jì)頂級(jí)大獎(jiǎng)All New Magotan，is a benc

5、hmark integrated by modern technology and daily. A B segment German sedan the sales volume reaches million in the shortest time, award of international design prize, such as Red Dot and創(chuàng)意概念Creative Concept創(chuàng)意概念Creative Concept當(dāng)歌劇遇上全新邁騰When Opera Meets The All New Magotan創(chuàng)意概念Creative Concept 歌 劇 邁 影 O

6、pera：“The Mysterious（Magotan） Sketch ”借助3D立體投影技術(shù)的應(yīng)用，全新邁騰將突破時(shí)間與空間的界限帶領(lǐng)觀眾領(lǐng)略一場(chǎng)獨(dú)特領(lǐng)創(chuàng)新的歌舞劇Apply for 3D projection, All New Magotan will have time and space breakthroughLead guests to experience an unique and innovations opera創(chuàng)意概念Creative Concept領(lǐng)創(chuàng) 如你As Advanced As You Are 歌劇 邁 影為 行 者 奏 Play For Advancer行進(jìn)

7、的設(shè)計(jì)美學(xué)Advanced Designed Stylish為 匠 者 樂 Play For Master巨匠的豪華品質(zhì)The Premium Master為 創(chuàng) 者 鳴 Play For Innovator創(chuàng)變的卓越科技Innovation & Technology大眾汽車品牌設(shè)計(jì)總監(jiān)Klaus Bischoff先生與新興工業(yè)設(shè)計(jì)師楊明潔講述全新邁騰的設(shè)計(jì)理念VW brand designer director Klaus Bischoff with Mr. Yang presents All New Magotans design concept室內(nèi)設(shè)計(jì)師王晰以心靈格局者 的身份講解什么是

8、“現(xiàn)代豪 華”的定義Interior designer Mr. Chen presents “Modern Premium” from master side果殼網(wǎng)CEO嵇曉華以科技摸索 者的身份講解如何讓科技變得 有意思Guokr CEO Mr. Ji presents how makes technology interesting from innovator side以譜寫這部由四個(gè)篇章組成的歌劇，通過這曠世巨作來揭開全新邁騰 領(lǐng)創(chuàng) 新時(shí)代 的序幕The opera consist of four chapters, using the greatest masterpiece to

9、start the opera of All New Magotan “As Advanced As You Are” 神秘拍賣 The Auction純正的品牌血統(tǒng)Authentic Brand與歌劇原著的序曲相呼應(yīng)，以 拍賣開場(chǎng)將領(lǐng)導(dǎo)致辭融合在在神秘拍賣過 程中并引出對(duì)于純正品牌的詮釋Consist with original opera, and open as Dutch auctionVIP speech within mysterious Dutch auction and then leads to brands interpretation由一場(chǎng)拍賣開場(chǎng)的發(fā)布會(huì)，在一位神秘使者

10、探尋真諦、歌唱美好的旅程中串聯(lián)產(chǎn)品和品牌的詮釋，隨著布景的轉(zhuǎn)換和故事的推進(jìn)，逐步揭開全新邁騰的神秘面紗。The launch begins with an Dutch auction. A mysterious messenger starts his trip to inquire about Success True Meaning and eulogize the beauty of prosperity. In the itinerary, the All New Magotan and the brand is clearly interpreted. The setting kee

11、ps changing, the story is continue and the All New Magotan will be lifted its mysterious veil.創(chuàng)意概念Creative Concept主形象一Key Visual Option I主形象二Key Visual Option II流程規(guī)劃Program Planning序曲-神秘拍賣 Sinfonia-Mysterious Dutch Auction歌劇即將開始，在歌劇前的酒會(huì)中，一位紳士（張總）宣布即將展開一場(chǎng)小型的拍賣。The opera is about to start, there is a

12、cocktail party before opera, a gentleman (Mr. Zhang) gives an opening speech for a small Dutch Auction拍賣師（馮思瀚博士）開始拍賣一份泛黃的手稿。The Auctioneer (Mr. Wollenstein) starts to sale an yellowing sketch序曲-神秘拍賣 Sinfonia-Mysterious Dutch Auction流程規(guī)劃Program Planning手稿由一位先生（姜總）拍得，而對(duì)于這份手稿中的秘密的探尋，即將為一場(chǎng)視聽盛宴拉開序幕。The s

13、ketch is taken by an man (Mr. Jiang), the exploration of the secret sketch will starts an auditory feast 序曲-神秘拍賣 Sinfonia-Mysterious Dutch Auction流程規(guī)劃Program Planning進(jìn)入內(nèi)場(chǎng)，臺(tái)上的使者拿著手稿，踏上探尋之路，開啟第一段旅程；敢于創(chuàng)造又引領(lǐng)潮流的人，注定是稀見而耀眼，他們?cè)陬I(lǐng)略著沿途的風(fēng)景，而它自己也在引領(lǐng)著這風(fēng)景；透過他們靈敏的風(fēng)格融合自身觀點(diǎn)，成為藝術(shù)先鋒。Get into the launch venue, the mess

14、enger stands on the stage and holding the sketch, on the exploration road, starts the first journey, people who do not fear for the innovation and also leads of trendy and who destiny as elite, they walk on the advanced road enjoy the scenes, and itself also leads the scenes, integrate with their st

15、yle and values to be arts pioneer.第一篇章-為行者奏 Chapter I-Play For Advancer流程規(guī)劃Program Planning藝術(shù)先鋒-邁騰設(shè)計(jì)師及青年工業(yè)設(shè)計(jì)師楊明潔出場(chǎng)，講解關(guān)于時(shí)尚美學(xué)The arts pioneer- Magotan designer and Mr. Yang（Young famous industrial designer）, talk about the Stylish第一篇章-為行者奏 Chapter I-Play For Advancer流程規(guī)劃Program Planning第一篇章-為行者奏 Chapt

16、er I-Play For Advancer流程規(guī)劃Program Planning克勞斯比紹夫klaus bischoff大眾汽車品牌首席設(shè)計(jì)總監(jiān)大眾集團(tuán)帕薩特B7、B8設(shè)計(jì)負(fù)責(zé)人Chief design director of Volkswagen brand.Chief designer to Volkswagen Passat B7 & B8.楊明潔 Jamy Yang著名工業(yè)設(shè)計(jì)師、YANG DESIGN創(chuàng)始人，曾獲得包括德國紅點(diǎn)、IF在內(nèi)的近百項(xiàng)設(shè)計(jì)大獎(jiǎng)Famous industrial designer, founder of YANG DESIGN who has won hu

17、ndreds design award including Red Dot and IF.使者再次啟程，歌唱著“人生總是要有點(diǎn)追求，在時(shí)尚、品味、格調(diào)、尊享的路上越走越遠(yuǎn)”；現(xiàn)代生活體驗(yàn)，不在華麗的殿堂之中，而是透過感受力、觀察力、鑒賞力，創(chuàng)造有質(zhì)感，有文化，有故事的體驗(yàn)，引出豪華體驗(yàn)篇章。The massager starts the journey again and singing “Human always pursue something for their life”, on the road of taste, fashion, style and premium moving

18、further and further. For the modern life experience, not about the luxury but more about sensibility, sense of observation and percipient to creative about quality, culture, and story experience, leads to luxury chapter. 第二篇章-為匠者樂 Chapter II-Play For Master 流程規(guī)劃Program Planning豪華體驗(yàn)-陳坤以匠者身份講解現(xiàn)代生活中他對(duì)于

19、豪華體驗(yàn)的見解。Luxury Experience- Mr. Chen plays as master to present how is his interpretation of modern life. 第二篇章-為匠者樂 Chapter II-Play For Master 流程規(guī)劃Program Planning第二篇章-為匠者樂 Chapter II-Play For Master 流程規(guī)劃Program Planning中國內(nèi)地流行樂男低音歌手青歌賽與金鐘獎(jiǎng)的雙料冠軍Chinese bass singer, double champions of Both CCTV young

20、singer and golden bell award. 王晰-低音王子Wang Xi-The Bass Prince中國男歌手、演員、室內(nèi)設(shè)計(jì)師東申空間Famous Chinese singer, actor and interior designer.陳坤 Chen Kun使者踏上最后的旅程，“瞬間迸發(fā)的靈感總會(huì)帶來不一樣的精彩”，執(zhí)著的情懷與理性的思考固然珍貴，但與生俱來的進(jìn)取心令其堅(jiān)持前行，以冷靜而純粹的視角勾勒未來。The messenger on the final journey, “the moment inspiration always brings different

21、brilliant moment”, although persistence and rationality are important, but persistence of moving forward by born aggressive, sketch the future from rational and pure point of view.第三篇章-為創(chuàng)者鳴 Chapter III-Play For Innovator流程規(guī)劃Program Planning卓越科技-姬曉華以科技傳播者的身份出場(chǎng)探討他所看到的卓越科技。Technology- Mr. ji presents a

22、bout the technology from his insight. 第三篇章-為創(chuàng)者鳴 Chapter III-Play For Innovator流程規(guī)劃Program Planning第三篇章-為創(chuàng)者鳴 Chapter III-Play For Innovator流程規(guī)劃Program Planning姬曉華 果殼網(wǎng)創(chuàng)始人兼CEO創(chuàng)立泛科技網(wǎng)站果殼網(wǎng)，聚集各行各業(yè)有趣、有味、有志的青年人，學(xué)習(xí)、分享、討論各類知識(shí)，長期致力于推動(dòng)知識(shí)傳播及知識(shí)獲取模式的革命創(chuàng)立以各行業(yè)精英經(jīng)驗(yàn)指導(dǎo)的為主打的O2O平臺(tái)“在行”被評(píng)選為2017年“全球青年領(lǐng)袖”Ji Xiaohua, founder a

23、nd CEO of Guokr.Guokr gathering interesting, ambitious and funny young people in all filed to learning, sharing and discussing ideas. Constantly pushing the revolution of knowledge dissemination and knowledge acquisition.He was elected 2017 “The Global Youth Leader”. 第四篇章-邁影來襲 Chapter IV-All New Mag

24、otan is Coming 使者回憶起沿途的種種，逐漸將純正血統(tǒng)、時(shí)尚美學(xué)、豪華體驗(yàn)、卓越科技合為一體，舞蹈配合演繹，暗示與神秘手稿關(guān)聯(lián)的全新邁騰即將出場(chǎng)。The messenger recall the journey, intergrade the Authentic Brand, Stylish, Premium and Technology, and then the dance will brings out the All New Magotan which is related to mystery sketch. 流程規(guī)劃Program Planning全新邁騰出場(chǎng)，董總由車

25、上走出。All New Magotan drives on the stage, Mr. Dong get off from the car. 謝幕 Curtain Call流程規(guī)劃Program Planning帷幕緩緩落下，關(guān)于一份邁騰神秘手稿的歌劇落幕。The curtain is falling slowly, and the opera about the mysterious Magotan sketch takes a curtain call. 謝幕 Curtain Call流程規(guī)劃Program Planning尾聲-TVC首映 The End-TVC Premiere 董總

26、引出全新邁騰TVC首映。Mr. Dong leads to All New Magotan TVC.TVC畫面僅為示意The TVC image only for reference流程規(guī)劃Program Planning董總公布全新邁騰價(jià)格。Mr. Dong gives the price release of All New Magotan 尾聲-公布價(jià)格 The End-Price Release流程規(guī)劃Program Planning合影 Group Photo流程規(guī)劃Program PlanningPlanning Option II規(guī)劃建議二B這 個(gè) 世 界 有 72 億 人 Th

27、ere are 7.2 billion population in the worldFollowers or Pioneers一 種 是 追 隨 者 ， 一 種 是 引 領(lǐng) 者創(chuàng)意概念Creative Concept追隨者Followers引領(lǐng)者PioneersINFLUENCE THE WORLD影響世界AFFECTED BY THE WORLD被世界影響Magotan邁 騰2007年至今，每一次革新、改進(jìn)始終引領(lǐng)B級(jí)車市場(chǎng)占據(jù)B級(jí)車市場(chǎng)的領(lǐng)導(dǎo)者地位一汽-大眾品牌價(jià)值和形象的集中代表Leading the pack in B segment market with each innovat

28、ion and improvement since 2007.Take over the leading position in B segment market.The representative of FAW-VW brand value and image. 領(lǐng)創(chuàng) 如 你As Advanced As You Are全新邁騰先驅(qū)新精英時(shí)代的來臨領(lǐng)創(chuàng)者們時(shí)刻在創(chuàng)造新的成就并因此得到社會(huì)認(rèn)可成為世界前行的領(lǐng)創(chuàng)者全新邁騰將是現(xiàn)代領(lǐng)袖形象的最佳載體 The new elite era is comingPioneers always creating new achievementsBe rec

29、ognized as leaders by society and lead the world in developmentAll New Magotan will be the best carrier of modern leaders image 充滿無盡的創(chuàng)造力內(nèi)斂而又富有格調(diào)的表達(dá)方式真正豪華的駕乘體驗(yàn)一路前行的科技創(chuàng)新Full of endless creativityIntroverted and stylish expressionTrue premium driving pleasureInnovated technologies all the way forwardBe

30、nchmarkPioneer以先驅(qū)之勢(shì)領(lǐng)創(chuàng)未來之路先 驅(qū) 啟 示 路Lead The Way以先驅(qū)者的視角，帶你去看領(lǐng)創(chuàng)的世界以前瞻的理念和創(chuàng)造力，去激發(fā)先鋒人群的未來In the vision of a pioneer, take you to an advanced worldBy forward-looking idea and creativity, to inspire the future of forerunner創(chuàng)意概念Creative Concept先 驅(qū) 啟 示 路Lead The Way有態(tài)度前瞻性&創(chuàng)新變革者成功的故事精神態(tài)度時(shí)尚CharacteristicVision

31、ary & InnovativeGame changerSuccess storiesSpiritAttitudeFashionable意見領(lǐng)袖 年輕的企業(yè)家KOL - YOUNG ENTREPRENEURS全 新 邁 騰All New MAGOTAN身臨其境的秀場(chǎng)IMMERSIVE SHOW PRESENTATION優(yōu)質(zhì)極高的聲譽(yù)進(jìn)取純正血統(tǒng)有格調(diào)德國質(zhì)造的杰作先進(jìn)的技術(shù)PremiumExcellent reputationProgressiveAuthentic pedigreeStylishGerman engineering masterpieceTechnological advan

32、ced顛覆傳統(tǒng)的舞臺(tái)設(shè)計(jì)現(xiàn)場(chǎng)交響樂演奏+視覺效果動(dòng)能舞臺(tái)投影結(jié)合全息影像傳記性內(nèi)容三維動(dòng)態(tài)影像Unconventional stage settingLive orchestrated music + visual effectsStage kineticProjection mappingHolographicDocumentary contentMotion Graphics用思想的力量來改變世界Ideas Worth Spreading創(chuàng)意概念Creative ConceptWe Share 站在所處行業(yè)的前沿以務(wù)實(shí)的探索引領(lǐng)行業(yè)發(fā)展Standing at the forefront o

33、f the industryLeading the development of the industry with pragmatic exploration.InspireEnquire以冷靜而純粹的視角體察世界Observing the world in a cool and pure perspective.與生俱來的進(jìn)取心，令其從不滿足于現(xiàn)有的輝煌Born with the spirit of enterprise, to make it never satisfied with current glory.思考、探索和創(chuàng)造，一路前行Thinking, exploration and

34、 creation all the way forward領(lǐng)創(chuàng) 如你先 驅(qū) 啟 示 路與 致 者 馭極致的設(shè)計(jì)美學(xué)與 匠 者 享巨匠的豪華品質(zhì)與 創(chuàng) 者 鳴創(chuàng)變的卓越科技全新邁騰設(shè)計(jì)師克勞斯比紹夫講述設(shè)計(jì)理念及全新邁騰的純正德系外形新興工業(yè)設(shè)計(jì)師楊明潔以設(shè)計(jì)傳承者的身份，啟示：什么樣的設(shè)計(jì)是我們所需要的？室內(nèi)設(shè)計(jì)師陳坤以心靈格局者的身份，啟示：什么是“現(xiàn)代豪華”的定義？醇厚低音歌曲及舞蹈演繹豪華品質(zhì)以全息形式演繹創(chuàng)新科技果殼網(wǎng)CEO嵇曉華以科技摸索者的身份，啟示：如何讓科技變得有意思？一場(chǎng)以劇場(chǎng)式演講為包裝形式的發(fā)布，一次與領(lǐng)創(chuàng)者的共鳴以全新邁騰去連接一切有志改變世界的人，改寫新一代行業(yè)標(biāo)桿的

35、領(lǐng)袖風(fēng)范與 行 者 頌 行進(jìn)的純正品牌德系原汁原味的設(shè)計(jì)基因及來自德國的紅點(diǎn)設(shè)計(jì)源自德國標(biāo)準(zhǔn)的制造工藝?yán)^承德系品牌純正血統(tǒng)這就是時(shí)代成就的新典范，新標(biāo)準(zhǔn)與新態(tài)度，也是我們打造的專屬全新邁騰令人矚目的全新價(jià)值與焦點(diǎn)創(chuàng)意概念Creative ConceptAs Advanced As You AreLead the wayLead the stylishLead the premiumLead the technologyIdea of design told by Klaus Bischoff and the pure German appearance of the New Magotan.N

36、ewly industrial designer Yang Mingjie enlighten what kind of design meets our needs?Interior designer Chen Kun takes the position as soul of spacious to enlighten What is the definition of modern premium.Premium quality performed by heavy strong bass song and beautiful dance Innovated technology pre

37、sented by holographic.Ji Xiahua, CEO of Guokr, takes the position as explorer of technology to enlighten How to make technology interesting?A launch event in the form of theatrical presentation, a chord with pioneers. With the New Magotan to connect all interested people who aspires to change the wo

38、rld, change the leadership of a new generation industry benchmark.Lead the authentic brandOriginal German design and red dot designGerman engineeringAuthentic German heritage This is the new paradigm of the times, the new standard and the new attitude, also the remarkable value and focus of exclusiv

39、e New Magotan which we built to.創(chuàng)意概念Creative Concept創(chuàng)意闡述：洞悉前方，以眼界預(yù)知前方格局，握住方向即刻領(lǐng)創(chuàng)先驅(qū)之路Creative description: comprehension the straight ahead, predict the ahead structure by perspective, well known the direction and then to lead the way主形象一Key Visual Option I主形象二Key Visual Option II45先驅(qū)啟示路Lead The Way發(fā)

40、布區(qū)Launch Area創(chuàng)意設(shè)計(jì)Creative & Design 場(chǎng)地規(guī)劃Venue Overview舞臺(tái)創(chuàng)意 Stage Design以先驅(qū)啟示路為主要概念去進(jìn)行整場(chǎng)規(guī)劃，候場(chǎng)區(qū)從以車如人的角度去詮釋概念 ，發(fā)布區(qū)則通過創(chuàng)新的舞臺(tái)形式從以人如車的角度去展現(xiàn)先驅(qū)啟示路。The “Lead The Way” as the stage design concept, Das. Auto as mingle area concept, the launch area using the same concept to presents “Lead The Way concept46先驅(qū)啟示路Le

41、ad the way簽到臺(tái)Reception展車區(qū)Car Display卓越科技區(qū)Technological Area時(shí)尚美學(xué)區(qū)Stylish Area豪華體驗(yàn)區(qū)Premium Area舞臺(tái)區(qū)Toast Stage46簽到臺(tái)Reception展車臺(tái)Car Display茶歇Tea Break Area德準(zhǔn)標(biāo)準(zhǔn)工藝制造German Engineering設(shè)計(jì)基因Design DNA47外場(chǎng)展車區(qū)Outdoor Car Display Area候場(chǎng)區(qū)Mingle Area48簽到臺(tái)Reception候場(chǎng)區(qū)Mingle Area49先驅(qū)啟示路-德國標(biāo)準(zhǔn)制造工藝Lead the way-German

42、Engineering候場(chǎng)區(qū)Mingle Area50先驅(qū)啟示路-設(shè)計(jì)基因Lead the way-Design DNA候場(chǎng)區(qū)Mingle Area51先驅(qū)啟示路茶歇區(qū)Lead the way-Tea Break Counter 候場(chǎng)區(qū)Mingle Area52先驅(qū)啟示路 展車臺(tái)Lead the way-Car Display Area 候場(chǎng)區(qū)Mingle Area53先驅(qū)啟示路 歡迎致辭致先驅(qū) Lead the way-Welcome Speech “To the Pioneers”候場(chǎng)區(qū)Mingle Area54致辭環(huán)節(jié) 張總?cè)雸?chǎng)Toast Session-Mr. Zhang Gets i

43、nto the launch area 候場(chǎng)區(qū)Mingle Area來賓步入 - 先驅(qū)啟示路張丕杰先生致歡迎辭與 行 者 頌/純正品牌 開場(chǎng)視頻以眼見 致眼界+交響樂演奏主持人開場(chǎng)，以創(chuàng)新者的姿態(tài)闡述設(shè)計(jì)美學(xué)全新邁騰設(shè)計(jì)師視頻分享邁騰設(shè)計(jì)靈感楊明潔個(gè)人介紹由工業(yè)設(shè)計(jì)師楊明潔與Mr.Klaus對(duì)話講解-設(shè)計(jì)是功能在藝術(shù)上的體現(xiàn)與 致 者 馭/ 時(shí)尚美學(xué)與 匠 者 享/ 豪華體驗(yàn)領(lǐng) 創(chuàng) 如 你先 驅(qū) 啟 示 路與 創(chuàng) 者 鳴/ 卓越科技主持人以創(chuàng)造者的內(nèi)涵闡述德制匠心帶來的豪華體驗(yàn)陳坤個(gè)人介紹視頻室內(nèi)設(shè)計(jì)師陳坤現(xiàn)場(chǎng)闡述新型豪華空間體驗(yàn)-品味是細(xì)節(jié)構(gòu)成 從容是空間決定“低音王子”王晰與舞者共同演繹感

44、官之上，坐享天地主持人以創(chuàng)業(yè)者的膽識(shí)闡述創(chuàng)變的卓越科技創(chuàng)新全息互動(dòng)演出果殼網(wǎng)創(chuàng)始人兼CEO嵇曉華個(gè)人介紹嵇曉華講述啟視：令人腦洞大開的新技術(shù)、新發(fā)現(xiàn)、新理念Dr.Wollenstein 講述遇見：立足當(dāng)下，放眼未來的傳承、胸懷與遠(yuǎn)見引出領(lǐng).創(chuàng)人物視頻領(lǐng).創(chuàng)人物視頻姜立堂先生介紹TVC播放TVC董總公布價(jià)格合影環(huán)節(jié)流程規(guī)劃Program Planning流程RundownGuests began to enter Magotan TimeWelcome speech by Mr. ZhangToast SpeechAuthentic Brand-leadership Opening Video

45、when invisible made visible+symphonyOpening by MC, express advanced esthetics from pioneer view Yang Mingjie Introduction videoVW Design Director share Magotan design concept Conversation of how to create perfect experience between industrial designer Mr. Yang and KlausChapter IStylish-Taste&StyleCh

46、apter IIPremium Experience-Premium&InnovationChapter IVAs Advanced As You Are Share With YouLead the wayChapter IIITechnology-Progressive&EnergeticMc express premium experience from German engineering viewChen Kun Introduction video Interior Designer Chen Kun express the understanding of brand new p

47、remium spatial experienceReal-scene musical extravaganza by“Bass Prince”Mr. WangMC presents advanced technology from entrepreneurs viewCreative holography performance: you make yourselves betterJi Shisan Introduction videoGuokr CEO Ji Shisan express “How to make technology interesting”Dr.Wollenstein

48、 express “base on present, focus on future ”lead to video As advanced as you areVideo As advanced as you areDr. Wollenstein introduces Mr. Jiang as advanced travellerMr. Jiang presents All New Magotan concept leads to TVCTVC playPrice release by Mr. Dong Group Photo流程規(guī)劃Program Planning57舞臺(tái)創(chuàng)意 Stage C

49、reative發(fā)布區(qū)為承載三個(gè)舞臺(tái)為一體的設(shè)計(jì)形式，每一面為一個(gè)篇章，一個(gè)世界，有著不同的設(shè)計(jì)不同的材質(zhì)和不同的表現(xiàn)形式。不僅融合全新邁騰的產(chǎn)品點(diǎn)，更是將為大眾中“人”的理念貫穿于設(shè)計(jì)之中。Three styles of stage designed of launch area, each stage presents a chapter, a world, and it has different design and materials. Not only All New Magotan product feature, but more about “Human” within the

50、 design concept. 交響樂樂池Symphony Orchestra舞 臺(tái)Stage坐 席 區(qū)Setting Area58舞臺(tái)創(chuàng)意 Stage Creative入場(chǎng)Entry The Launch Area嘉賓伴隨交響樂的演奏下入場(chǎng)，將嘉賓帶入帶入音樂意境和想像空間。Guests start entry the launch venue with symphony, and it brings guests into music atmosphere and imagination流程規(guī)劃Program Planning開場(chǎng)視頻Opening Vdieo創(chuàng)意闡述：每個(gè)領(lǐng)域，每個(gè)行業(yè)

51、，都有一些人，人們把他們叫作先驅(qū)者，之所以叫他們先驅(qū)，是因?yàn)樗麄冇靡暯穷A(yù)見客觀的存在，用行動(dòng)實(shí)現(xiàn)未來。今晚，給你看他們所看到的世界。用不同的主觀視角和鏡頭視角去表現(xiàn)前瞻性，在不同的視角下看到遠(yuǎn)方，用運(yùn)動(dòng)鏡頭語言表現(xiàn)創(chuàng)新的過程和實(shí)現(xiàn)創(chuàng)新的結(jié)果。Creative description: in every profession, every career, some people will be identity as pioneer, because they predict exist objective view by their perspective and apply it for t

52、he further. Tonight, we will show you the world from their view. To show the prospective vision by different subjective and camera perspective, to see the distance from different perspectives, to present the process and result of innovation by moving shot.流程規(guī)劃Program Planning開場(chǎng)視頻Opening Video以眼見 致眼界

53、，與你共行先驅(qū)啟示路。Face to vision, starts the journey of “The Lead Way”流程規(guī)劃Program Planning主持人開場(chǎng)MC Opening伴隨著弦樂的緩緩響起，MC從舞臺(tái)側(cè)門走進(jìn)，以一個(gè)來自未來的啟示者做開場(chǎng)，引出曾經(jīng)對(duì)未來的設(shè)想，當(dāng)設(shè)想被創(chuàng)造被實(shí)現(xiàn)時(shí)，這些引領(lǐng)變革的人是誰？是價(jià)值與夢(mèng)想的有力表達(dá)，以創(chuàng)新的遠(yuǎn)見，以靈感的啟發(fā)去勾勒未來的樣子，引出全新邁騰設(shè)計(jì)師klaus先生Provide stiring music for MC walks out from the side of stage, he will deliver the

54、opening speech from pioneer view, leads to the assumption of the future, and assume when the innovation being achieved, who will be the lead of revolution? More powerful to present the value and dream, using innovative visionary to inspire the future, and then leads to VW designer director Mr. Klaus

55、央視著名主持人MC of CCTV 陳偉鴻Mr. Chen流程規(guī)劃Program Planning設(shè)計(jì)師視頻Designer Video 克勞斯比紹夫先生從舞臺(tái)正中間的門走進(jìn)現(xiàn)場(chǎng)，談?wù)撛O(shè)計(jì)Magotan對(duì)于藝術(shù)與功能之間的思考，如何達(dá)到的完美的結(jié)合，并引出全新邁騰設(shè)計(jì)獲得無數(shù)獎(jiǎng)項(xiàng)。Mr. klaus walks out from the middle of stage to talk about the design concept of stylish and functional of Magotan, and talk about how to achieve the perfect c

56、ombination leads to the award of Magotan.流程規(guī)劃Program Planning克勞斯比紹夫先生與著名青年工業(yè)設(shè)計(jì)師楊明潔互動(dòng)Mr. Klaus And Famous Young Industrial Designer Mr. Yang 他提出讓紅點(diǎn)設(shè)計(jì)獎(jiǎng)評(píng)委的中國徒弟，同時(shí)也是紅點(diǎn)設(shè)計(jì)獎(jiǎng)獲得者楊明潔去體驗(yàn)全新邁騰，開啟設(shè)計(jì)傳承對(duì)話。He introduces the man who is the student of the judge of Red Dot Design Award, and who is also the gainer of Re

57、d Dot Design Award Mr. Yang to experience Magotan, and start the conversation about the design heritage流程規(guī)劃Program Planning楊明潔介紹視頻Mr. Yang Video Introduction 著名工業(yè)設(shè)計(jì)師，YANG DESIGN（楊明潔設(shè)計(jì)顧問機(jī)構(gòu)）創(chuàng)始人，德國工業(yè)設(shè)計(jì)碩士，曾任職于慕尼黑西門子設(shè)計(jì)總部。囊獲了包括五項(xiàng)德國紅點(diǎn)獎(jiǎng)以及德國iF、日本G-mark、美國IDEA獎(jiǎng)、亞洲最具影響力設(shè)計(jì)銀獎(jiǎng)在內(nèi)的六十多項(xiàng)設(shè)計(jì)大獎(jiǎng)。其作品展出于全球各大設(shè)計(jì)展與博物館。Famous

58、industry designer, the founder of YANG DESIGN, the master of German industry, and was worked for headquarter of Siemens in Munich. Award of 5 prizes of RED Hots, German iF, Japan G-mark, American IDEA prize, and the second place of Asia the most effective design, totally is about 60 prizes. The mast

59、erworks all display in global designers exhibition and museum. 流程規(guī)劃Program Planning楊明潔演講Mr. Yang Talk show楊明潔提出問題：什么樣的設(shè)計(jì)是我們所需要的？通過從三個(gè)層面“簡(jiǎn)約卻不簡(jiǎn)單”，“人民產(chǎn)品不是過度產(chǎn)品”、“優(yōu)良產(chǎn)品的定義”并結(jié)合全新邁騰產(chǎn)品點(diǎn)去解答，得出論點(diǎn)：設(shè)計(jì)是功能在藝術(shù)上的體現(xiàn)。Mr. Yang rides on the All New Magotan to the stage, inspire “ what kind of design is our demand, from

60、three levels “l(fā)ess is more” ”Das. Auto is not only a product ” “the definition of premium product ”and then get the point of view: the design is based on function. 流程規(guī)劃Program Planning主持人串場(chǎng)MC Transition伴隨著管樂緩緩響起，主持人走上舞臺(tái)，舞臺(tái)開始轉(zhuǎn)動(dòng)，MC慢慢從場(chǎng)景一步入場(chǎng)景二，以創(chuàng)造者的身份去講述在引領(lǐng)的這條路上，堅(jiān)守及明確你想成為誰，你的每一步都是一個(gè)腳印，以行走去追求心靈的成長與自由，去成