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本宣傳冊(cè) 、摘錄或 來(lái)自第 內(nèi)容， 使用者交流或參考，文中觀點(diǎn)或信息與 無(wú)關(guān)。任何在本宣傳冊(cè)出現(xiàn)的信息包括但不限于評(píng)論、分析、指標(biāo)、圖表、直接的或暗示的指示均只作為參考，您須對(duì)您自主決定的行為負(fù)責(zé)。本宣傳冊(cè)所提供的公司資料 參考。 不對(duì)因依賴本宣傳冊(cè)資料內(nèi)容而導(dǎo)致的任何損失承擔(dān)任何責(zé)任，也不對(duì)任何因本宣傳冊(cè)提供的資料不充分、不完整或未能提供特定資料產(chǎn)生的任何損失承擔(dān)任何責(zé)任。Table

of

Contents1)

Industry

Positioningand

Timing2)

Business

Model

&

Financials3)

Competitor

Landsc&

Company

Advantages4)

Management

&

CompanyEnabling

the

“Mobile

IoT

Ecosystem”Strictly2013

January1.

Industry

Positioning

and

TimingForewordOur

company

is

positioned

to

grow

and

profit

from

one

of

theparadigm

shifting

markets

created

by

the

smart

phone

/

mobiledevice

trend.This

game

changing

industry

is

the

mobile

Internet

of

Things(mIoT)

and

it

is

composed

by

linking

all

sorts

of

offline

andonline

objects

together.The

mIoT

is

in

its

infancy

stage,

think

Internet

1994. Andsinceits

applications

can

be

applied

to

just

about

any

industry,

wehave

chosen

to

develop

our

competitive

advantage

in

a

specificpart

of

the

mIoT

by

combining

the

smart

phone

with

ourplatform

and

a

new

way

of

using

QR

codes,

hyperlinks,

andunique

id

codes.Specifically,

we

focus

on

enabling

the

mIoT

for

consumer

brands

to

increase

its

marketing

ROI.1247128230200920102011

2012EMarketing

timing

is

now!6(Millions)40

years

ago 30

years

ago 5

yearsagoSmart

Phone

TransactionsSmart

Phone

Users:

ChinaQRC

App

ReachData

Source：IC、艾瑞咨詢、2012iPlatform

+

SmartPhoneenables

interaction

between

real

and

virtual

worlds48.3200920102011

2012E(Billions)020063602010-122012-06(Millions)Smart

PhoneEraSmart

phone

isconsumption

toolConsumersknow

QRCNew

Trend7What

is

the

Mobile

IoT

Ecosystem?Internet

/

m-Internettraditional Mobile

IoT

EcosystemReal

worldDestination

based

–

1placeCan

touch

productHigh

cost

of

physicalstoreVirtual

WorldVirtual

Destination

based

–1placeHigh

selectionHigh

cost

of

marketingReal

+

virtual

worldn

toLifestyle

based

-

Anytime,Anywhere,

Anything

interactionIntegrate

marketing

cycleLeverage

existing

adcreate

new

valueEnable

viral

marketingShopmallAmazon/Tmall

/

360buyLinkon

Brands

Co.

.Our

specific

use

of

the

mIoTThe

Linkon

iPlatform

serves

as

an

ENABLER

to

allow

consumer

brands

to

achieve

a

quantum

leap

inits

marketing

processes.PurchaseandloyaltyMeasurefeedback

&researchreportsAdvertisement

isintegrated

withpromotions

anddatabaseInteraction

&considerationConsumer

brandmarketingcycleEnable

brand

advertisement

&

touch

points

toallow

consumer

interactionsEnable

advertisements

to

be

connected

to

adatabase

of

content

and

promotionsImprove

Marketing

ROI:

The

entire

marketingcycle es

integrated

and

tracking

of

entiremarketing

cycle,

from

viewer

of

ads

to

purchaseto

repeat

customer,

allows

brands

to

improveand

drive

the

marketingcycle

betterLoyalty

functions:

Virtual

membership

cardswith

“anytime,

anywhere”

link

to

consumersViral

marketing

functions

enabled

by

theintegration

of

offline

and

online

media

channelsenableTracking

of

viral

functions

allow

consumers

tobe

rewarded

for

digital

word

of

mouthadvertisingMemory

function

allowsmarketing

alizedns

down

to

individual

levelEnabling

the

“Mobile

IoT

Ecosystem”Strictly2013

January2.

Business

Model

&

FinancialsWITHOUT

LINKONChallenge

1:

How

to

manage

media

ytics?Challenge

2:

How

to

integrate

marketing

functions?BrandXMagazineTVWeb

bannerOOH

MobilePromotionInstoreLoyalty/ResearchProductpackagingPurchaseViralMarketingSolution

1:

Consolidated

media

ytics.WITHLINKON

Solution

2:

Integratedmarketing

functions.BrandXLinkonTVWebbannerOOHMobileIn

storeProductpackagingPromotionPromotionLoyaltyLoyaltyPromotionPromotionPromotionViral

MarketingViral

MarketingViral

MarketingViral

MarketingPurchasePurchasePurchasePurchasePurchaseViral

MarketingPromotionLoyaltyPurchaseViral

MarketingPromotionMagazineLoyaltyLoyaltyLoyaltyViral

MarketingPurchaseLoyaltyResearchReportResearchReportPredefined

interactive

marketing

functions

on

our

platform

allow

for

integration

betweenmarketing

functions. Unique

patented

viral

marketing

functions

add

new

value.Business

Vision：Create

“the

mIoT

ecosystem”to

increase brand

equity

&

profit.12BRANDpromosalescouponsresearchSCMAdsViralAdsBigdatamIoT

ecosystem

iscreated

and

so

what

value

does

it

have?BRAND

CHALLENGESConvert

viewers

into

consumersLink

advertisements

to

promotionsLink

promotions

to

viral

marketingLink

purchase

topromotionsLink

loyalty

to

purchaseMonitor

marketing

yticsCouponsShareDigital

membershipcardLuckydrawsPurchaseFree

sample1Choose

iPlatform

functionsbased

on n

goalsPlatform

functionsQuestionnaires2Generate

uniqueLinkon

smart

codes3Attach

codes

toadvertisements

and

touch

pointsQR

CodeDigit

code88884168Hyperlink88884168Robust

features

optimize-able

for n

goalsDifferent

smart

codes

have

beencreated

for

different

media

channelsTransform

advertising

channels

intointeractive

sales

experiencesContinued

on

next

page…How

we

add

value

to

marketing

cycle:

Part

1In

store

/

MobileeventsTraditionalPCwebposter4Consumer

interactswith

smartcodes5Consumer

interactswith

functions6iPlatform

captures

alldata

pointsPlatform

functionsQuestionnairesLucky

drawsPurchaseFree

sampleCouponsShareDigitalmembership

cardHow

we

add

value

to

marketing

cycle:

Part

2User

infoBehavioral

infoBI

Reports:Marketing

ROIConsumer

PatternsIndividual

Behavior…Capture

location

baseddata(geography

&

channel)Track

consumer

interaction

dataand

measure

effectivenessyze

data

to

createactionable

in

ligencesmart001smart001Linkon

Case

Studies

of

mIoT

value15Oggi

Media

GroupMultinational

mediagroupBonMatinRestaurant

chainCouponMagazineMRKTMultinational

fashion

brand(Accumulatedinsights

and

experience

with

over

50

different

customers)By

using

our

product

these

brands

created

their

mIoT.Marketing

was

greatlyenhanced

by

converting

viewers

into

consumers;

magnifying

marketingthrough

viral

marketing

functions,

increasing

customer

loyalty

withreachvirtualmembership

card,

and

increasing

marketing

ROI

with

datareports.ed

Market

Positioning

(2013)16FocusedVertical

MarketsCovert

Media

intoInteractive

TouchpointedConsumer

AcquisitionsAge:

18

–30F65%

/

M35%Fashion

MindedImpulse

buyersTech

SavvyHighest

QRC

scan

ratesIn

store

/eventsMobileTraditionalPC

webPosterNon-luxury

FashionCosmeticsRestaurant

Chains#Linkon

iPlatformLarge

Multinational

BrandsSmall

brands

(under

50

stores)FunctionsFee

structureFee

structure0Minimum100K

RMB

/

month5K

/

month1Marketing（coupons、questionnaires、luckydraws,

free

samples）CPA

(Cost

Per

Acquisition)

=

3RMBCost

per

action15,000

–

20,000

/

month(Includes

Maintenance

Fee)2Sales5-10%

per

transaction（Estimated）5

-

15%per

transaction3Data

ysis30K

–

100K

/month5K

/

month4VIP/Magnifies

#

1,

2,

and

3Magnifies

#

1,

2,

and

35ShareMagnifies

#

1,

2,

and

3Magnifies

#

1,

2,

and

317Revenue

model

(RMB)2013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4Head

Count3136454970798996Customers4691421344968Large

Brands--2511192943Small

Brands467910152025Revenue

(‘000

RMB)1652401,1913,6189,03918,23332,38453,863COGS（’000

RMB）1011153064467471,2532,0313,213Operating

Cost

(‘000

RMB)1,2042,2482,5052,8394,0304,9365,9287,189Growth

Plan

Summary31364549707989962013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4Head

CountP&L

forecast

(2013-2014)19Inthousand

RMBA&MBIT(+)Inter

comEBTIncome

taxet

IncomeNetMargin1652401,19118,23332,3843,618

3329,0393,19653,863-1,140-2,123-1,6199,03218,31832,5962013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4RevenueNeteFuture

Growth

Opportunities20Growth

FactorsRevenue

Multiple2014（Base

Year）2015201620172018Scan

ratex1(3/100)x2(6/100)X2.7(8.1/100)X3.3(9.9/100)X4(12/100)Business

functionsx1x2x3X4X4Vertical

marketsx1x2x3X4X5Global

expansionx1x2x3X4X5Total

growth

multiplex1x16x72x213x40020142015201620172018x16x72x213x40060040020008002008200920102011China

ad

budget

increasing,

but

unable

tomeasure

effectiveness

of

traditionalMediaRd

OOH

Mg

Np

TV

InternetBillionsLinkon

GrowthProjectionEnabling

the

“Mobile

IoT

Ecosystem”Strictly2013

January3.

Competition

Landsc &

CompanyAdvantagesForeword

on

potential

competitorsOn

a

fundamental

level,

we

built

our

system

to

service

multiple

brands

simultaneouslyforthe

sole

purpose

of

ENABLING

consumers

to

easily

interact

with

any

brand

touch

point

toprofoundly

increase

the

ROI

of

the

brand

marketing

cycle.

This

is

fundamentallydifferentfrom

using

QRCs

for

the

purpose

of

completing

a

specific

action

for

only

one

specific

brand.We

are

the to

market

in

China

in

the

sense

of

creating

a

mobile

solution

that

effects

theentire

brand

marketing

cycle.Consistent

with

newly

created

“blue

oceans”,

we

have

found

potential

competitors

with

sub-solutions

that

overlap

parts

of

ours,

but

none

so

far

have

our

same

principles

for

aneffective

marketing

enabler.We

believe

that

an

effective

ENABLER

product

that

drives

marketing

ROI

must

include

thefollowing

components:Enabled

on

smart

phones,

mobile

devices,

and

PCs;Integration

and

tracking

on

multiple

levels:Across

offline

and

online

media

channels;Across

the

marketing

cycle

from

beginning

to

finish

to

continuation;Across

viral

marketing

functions;Across

the

marketing

departments

of

advertisement,

promotions, ,

and

marketresearch;Designed

from

the

beginning

for

easy

enterprise

system

integration

of

big

dataWe

believe

we

have

found

a

gold

mine

of

value

and

that

true

competitors

are

soon

to

follow,so

the

timing

is

now

to

maintain

the

lead.Smart

Phone

APPlandsc23LINKON

iPLATFORMgamingnavigation&

travelcommunicationtoolsentertainmentnewsmobilepaymentworkspacelifestyle

toolAdvertisementaugmentationbridge

real

&

virtualworldPromotionsIoTMarketing

EnablerData&

researchViral

marketingmCommerceSNSMediamusic

&LinkonQR

codes

create

new

valueInfo

based

usage:

QR

codes

originally

used

to

storeinformation

that

bar

codes

can’teCommerce

usage:

Recently

QR

codes

are

beingused

to

easilyallow

users

to

complete

an

actionsuch

as

going

to

an

eCommerce

site.

TheseQRCslack

scalability,

functionality,

and

cannot

beintegrated

across

platforms.database

structure

and

tie

them

to

aLinkon

iPlatform

allows

our

codes

tosystem.e

multi-trackable,

have

more

functionality,

and

allows

for

integration

of

brand

marketing

and

IT

systems

if

need

be.

This

means

a

richer

and

morealized

interactive

experience

for

consumers.On

a

fundamental

level,

we

built

our

system

to

service

multiple

brands

simultaneously

for

the

solepurpose

of

ENABLING

consumers

to

easily

interact

with

any

brand

touch

point

to

profoundlyincrease

the

ROI

of

the

brandmarketing

cycle.

This

is

fundamentally

differentfrom

using

QRCs

forthe

purpose

of

completingan

action

for

only

one

specific

brand.Linkon

Era:

We

have

developed

advanced

usage

ofQR

codes*

because

we

link

our

codes

to

enterprise2ndEra

QRC1stEra

QRCLinkon

Era

QRC

&smart

codesValueBRAND

ValueMonitor

marketing

cycle

&increase

marketing

ROICreate

new (Traditional

+Internet

+

Mobile

Internet)Integrate

online

media

withonlinemedia

channelsUnleash

viral

marketing

andtrack

the

sharing

andforwardingCapture

user

behavior

dataTune

marketing n

byutilizing

real

time

consumerinteraction

dataIncrease

bottom

line

profitValue

Proposition

to

Brands

&

Consumers“Life

Style”

Accessibility“Lifestyle”

interactionanywhere,

anytime

with

BrandsInformation:earlier

access

tonewest

and

hottest

productsRewards:

alizedpromotion

and

incentives

basedon

user

interactionRecognition:

VIP

recognitionand

status

for

loyalty

CustomerGift

Sharing:

Enableuser

tointegrate

promotion

w.

usercontent

for

benefit

sharingCONSUMER

ValueBusiness

ModelProvide

StickyIntegrated

Platform

toEngage

BrandsDigitalize

TraditionalMarketing

to

Optimize

Multi-Billion

Dollar

AdvertisingBudgetLeverage

SocialMedia

toExpand

Impact

,

and

DeliverFinancial

Returns

forAdvertising

SpendingOptimize

and

ImproveBrand’s /ERP

ResultsLeveraging

Brand’sInfluenceto

AccelerateUser

AcquisitionLeveraging

Brand’sMarketing

Power

for

FasterUser

Acquisition

Growth,Lower

Operation

Cost,Higher

Profitalized

MarketingExperiencesReward

LoyalCustomersContribution,

ConvertParticipation

intoMarketingForceTechnology

AdvantagesProprietary

IPIP:

APP

Can

Scan

Privateand

Public

QRCs:

CreateExclusive

O2OEntrance

forall

QRCsIP：Track

and

Share

QRCs:Digitalize

Traditional

Media,Create

Viral

MarketingThrough

Social

NetworksCloud-Based

Platformwith

IntegratedBusiness

Function

sEnterprise

Level

Platformthat

can

Fulfill

MeetCorporation’s

ComplexTransactionsCloud

Based

Solution

canLower

Implementation

Cost,Highly

Scalable

andProfitabilityInternational

TeamStrong

Technical

Team100+

Man

Years

ofCorporate

S

xperience60+

Years

of

Mobile,Internet,

Software,

HardwareKnowledgeCorporate

&

Start-UpTeamDeep

Understanding

ofLarge

Corporations

andBrandsRich

Resources

for

GlobalBrands

Serial

EntrepreneurExperience

and

Start-UpDNAInvestment

&

IPOBackgroundInvestment

Savvy

FoundingTeamEarly

to

SuccessfulIPOAngel

Investors

andAdvisorsLinkon

is

Uniquely

Positioned

to

create

a

thriving

mIoTEnabling

the

“Mobile

IoT

Ecosystem”Strictly2013

January4.

Management&

CompanyNameTitleBiographyJoe

Xu(

)Chairman/CTO13

Years

SAP

SCM

Experience，serving

at

Japan

NEC

for

over

10

years,

2003Developed Cloud

Based

SoftwarePlatform:

Matrix6

Years

Expertise

in

IOT

+Clouding

Computing

+

Sensor

Technology

(Technology

was

utilized

at

2008

BeijingOlympic/2010

Shanghai

World

Expo)2011

created

“Linkon

Iplatform”-

1st

platform

combined

IOT+

Cloud

+SCMFudan

University

-

Computer

Science

MajorAlbertLiang(

)CEO11

Years

China

Business

Experience:

7

Years

of

retail

experience

serving

global

brands

in

China,

1

Year

TVCommercial

Production

Experience,

3

Years

Software

Experience:

2Years

at

SMIC

(NYSE:SMI)

as

SAP

SoftwareEngineer,1

Year

Business

In ligence

Software

ExperienceParticipated

and

Co-founded

Several

Start-Ups

in

Us

and

ChinaUC

San

Diego

-

Mathematics

and

Management

Science

Double

MajorBinLi(

)CFO3

Years

Investment

and

Financial

Experience:

Founded

and

Managed

San

Diego

Technology

Incubator

for

3

Years,Provide

Financial

Management,

Investment

Advisory,

Private

Placement

and

M&A

Services

for

Technology

Start-Ups;2

Years

in

Strategic

Consulting,

Founded

Consulting

Company

Serving

Companies

such

as

GREE,

Suntech,

etc.5

Years

Strategy,

Management

and

SCM

Experience,

Served

at

Global

Companies

such

as

Panasonic,Wal-Mart,Home

Depot,

etc.Penn

State

University

–

Business

Logistics

MajorTonyZhou(

)OperationDirector9

Years

IT

and

Management

Experience:

6

Years

in

SAP

SCM,Certified

Consultant

in

Business

In

ligence

DataManagement/Data

Mining3

Year

IOT

Experience,

ShanghaiWorld

Expo

“IOT+

Cloud

Computing”

ProjectManagerFudan

University

–

Computer

Science

and

Management

Double

MajorDanielWang(

)ProductDevelopmentDirector9

YearsIT

and

Product

Development

Experience:

6

Years

in

SAP

SCM

(Serving

NEC),

ShanghaiWorld

Expo

“IOT+Cloud

Computing”

Product

ManagerFudan

University

–

Computer

Science

MajorPeterChenInvestor

&BoardMember30

Years

of

Corporate

Management

Experience:

1998-2008

CSMC

Founder

and

Chairman,

L