勞斯萊斯汽車的廣告文案

1、勞斯萊斯汽車的廣告文案大衛(wèi)奧格威At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clockAt 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock, reports the Technical Editor of THE MOTOR. The silence of the engine is uncanny. Three mufflers tune

2、 out sound frequencies - acoustically.Every Tool-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.The Rolls-Royce is designed as an owner-driven car. It is eighteen inches shorter than the largest d

3、omestic cars.The car has power steering, power brakes and automatic gear-shift. It is very easy to drive and to park. No chauffeur required.There is no metal-to-metal contact between the body of the car and the chassis frame -except for the speedometer drive. The entire body is insulated and under-s

4、ealed.The finished car spends a week in the final test-shop, being fine-tuned. Here it it subjected to ninety-eight separate ordeals. For example, the engineers use a stethoscope to listen for axle-whine.The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots fr

5、om Coast to Coast, service is no longer any problem.The famous Rolls-Royce radiator has never been changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed from red to black.The coachwork is given five coats of primer paint, and hand rubbed between each coat, before fourtee

6、n coats of finishing paint go on.By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions. (The lack of fatigue in driving this car is remarkable.)Another switch defrosts the rear window, by heating a network of 1360 invisible wires in the glass. There ar

7、e two separate ventilating systems, so that you can ride in comfort with all the windows closed. Air conditioning is optional.The seats are upholstered with eight hides of English leather - enough to make 128 pairs of soft shoes.A picnic table, venerered in French walnut, slides out from under the d

8、ash. Two more swing out behind the front seats.You can get such optional extras as an Espresso coffee-making machine, a bed, hot and cold water for washing, an electric razor.You can lubricate the entire chassis by simply pushing a pedal from the drivers seat. A gauge on the dash shows the level of

9、oil in the crankcase.Gasoline comsumption is remarkably low and there is no need to use premium gas; a happy economy.There are two separate systems of power brakes, hydraulic and mechanical. The Rolls-Royce is a very safe car - and also a very lively car. It cruises serenely at eighty-five. Top spee

10、d is in excess of 100 m.p.h.Rolls-Royce engineers make periodic visits to inspect owners motor cars and advise on service.The Bentley is made by Rolls-Royce. Except for the radiators, they are identical motor cars, manufactured by the same engineers in the same works. The Bentley costs $300 less, be

11、cause its radiator is simpler to make. People who feel diffident about driving a Rolls-Royce can buy a Bentley.PRICE. The car illustrated in this advertisment - f.o.b. primcipal port of entry - costs $13,550.If you would like the rewarding experience of driving a Rolls-Royce or Bentley, get in touch

12、 with our dealer. His name is on the bottom of this page. Rolls-Royce Inc., 10 Rockefeller Plaza, New York, N.Y.標(biāo)題：“這輛新型勞斯萊斯在時速60英里時，最大鬧聲是來自電鐘?！毙?biāo)題：“什么原因使勞斯萊斯成為世界上最好的車子? 一位知名的勞斯 萊斯工程師說：說穿了，根本沒有什么真正的戲法這只不過是耐心地注意 到細(xì)節(jié)。”在廣告文案上，奧格威洋洋灑灑地陳述了有關(guān)“勞斯萊斯車的細(xì)節(jié)。文案很長，共用了 794個英文單詞：行車技術(shù)主編報告：“在時速60英里時，最大鬧聲是來自電鐘。引擎是出 奇的

13、寂靜。3個消音裝置把聲音的頻率在聽覺上拔掉。每個引擎都在安裝前以最大的氣門開足7小時，每輛車子都在各種不同的路 面上試車數(shù)百英里。勞斯萊斯是為車主自己駕駛而設(shè)計的，比國內(nèi)制造的最大型車小18英寸。有機(jī)動方向盤，機(jī)動剎車及自動排檔，極易駕駛與停車。除駕駛速度計外，車身與底盤之間互相無金屬銜接。整個車身都加以封閉絕 緣。完成的車子要在最后測試，必定經(jīng)過一個星期的精密調(diào)整?！皠谒谷R斯”保用3年。從東岸到西岸的經(jīng)銷網(wǎng)零件站，使服務(wù)不再有任何 麻煩。著名的“勞斯萊斯”引擎冷卻器除了 1933年享利萊斯去世時把紅色的姓名 第一個字 母RR改為黑色外，從來沒更改過別的地方。汽車車身設(shè)計制造，在全部14層油漆完成之前，先涂5層底漆，然后每次都 用人工磨光。移動方向盤柱上的開關(guān)，你就能夠調(diào)整減震器以適應(yīng)路面狀況。后車窗有除霜開關(guān)，控制著由1360條看不見的玻璃中的熱線網(wǎng)。備有兩套 通風(fēng)系統(tǒng)，可以在車內(nèi)隨意關(guān)閉全部車窗而調(diào)節(jié)空氣以求舒適。座位墊面由8張英國牛皮制成。鑲貼胡桃木的野餐桌，可從儀器板下拉出，有兩個座可以從前座扣后施轉(zhuǎn)出 來。你可以有以下隨意選擇：做濃咖啡的裝置、電話自動記錄器、床等。通過駕駛座下的橡板，可以使整個車盤加上潤滑油，并可指示出曲軸箱中機(jī) 油的存量。汽油耗油低。有兩種不同傳統(tǒng)的機(jī)動