（）商務(wù)英語(yǔ)初級(jí)知識(shí)考核題庫(kù)與答案

1、商務(wù)英語(yǔ)初級(jí)知識(shí)考核題庫(kù)一、單項(xiàng)選擇題：Bonuses were to reward exceptional performance, but as the culture hasspread from the City through big business to the public sector; how much damage do they cause?單項(xiàng)選擇題*thoughtsupposedVconsideredsaidThe ratchet effect began to work its magic as comparisons were made and by new o

2、ffers.單項(xiàng)選擇題*A.surpassedexceededovertoppedVexcelledBonuses were guaranteed and no longer necessarily for performance,單項(xiàng)選擇題*benefitsVwarrantyC. promisesheadquarteredVheadquarterAs a shoe and apparel supplier; in order for Nike to be successful, it has to constantly to consumer behavioral changes.單項(xiàng)選擇題

3、*adaptVconformchangecomplyNike huge profits from athletic shoe sales but with competitionemerging, it wasnt long before Nike expanded its enterprise.單項(xiàng)選擇題*rosejumpedleapedreapedVThey have to consumer demand and ultimately remain successful inthe ever-changing world of sport.單項(xiàng)選擇題*reactedrespondedVco

4、nformedrepliedTheir webpage is one of the most and searched for websites.單項(xiàng)選擇題A. visitedVloggedtappedseenThey have a name for themselves, which millions of people have hadthe opportunity to experience,單項(xiàng)選擇題*formeddoneproducedmadeVNike never lost of its original commitment of offering integrity; they

5、just added a bit of sales-orientation.單項(xiàng)選擇題*brainheadsightVeyeNikes marketing objective is to global dominance but maintain thebrand image,單項(xiàng)選擇題*setstimulatepromoteestablishVNike has itself as a supplier of well-designed footwear for thoseseeking a competitive advantage.單項(xiàng)選擇題*presentedmadepositioned

6、VearnedIn order to achieve its, Nike sets goals of attainment.單項(xiàng)選擇題*objectivesVtargetspurposesdreamsFor example, in 2004, Nike out to increase its market share in the AsiaPacific region from 26% to 30%.” 單項(xiàng)選擇題*putB.setVshotreachedAdditionally, Nike would either the targeted area retailers with itspr

7、oducts or open one of its outlet stores.單項(xiàng)選擇題*filljamfloodVD. crowdWith with over 25,000 retailers, so far Nike has done well achieving itsgoals of global supremacy.單項(xiàng)選擇題*connectionslinkscontactscontractsVThe data shows that currently Nike had 8%-9% growth in revenue forlast three years and will abl

8、e to reach 16 billion on revenue for 2007.單項(xiàng)選擇題*A.speedrateVpacepercentageNike predicts that the next year, which will have negative cash ,is 2010. 單項(xiàng)選擇題*riskcrisisbubbleflowVThank you for your letter of February 15, 2004,for our products.單項(xiàng)選擇 題*enquiringVassuringinsuringrequiringWe can supply a wid

9、e of quality chemical products at competitive prices.單項(xiàng)選擇題*scopelinerangeVseriesDelivery can be made within 30 days after of your order and paymentis to be made by sight L/C,單項(xiàng)選擇題*receptionreceiptVreceivingreceivedWe our latest catalogue and pricelist for your reference單項(xiàng)選擇題*discloseencloseVclosepos

10、eTrade barriers are government-induced on international trade.單項(xiàng)選擇題A. controlsrequirementsrestrictionsVrequestsA quota is a limitation in value or in physical terms,on import and export of certain goods for a certain period of time.單項(xiàng)選擇題*madeputdoneimposedVAlthough the embargo is usually introduced

11、for purposes, the consequences, in essence, could be economic.單項(xiàng)選擇題*politicaIVeconomicscientificfiscalTheories of international trade Adam Smith; in fact, Adam Smith wrote The Wealth of Nations to challenge an earlier theory.單項(xiàng)選擇題*produceproceedpredateVpredictWidely during the 1600s and 1700sz the t

12、heory of mercantilismviewed international trade as a zero-sum game.單項(xiàng)選擇題*carriedobservedpracticedVrespectedEven today, many modern governments may still be at heart.單項(xiàng)選擇題*mercantilistVmerchantcommercialspecialistThe theory of absolute advantage/by Adam Smith in 1776, opened the floodgates of the fre

13、e trade movement that is still going on tod ay,單項(xiàng)選擇題*lobbiedadvocatedVsuggestedpublishedSmith argued that in the aggregate, it is the invisible hand of markets rather than governments that should determine the and scope of economicactivities.單項(xiàng)選擇題*A. rangeB. scaleVC. sizeD. dimensionUnder free trade

14、, each nation gains by in economic activities in whicha nation has absolute advantage.單項(xiàng)選擇題*tradingdealingspecializingVoperatingWhat is absolute advantage? It is the advantage one nation enjoysthat is absolutely superior to other nations.單項(xiàng)選擇題*scientificuniqueeconomicVpoliticalFor the sake of simpli

15、city,there are only two nations in the world: China and the United States.單項(xiàng)選擇題*assumeVconsiderthinkponderOne crucial concept here is cost - given the alternatives (opportunities), the cost of pursuing one activity at the expense of another activity.單項(xiàng)選擇題*productionoptionriskopportunityVIs the Unite

16、d States absolutely better than not only China but also all other 200 nations in aircraft production? European nations that produce Airbus obviously beg to.單項(xiàng)選擇題*differentiatedifferVdisclosedisagreeThe theory of comparative advantage suggests that even without an absolute advantage, the United State

17、s can still specialize in aircraft as long as it isrelatively more efficient than others,單項(xiàng)選擇題*considerablygreatlyprofitablyVsubstantiallyThis insight has greatly lowered the for specialization because absolute advantage is no longer required.單項(xiàng)選擇題A. thresholdVentryentrancedoorAs this item falls wit

18、hin the scope of our business activities, we shall be pleased tointo direct business relations with you at an early date.單項(xiàng)選擇題*gosetestablishenterVIn order to give you a general idea of the products now for export,we send you a copy of our latest catalogue and a pricelist.單項(xiàng)選擇題*availableVsuitablepro

19、fitabledurableIf your prices are competitive, we would expect to a significant volume of business,單項(xiàng)選擇題*dodealmakeD. transacts/D. rewardsShare, stakes, pensions promises and straight bonuses rapidly became a norm in big business.單項(xiàng)選擇題*optionsVstocksinterestslotteriesNo companys remuneration committe

20、e would want its chief executive to be anywhere but in the top of pay.單項(xiàng)選擇題*linepointquartileVpeakThe most way to tackle bulging bonuses would be to usher in - somehow-an era of voluntary restraint, inducing an aura of shame to conspicuous re wards .單 選題*efficienteffectiveVefficaciousD. validA relig

21、ious man brought up in a New Zealand orphanage, he then inAustralia by starting a group of construction companies.單項(xiàng)選擇題*In compliance with your request, we are sending you, under cover,our latest catalogue and price list covering our export range.單項(xiàng)選擇題*separatedseparates/differentdifferingPayment sh

22、ould be made by an irrevocable and letter of credit.單項(xiàng)選擇題*acknowledgedstrongfirmconfirmedVThere are people and organizations you can t really not to negotiatewith.單項(xiàng)選擇題*spendaffordVcostpurchaseThe master negotiator moves from the competitive to the negotiation with ease.單項(xiàng)選擇題*A. operativeB. apprecia

23、tiveC. collaborativeVD. conductiveWe would I汰e to take this opportunity to write to your in the ofestablishing business relations with you.單項(xiàng)選擇題*hopeVwishwantneedAs we usually place substantial orders, we would like to be a quantitydiscount in addition to a 20% trade discount off net list prices.單項(xiàng)選

24、擇題*permittedallowedVsuppliedprovidedIf these conditions interest you, and you can orders of over 20,000raincoats at one time, please send us your latest catalogue and price-list.單項(xiàng)選擇題*sendmakeplacemeetVWe can the quantity discount you asked for; which would be 5% off net prices for orders over $100,

25、000.單項(xiàng)選擇題*A. offerVsupplyprovidefurnishWe are now enclosing our spring catalogue and price list CIF Shanghai.單項(xiàng)選擇題*placinggrantingquotingVgivingThank you for your letter of 15 January, asking us to make you an forChinese Black Tea on CIF Sydney basis.單項(xiàng)選擇題*orderpricequotationofferVThis offer is to y

26、our reply reaching us before the 20th of February.選題*subjectVsubjectedconditionD. conditionedThank you for your of January 5 for our Beauty Brand Blouses.單項(xiàng)選擇題*lettercorrespondencefaxenquiryVThey are in great demand abroad and our stocks are down quickly.單項(xiàng)選擇題*goingcomingrunningVflyingThe above offe

27、r is made without and is subject to our final confirmation,單項(xiàng)選擇題*missionoperationengagementagreementTo accept the price you quoted would leave us no of profit in oursales since the other suppliers are offering lower prices for black tea of the same quality.單項(xiàng)選擇題*gainmarginVrangescopeWe are pleased t

28、o have this deal with you and look forward to thefurther expansion of trade to our mutual benefit.單項(xiàng)選擇題*setfurnishedfinishedconcludedVChecks can be on banks located in any country depending on where abuyer holds accounts.單項(xiàng)選擇題*writtendrawnVopenedestablishedLetters of credit are used in international

29、 trade to guarantee payments. The importer s account is by the agreed amount of money. His or her bank theninstructs a correspondent bank abroad to make the money available to the exporter. 單項(xiàng)選擇題*crediteddebitedVC. removeddrawnA revocable letter of credit is one which can be or cancelled by the appl

30、icant or the issuing bank at any time, without prior notice, discussion or agreement with the beneficiary.單項(xiàng)選擇題*amendedVchangedmodifiedrevisedA revocable letter of credit offers no protection to the and is seldom, if ever, used,單項(xiàng)選擇題*buyerimporterbankbeneficiaryVPayment plays a very important role i

31、n international trade. It is much more complicated than that in trade.單項(xiàng)選擇題*overseasforeigndomesticVglobalL/C is a written by a bank given to the exporter at the request of the importer to effect payment up to a stated sum of money, within a prescribed timelimit and against stipulated documents.單項(xiàng)選擇

32、題*taskundertakingVmissionaffairWe have instructed our bank, Bank of China, Beijing Branch, to a confirmed, irrevocable letter of credit for USD108,000 in your favor, valid until December 2005.單項(xiàng)選擇題*drawopenVproducewriteYou may on the agents for the full amount of the invoice at 60 days, andyour draf

33、t should be presented with the following documents:單項(xiàng)選擇題*writeopenremitdrawVIn the meantime, please see to it that the L/C stipulations are in strict conformity with those of the Confirmation to avoid amendments,單項(xiàng)選擇題*afterwardpriorsubsequentlateThe fake goods, mostly T-shirts, jeans and baseball ca

34、ps, not only reduce the company s own sales but damage its brand by linking it to poor quality merchandise.單項(xiàng)選擇題*imageVnameloyaltyawarenessIn international commerce, payment for goods and services usually thecurrencies of more than one country, and the problem of which currency to use can become a s

35、erious barrier to completing a deal.單項(xiàng)選擇題*linksrelatesincludesinvolvesVIf the of a currency changes between the time a deal is made and the timepayment is made it could have serious impact on the profitability of a transaction.單 選題*qualityquantityC. valueVD. dimensionIf it is absolutely necessary to

36、 on the foreign exchange risk, traders canprotect themselves in a number of ways.單項(xiàng)選擇題*comegotakeVputIn addition to transport costs, a natural to trade is that national governments create or condone various forms of artificial barriers to trade.單項(xiàng)選擇題*riskcrisiscomplimentimpedimentVA common form of p

37、rotection is the, a tax levied on imports.單項(xiàng)選擇題* A. taxtariffVloancurrencyIn addition, the inefficient of resources due to protection tends toreduce the rate of economic growth of the country.單項(xiàng)選擇題*allocationVlocationsupplysuffixationE-Commerce has been simply defined ( ) conducting business on-line

38、.單項(xiàng)選擇 題*A.onB.asVC.withD.to2X The slowing down of the U.S. economy in particular is casting doubts ( ) this. 單項(xiàng)選擇題A.aboutB.withC.onVD.to3、It has ( ) down the necessary techonology infrastructure.單項(xiàng)選擇題*A.layB.lainC.laidVD.laiesIm not sure about ( ) . When I visit a website, I dont think I even notice

39、 them. 單項(xiàng)選擇題*A. SampleproposedpoppedposedprosperedVHe became a millionaire at an early age, but remained at the and call ofhis wealthy clients.單項(xiàng)選擇題*telephonebeckVservicerequestIt was the phrase he used to describe his wealth that me then, and stilldoes.單項(xiàng)選擇題*pressedamazedinterestedstruckVPartnershi

40、p divided up the profits of the business between partners at the end of the year.單項(xiàng)選擇題*financial。companycorporateD. previousmailshotsbannersVspam5、The unexpected rainstorm caused the collapse of the roof, “collapse” doesn, t mean ().單項(xiàng)選擇題*A.safeVB.break downC.crashD.failIt isnt I汰e her to be late. S

41、he must ( ) at the airport.單項(xiàng)選擇題*have delayedhave been delayedVdelaybe delayed7、You should ( ) yourself to the new environment.單項(xiàng)選擇題*A.adoptB.suitC.fitD.adaptV8、This means you need to make it immediately clear what your business offers and give the user a quick and intuitive way to locate products o

42、n your site. The wordmeans can be translated as ()單項(xiàng)選擇題A.方式B.意味著Vc方法D.意思Most media attention has focused ( ) companies that serve consumers.選題*A.onVB.atC.inD.with10、The terrorist attack () the World Trade Center has accelerated the negative impact of these trends .單項(xiàng)選擇題*A.inB.onVC.withD.for11、The ne

43、w product ( ) goes on sale next month isnt ready yet.單項(xiàng)選擇題*whichVwherewhywhoLet me explain some of the reasons ( ) were making these changes.單項(xiàng)選擇題*howwhowhosewhyV13、It will take time ( ) when and where government action can be used effectively,單項(xiàng)選擇題*A.to determiningB.determineC.determiningD.to deter

44、mineV14、( ) reach millions of people but they are so expensive.單項(xiàng)選擇題*TV commercialMailshotWord of mouthBanners15、Comic book buyers are a niche market and the number of customers () small. 單項(xiàng)選擇題*A.isVB.areC.hasD.was16、The WTO will see more disputes about regulations aimed () the Internet.選題*A.toB.inC

45、.atVD.on17、Please apply in your own handwriting, enclosing your resume, to Charles Box, European Sales Office, Broadway Equipment Ltd.()單項(xiàng)選擇題*A.Application letters should not be typed.VB.Applicants are required to write the application letter by themselves.C.The resume need to be sent separately.D.

46、Applicants should send resume separately.18、It is used to connect one trading partner7 s computer system () another.選題*A.withVB.onC.forD.fromFor a (), they might not need it -and sales is all about meeting needs.單項(xiàng)選擇題 *beginningstartVC. customerD. first20、I am writing ( ) a problem with a product I

47、recently bought from you.單項(xiàng)選擇 題*despitein additiondue toVmoreover21、( ) having written to them, she has received no reply.單項(xiàng)選擇題*HoweverFollowingDespiteVWhoever22、It is interesting to note that, ()a large extent,although the initial impetus has often been provided by foreign institution.單項(xiàng)選擇題*A.toVB.

48、inC.atD.on23、The current status of Internet banking is contrary ( ) what some analysts initially expected.單項(xiàng)選擇題*A.inB.toVC.withD.on( ) factzthe traditional banks have not been destroyed.單項(xiàng)選擇題*A.WithB.AtC.OnD.InVYou need to () trust with the person to whom you are selling.單項(xiàng)選擇題*set upfindestablishVkn

49、ow26、It ( ) without saying: know your product and understand the marketplace into which you are selling.單項(xiàng)選擇題*goesVmovesdoesmakesThe idea is based ( ) public/private sector collaboration.單項(xiàng)選擇題*A.inB.atC.onVD.upA promising young pianist, promising means ().單項(xiàng)選擇題*A.有前途的V準(zhǔn)備的C.有心思的D.有預(yù)感的29、If we catch a

50、n employee stealing, they ( ) a verbal warning.單項(xiàng)選擇題*giveare givenVgivengiving30、The classic ( ) of a salesperson is someone who is outgoing.單項(xiàng)選擇題*visionlookfocusimageV31、Sales is full of knockbacks, so dont get hung up ( ) it.單項(xiàng)選擇題*inwithonVD. at32、( ) average, web sites improved their conversion r

51、ates by 100 percent.單項(xiàng)選擇題*A.InB.OnVC.AtD.To33、I am not sure I can completely ( ) along with you on that point.單項(xiàng)選擇題*A、makeB、takeC、runD、goV34、We are going to attend a ( ) on Mond ay ,單項(xiàng)選擇題*A、training courseVB、problemC、room for meetingD、sales department35、We should obey the regulations of the company.

52、Regulations means ()單項(xiàng)選擇題*A、money a person receives for workB、holiday from workC、rules people have to fol lowVD、work clothes36、We need to keep a record ( ) the hours you work every month.單項(xiàng)選擇題*A、onB、ofVC、out ofD、in37、You should arrange your holiday ( ) the line manager.單項(xiàng)選擇題*A、withVB、atC、aboutD、of38

53、、The terms and conditions should be read ( ) you sign your contract.單項(xiàng)選擇題A、atB、beforeVC、afterD、in39、The employees will start work ( ) 6.00am單項(xiàng)選擇題*A、inB、onC、 aboutD、atV40、Please inform the supervisor if this photocopier runs out of ink. The supervisor()單項(xiàng)選擇題*needs to know if there is no ink in the ph

54、otocopier.Vshould repair the photocopier if it prints badly.will tell you how to load the photocopier with ink.D.will tell you how to use the photocopier with ink.In international business there are different types of business negotiations, negotiation styles and negotiation situations.判斷題*對(duì)，錯(cuò)Don t

55、concede without exchange is one of the rules for negotiation.判斷題 *對(duì)V錯(cuò)If you are happy with the result of the negotiation, feel free to shout I have win!”判斷題*對(duì)錯(cuò)VIf the buyer and the seller both are interested in reaching an agreement in which they take away something positive from the deal, this is c

56、alled a win-win situation.判斷題*對(duì)VHow do commercial brand names become names-whether locally orinternationally?單項(xiàng)選擇題*housinghousehouseholdVhomeArticulate the overall goal and vision of your business by developing a state me nt.單項(xiàng)選擇題*taskoperationproductionmissionVyour logo and tagline into all of your

57、 marketing materials and advertising promotions.單項(xiàng)選擇題*EnterLogIncorporateVMeltAlthough still , the Internet has emerged as a viable medium for advertising and should be included as one of the media in a company s possible media mix,單項(xiàng)選擇題*A. evolvingVThe Americans often value the process of work more

58、 than its results and accomplishments,判斷題*對(duì)錯(cuò)，The Chinese work ethic tends to be individual oriented.判斷題*對(duì)錯(cuò)VAmerican businessmen tend to be in a rather indirect manner, while Chinese ones seem to be more direct,判斷題*對(duì)錯(cuò)VThe decision-making process of Chinese companies is usually slow and timeconsuming.

59、 *對(duì)錯(cuò)，Good business dealers should be familiar with the business and financial environments of their own country.判斷題*對(duì)錯(cuò)，In developing our foreign trade relations with other countries, our country still follow the principle of equality, mutual benefit and exchanging what one has for what one needs” .判

60、斷題*對(duì)V錯(cuò)TV commercials are the most effective means of advertising no matter what you sell.判斷題*對(duì)錯(cuò)VChoosing a suitable restaurant is one way to entertain a client.判斷題*對(duì)，錯(cuò)When we are choosing a restaurant for a client, we should consider speed of service .判斷題*對(duì)V錯(cuò)Please drop me a line. means please come