M4U1 Advertisement Reading 1

1、AdvertisementsM4U1 Reading :Instructed by Yang Haole希望工程Listening:1 What do ads try to persuade people to do?2 What does PSAs stand for?3 What do PSAs aim to do?4 Which kind of form this article belongs to? A. news report B. expository writing(說(shuō)明文) C. speech Listening:1 What do ads try to persuade p

2、eople to do?2 What do PSAs stand for? To buy a product or service or believe in an idea.Public service advertisements.Listening:3 What do PSAs aim to do?4 Which kind of form this article belongs to? A. news report B. expository writing(說(shuō)明文) C. speech To educate people about health, safety orany othe

3、r problems that affects public welfare. To teach us and help us lead better lives. expositorykspztr 說(shuō)明的 How to read an expository writing? Reading expository writing Reading strategy: of subject2. Supporting and Tips:Look at the information that follows a . The author will follow this information wi

4、th a . Para 1Para 2-4Para 5Basic Format1. 3. IntroductionexamplesfactsConclusion statementconclusionTypes of adsSimilaritiesDifferencesPlaces foundMethods PurposeCostCAsNewspapers 1. , the internet, 2. . and 3. . Words & 4 . To advertise a 5. or 6. .Need to be paid To educate people about 7. ,8. or

5、any other problem that affects public welfare.For 9. _PSAsCareful-reading:Task 1: Read Para 2 and fill the chart. magazinesradiotelevisionpicturesproductservicehealthsafetyfreeTask 2: Read Para 3 and answer below questions . 1.Does an advertisement tell people the complete truth? No. Even if an ad d

6、oes not lie, it does not mean it is altogether innocent.2. How many examples are given in this Para? What are they? 2 examples toothpaste adFreshest food ad3. How about the writers conclusion for this Para? We must not fall for this kind of trick!Subject Supporting detailsConclusion Task 3: Read Par

7、a 4 and answer below questions . 1.What do PSAs aim to do ? PSAs aim to teach us and help us lead better lives.2.How many PSAs referred in this Para? How about the function of these PSAs? 3. How about the conclusion for this Para? 希望工程When you smoke cigarettes, you are slowly killing yourselfTask 3:

8、 Read Para 4 and answer below questions . 1.What do PSAs aim to do ? PSAs aim to teach us and help us lead better lives.2.How many PSAs referred in this Para? How about the function of these PSAs? 4 PSAsDeal with widespread social concerns.Educate people about public service projectsTeach us how to

9、live healthy lives.3. How about the conclusion for this Para? All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Subject Supporting detailsConclusion ad 1. 2. ad 3. ad 4.Conclusion When it comes to advertisements, we must use our intelligence and not be a slave to them.Task4: Whats the writers conclusion for this article? Discussion Whats your attitude to