10.西餐廳maredo牛排屋柏林旗艦店_ippolito fleitz group

1、Maredo 牛排屋柏林旗艦店 / Ippolito Fleitz Group原始的材料，天然的品質(zhì)。1978年創(chuàng)建的Maredo餐飲連鎖在德國(guó)共有五十余家分店，在德國(guó)牛排店中首當(dāng)其沖。為了在當(dāng)下的漢堡包 和牛排熱潮中保持競(jìng)爭(zhēng)優(yōu)勢(shì)，Maredo委托設(shè)計(jì)團(tuán)隊(duì)操刀，幫其重?zé)?。German steakhouse chaaredo was founded in 1978. Wiround 50 restaurants nationwide, it is Germanysmarket- leaderhe steakhouse sector. To remain competitive and cash

2、in on the prevailing steak and burger hype,Maredo opted for a radicalerior makeover and profile enhancement.餐廳內(nèi)飾緊扣食材的，the elementt reveals the quality of ingredientsMaredo對(duì)品質(zhì)有著不二的追求，產(chǎn)自南美洲的高級(jí)牛肉便是其中的關(guān)鍵一環(huán)。團(tuán)隊(duì)在進(jìn)行設(shè)計(jì)時(shí)抓住 Maredo最為重要的一款食材，將其淵源和品質(zhì)挖掘出來(lái)呈現(xiàn)給前來(lái)就餐的顧客。肉作為食材所散發(fā)的原始沖 擊力和它與火之間的固有聯(lián)系給設(shè)計(jì)團(tuán)隊(duì)帶來(lái)選材和調(diào)色的靈感。在南美洲牧民身

3、上，設(shè)計(jì)師找到了演 繹淵源的最佳語(yǔ)言。牧民的形象激發(fā)人們對(duì)“”、“獨(dú)立”、“接近自然”以及“無(wú)邊無(wú)垠的廣闊天地”等聯(lián) 想，從而體現(xiàn)出Maredo牛肉原始和天然的品質(zhì)。設(shè)計(jì)團(tuán)隊(duì)從高喬牧民的傳統(tǒng)服裝和幾何形態(tài)的紡織圖案中提 取出菱形和折線形態(tài)，將其到空間元素當(dāng)中，使Maredo的企業(yè)建筑設(shè)計(jì)獲得高度的識(shí)別度。這些形態(tài)被 應(yīng)用到特別為Maredo設(shè)計(jì)的地磚、掛毯、吧臺(tái)，以及開(kāi)敞的木質(zhì)格柵天花板中。內(nèi)飾選材注重天然特質(zhì)，例 如原木和真皮，并在大廳里采用樹(shù)干和麻繩劃分空間。配上傳統(tǒng)的鑄鐵烤爐，讓人仿佛置身于牧民的生活和 自然環(huán)境當(dāng)中。墻上張貼的大幅攝影作品，以及牛角和草帽形態(tài)的照明器材為整個(gè)空間添加進(jìn)必

4、要的細(xì)節(jié)。The restaurant chain is all about top quality. An important part of this promise is offering exceptionally high-qualitymeat, whiaredo sourstraight from Soumerica. We have put together a newerior conceptt focuses on thiskey product and its origins, transforming qualityo something muore tangible.

5、 The new materials and colour worldrinsic connection to fire. Its origins are condensedis inspired by the raw material meat with its archaic connoions ando the figure of the gaucho: the archetypal Soumerican herdsmen. The essence of the gaucho is freedom,independence, a closeness to nature and a lif

6、e lived on endless plains and thus beef in its original, natural, unadulteratedquality. The traditional gaucho ponith its woven geometric pattern inspires the spatial elementst are formed fromdiamond and zigzag shs and give the Corporate Architecture its high recognition value. It can be foundhe flo

7、or tilest were spelly designed for Maredo,he wallpr on the walls,he structure of the counter fronts andheopen, coffered wood ceiling. The materials world is characterised by living, natural surfasuch as wood and leather. Treetrunks and ropes, deployed as filter elements to zone the large space, and

8、the traditional cast-iron barbecue grill are allreferento the daily life and environment of the herdsman. Large-format photographs on the walls and bull horn andsombrero-shd lights continue the spatial concepto the smallest detail.空間，the entrance處的沙拉臺(tái)，salad table就餐區(qū)被設(shè)置在有充沛天光的外側(cè)，the dining area with

9、natural daylight餐桌一側(cè)的巨幅攝影作品，Large-format photographs on the walls就餐區(qū)一側(cè)的吧臺(tái)，bar locatedhe dining area的開(kāi)放式廚房島，the open kitchen island劃分空間的麻繩和樹(shù)干裝飾，tree trunks and ropes are deployed as filter elements to zone the large space的長(zhǎng)桌，the long bench at the center of the dining area室內(nèi)設(shè)計(jì)提取了牧民的傳統(tǒng)服裝的幾何圖案，the tradi

10、tional gaucho ponith its woven geometric patterninspires the spatial elements廚房島的細(xì)節(jié)，detail of the kitchen counter火苗跳躍的燒烤區(qū)緊鄰餐廳，顧客一進(jìn)門就會(huì)被其，并且渲染出餐廳的原始?xì)夥?，勾起人?duì)烤肉的 食欲。吧臺(tái)采用底部照明。黃銅打造的抽油煙機(jī)為寬敞的烤肉區(qū)賦予既高級(jí)又樸實(shí)的特質(zhì)。這一特質(zhì)也正是 Maredo對(duì)食材和烹調(diào)方式的追求。燒烤區(qū)對(duì)面是一個(gè)沙拉吧。清新的沙拉吧設(shè)計(jì)與爐火的原始力量相得益彰。在就餐區(qū)域遠(yuǎn)離燒烤的位置有一個(gè)開(kāi)敞的長(zhǎng)條形壁爐，涌動(dòng)的爐火給空間帶來(lái)舒適的溫暖氛圍。餐桌

11、的 布局均衡，滿足顧客的各種需求既有能容納十幾個(gè)人同桌就餐的大理石桌，也有隱藏在餐廳深處的真皮的雅座。Immediay adjacent to the entrance is a barbecue area win open fire, which lets guests dive straighto anarchaic ambience while whetting the appetite frilled meat. The countert is illuminated from beneand a brass-clad hood give terous barbecue area a

12、qualiive and earthy feel, as well as functioning as the spatial translation ofthe Maredo quality promise concerning steak and its preparation. Opite this area is a salad bar wifresh and lightappearance, which enterso a dialogue of opites with the archaic nature of the charcoal fire. A long, open fir

13、e runsthrough the seating area furthest removed from the barbecue area at the very rear of the dining room, thereby guaranteeing a cosy, fireside atmosphere throughout the space. A balanced range of seating options from a long, floating, marble tablet can seat a good dozen people to more enclosed le

14、ather-upholstered berthshe rear areas of the restaurant offers avariety of dining qualities, thus catering to guests differing gastronomic desires.另一側(cè)處的燒烤區(qū)，the barbecue area is located beside the side entrance燒烤區(qū)中的壁爐，the barbecue area win open fire燒烤區(qū)的就餐環(huán)境，the environmenthe barbecue area設(shè)計(jì)師在設(shè)計(jì)中甚至對(duì)衛(wèi)生

15、間也傾注了特別的精力。洗手池采用表面處理的鍍鋅鋼，形態(tài)仿若飲o 隔段則涂抹鮮紅的亮漆。這一全新的空間設(shè)計(jì)方案在柏林Gendarmenmarkt “The Q”分店首次應(yīng)用實(shí)施。原 來(lái)與老店相鄰的郵局遷走 ，老店空間得以擴(kuò)大，近580平方米的面積為建造全新的旗艦店提供了理想的基礎(chǔ)。Even the WC facilities have not been fotten: with spelly designed washbasins of raw, galvanised steelhe shtimeheof a cattle trough and bright red WC partition w

16、alls. The new spatial conceps been implemented for theBerlin branch in The Q mall, next to Berlins historic Gendarmenmarkt. The existing restaurans been expanded topass a formost office branch next door, giving the new flagship restaurant almost 580 m of floor space.洗手間，toilet牧民身上汲取靈感，運(yùn)用相互呼應(yīng)的設(shè)計(jì)，Maredo的品牌特質(zhì)躍然眼前。設(shè)計(jì)師用視