版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
1、MDSP Proposal for Continental 2RecapObjective: Improve brand awareness of Continental on target audience Target Audience: 30-50 Y/O,Male,Car owners Target City: Beijing/Shanghai/GuangzhouIV. Budget: 100,0003Insight of TAMale,30-50 Y/O,Beijing/Shanghai/Guangzhou,Married,Undergraduate,High and medium
2、e,Car Owners,Pay attention to the lifeHow about TA media habits and preferences ?How to reach TA?Source: iResearch mUsertracker,2017.3TA sample: Male, 30-50 years old, BJ/SH/GZTarget % of total internet users* TGI-Target Group Index=Target % of the Media categoryConvenient LifeNewsCarserviceFinanceT
3、ool6Demographics、Media behavior、Search habitsDSP Ad PlatformRTB7秒碩DSP精準(zhǔn)傳播模型DMPAudience segment1.Interest2.Intent3.Initiation4.Coversion MaxBit DSPADexchangeRTBAdnetworkRTBRaise ROISSPData of trafficHistorical DataSurvey Data3000+Tag1st /3rd Data8Resources85%online population30 millionActive users70%
4、+iOS users80Thousand+1.4Billion+500 Million+1PB+Daily tracking capacityAPPsMonthly UV coverDaily traffic supply9Audience TargetingMale30-50 Y/ODemographicsTargeting丨Age:30-50 Y/O丨Gender:Male丨Geo:BJ/SH/GZTire followersAuto maintenanceMedia BehaviorSearch Behavior丨Use Car/ Car maintenance APP recently
5、e.g.:途虎養(yǎng)車、查違章*Include users PC and Mobile search and browsing behavior丨Search auto tire replacement, auto maintenance and other related content例如: e.g.: SUV輪胎怎么選、汽車更換輪胎、輪胎排名、汽車養(yǎng)護(hù)知識10Geo TargetingGeo targeting technology,only push ads to targeting audience , maximize budget utilization網(wǎng)關(guān)IPGeo Targeti
6、ngBeijing/Shanghai/GuangzhouThree latitude to determine potential audience geographical position11Media Resources to Touch TA奇狗影視WTV電視直播天天影視HD盛名列車時(shí)刻咕咕收音機(jī)省心鬧鐘超高清壁紙駕??荚嚢踩拿黢{駛-考試寶典易知天氣365天氣360新聞直播今日要聞HD新聞速遞焦點(diǎn)新聞?lì)^條新聞直播頭條軍事快報(bào)360軍事新聞今日娛樂美股精選理財(cái)師日常記賬財(cái)經(jīng)天下周刊汽車標(biāo)志大全汽車引擎名車志違章查詢CarServiceToolConvenientLifeNewsFina
7、nce12Ad Formats mendInterstitialBannerADAD13Re-targeting、Multiple dimensions optimization strategyReal-time Optimization14Re-targetingLeverage Re-targeting to bring back high qualified TA and increase campaign efficiency.Replace the advertising material, and communicatePyramidBrand interactionCogniz
8、eLikedExposureWatch advertisement 3 timesWatch advertisement only onceOnly Click15Multiple Dimensions Optimization StrategyOptimization strategyMaterial optimizationBudget optimizationTime optimizationFrequency optimizationReach target audience, maximize budget utilizationIntelligent choose the best
9、 periods Different audience match with different creativeCross-Media Frequency Capping to Maximize UV Reach16KPIMDSP Proposal for Continental Target audience30-50 Y/O,MaleGeographyBeijing/Shanghai/GuangzhouAd FormBanner 、InterstitialtechnologyAudience Targeting、Geo Targeting、Re-TargetingBudget100,00
10、0KPICPC ¥ClickTotal Budget100,00017Who We AreDedicated to providing high standard new media marketing solutions for clientsEstablished in 2014, Headquarter in ShanghaiBranches in Beijing & HongKongInnovative marketing practice generated from technology and advertising professional experiencesHigh St
11、andardInnovativeYoungWhat We Believe InAlways Be Innovative MaxBit dedicates to maximizing the true marketing values of digital media, with strengths in combining marketing strategy , media knowledge and mobile technology. With quantitative marketing knowledge, media resources and technology strengt
12、h, MaxBit provides holistic digital marketing and technology solutions for clients. Holistic InsightsAdvanced ResourcesTechnology GenesIntegrated Eco-SystemTechnologyInnovative Marketing SolutionsWhat We DoTechnology genes generate Creative Ideas, illustrating innovative marketing solutionsNew Screen: Developing new screen entries for advancing advertising opportunitiesNew Media:New Scena
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 2024版建筑砌體作業(yè)承包協(xié)議版B版
- 2024版花卉苗木購銷合同書范本
- 二零二四年度2024綿陽倉儲租賃合同模板3篇
- 二零二四寧波電影院裝修工程合同模板3篇
- 2024年銷售合同終止協(xié)議:終止條款匯編
- 安徽公司二零二五年度氨水集中采購與環(huán)保監(jiān)測合同
- 2025年度生態(tài)農(nóng)業(yè)園區(qū)物業(yè)管理與技術(shù)服務(wù)協(xié)議3篇
- 2025年私立醫(yī)院與藥企合作藥品供應(yīng)及倉儲服務(wù)合同3篇
- 2025年行政事業(yè)單位合同管理制度規(guī)范與合同履行監(jiān)督3篇
- 2024版公園宣傳欄租賃合同
- 供銷合同(完整版)
- 二零二五年企業(yè)存單質(zhì)押擔(dān)保貸款合同樣本3篇
- 鍋爐安裝、改造、維修質(zhì)量保證手冊
- 油氣行業(yè)人才需求預(yù)測-洞察分析
- (2024)河南省公務(wù)員考試《行測》真題及答案解析
- 1000只肉羊養(yǎng)殖基地建設(shè)項(xiàng)目可行性研究報(bào)告
- 《勞保用品安全培訓(xùn)》課件
- 2024版房屋市政工程生產(chǎn)安全重大事故隱患判定標(biāo)準(zhǔn)內(nèi)容解讀
- 2024院感年終總結(jié)報(bào)告
- 高一化學(xué)《活潑的金屬單質(zhì)-鈉》分層練習(xí)含答案解析
- 04S206自動噴水與水噴霧滅火設(shè)施安裝圖集
評論
0/150
提交評論