商務(wù)英語課件：01 Course Introduction

1、Course Introduction to English for Business1Course bookPass Cambridge BEC Vantage, 2002，第二版，經(jīng)濟(jì)科學(xué)出版社2English for BusinessIs a one-semester courseIs for business/management related students Is an English Course (English for Specific Purposes)Is NOT a BEC/Business/Management CourseIs NOT Exam-OrientedI

2、s a prerequisite course for English for Management/International Trade/Finance 3Q: Whats new in English for Business?A: Please read the following article.4Mortgage reliefFannie Mae and Freddie Mac enjoyed a respite, with the share prices of both government-backed mortgage giants making huge gains af

3、ter brokers pointed out that they had enough capital to avoid a government bail-out for some months. Fannie Mae shook up its management team, replacing three executives, including its chief financial officer and chief risk officer. 5QuestionsWhat economic issue is addressed in this article?Who are F

4、annie Mae and Freddie Mac? Are they a couple? What do brokers do?Why do they try to prove that they can avoid a government bail-out?What makes Fannie Mae shake up its management team?6respite: 緩解，暫緩sub-prime mortgage：次級貸款 Fannie Mae and Freddie MacBroker: 經(jīng)紀(jì)人，中間人bail-out：以優(yōu)先股發(fā)給股東作為紅利的行為shake up：使震驚，

5、搖勻financial officer：財(cái)務(wù)主管chief risk officer：首席風(fēng)險(xiǎn)官7Terms & expressionsReading:articles, reports, letters, messagesWriting:e-mails, notes, formal letters, reportsListening:telephone conversations/messages, short monologues, longer conversations, discussions and presentationsSpeaking:Giving information,

6、 giving a short talk, discussing a scenario8PLUSBUSINESS/Management- Related KNOWLEDGE9Course Objectives By taking this course, students should be able to:understand general business knowledge, frequently used business English writing formats and skills;Letters, faxes, reportsknow how to communicate

7、 both in written form and oral form in international business management context;know how to obtain, integrate and utilize business/management-related information.10Contents Core Units 1a Teamwork1b Communication2a Entertaining a Client2b Corporate Hospitality3a Ordering Goods3b Cash Flow4a Brand Po

8、wer4b Public Relations6a Reporting Results7a Health and Safety7b Rights at Work 8a Business Expenses8b Business Travel9b Staff AppraisalOther Units are optional.11Teaching PatternThe course will be delivered jointly by lectures, readings and group discussions. Some particular texts will be learned,

9、a lot of supplementary reading materials will be assigned to you12What you should doparticipate in in-class lectures and discussions, finish business writing homework based on lecturers instructions; finish a pair work (Breaking News) and deliver it orally in front of the class (every class)read fin

10、ancial and economic newspapers and magazines frequently (References: Business Week, The Economist, Fortune, Newsweek, Time, etc.)13Assessment:Final score= Attendance & Participation10%+Breaking News 15%+ Formal Writing 10%+ Quiz 15%+Final exam 50%End-of-term written test will focus on language, toge

11、ther with a basic understanding towards general business knowledge.14Online Newspaper Linkshttp:/www.mirror.co.uk 每日鏡報(bào)http:/www.independent.co.uk 獨(dú)立報(bào)http:/www.sunday-times.co.uk 星期日泰晤士報(bào)http:/www.dailytelegraph.co.uk 英國每日電訊 英國經(jīng)濟(jì)學(xué)家http:/www.the-tls.co.uk 泰晤士報(bào)文學(xué)增刊 新社會http:/www.geographical.co.uk 地理雜志 自

12、然http:/www.thetimes.co.uk 泰晤士報(bào)/home/asia 金融時(shí)報(bào)http:/www.timesonline.co.uk/ 泰晤在線http:/www.newsoftheworld.co.uk 世界新聞報(bào)http:/www.dailymail.co.uk 每日郵報(bào)http:/www.guardian.co.uk 衛(wèi)報(bào)Online Newspaper Linkshttp:/www.listener.co.nz 聽眾 婦女界http:/www.punch.co.uk 笨拙/ 英國簡氏防務(wù)周刊 旗幟晚報(bào)http:/www.observer.co.uk 英國觀察家報(bào)http:/

13、www.express.co.uk 每日快訊http:/www.theherald.co.uk 格拉斯哥先驅(qū)報(bào)http:/www.eveningtimes.co.uk 新聞晚報(bào) http:/www.futuremusic.co.uk 未來音樂http:/www.spectator.co.uk 旁觀者h(yuǎn)ttp:/www.nowmagazine.co.uk 現(xiàn)在/london 閑暇 新科學(xué)家 科學(xué)通訊 學(xué)科進(jìn)展http:/www.newstatesman.co.uk 新政治家http:/www.private-eye.co.uk 偵探 發(fā)現(xiàn) 科學(xué)世界 婦女之國/ 美聯(lián)社 洛杉磯時(shí)報(bào)/usnews/home.htm 美國新聞 華爾街日報(bào)評論 今日美國 巴爾的摩太陽報(bào) 華盛頓郵報(bào) 華爾街日報(bào) 新聞周刊/news 美國全國廣播公司 基督教科學(xué)箴言報(bào) 先驅(qū)日報(bào)/news 路透社 紐約每日新聞 遠(yuǎn)東經(jīng)濟(jì)評論 國際先驅(qū)論壇報(bào) 美國快報(bào) 紐約時(shí)報(bào) 芝加哥論壇報(bào) 華盛頓新聞報(bào) 商業(yè)日報(bào) 美國廣播公司 彭博新聞社 美國有線廣播電視網(wǎng)CNN 紐約郵報(bào) 華盛頓每日新聞 論壇報(bào)/news 哥倫比亞廣播公司市場觀察 時(shí)代周刊 新聞周刊/vogu