2022-04以后的課程精讀

1、H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionZara opens the doors to its Westfield Pitt Street Mall store in Sydney, the first branch in Australia. Photograph: Cameron Spencer/Getty Im

2、agesH&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionAustralias high street battle is set to explode in early 2014. If there was any lingering doubt of the countrys clout as a global retai

3、l and fashion destination, that will be dismissed when the latest influx of major international fast fashion players Swedens H&M and Japans Uniqlo hit our shores early next year.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of

4、fast fashion want a piece of the actionWhile unconfirmed, the whispers continue to get louder that Forever 21 from the US and iconic British department store Marks & Spencer are also Australia-bound. M&S Leasing Executives are reportedly eyeing a site in a planned $72m redevelopment on George Street

5、 in Sydneys CBD that will see a soaring office and retail precinct, tram and pedestrian walkway.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionThis all comes hot on the heels of the hype

6、d and highly successful 2011 and 2012 launches of Zara and Topshop (from Spain and the UK respectively), which signaled the beginning of the high street revolution.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion w

7、ant a piece of the actionH&M, the worlds second biggest retailer (behind Zara) with annual sales of $18.13bn (US) will open its doors in Melbournes GPO building in the first half of 2014. The brand is famed for its collaborations with hot right-now-designers the latest Isabel Marant for H&M line whi

8、ch launched in November saw customers camping out the previous evening with coveted items sold out in minutes.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionA three-level 3000 square met

9、re site on Sydneys George Street is set to follow Melbourne, and a Brisbane site is also being considered. The Sydney branch will complete what experts have dubbed the Golden Triangle a reference both to its prime CBD location and proximity to Zara and Top Shop.H&M, Uniqlo and M&S compete for a plac

10、e on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionAlso intent on shaking up the local fashion landscape is Japanese retailer Uniqlo, purveyor of colourful denim and cashmere sweaters at cheap and cheerful prices. A branch is op

11、ening in Melbourne in early 2014 with a Sydney store to follow. What Uniqlo lacks in design direction it makes up for in covetable simplicity, which experts predict will be a e addition to Aussie wardrobes.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the

12、worlds biggest purveyors of fast fashion want a piece of the actionDitto Californias Forever 21, the fast fashion juggernaut aimed at the youth market, which generates annual revenue of $3.7bn (US). The company is believed to be scouting for a site on Pitt Street Mall, which underwent a $1.2bn overh

13、aul in 2010 to e Westfield Sydney, enticing the big guns of Zara and Gap in the process.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionThe availability of expansive multilevel flagship s

14、tores in Westfield meant the international brands could finally open stores in Australia. Indeed such has been the success of our first designer mega-mall that the likes of Chanel, Gucci, Prada and Miu Miu have all happily taken up residence behind the churn-and-burn high street brands.H&M, Uniqlo a

15、nd M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the action“Weve got more and more retailers coming to Australia and why wouldnt they? Weve got a very stable market and economy and nothing like the 25% unemploym

16、ent rate of somewhere like Spain, says Russell Zimmermann, executive director of Australian Retailers Association.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the action“Australian consumers tod

17、ay travel regularly overseas to the UK, US, Europe and Asia and they only have to walk down the streets of somewhere like New York or Singapore to see all the big brands. They understand it, they love it and they want it.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is b

18、ooming and the worlds biggest purveyors of fast fashion want a piece of the actionCustomers at the Isabel Marant sale at H&M in Regent St, London. Photograph: David LeveneH&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fa

19、shion want a piece of the actionThe Aussie consumer, the undisputed winner in all this, is driving international demand. Where once Australians had to travel overseas to buy the latest catwalk-inspired pieces, today that can be fulfilled by the likes of Zara, Topshop and Muji (which opened its first

20、 Australian store in Chadstone Melbourne last month). Even chains that have not yet opened bricks and mortar stores have still descended online fashion retailers Net-A-Porter, Asos, JCrew and Next have all launched Australian sites in response to demand.H&M, Uniqlo and M&S compete for a place on Aus

21、tralias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionWhat impact will heavyweight international brands will have on the local market? Zimmermann believes the competition has forced Australias long-established homegrown brands to reinvigor

22、ate.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the action“Before Zara many retailers were complacent in Australia, plodding along with just four seasons. But Zara offering new stock and freshn

23、ess every two to four weeks has taught us a lot, ” says Zimmermann. He cites Forever New, Country Road and Cotton On as “fantastic examples of Aussie brands” who have helped raise the high street bar.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds

24、 biggest purveyors of fast fashion want a piece of the actionFounded in 1974, a decade ago Country Road was in the doldrums but has emerged in recent years as a fully-fledged fashion and lifestyle brand, praised for consistently good, on-trend pieces. In August, Seed (the nearest Australia has to J

25、Crew) rebranded as Seed Heritage in a bid to expand into Asia. Portmans and Kookai, meanwhile, have anointed Australian supermodels Jess Hart and Catherine McNeil as their glamorous faces to maintain kudos in an increasingly competitive market.H&M, Uniqlo and M&S compete for a place on Australias hi

26、gh streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the actionBut what will the arrival of M&S mean for David Jones and Myer already embroiled in their own store wars? Zimmermann believes there is room in the market for another department store.H&M, Uniqlo

27、and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the action “It would be a challenge but our department stores have to reinvent themselves and both are working hard to get their model right and provided they do

28、 they will both be great retailers.” As for whether the future is refined to a mega mall, Zimmermann says shoppers still crave a shopping strip.H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the a

29、ction“Pitt Street is one of the best examples of a retail precinct getting it right. George Street will experience turmoil from 2015 to 2017 when they build the tram line, but what better way to get people moving through the CBD? Its going to be wonderful for the city and I dont buy the criticism ab

30、out narrow streets. Ive stood on the sidewalk in Istanbul and literally touched the tram on one side and the store window on the other and that didnt stop anyone shopping.”H&M, Uniqlo and M&S compete for a place on Australias high streetsBusiness is booming and the worlds biggest purveyors of fast fashion want a piece of the action “It would be a challenge but our department stores have to reinvent themselves and both are working hard to get their model right and provided the