汽車專業(yè)英語Unit-6-PPT課件

1、Unit6Automobile business English汽車商務英語授課教師：Lesson 1 Automobile marketing汽車營銷Learning Objectives (學習目標)Learn about the definition of automobile marketing .Learn about the model of automobile marketing .Grasp the new words and useful expressions .Part one stimulate students interest (激發(fā)興趣)Look at the

2、following picture , what do you think about it ? Talk about it with your partner .Part Two-Study Preparation（學習準備）1.New words to learn survey s:ve vt.調查investigate in vesti geit vt.調查，審查，研究analysis nlsis n.分析，分解consult kn slt vt.商議，商量，咨詢enterprise entpraiz n.企（事）業(yè)單位，事業(yè)promotion pr mun n.促進，增進；推廣esti

3、mate esti meit vt.估計，估算；預測distribution distribju:n n.分配，分布logistics ludistiks n.后勤，邏輯學numerous nju:mrs adj. 數量龐大的，許多的accelerate kselreit vt. 使加快，使加速strategy strtdi n.策略，戰(zhàn)略franchise frntaz vt. 賦予特權tangible tndbl adj. 可觸知的，確實的；有形的integrate ntgret vt.使成為一體，使整合prospect prspekt n.前景，期望2.Phrase learning （

4、短語學習）refer to : 意指.carry out :實施，執(zhí)行，實行evolve into演化，進化，發(fā)展as well as : 也，還，同樣at present: 當前，目前as for :關于in the meanwhile:與此同時Part Two-Study Preparation（學習準備）Part Three-Text(閱讀資料)Automobile Marketing 1. Definition of Automobile MarketingAutomobile marketing refers to the automobile market survey and i

5、nvestigation, analysis and competition research, thus providing consultation for the decision-making of the production and operation of enterprises, and then conduct the marketing planning towards the automobile products. The basic tasks include two items, one is to seek for the market demand; the o

6、ther is to carry out a serious of activities to better satisfy the market demand (marketing activities). Marketing is different from sales or promotion. The marketing activities conducted by modern enterprises include the marketing research, market demand estimate, new product development, pricing,

7、distribution, logistics, advertising, personnel promotion, sales promotion and after-sale services and so on.Part Three-Text(閱讀資料)2. Brief Introduction of Automobile MarketingAutomobile marketing is the best choice among the numerous manufacturers, multiple brands and automobile models flooding the

8、market. Sellers market has been totally evolved into the buyers market, and the automobile industry has accelerated the process of survival of the fittest. However, to fast and effectively promote the business performance of the enterprise depends on the scientificity and rationality of the marketin

9、g strategy as well as the executive capability of the marketing talents and marketing team of the enterprise. The notion of enterprise marketing undergoes the transition from “production-oriented” to “customer-oriented”, as well as “basing sales on production” to “basing production on sales”; hence,

10、 the motto of modern enterprises is that “customers are the God”.Part Three-Text(閱讀資料)3. Current Situation of Automobile Marketing Model in ChinaAt present, the main automobile marketing model in China is the franchised stores, ordinary dealers and tangible automobile market.Franchised stores consti

11、tute the main marketing model that the current automobile manufacturers actively promote. The operation, sales and services are relatively standard. The newly-established stores are mainly the 4S stores, adopting the automobile sales model integrating sale, spare part, service and survey. The genera

12、l quality of the marketing team is relatively high. As for the 4S stores, they hope to establish their own brand images, to seek for broader prospect.Part Three-Text(閱讀資料)The ordinary dealers generally adopt the multi-brand sales, which is not the mainstream model of current automobile sales.Tangibl

13、e automobile transaction market has further contact with manufacturers. Many manufacturers not only change the original attitude, but also welcome the settlement of franchised exclusive stores.Part Three-Text(閱讀資料) 4. Automobile Marketing Model in the FutureThe automobile market and tangible market

14、are integrated online. With the development of e-commerce platform, the online automobile market will definitely become an important automobile marketing way. By purchasing automobiles online, people can realize the “convenient, personalized and effective” automobile purchase. In the meanwhile, the

15、manufacturers could save some expenditure. The online automobile market has obvious significance in reducing site occupancy and improving efficiency.Part Three-Text(閱讀資料)It shall take the satisfaction of consumers as the center. Automobile marketing mainly faces the consumers. In the meanwhile, it i

16、s the profit-gaining point of enterprises. Marketing shall research on the interests, hobbies and in-depth tracking service of consumers, and timely deliver the automobile conditions reflected by the consumers to the automobile manufacturers, thus satisfying the demand of consumers in the future.Par

17、t Three-Text(閱讀資料)Part Four-Dialogue exercise（對話練習）Situation: Mr. Li comes to the 4S store and Wu Hua receives him .Wu Hua: Good morning , Sir . Welcome to our 4S store .Mr. Li :Good morning .Wu Hua :I am WuHua , the saleswoman. I hope you will enjoy my service . May I know your name ?Mr. Li :My nam

18、e is Li Dong .Wu Hua : Nice to meet you , Li Dong . You must be a doctor , am I right ?Mr. Li : No, Im not . In fact , I am a teacher and I teach in No.1 Middle School .Mr. Wu :A teacher ！ Wow , you have a respectful job .Mr. Li : Thank you !Wu Hua : Could you tell me what subject do you teach?Mr. L

19、i : I teach English .Wu Hua : I like English very much when I was in school . Your oral English must be very fluent .Mr. Li : Yes , I can speak English fluently and I lived abroad for three years .Part Four-Dialogue exercise（對話練習）Part Five-Notes to the text (難點解析)1.Automobile marketing refers to the

20、 automobile market survey and investigation, analysis and competition research, thus providing consultation for the decision-making of the production and operation of enterprises, and then conduct the marketing planning towards the automobile products. 汽車營銷是指進行汽車市場調研、分析與競爭研究，為企業(yè)生產經營決策提供建議，并可進行汽車產品營銷

21、策劃。2.However, to fast and effectively promote the business performance of the enterprise depends on the scientificity and rationality of the marketing strategy as well as the executive capability of the marketing talents and marketing team of the enterprise. 如何快速有效的提升企業(yè)經營業(yè)績，取決于營銷策略的科學性和合理性，以及企業(yè)營銷人才與

22、營銷隊伍的執(zhí)行能力。3.By purchasing automobiles online, people can realize the “convenient, personalized and effective” automobile purchase. 通過網上購車，人們可以實現“便利化、個性化、高效化”的購車。Lesson2 Automobile maintenance汽車維護Learning Objectives（學習目標）Learn how to answer the customers questions on vehicle maintenance.Learn the new

23、 words and useful expressions.Grasp how to communicate with customers.Part one-Stimulate students interest（激發(fā)興趣）If you are a customer or a mechanic, in the following situation, what will you do? Please make your choices.1.If you are a customers, what will you do when the mechanic is fixing your car

24、outside?A. Try to give him a hand when necessary.B. Describe the problem of my car in detail.C. Watch the repair process carefully.D. Say“thanks”at last.2.If you are a mechanic, what should you pay attention to when you serve a customer outside?A. Arrive in time.B. Call him to make sure of the probl

25、em.C. Check the problem carefully.D. Never forget to check at the warranty. Part Two-Study Preparation（學習準備）1.New Word to learn（單詞學習）careke n.關心、維護maintenance meintnns n. 維修，維護；維持；保持manufacturermnjufktrn.制造商，制造廠;廠主;經廠商;convenient knvi:nint adj.方便的;廢語適當的;口語近便的;實用的;satisfactorystisfktriadj.令人滿意的;符合要求的

26、;purchasep:tsv.購買;采購;換得;依靠機械力移動;n.購買;購買行為;購置物;緊握;item aitmn.條，條款;項目;一則;一件商品（或物品）;instructionnstrknn.授課;教誨;傳授的或獲得的知識，課程;計算機科學指令;tiptpn.小竅門;小費;末梢;dipstickdipstikn.量油計;trunktrkn.樹干;象鼻;軀干;汽車車尾的行李箱;commutekmju:tvi.通勤;代償;vt.減刑;交換;用交換;使變成;n.通勤來往;通勤來往的路程;calendarklndn.日歷;歷法;日程表;guaranteegrnti:n.保證，擔保;保證人，保證

27、書;抵押品;vt.保證，擔保;2.Phrase learning （短語學習）the fuel efficiency 燃油經濟性transmission fluid 傳動液brake fluid 制動液windshield washer fluid 風擋玻璃清洗液wearing out 磨損Part Two-Study Preparation（學習準備）Part Three-Text(閱讀資料)Automobile care and maintenanceCare and maintenance is a very important part of after-sale serviceIn

28、order to assure vehicle running safely, it is essential to provide care and maintenance for the sold automobileManufacturers set up many maintenance stations all around in order to make it convenient for customers to get satisfactory service while using their vehicleWhen your car is in use, you need

29、 to go to the specific maintenance station to make maintenance regularlyHow often you need to make maintenance often depends on the miles you go through after purchasing your vehicleAs for maintenance，there are many itemsMaintenance must be performed in specific maintenance station identified by man

30、ufacturers according to the vehicle instructionsHere are some tips you can follow in order to keep your car in good condition and increase its operating life. Part Three-Text(閱讀資料)First, have the engine oil level checked at the beginning of each month. Make certain that the oil level is at full on t

31、he dipstick. Also, make sure your car doesnt run out of oil on a long journey, buy two liters of oil when it is on sale, and keep it in the trunk of your car. At least once every three months, check your cars tire pressure. Also do this before starting and after returning from a long trip. Tires wit

32、h too little air can reduce the fuel efficiency of your car.Part Three-Text(閱讀資料)Another thing to check every month is your cars fluids. These include transmission fluid, brake fluid, power steering fluid, radiator coolant and windshield washer fluid.It is important to keep the fluid levels full. Th

33、ese liquids reduce the friction, heating and wearing out of your cars moving components. They make your car last longer. If you use your car to travel 10,000 kilometers or less each year, make sure you have the engine oil and oil filter changed at the end of autumn and the beginning of spring. If yo

34、u commute 15,000 or more kilometers each year, make sure you get the engine oil and oil filter changed every 5,000 to 5,700 kilometers, or roughly every four months. Part Three-Text(閱讀資料)An effective way to remember to change your oil is to write it down on a new calendar at the beginning of the yea

35、r. Write “oil change” on the dates so you wont forget. The specific maintenance station needs to make detailed records for its maintenance every timeMany manufacturers offer customers free maintenance at the first timeThen customers will pay for maintenance，parts checking not includedGenerally speak

36、ing，the maintenance station often reminds you of the date when you need to make maintenance the next timeIf your car goes wrong while you are driving on the road，you can telephone the maintenance station nearby，and its technician will offer on-site serviceYour car will be repaired free of charge if

37、it is still under guaranteePart Three-Text(閱讀資料)The manufacturer has many after-sale maintenance stations all over the countryIn order to know whether its service is effective，the manufacturer often supervises its after-sale service from a supervision center in the companyPart Three-Text(閱讀資料)Part F

38、our-Dialogue exercise（對話練習）Situation: The following dialogue is between a customer, Mr. Zhang, and a repairman, Mr. Wang. Mr. Zhang drive his car to Mr. Wangs maintenance station for maintenance and ask some common questions about maintaining a new car. Read it aloud and try to act it out.(Z-Zhang,

39、W-Wang)W:How are you ,Sir? What can I do for you?Z:Id like to have a five-thousand-kilometer basic maintenance.W:No problem. Please take a rest in our customer room. Ill begin right now.Z:Thank you.(Half an hour later)W:Sir,the maintenance for your car has been finished. But your car is very dirty,

40、would you like to have it washed and waxed?Z:All right. By the way, can you show me the way to wash and wax my car?W:First of all, flush away the dust and the sand on the surface of the car with water. In this way the car wont be scratched.Z: What should I use to wash it? How should I wash it?W:Only

41、 use a clean sponge and car detergent to wash the body. Wash it up and down at first, and then backward and forward. The wheels are washed last.Z:When waxing, what do I need to pay special attention to?W: Make sure no dust on the surface. For fear of wasting too much wax, a thin layer is OK.Z:Thank

42、you very much. Part Four-Dialogue exercise（對話練習）Part Five-Notes to the text (難點解析)1.In order to assure vehicle running safely, it is essential to provide care and maintenance for the sold automobile為了確保車輛運行安全，為售出的車輛提供維護和保養(yǎng)是很重要的。2.Maintenance must be performed in specific maintenance station identifi

43、ed by manufacturers according to the vehicle instructions維護必須在制造商指定的專門維護站按照車輛使用說明來操作。3.If you commute 15,000 or more kilometers each year, make sure you get the engine oil and oil filter changed every 5,000 to 5,700 kilometers, or roughly every four months. 如果你每年行駛里程15000多公里以上，確保每5000到5700公里或大概每四個月更

44、換機油和機油濾清器。4.If your car goes wrong while you are driving on the road，you can telephone the maintenance station nearby，and its technician will offer on-site service當你在駕駛車輛的路途中車輛出了故障，你可以給附近的維修站打電話，其技術人員將提供上門服務。5.In order to know whether its service is effective，the manufacturer often supervises its af

45、ter-sale service from a supervision center in the company為了了解其服務是否有效，制造商往往在公司監(jiān)控中心監(jiān)督其售后服務。Part Five-Notes to the text (難點解析)Lesson 3 Automobile insurance汽車保險Learning Objectives (學習目標)Learn about the types of automobile insurance .Learn about the importance of automobile insurance .Grasp the new words

46、 and useful expressions .Part one stimulate students interest (激發(fā)興趣)Look at the following picture , what do you think about it ? Talk about it with your partner .Part Two-Study Preparation（學習準備）1.New words to learn insurancenurns n.保險，保險業(yè)；保險費transportationtrnsp:ten n.運送，運輸compulsorykmplsri adj.必須做的，

47、強制性的commercialkm:l adj.商業(yè)的，貿易的；盈利的liabilitylaibiliti n.責任，傾向robberyrbri n.搶劫，明搶，敲竹杠lossls n.損失，減少；損耗applicantplknt n.申請人，求職人spontaneousspnteinis adj.自發(fā)的，自然的；天然產生的additionaldinl adj.附加的，額外的；另外的mandatorymndtri adj.強制的，命令的rescuereskju: n.營救，救援2.Proper Namesautomobile Insurance 汽車保險third party liability

48、 insurance 第三者責任保險compulsory insurance 強制保險commercial insurance 商業(yè)保險motor vehicle loss insurance 車輛損失險robbery and theft insurance 全車盜搶險motor vehicle passenger insurance 車上人員獨立險single glass breakage insurance 玻璃單獨破碎險spontaneous combustion loss insurance 自燃損失險newly-added equipment loss insurance 新增加設備

49、損失險Part Two-Study Preparation（學習準備）3.Phrase learning （短語學習）be divided into：被分成due to：由于be applied for：被應用于parking lot：停車場belong to：屬于pay attention to：注意the fault of：是的過錯Part Two-Study Preparation（學習準備）Part Three-Text(閱讀資料)Automobile InsuranceMotor vehicle insurance is auto insurance, which is one ty

50、pe of the property insurances. It is a kind of transportation tool insurance taking the automobiles and the third party liability of automobiles as the insurance subject. Its insurance customers are mainly the groups and individuals boasting various motor transportation tools. Insurance subject refe

51、rs to the various types of automobiles; as well as the special vehicles and motorcycles like trams and electromobiles. Motor vehicles refer to the automobiles, trams, electromobiles, motorcycles, tractors, various special machinery vehicles and special vehicles. According to the nature, automobile i

52、nsurance types can be divided into compulsory insurance and commercial insurance. Compulsory insurance (mandatory traffic liability insurance) refers to the insurance which shall be purchased mandatory according to the national regulations. Commercial insurance refers to the insurance not compulsory

53、 to purchase, and the automobile owners can purchase it according to actual situations.Part Three-Text(閱讀資料) According to the liability scope of guarantee, the automobile insurance types can be divided into four independent insurance types, i.e. commercial third party liability insurance, motor vehi

54、cle loss insurance, robbery and theft insurance and motor vehicle passenger insurance. The applicant can choose part of the insurance types or total insurance types. Single glass breakage insurance, spontaneous combustion loss insurance, and newly-added equipment loss insurance are the additional in

55、surance of automobile loss insurance, which can only be applied after purchasing the motor vehicle loss insurance.Part Three-Text(閱讀資料) Motor vehicle passenger insurance, no-fault liability insurance, and carried goods drop liability insurance etc. are the additional insurance of third party liabili

56、ty insurance, which can only be applied after purchasing the third party liability insurance. Each insurance type can be independently purchased without taking deduction rote of insurance into consideration.Part Three-Text(閱讀資料)Introduction of Common Insurance Types:Mandatory Traffic Liability Insur

57、ance: it is also called compulsory insurance for traffic accident of motor-driven vehicle specifically. It is a mandatory insurance that the owners of motor vehicles must purchase, by which, the insurance company renders the compensation for the personal casualty and property loss for the victim of

58、road traffic accident of insured motor vehicle (excluding the personnel of the automobile) within the liability limit.Part Three-Text(閱讀資料)Third-Party Liability Insurance: it is abbreviated as TPLI, referring to the compensation offered by the insurance company for the personal injury and direct pro

59、perty damage to the third party due to the vehicle accident driven by the insured or the allowable qualified driver. Mandatory traffic liability insurance is the most fundamental guarantee for damage compensation of the victim aroused by the traffic accidents. When the insured vehicle is damaged by

60、the third party, the Mandatory traffic liability insurance shall be applied for compensation firstly, and then when the compensation of the mandatory traffic liability insurance is not sufficient, the commercial third-party liability insurance will be applied for supplementation.Part Three-Text(閱讀資料