演講：Walmart沃爾瑪ppt課件

1、LoadingSTRUCTURERelevant InformationCompany CultureDevelopment in chinaManagement PatternBusiness StrategiesImportant VideosSTRUCTURERelevant InformationCompany CultureDevelopment in ChinaManagement Pattern1.InformationBusiness StrategyImportant Videos1.Informationapany InformationIn 1962founded by

2、Mr. Sam Walton in Arkansa.USA In 1991 became the biggest one in retail trade In 2021 the sales volume was up to $405.6 billionIn 2021 got the first place in the FORTUNE Now owns 2133 stores,469 Sams clubs and 548 supercenters 1.Informationb.Distribution Map1.Informationc.In the FORTUNEThree meter sm

3、ile principles 1.Information2.Culture“Respect employees “Serve customers“Seek the excellence“Save money Live better “Always low prices Main value:Aims :Ideas：“Every Day Low Price3.In China2.CultureThe first Supercenter and SAMS CLUB were opened in Shenzhen in 1996 The firstNumbera. Walmart Supercent

4、ersb. 3 SAMs Clubsc. 2 Walmart Neighborhood Markets StockOwns the 38% stock of the TRUST-MARK好又 多and 102 markets of TRUST-MARK in China.Charities Has donated more 60million yuan to Chinese charities and welfare so far.Chances Has created more than 50 000 emploment opportunities in China.4.Management

5、 3.In ChinaStandardization of the store design Equilibration of the organizational structure Normalization of the management A.B.C.a. sunset principle c. more than satisfied service principle b. 10 feet principle 4.Management 5.Strategies Consumer positioning strategyProduct mix strategy Low-price c

6、ompetition strategy Purchasing strategyPromotion strategy Technology reformation strategyA-B-C-D-E-F-Consumer positioning strategyProduct mix strategy Low-price competition strategy Purchasing strategyPromotion strategy Technology reformation strategyA-B-C-D-E-F-Distribution strategy G-5.Strategies 5.Strategies 6.Videos AdvertisementsOld Advertisement New Advertisement6.Videos 7.Conclusion Impressions Walmart in Chinese Heart7.Conclusion Success Wal-Marts way