職場(chǎng)綜合英語(yǔ)教程第三冊(cè)Unit-8-E-commerce課件

1、Unit 8E-commerceYou are able to: Be familiar with the basic concepts of E-commerceBe aware of the advantages and disadvantages of E-moneyKnow the process of Internet marketingWrite order lettersKnow some information about famous E-commerce sites Learning ObjectivesContentsRelated Information2Languag

2、e Focus1Writing5Reading43Listening and SpeakingLanguage Focus1. dispatch 2. delivery 3. return 4. refund 5. exchange 6. check the status of your refund/ return 7. order 配貨 退貨 退款送貨 訂貨/下訂單換貨查看退款/退貨狀態(tài)Language Focus8. change your order 9. track your parcel 10. payment 11. print an invoice 12. cancel ite

3、ms or orders 13. manage payment methods 14. manage your address 跟蹤包裹修改訂單 付款 管理付款方式 打印發(fā)票 管理收貨地址取消購(gòu)物/訂單 Alibaba Group Alibaba Group is a family of Internet-based businesses with a mission to make it easy for anyone to buy or sell anywhere in the world. Since its inception, it has developed leading bus

4、inesses in consumer e-commerce, online payment, business-to-business marketplaces and cloud computing and has expanded into new areas such as mobile apps, mobile operating system and Internet TV. The company is focused on fostering the development of an open, collaborative and prosperous e-commerce

5、ecosystem that benefits consumers, merchants and the economy as a whole.Related Information Amazon China offers products spanning 32 categories. With more than 20 million items, Amazon China provides books, music, videos, software, consumer electronics, appliances, toys, watches, jewelries, bags, su

6、itcases, apparel, shoes, dry food, office supplies, home decoration, baby products, sporting and outdoor products, and health and personal care items. Related InformationeBay Inc. With 128 million active users globally, eBay is one of the worlds largest online marketplaces, where practically anyone

7、can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering, and more than 500 million items are listed on eBay.Related InformationWatch Vide

8、o 1中國(guó)電子商務(wù)Related Information A population of more than 1.3 billion. A middle class 200 million strong and growing. More than 450 million Internet users, including 150 million online shoppers. As Chinas remarkable growth continues, conditions for e-commerce are improving. The Ministry of Commerce sai

9、d in a report released Tuesday that, in 2011, the transaction volume of Chinas overall e-commerce business grew by 29.2 percent, reaching a stunning 5.9 trillion yuan. The equivalent of one eighth of the countrys GDP that year.Related Information China will surpass Japan in 2012, and the U.S. by 201

10、3, making it the worlds largest online trading market. But experts are warning consumers to remain vigilant against rampant online fraud, as law enforcement in the sector is still weak. Around 25 percent of internet users have reportedly had money taken from their accounts without their authorizatio

11、n. Almost 39 million have reportedly experienced fraud while shopping online.Related InformationQ1: According to the video, how many online shopper are there in China?A1: 150 million.Q2: What is the overall online transaction volume in 2011 ?A2: 5.9 trillion yuan.Q3: When is China suppoed to be the

12、the worlds largest online trading market?A3: In 2013.Q4: According to the video, is there any risk buying online ?A4: Yes, about one quarter buyers have had their money stolen .Q5: Why are experts warning online buyers to be cautious?A5: Because law enforcement in this section is still weak.Related

13、InformationWatch Video 2Double-11 Festival in ChinaRelated Information Chinas online retailers are gearing up for what has become the countrys annual online shopping festival on November 11th. November 11 is a date made up of four ones, and “double eleven” has always been considered a special day fo

14、r single men and women in China. Five years ago the internet retailer Alibaba began promoting it as a shopping festival, and it has now turned to be the countrys busiest day for online retailers, millions of shopping lovers and thousands of couriers.Related Information JD.com is trying to attract mo

15、re third-party vendors by offering them free delivery service for a month. Alibaba itself has for the first time invited some 30,000 offline stores to participate in the online shopping spree. More than 20,000 vendors on Alibabas sites - Tmall and Taobao are promising 50 percent discounts on the day

16、. Shanghai based Y, also called Yihaodian, a Chinese e-commerce company that is majority-owned by WalMart Stores, is setting up a special sale of imported foods. Huang Zhixiong, the vice president of Y, says, “Imported food and other goods are important sectors for us. Were expanding warehousing and

17、 preparing staff; we are ready. Weve made special investments for the November promotion.”Related Information Last year Alibaba generated 19.1 billion yuan in sales during the double eleven promotions, double the revenue generated by the US Cyber Monday event. The volume of orders at times overwhelm

18、ed the nations courier companies and delayed deliveries. Alibaba set up a 100 billion yuan logistics network this May that aims to make 24-hour domestic deliveries possible. Couriers across China are gearing up for the upcoming online shopping frenzy. According to Alibaba, more than 100 cargo jets h

19、ave been leased by major courier companies. Last year major logistics player Shentong shipped more than 8 million items during “double eleven.” Shentong has more than 150,000 staff, and expects things to be even busier this year.Related Information Yang Jinghai, Director Of Human Resources of Shento

20、ng Express, says, “We have hired 30 percent more staff for double eleven, and we have workers bonuses ready.” Lu Shaodong, also from Shentong Express, has worked in the logistics industry for more than a decade and says that two weeks from now even the boss will be working on sorting and deliveries.

21、 He says, “We are training new staff to prepare for double eleven. Our shipping volume will be up ten times.” According to Bain consultancy, on double eleven Chinas e-commerce sites receive more visits than the entire population of Brazil. Bain forecasts that China will overtake the US as the worlds

22、 top e-commerce market this year.Related Information Exercise 1Directions: Now you will hear a short passage. Listen carefully and choose the best answer from the three choices.1. A was founded in _. A. 1998 B. 1996 C. 19692. The Seattle-based company began selling _. A. CDs online B. books online C

23、. videos onlinePart I Listening and SpeakingTask 1 Listening Practice3. You can find all the books of your favorite author by _. A. sending an email B. signing up online C. clicking the mouse4. In Internet shopping, payment is made _. A. with a check B. in cash C. by credit cardPart I Listening and

24、Speaking Exercise 2Directions: Now you will hear a conversation. You are required to put in the missing information.Clark：Do you know what is shopping online? Ketty：Yes. I bought a lot of things from the _ .Clark：Really? Could you tell me some _ of it? Ketty：Of course. Firstly, it is convenient. You

25、 can buy anything you want and they will _ to your home or any place you want. Clark：Woe, that is great. Ketty：Yes. Whats more, it is much cheaper than the goods in big shopping centers. Part I Listening and SpeakingInternetadvantagesbe deliveredClark：Ah, that is quite a _ for shopping. What are the

26、 disadvantages? Ketty：Well, the biggest problem is that you cant see the real goods; you can only look at the pictures ad some introduction of it. Besides, you cannot try them on if you want to buy some clothes or shoes, so sometimes the goods you buy may not fit you so well.Clark：I see. What can I

27、do if they dont fit? Ketty：You can return them if you _ with the goods. Clark：In this case, shopping online is really convenient. Thanks for the introduction! Ketty：My pleasure.Part I Listening and Speakingsmart wayare not satisfiedExercise 3Directions: Now you will hear a conversation. You are requ

28、ired to put in the missing information. Danny：Aunt Cindy, do you shop online often? Cindy：Yes. Its very _and the price is even lower. Danny：Last week, I tried to buy some books online, but I didnt know how to pay for them. Cindy：You should open an _ at the online bank first. After that you can buy a

29、nything online. Danny：Are there many things online? Cindy：Sure. You can find everything _ . For example, this is a second-hand cellphone store.convenient Part I Listening and Speakingaccount all over the world Danny：What? Can you even buy cellphones online? Cindy：Actually, you can do more than that:

30、 you can even sell your old cellphone here. Danny：Really? How to do that? Cindy：Take some pictures of your old cellphone, then upload them onto line with a _ about it and leave your telephone number.If someone is interested in it, they will contact you.Danny：Thats amazing!I will try it some day.Cind

31、y：Shopping online is getting more and more popular. Its a real revolution about peoples _.brief introduction Part I Listening and Speakingconsuming habits Exercise 4Directions: Now you will hear a short passage. Listen carefully and decide whether the following statements are true or false. _1. Dang

32、dang Inc. only sells books. _ 2. Dangdang Inc. Has been in e-commerce for less than 10 years._ 3. You can buy electronic products with high quality on its website._4. Compared with other e-commerce companies, Dangdang Inc. is not very large._ 5. If you buy from Dangdang Inc., the goods can be delive

33、red to your address.Part I Listening and SpeakingF F F T T Exercise 1Directions: Suppose youre a buyer. Youre going to buy something online. Follow the sample to make a conversation with your partner to discuss the purchase procedure.A: Do you do a lot of shopping online?B: Not really. I like surfin

34、g the Internet and see whats available, but I usually prefer to actually see and touch what Im buying before I pay for it. Sometimes, Ill look at something in a shop, but later buy it online if its cheaper. You dont like buying things online, do you?A: Yes. Im a little worried about security. You ne

35、ver know whos trying to find out your codes and passwords. Arent you worry about that?Part I Listening and SpeakingTask 2 Oral PracticeB: Not really. I know that it happens, but if you buy from reputable companies with secure websites, it should be OK. A: Really? Can you recommend some reliable sell

36、ers or security measures?B: Well, its always recommended that you keep your credit cards and payment codes for yourself, and if possible, change your codes and passwords regularly. Always check for security when you are using a public computer.A: Good idea! Have you ever had any unpleasant experienc

37、e about shopping online?B: Oh, yes, but only once. When the book I bought arrived, I found the book old and shabby, and several pages were even missing.Part I Listening and SpeakingA: What did you do then?B: I contacted the seller and made a complaint. Luckily, he admitted his mistake and exchanged

38、one for me.A: Is it complicated to exchange an unwanted item?B: Not really. You just have to send it back, state your reasons and wait for the new one to arrive. Of course, it may take a few days.Part I Listening and SpeakingExercise 2Directions: The following is the process of returning unwanted go

39、ods purchased online. Discuss with your partner or in group to describe the whole process in English. Part I Listening and SpeakingText AText BPart II ReadingBefore reading:1. Do you know what e-business is?Text A The word e-business is a combination of electronics and business, namely, it means doi

40、ng business through electronic channels. In daily life, most people think e-business just refers to buying and selling goods or services through the Internet.2. Compared with traditional business, what the advantages of e-business?Text AKey words for the advantages of e-business:convenient; fast; re

41、liable; time-saving; diversity of choices; lower pricesIntroduction to E-business E-business is the application of Internet technologies to business processes. However it is more than information technology tools or straight e-commerce. It also implies that the organization, especially its managers,

42、 are willing and receptive to radical changes that such new business techniques and tools bring. Its benefits come not just from the efficiencies and automation of a companys internal processes but from its ability to spread the efficiency gains to the business systems of its suppliers and customers

43、.Text A An e-enterprise (participating in e-business) is defined as an enterprise prepared to conduct commerce in this new economy. This means it has created and embraced a business strategy informed by changing economics, new opportunities, and new threats. It has laid down the necessary technology

44、 infrastructure to support new business processes. Thus prepared, the enterprise is able to conduct e-commerce: the commercial exchange value (money, goods, services, or information) between an enterprise and an external entity over a universal electronic medium.Text A It is important to understand

45、that e-commerce and e-business are more than just electronics and commerce/business added together. They represent an entirely new way of doing business. They are therefore far more about strategy and management than they are about technology. In order to appreciate the importance of e-business, it

46、is important to see it from the perspective of the transactional aspects of e-business, those that represent the business between different players.Text A Therefore, e-business is taken as the extension of business on to the Internet; the re-engineering of business processes for digitizing of the tr

47、ansactions; the restructuring of the frameworks, both private and public to carry out the transactions seamlessly; and the development of the capacity in society and enterprise for this.Text A Large enterprises are taking a more considered approach to the implementation of e-Business, since they no

48、longer fear the loss of business to dot-com competitors; internationally, the highly publicized collapse of many of dot-coms has reduced the competitive threat from e-business. Increasingly, e-business is being regarded as a process that can make existing companies and governments more efficient in

49、how they manage suppliers, customers and internal business processes.Text A New Words and ExpressionsNew Wordsapplication aplke()n n. 適用，應(yīng)用，運(yùn)用；申請(qǐng)，請(qǐng)求imply mpl v. 暗示； 意味； 隱含； 說(shuō)明，表明receptive rsptv adj. 善于接受的； 能容納的； 有接受力的； 感受的，感官的radical radk()l adj. 根本的，基本的； 激進(jìn)的； 徹底的automation tme()n n. 自動(dòng)化（技術(shù)），自動(dòng)操作 em

50、brace mbres v.包括； 包含； 接受； 信奉infrastructure nfrstrkt n. 基礎(chǔ)設(shè)施； 基礎(chǔ)建設(shè) represent rprznt v. 表現(xiàn)，象征； 代表，代理； 扮演perspective pspktv n. 觀點(diǎn)，看法； 遠(yuǎn)景，景色； 洞察力extension kstn()n n. 伸展，擴(kuò)大； 延長(zhǎng)，延期 New Words and Expressionsdigitize ddtz v. 將資料數(shù)字化 framework fremwk n. 構(gòu)架； 框架；（體系的）結(jié)構(gòu)；機(jī)構(gòu)，組織 seamless simls adj. 無(wú)縫的； 無(wú)漏洞的 (seam

51、lessly: adv.) approach prt n. 方法； 途徑； 接近 implementation mplmnte()n n. 成就；貫徹；安裝啟用dot-com 網(wǎng)絡(luò)公司（僅在互聯(lián)網(wǎng)上開展業(yè)務(wù)）collapse klaps n. 垮臺(tái)；（身體的）衰弱competitive kmpttv adj. 競(jìng)爭(zhēng)的，比賽的；（價(jià)格等）有競(jìng)爭(zhēng)力的；（人）好競(jìng)爭(zhēng)的；Phrases and Expressionsbe defined as 被稱為lay down 規(guī)定be regarded as 被視為New Words and ExpressionsDetailed Studies of the

52、 Textapplication: n. a. 應(yīng)用，運(yùn)用 （to sth.）； e.g. A new invention will have application in industry. 一項(xiàng)新發(fā)明將用于工業(yè)。 When can we see the application of the new technology to real life? 我們什么時(shí)候能看到這種新技術(shù)應(yīng)用于現(xiàn)實(shí)生活？ b. (規(guī)則)生效，實(shí)施； e.g. The public call for the strict application of the law. 公眾呼吁嚴(yán)格執(zhí)法。 c. 申請(qǐng)，請(qǐng)求 e.g. We

53、 received 400 applications for this job. 對(duì)這份工作，我們收到400份申請(qǐng)。 To get the fund, you should file an application to the committee first. 要得到資金，你得先向委員會(huì)提出申請(qǐng)。Detailed Studies of the Textimply: vt. a. 暗示，暗指； e.g. His silence implies agreement. 他默不作聲，意味著同意了。 I dont wish to imply that you are wrong. 我無(wú)意暗示你錯(cuò)了。b.

54、 必然包含（某事物），使(某事物）必然產(chǎn)生或有必要 e.g. Freedom does not necessarily imply responsibility. 自由不一定包含著責(zé)任。 The fact that she was here implies a degree of interest. 她當(dāng)時(shí)在場(chǎng)，這一事實(shí)本身就意味著她有點(diǎn)興趣。Detailed Studies of the Textradical： adj. a. 根本的，基本的； e.g. He found a radical flaw in my theory. 他在我的理論中發(fā)現(xiàn)了一個(gè)根本缺陷。b. 徹底的，完全的； e

55、.g. Some people think it is time to make some radical changes to the management of the company. 有些人認(rèn)為是時(shí)候徹底改變公司的管理方式了。 c.持激進(jìn)觀點(diǎn)的e.g. She is radical in her demands. 她的要求十分偏激。Detailed Studies of the TextIts benefits come not just from the efficiencies and automation of a companys internal processes but

56、from its ability to spread the efficiency gains to the business systems of its suppliers and customers.Translation：其好處不僅僅在于公司內(nèi)部的程序的高效性和自動(dòng)化，還在于它能將這種高效收益?zhèn)鬟f給由供應(yīng)商和顧客群所構(gòu)成的整個(gè)商業(yè)體系。 not just . but. 相當(dāng)于not only . but ，意為“不僅而且”e.g. Not just me but many other people are involved in this robbery. 這次搶劫案不僅涉及到我，還涉

57、及到其他很多人。An e-Enterprise (participating in e-Business) is defined as an enterprise prepared to conduct commerce in this new economy.Translation：電子企業(yè)（從事電子商務(wù)的企業(yè)）被定義為準(zhǔn)備好在這一新的經(jīng)濟(jì)體系中做生意的企業(yè)。define sth. as : 給. 下定義e.g. A budge is defined as a plan of action expressed in money terms. “預(yù)算”一詞定義為“以金錢來(lái)表述的行動(dòng)計(jì)劃”。De

58、tailed Studies of the TextDetailed Studies of the Textembrace: vt. a. 擁抱（某人）； e.g. The embraced each other warmly before departure. 他們?cè)诜謩e前熱烈擁抱。b. 欣然接受或采?。ㄒ庖姷龋?e.g. The new rules have been embraced by government watchdog organizations. 政府監(jiān)察機(jī)構(gòu)已經(jīng)欣然接受了這些新規(guī)則。n. 擁抱，接受，包含e.g. She tried to avoid his embrace

59、. 她極力不讓他擁抱她。Detailed Studies of the Textlay down: 制定規(guī)則、原則等 e.g. You cant lay down hard and fast rules. 規(guī)則不能定得太嚴(yán)太死。 It is laid down that all applicants must sit a written exam. 根據(jù)規(guī)定，所有求職者必須經(jīng)過(guò)筆試。Detailed Studies of the Textrepresent: vt. a. 描繪，塑造； e.g. The picture represent a hunting scene. 這幅畫表現(xiàn)的是打獵的

60、場(chǎng)景。b. 代表，象征 e.g. The rose represents England. 玫瑰代表英格蘭。 What does x represent in this equation? 這個(gè)方程式中的x代表什么？c. 是（某事物）的結(jié)果，相當(dāng)于 e.g. This new car represents years of research. 這款新車是多年研究的成果。 His work represent a new trend in pop music. 他的作品反映了流行音樂(lè)的新趨勢(shì)。Detailed Studies of the Textperspective: n. （思考問(wèn)題的）角