馬牌dsp建議-秒碩mdsp proposal for

1、MDSP Proposal for Continental 2RecapObjective： Improve brand awareness of Continental on target audience Target Audience： 30-50 Y/O，Male，Car owners Target City： Beijing/Shanghai/GuangzhouIV. Budget： 100,0003Insight of TAMale，30-50 Y/O，Beijing/Shanghai/Guangzhou，Married，Undergraduate，High and medium

2、e，Car Owners，Pay attention to the lifeHow about TA media habits and preferences ?How to reach TA？Source: iResearch mUsertracker,2017.3TA sample: Male, 30-50 years old, BJ/SH/GZTarget % of total internet users* TGI-Target Group Index=Target % of the Media categoryConvenient LifeNewsCarserviceFinanceT

3、ool6Demographics、Media behavior、Search habitsDSP Ad PlatformRTB7秒碩DSP精準(zhǔn)傳播模型DMPAudience segment1.Interest2.Intent3.Initiation4.Coversion MaxBit DSPADexchangeRTBAdnetworkRTBRaise ROISSPData of trafficHistorical DataSurvey Data3000+Tag1st /3rd Data8Resources85%online population30 millionActive users70%

4、+iOS users80Thousand+1.4Billion+500 Million+1PB+Daily tracking capacityAPPsMonthly UV coverDaily traffic supply9Audience TargetingMale30-50 Y/ODemographicsTargeting丨Age：30-50 Y/O丨Gender：Male丨Geo：BJ/SH/GZTire followersAuto maintenanceMedia BehaviorSearch Behavior丨Use Car/ Car maintenance APP recently

5、e.g.：途虎養(yǎng)車、查違章*Include users PC and Mobile search and browsing behavior丨Search auto tire replacement, auto maintenance and other related content例如： e.g.： SUV輪胎怎么選、汽車更換輪胎、輪胎排名、汽車養(yǎng)護(hù)知識(shí)10Geo TargetingGeo targeting technology，only push ads to targeting audience , maximize budget utilization網(wǎng)關(guān)IPGeo Targeti

6、ngBeijing/Shanghai/GuangzhouThree latitude to determine potential audience geographical position11Media Resources to Touch TA奇狗影視WTV電視直播天天影視HD盛名列車時(shí)刻咕咕收音機(jī)省心鬧鐘超高清壁紙駕?？荚嚢踩拿黢{駛-考試寶典易知天氣365天氣360新聞直播今日要聞HD新聞速遞焦點(diǎn)新聞?lì)^條新聞直播頭條軍事快報(bào)360軍事新聞今日娛樂美股精選理財(cái)師日常記賬財(cái)經(jīng)天下周刊汽車標(biāo)志大全汽車引擎名車志違章查詢CarServiceToolConvenientLifeNewsFina

7、nce12Ad Formats mendInterstitialBannerADAD13Re-targeting、Multiple dimensions optimization strategyReal-time Optimization14Re-targetingLeverage Re-targeting to bring back high qualified TA and increase campaign efficiency.Replace the advertising material, and communicatePyramidBrand interactionCogniz

8、eLikedExposureWatch advertisement 3 timesWatch advertisement only onceOnly Click15Multiple Dimensions Optimization StrategyOptimization strategyMaterial optimizationBudget optimizationTime optimizationFrequency optimizationReach target audience, maximize budget utilizationIntelligent choose the best

9、 periods Different audience match with different creativeCross-Media Frequency Capping to Maximize UV Reach16KPIMDSP Proposal for Continental Target audience30-50 Y/O，MaleGeographyBeijing/Shanghai/GuangzhouAd FormBanner 、InterstitialtechnologyAudience Targeting、Geo Targeting、Re-TargetingBudget100,00

10、0KPICPC ￥ClickTotal Budget100,00017Who We AreDedicated to providing high standard new media marketing solutions for clientsEstablished in 2014, Headquarter in ShanghaiBranches in Beijing & HongKongInnovative marketing practice generated from technology and advertising professional experiencesHigh St

11、andardInnovativeYoungWhat We Believe InAlways Be Innovative MaxBit dedicates to maximizing the true marketing values of digital media, with strengths in combining marketing strategy , media knowledge and mobile technology. With quantitative marketing knowledge, media resources and technology strengt

12、h, MaxBit provides holistic digital marketing and technology solutions for clients. Holistic InsightsAdvanced ResourcesTechnology GenesIntegrated Eco-SystemTechnologyInnovative Marketing SolutionsWhat We DoTechnology genes generate Creative Ideas, illustrating innovative marketing solutionsNew Screen： Developing new screen entries for advancing advertising opportunitiesNew Media：New Scena