詞匯關(guān)于市場(chǎng) 完整版PPT

1、verbadjective+ed/ingamazeinterestsurpriseexciteencourageboredisappointpleaseamazing/amazedinteresting/interestedsurprising/surprisedexciting/excitedencouraging/encouragedboring/boreddisappointing/disappointedpleasing/pleasedLovelyAttractiveBoringCreativeFantasticExcitingFriendlyCompetitiveFamousluck

2、yloveattract attractionbore bored boredomcreate creation creativity fantasyexcite excitement excitedfriend friendship compete competition competitorfameluck luckilyexercise: This book is of great help, that is to say, it is very _. I dont think it has any use, that is to say, I think it is _.He does

3、nt like that guyHe _that guy.The message is very valuable. That is to say, it is of great _.the old man is in good health.He is _. Drunk drivers are a great danger to people on the road. that means they are _ drivers. Exercise: Best Clothing ShopPossible answers:(1) lovely (2) attractive (3) boring

4、(4) creative (5) fantastic (6) exciting(7) friendly (8) competitive (9) famous(10) lucky Lets learn more about suffixes.Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketingMarket research sales/marketing departme

5、nt consumers market share sales targets market leader high quality sales figures sales and marketing消費(fèi)者市場(chǎng)份額銷售目標(biāo)市場(chǎng)主導(dǎo)者高質(zhì)量銷售量(產(chǎn)品)銷售和市場(chǎng)營銷銷售/營銷部門Before a company starts making a new p_, they must collect and study information about what people want and need. So, they do m_. The boss of the company needs

6、a lot of information about the s_ of the product. So, the s_, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_. One of theroductarket r

7、esearchales and marketingales/marketing departmentonsumersPractice:most important pieces of information is the m_ the percentage of a market that the company has. Also important are the s_ the amount which they think they will sell in a future period. If they want to become the m_, the company must

8、ensure that their product is of h_. Once the product goes on the market, its s_ the amount which has been sold should be reported every day, so the company can check the progress of their product.arket shareales targetsarket leaderigh qualityales figuresPractice:Challenge!Pair work:Complete the dial

9、ogue between Mr. Carter and Ms Jones on page 7 in your textbook.Mr. Carter: Our new _ has been on the market for two weeks. What is its _ now?Ms Jones: We have about 15 per cent share of the market at the moment. The _ rose by 2 per cent yesterday across the whole country.Mr Carter: Thats quite enco

10、uraging. I think it might be because_ really like the design and _ of the product. I would like you to do some further _ about young peoples views on the product. The _ should also finish theproductmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentreport on the _

11、 by next week.Ms Jones: Were doing it right now. Ill present it to you tomorrow morning.Mr. Carter: Thats great. If we want to be the _ in our field, we need to get as much information about _ as we can.sales targetmarket leadersales and marketingWhen the new product is produced after the market res

12、earch, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.Attention!Question:Whats the relationship between these two different colored groups?Useful expressions:ProductMark

13、et researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figuresWhat do they mean?Can you have a guess?More examples:1.This book is of great help, that is to say, it is very _.2. I dont think it has any use, that is to say, I think it i

14、s _.3. The message is very valuable. That is to say, it is of great _.4. The old man is in good health.He is _.5. Drunk drivers are a great danger to people on the road. that means they are _ drivers. helpfulusefulvaluehealthydangerousproduct sales quality figure consumer discount I want to buy some milk _ from the shop. _of milk usually go up during this time.I like Fresh milk very much because this band usually has a good_ . Recent sales _ show that it