國(guó)內(nèi)經(jīng)典綠色農(nóng)業(yè)生態(tài)旅游案例分享

關(guān)于我們About

MCM?

Foundedin

1984??成立于

1984

年?

InternationalHeadquartersinLosAngeles公司總部位于美國(guó)加州洛杉磯?

ChinaHeadquarteredin

Beijing,

Offices

in

TianJin,?

中國(guó)區(qū)總部位于北京,并在天津、成都、廣州

和昆ChengDu,GuangZhou

andKunming.明設(shè)有辦事處。?

Middle

East

headquartersinDoha,Qatar

and?

中東總部位于卡塔爾-多哈。非洲總部位于肯尼亞-AfricanHeadquartersinNairobi,

Kenya奈洛比。?

MCM

hastwo

joint-venture

firms

thatprovideDesign

buildlandscape

services

and?

MCM擁有分別可提供景觀及數(shù)字互動(dòng)體驗(yàn)設(shè)計(jì)建造服務(wù)的兩家合資公司。digital

interactive

solutions

respectively.?

在59個(gè)國(guó)家有超過2,000個(gè)工程項(xiàng)目?

自1999年起參與中國(guó)300余個(gè)項(xiàng)目的設(shè)計(jì)?

9個(gè)項(xiàng)目正在建造中?

Over

2,000

Projects

in59

countries?

300

projects

inChinasince

1999?

9projects

underconstructioninChina2服務(wù)客戶Clients3MICHAELC.MITCHELL集團(tuán)總裁MICHAELC.MITCHELL,

CEOMCM集團(tuán)創(chuàng)始人麥克?米切爾先生是在國(guó)際旅游目的地、景區(qū)及生活休閑服務(wù)設(shè)計(jì)領(lǐng)域里享譽(yù)世界的專家級(jí)規(guī)劃師、設(shè)計(jì)師。在40年的職業(yè)生涯中，他為59個(gè)國(guó)家超過2000個(gè)項(xiàng)目做出了杰出的貢獻(xiàn)。在成立MCM集團(tuán)前，米切爾先生曾擔(dān)任洛杉磯奧運(yùn)會(huì)資深副總裁，負(fù)責(zé)該屆奧運(yùn)會(huì)的競(jìng)賽活動(dòng)規(guī)劃和運(yùn)營(yíng)支持統(tǒng)籌，使之成為首屆盈利的奧運(yùn)會(huì)項(xiàng)目。同時(shí)也負(fù)責(zé)監(jiān)督56個(gè)奧林匹克場(chǎng)館的規(guī)劃及建筑的統(tǒng)籌安排工作。米切爾先生還為其他六屆奧林匹克盛會(huì)、四屆世界博覽會(huì)擔(dān)任資深規(guī)劃顧問，并與全球眾多大規(guī)模的休閑、娛樂和地產(chǎn)開發(fā)公司以及國(guó)家、當(dāng)?shù)卣?，展開大型項(xiàng)目的合作。Thefirm

was

founded

by

Michael

C.Mitchell

an

internationally

recognizeddestination,

attraction

andleisure

planner

and

designer.

Mr.

Mitchell

has

contributed

to

more

than

2,000projects

in59countriesover

thisforty

year

career.

Priorto

formingMCM,M

r.

Mitchell

served

as

Senior

Vice-President

ofthehighlysuccessful

LosAngeles

Olympics,

wherehewas

responsible

for

theplanning

and

supportoperations

of

the

Olympics.

Amonghis

responsibilities

includedoverseeing

the

planningofthe56Olympic

venues

and

supervising

thearchitecturaldepartmentsvenue

planning.He

has

served

as

a

senior

planningconsultantto

six

otherOlympic

Games,

four

World

Fairs,

and

hasworkedwithmany

ofthelargestleisure,

entertainment

and

property

developmentcompanies

in

theworld,

as

well

as

dozens

ofnational

and

citygovernments

throughout

theworld.4魯能美麗鄉(xiāng)村項(xiàng)目LunengGroup

Country

Paradise

Project5‘Green’

Planning綠色計(jì)劃MCM

hasbeen

a

global

leader

insustainable

design,

agriculture

basedprojectsMCM集團(tuán)是全球可持續(xù)設(shè)計(jì)、農(nóng)業(yè)項(xiàng)目的領(lǐng)導(dǎo)企業(yè)之一。6The

NewCountryside世界級(jí)的理念新型農(nóng)業(yè)生活方式科技環(huán)保教育民生歡樂TECHNOLOGYECOLOGYEDUCATIONLIVINGJOY7FiveConcepts五大模塊拓展區(qū):美麗鄉(xiāng)村（會(huì)員制農(nóng)場(chǎng)）Secondary

Area：Membership

Farm拓展區(qū):美麗鄉(xiāng)村（城鄉(xiāng)統(tǒng)籌區(qū)）Secondary

Area：Rural-Urban

TransitionArea核心區(qū):國(guó)家農(nóng)業(yè)公園Core

Area：National

AgriculturePark

Core

Area：National

Agriculture

Park

Demonstration

Area：Community

SupportedAgriculture

Secondary

Area：Rural-Urban

Transition

Area

Secondary

Area：Membership

Farm

Extended

Area：Agricultural

Area

核心區(qū)：國(guó)家農(nóng)業(yè)公園示范區(qū):

示范區(qū)：

CSA農(nóng)業(yè)新模式

拓展區(qū)：美麗鄉(xiāng)村（城鄉(xiāng)統(tǒng)籌區(qū)）

拓展區(qū)：美麗鄉(xiāng)村（會(huì)員制農(nóng)場(chǎng)）

外延區(qū)：農(nóng)業(yè)種植區(qū)CSA農(nóng)業(yè)新模式Demonstration

Area：Community

SupportedAgriculture外延區(qū)：農(nóng)業(yè)種植區(qū)Extended

Area：Agricultural

Area8核心區(qū):國(guó)家農(nóng)業(yè)公園NationalAgriculturePark國(guó)家農(nóng)業(yè)公園

集教育，商業(yè)，度假，觀光，高科技農(nóng)業(yè)展示，樂園等功能于一體的農(nóng)業(yè)旅游目的地。

A

destination

that

combines

commercial

,resort，education，hi-tech

agricultureexpo，agriculture

themeparketc.9室外農(nóng)業(yè)體驗(yàn)中心OUTDOORAGRICULTUREEXPERIENCECENTER核心區(qū):國(guó)家農(nóng)業(yè)公園農(nóng)業(yè)教育農(nóng)業(yè)生態(tài)酒店AGRARIANECO-HOTEL主題公園AGRICULTUREEDUCATIONTHEME

PARKCore

AreaDevelopment農(nóng)業(yè)商業(yè)中心COUNTRYWALK高科技農(nóng)業(yè)展示區(qū)HI-TECH

AGRICULTUREDEMONSTRATIONZONE酒莊展示綜合體WINERYDEMONSTRATIONCOMPLEX國(guó)家農(nóng)業(yè)公園之核心體驗(yàn)產(chǎn)品

高科技農(nóng)業(yè)展示區(qū)

農(nóng)業(yè)教育主題公園

室外農(nóng)業(yè)體驗(yàn)中心

農(nóng)業(yè)生態(tài)酒店

農(nóng)業(yè)商業(yè)中心

酒莊展示綜合體Hi-tech

AgricultureDemonstration

ZoneAgriculture

Education

ThemeParkOutdoor

Agriculture

Experience

CenterAgrarian

Eco-HotelCountry

WalkWinery

Demonstration

Complex10本地商業(yè)&居住LOCALVILLAGESHOPS

&HOUSING

LocalVillage

Shopswith

HousingAbove

Bed

&Breakfast

Program

SupportFacilities

for

Area

Community

帶有居住的本地村莊商店

民宿項(xiàng)目核心區(qū):國(guó)家農(nóng)業(yè)公園民宿BED

&BREAKFAST社區(qū)配套SUPPORTFACILITIES

為區(qū)域社區(qū)服務(wù)的配套設(shè)施CountryWalk國(guó)家農(nóng)業(yè)公園之農(nóng)業(yè)商業(yè)中心11Agriculture核心區(qū):國(guó)家農(nóng)業(yè)公園Theme

Park國(guó)家農(nóng)業(yè)公園之

兒童農(nóng)業(yè)體驗(yàn)公園

“農(nóng)業(yè)的崛起”黑暗騎乘——?dú)v史主題黑暗乘騎

羽夢(mèng)齊飛——實(shí)境鳥類演出

高科技互動(dòng)角色表演

農(nóng)業(yè)主題乘騎和景點(diǎn)

觀光熱氣球乘騎農(nóng)業(yè)教育主題公園

Children’s

Agriculture

Experience

Park

History

of

Chinese

Agriculture

DarkRide

Live

Bird

Show

Hi-TechInteractive

Character

Show

Agriculture

ThemedRides

&

Attractions

Sightseeing

Balloon

Ride農(nóng)業(yè)歷史主題黑暗乘騎實(shí)境鳥類演出高科技互動(dòng)角色表演農(nóng)業(yè)主題乘騎&景點(diǎn)觀光熱氣球乘騎History

ofChineseAgricultureDarkRideSightseeingBalloonrideLIVE

BIRDSHOWHI-TECHAGRICULTURETHEMEDRIDES&INTERACTIVECHARACTERSHOWATTRACTION12示范區(qū):CSA農(nóng)業(yè)新模式CommunitySupportedAgricultureCSA農(nóng)業(yè)新模式

與社區(qū)聯(lián)動(dòng)的新型高效農(nóng)業(yè)，農(nóng)民與消費(fèi)者形成直接的合作或產(chǎn)銷模式來(lái)保障健康食品的生產(chǎn)和農(nóng)場(chǎng)的可持續(xù)運(yùn)營(yíng)。

Community

Supported

Agriculture，locally

basedeconomicmodelof

agriculture

andfood

distribution.13拓展區(qū):美麗鄉(xiāng)村（城鄉(xiāng)統(tǒng)籌區(qū)）Rural-UrbanTransitionArea美麗鄉(xiāng)村（城鄉(xiāng)統(tǒng)籌區(qū)）

原居民的環(huán)境改造和城鄉(xiāng)統(tǒng)籌

提供農(nóng)民就業(yè)

Revitalization

of

RuralArea

Providing

Economic

&Social

Benefits14拓展區(qū):美麗鄉(xiāng)村（會(huì)員制農(nóng)場(chǎng)）MembershipFarm美麗鄉(xiāng)村（會(huì)員制農(nóng)場(chǎng)）

會(huì)員制生態(tài)社區(qū)

Membershipfarmandlifestyle

housing15外延區(qū)：農(nóng)業(yè)種植區(qū)AgricultureArea農(nóng)業(yè)種植區(qū)

農(nóng)業(yè)科技生產(chǎn)區(qū)

Agriculture

Production,

work

with

ResearchInstitute.16CountryParadise5

Plans計(jì)劃一：農(nóng)業(yè)教育計(jì)劃AGRICULTUREEDUCATIONPLAN計(jì)劃二：未來(lái)科技計(jì)劃FUTURETECHNOLOGY

PLAN魯能美麗鄉(xiāng)村計(jì)劃三：鄉(xiāng)村振興計(jì)劃

計(jì)劃1：農(nóng)業(yè)教育計(jì)劃——農(nóng)業(yè)不僅僅是提供食物

計(jì)劃2：未來(lái)科技計(jì)劃——進(jìn)入可持續(xù)發(fā)展時(shí)代

計(jì)劃3：鄉(xiāng)村振興計(jì)劃——美麗鄉(xiāng)村和城鄉(xiāng)統(tǒng)籌

計(jì)劃4：鄉(xiāng)村旅游計(jì)劃——全域旅游大時(shí)代

計(jì)劃5：新型農(nóng)業(yè)計(jì)劃——為了生活而生產(chǎn)COUNTRYSIDEREVITALIZATION

PLAN計(jì)劃四：鄉(xiāng)村旅游計(jì)劃COUNTRYSIDETOURISM

PLATFORMAgricultureEducation

PlanFutureTechnology

PlanCountryside

Revitalization

PlanCountryside

Tourism

PlatformNewAgriculture

Plan計(jì)劃五：新型農(nóng)業(yè)計(jì)劃NEW

AGRICULTURE

PLAN17Not

only

about

food

productionAgri-Education

Plan計(jì)劃一

不僅僅是生產(chǎn)食物魯能農(nóng)業(yè)教育計(jì)劃農(nóng)業(yè)，鄉(xiāng)村，同樣是一個(gè)文明的知識(shí)窗口。魯能美麗鄉(xiāng)村也將承擔(dān)起農(nóng)業(yè)教育的使命。魯能將會(huì)成為聯(lián)合國(guó)環(huán)境規(guī)劃署中國(guó)分部的主要支持者，它于2016年主持開幕中國(guó)青年環(huán)境論壇。魯能遵從聯(lián)合國(guó)環(huán)境署的中國(guó)環(huán)境教育指導(dǎo)方針，大力推廣農(nóng)場(chǎng)教育，向兒童倡導(dǎo)如何保護(hù)環(huán)境，可持續(xù)地生活。Agriculture

and

thecountryside

are

thefoundations

of

Chinese

civilization

and

knowledge.Luneng

will

undertake

acomprehensive

agriculture

education

program.Luneng

willbe

a

leadingsupporter

for

theUnited

Nations

Environmental

Program

(UNEP)China

Division,

which

islaunching

itsChina

Youth

Environmental

Forumin

2016.Luneng

has

adopted

UNEP’s

China

Environmental

Education

Guidelines

utilizing

AgricultureEducation

to

inform

children

on

how

to

live

an

environmentally

sustainable

life.18Agriculture

education

will

serve

asthelearning

platform:

Not

only

learning

about

production—

also

history,

economics,Here

Weart,

and

technology.Learn

Not

only

learning

about

species—

also

thegeographyof

theplace

origin

and

other

humanistic

knowledge.

Not

inaclassroom—

hands-on

learning

on

the

farm,workshop,park,

camping…

edutainment

and

interactive

content

will

beinincluded

in

every

program.計(jì)劃一

農(nóng)業(yè)教育計(jì)劃之農(nóng)業(yè)多學(xué)科教育以農(nóng)業(yè)為線索，匯聚知識(shí)的萬(wàn)花筒：不僅僅是生產(chǎn)——有關(guān)歷史，經(jīng)濟(jì)，藝術(shù)，科技的教育不只是物種——世界源產(chǎn)地的地理和人文知識(shí)的教育不只是課堂——田野，作坊，樂園，營(yíng)地……每一個(gè)地方都融入互動(dòng)體驗(yàn)式的教育內(nèi)容19計(jì)劃一

農(nóng)業(yè)教育計(jì)劃之多元化教育For

All

Ages&

DiversityFocusing

on

children

andteenagers

Agriculture，

handicraft

experientialeducation

Agriculture

themeparklearning

programs

Scientific

investigation

&

School

Trips

Teenager

farmcamping

programsOther

activities

for

parent-child

Cooking,

handicraft,

art,sports,

training

etc主體為青少年課外教育

農(nóng)事，手工等體驗(yàn)式教育

農(nóng)業(yè)主題公園的游樂式教育

科考旅行式教育

大禮包：青少年農(nóng)業(yè)教育夏令營(yíng)輔助以成年人教育

廚藝，手工，藝術(shù)，體育等多種親子共同參與的休閑體驗(yàn)式教育和培訓(xùn)項(xiàng)目20Here

weCreateR&D計(jì)劃二未來(lái)科技計(jì)劃科研平臺(tái)&孵化服務(wù)

Provide

research

and

intern

program

foragricultureuniversities

and

institutes.

Establish

programs

to

encourage

young

farmersandentrepreneurs

todevelop

hi-tech

‘Green’

solutionsfor

China’s

food

production

為高?？蒲袡C(jī)構(gòu)提供研發(fā)和實(shí)踐平臺(tái)；

鼓勵(lì)年輕的農(nóng)民和創(chuàng)業(yè)者參與創(chuàng)業(yè)孵化項(xiàng)目。21計(jì)劃二

未來(lái)科技計(jì)劃之可持續(xù)技術(shù)的集大成者Here

We

BuildSustainability

WaterRecycling

Demonstration

Projects

Renewable

Energy

Demonstration

Systems

Sustainable

Building

Demonstrations

水循環(huán)科普展示項(xiàng)目

可再生能源科普展示系統(tǒng)

可持續(xù)建筑科普展示22Lunengjoinstheprocessof

localredevelopment:

Cooperative

Farming

Program

to

improve

ruralstandard

of

living

Training

on

Improved

Farming

Techniques

Providing

employment

in

project

service

sector

Improving

rural

housing

Offering

ownership

opportunities

ofservicefacilities

for

visitorsHere

WeHelpthe

Community

Giving

training

for

local

innovation

andentrepreneurship計(jì)劃三鄉(xiāng)村振興計(jì)劃—美麗鄉(xiāng)村和城鄉(xiāng)統(tǒng)籌魯能，積極承擔(dān)更多的社會(huì)責(zé)任，力求與本地社群達(dá)到融合與共贏：合作型農(nóng)場(chǎng)項(xiàng)目，提升生活標(biāo)準(zhǔn)農(nóng)場(chǎng)生產(chǎn)技術(shù)的提升培訓(xùn)項(xiàng)目雇傭環(huán)節(jié)服務(wù)建設(shè)美麗鄉(xiāng)村，提升住房質(zhì)量游客服務(wù)設(shè)施和鄉(xiāng)村公共設(shè)施建設(shè)立足鄉(xiāng)村的創(chuàng)新和創(chuàng)業(yè)服務(wù)23計(jì)劃四鄉(xiāng)村旅游計(jì)劃How

weExperienceNatureTourismhas

becomean

important

platform

to

integrate

and

enhancetheeffect

of

ruraldevelopment

on

most

agriculture

industries.

全域旅游時(shí)代已然到來(lái)，旅游業(yè)已成為各個(gè)行業(yè)的整合和價(jià)值放大平臺(tái)。

魯能美麗鄉(xiāng)村，以鄉(xiāng)村旅游整合教育，科技，農(nóng)業(yè)生產(chǎn)和鄉(xiāng)村振興，實(shí)現(xiàn)最大的經(jīng)濟(jì)和社會(huì)效應(yīng)。

魯能美麗鄉(xiāng)村的鄉(xiāng)村旅游，將集合科普，教育，游樂，文化休閑等各個(gè)方面的功能。

Luneng

Country

Paradisewill

achieve

its

bestsocial

andeconomicimpact

by

developing

experiential

tourism

that

integrates

education,entertainment

and

local

culture.The

majortargetedmarketarefamilies

frommajor

surroundingurban

areas.

以周邊都市的家庭消費(fèi)者為主體的客群。24The

MenuOnline計(jì)劃五

新型農(nóng)業(yè)計(jì)劃之在線銷售服務(wù)消費(fèi)者可以通過app選擇：優(yōu)質(zhì)糧油，蔬菜，鮮果，肉，禽，蛋，水產(chǎn)等。以高附加值農(nóng)產(chǎn)品為種養(yǎng)殖的重點(diǎn)；嚴(yán)格執(zhí)行生態(tài)型種養(yǎng)殖的品質(zhì)控制原則。Utilizing

Luneng’sFood

APP

theycan

purchasehighquality

food

products:

grain,

oil,

vegetables,

fruits,meat,

chicken,

eggs

and

aquatic

products.High

value-added

productsGrown

andprocessed

inecological

environmentwith

very

strict

quality

assurance.25APPS監(jiān)控LunengVisitor

APPSWe

can

monitor

everyprocess計(jì)劃五

新型農(nóng)業(yè)計(jì)劃之生產(chǎn)全過程監(jiān)控消費(fèi)者可以通過app觀察：設(shè)施農(nóng)業(yè)及其生產(chǎn)流程Guaranteeing

生態(tài)肥料技術(shù)病蟲害的生物防治技術(shù)生產(chǎn)環(huán)境質(zhì)量的狀況Through

Luneng’sAPP,

theconsumer

can

see:The

processof

productionThe

hi-tech

facilities絕對(duì)的保障The

useof

organic-fertilizer

Learnto

prevent

pesticide

through

ecoway

Hi-TechQuality

Control

System26Farm

to

TableDelivery

System計(jì)劃五

新型農(nóng)業(yè)計(jì)劃之農(nóng)場(chǎng)到餐桌直送系統(tǒng)

Provide

full

service

fromfood

picking,

toprocessing,

packing

transporting

and

delivery

The

customer

canwait

forthe

delivery,

or

gotoLuneng

food

chain

stores

inthecity

tobuytheproduct.

Luneng

residential

ownerswill

havetheprioritized

right

tobecome

members

of

theDirect

Food

Delivery

System.采摘，加工，包裝，運(yùn)輸和配送全流程。在家等候送貨上門，或者到魯能在城市社區(qū)設(shè)置的有機(jī)農(nóng)產(chǎn)品及食品門店隨意選購(gòu)。27Channels&

Cooperation

Build

upnational

network

ofmarketing

channels；

構(gòu)建農(nóng)產(chǎn)品全國(guó)渠道結(jié)構(gòu)，建立發(fā)展合作伙伴；

Relying

on

internettechnologies,

and

developdifferent

cooperation

modewith

farmers,experts,

andinvestment

organizations.計(jì)劃五

新型農(nóng)業(yè)計(jì)劃之渠道營(yíng)銷

&

共享經(jīng)濟(jì)

依托互聯(lián)網(wǎng)技術(shù)，共享基地平臺(tái)，與農(nóng)民，專家，投資機(jī)構(gòu)等建立多方合作模式。28魯能美麗鄉(xiāng)村——區(qū)域發(fā)展新引擎A

new

Regional

EngineLuneng

Country

Paradiseactively

corresponds

tonational

policies

to

improve

regionaldevelopmentby

providing:NewagricultureImproving

the

environmentEnhancing

countryside

tourismDeveloping

Hi-tech

AgricultureGuaranteeing

Food

SafetyOffering

Innovation

&

Entrepreneurship

Programsin

Villages積極呼應(yīng)國(guó)家政策，承載區(qū)域綜合發(fā)展模式：

新型農(nóng)業(yè)

提高區(qū)域環(huán)境質(zhì)量

提升鄉(xiāng)村旅游

發(fā)展高科技農(nóng)業(yè)

保證食品安全

引領(lǐng)鄉(xiāng)村創(chuàng)新和農(nóng)產(chǎn)業(yè)孵化創(chuàng)業(yè)29Covering

the

Nation模式復(fù)制，全國(guó)布局

布局遍布全國(guó)

平均面積10000+x畝

Locations

throughout

China

10,000+x

muper

location30NationalBenefits功在鄉(xiāng)村，利在社會(huì)中國(guó)綠色農(nóng)業(yè)模式先行者將中國(guó)博大精深的文化內(nèi)核，國(guó)際農(nóng)業(yè)科學(xué)和政府政策相結(jié)合，引領(lǐng)打造一種具有領(lǐng)先意義的綠色生活方式整合農(nóng)業(yè)和生活方式的方方面面整合有機(jī)食物體系—從農(nóng)場(chǎng)到餐桌農(nóng)業(yè)高科技商業(yè)孵化器獲得政府認(rèn)證的教育項(xiàng)目，聯(lián)合國(guó)環(huán)境規(guī)劃署的主要支持者

One

ofChina’smost

comprehensive

‘Green

Agriculture’

Initiatives

Combines

the

bestof

Chinese

Culture,

Global

Agricultural

Science

andGovernmentalPolicy

tolead

thewayin

building

apremier

‘GreenLifestyle.’

IntegratedAgriculture

and

Lifestyle

System

Integrated

Organic

Food

System

–fromFarm

to

Table

Agriculture

Hi-Tech

Business

Incubator

A

leading

supporter

fortheUnited

Nations

Environmental

Program

(UNEP)China

Division

education

programscomplete

with

Government

Certificate31魯能重慶江津領(lǐng)袖莊園項(xiàng)目?Overall

Programmingfor

Luneng

‘COUNTRY

PARADISE’-Jiangjin,ChongqingOverall

Programming

for

Luneng

‘COUNTRYP

A

R

ADI

S

E

’

-

J

ia

n

g

j

i

n

,

C

ho

n

g

q

i

n

g32?

項(xiàng)目區(qū)位?

Location中國(guó)西南區(qū)域，直轄市—重慶市內(nèi)的江津區(qū)，地處長(zhǎng)江流Jiangjin

zone

is

locatedin

Chongqing,

thesouthwest

ofChina.

It

isatthemiddlekey

area

ofYangtze

river,

east105theproduction

homeland.°49′—106°38′,

north

28°28′—29°28′.

It

is

called域要津位置。江津區(qū)位于長(zhǎng)江中上游，在三峽庫(kù)區(qū)尾端，是長(zhǎng)江中上游重要的航運(yùn)樞紐和物資集散地，也是川東地區(qū)的糧食產(chǎn)地、魚米之鄉(xiāng)。Theproject

covers

anarea

of

50000mu.

Thecore

area

covers

5000mu.

Thesiteislocated

inthemiddle

of

Yuhuhighway

andChengyurailwaywhichis

near

citycenter

ofChongqing

andJiangjin.

Thesiteis

included

in

Jiangjinmodernagricultureparkand

partof

core

area

hasbeenplanned.本項(xiàng)目占地50000畝，核心區(qū)（廣萌區(qū)域）占5000余畝。項(xiàng)目地被渝瀘高速、成渝鐵路等多條交通線包圍，距離重慶市區(qū)、江津城區(qū)均較近，項(xiàng)目用地內(nèi)含于江津現(xiàn)代農(nóng)業(yè)園區(qū)。其中，核心區(qū)——廣萌片區(qū)已有部分規(guī)劃。?

基地現(xiàn)狀?

ExistingConditionAnalysis中

國(guó)

鄉(xiāng)

村

的

問

題老年農(nóng)業(yè)Elderly留守兒童Left-behindChildren濫用化肥土壤板結(jié)Country

ProblemsofChinaAbuse

ofFertilizerSoil

HardeningAgricultural?

設(shè)計(jì)說(shuō)明?

Design

Illustration魯能重慶江津領(lǐng)秀莊園項(xiàng)目總占地約50000畝，核心區(qū)約4000畝。Chongqing

Jiangjin

Lunengcountry

paradise

covers

50000mu

andthecore

areais

4000mu.核心區(qū)是整體區(qū)域的先行區(qū)，也是重點(diǎn)策劃產(chǎn)品的濃縮集合。入口接待和智能展示中心對(duì)外承接，保留改造百年民居為文化博物館、商業(yè)餐飲和特色民宿，傳承基地文脈。以優(yōu)質(zhì)梯田為中心，選擇周邊地形適宜、視角較好的區(qū)域，布局莊園樣板產(chǎn)品。充分利用片區(qū)內(nèi)高點(diǎn)插旗山，布局超豪華型莊園會(huì)所，增加片區(qū)識(shí)別性。在南部布局婚慶中心、農(nóng)田游樂設(shè)施等小型主題體驗(yàn)項(xiàng)目，以達(dá)到帶動(dòng)農(nóng)業(yè)休閑娛樂、濕地養(yǎng)生運(yùn)動(dòng)、莊園社區(qū)三向延展的目的。Thecore

area

isthelaunch

area

for

thewhole

project..

Thereception

centerand

smartexhibition

centerconnect

withoutside.

Theculturemuseum,commercial

cateringand

featuredhotel

are

all

basedonthelocalculture.Thebestplaceis

selectedto

do

themanorsample.Anddifferent

types

of

themanorare

locatedbasedonthegrades.Wedding

center,

farm

entertainmentfacilities

andexperience

programs

are

locatedtothesouthwhichachievesthegoalof

agricultureentertainment,

wetlandsports

andthemanor

communities.?

總平面?

Master

Plan701Reception33343536373839404142434445sports

complex2Traditional

HotelsCultural

MuseumHi-tech

Agriculture

CenterClubfootball

field693emergency

centerwetland0100

20050010002000M45waterfront

commercialhealth

center

fortheseniorFishing

base6Residential

SampleTerraceCore

AreaWetland

HealthCare

Area7728PastureSe-rich

products

restauranthandcraft

studiohoney

studio9Restaurant13101112Wedding

CenterHi-tech

Entertainment

FarmGreenhouse

TourTrain15spirit

cultural

centerlittle

pub1714seasonal

farmer

marketCommunity

13Residential

Groups6766464748495051ropeway65141516Health

CenterMountain

bikelaneclimbing572Commercial

&Official

AreaEducation

Center/Private

SchoolLibrary692Base&campServices&LogisticsSport

field87111718197jogging

race3Food

Producing

CenterDelivery

Center12camp(

tent,moter

home)13410525354555657art

farm2021222324climbing

wall11music

farm722526slides29color

vegetable

farmcolor

fruitsfarmcatering2827Agriculturepark20agriculture

spiningcupsmall

mountain

roller

coasterparadise

of

insects69303142234144432122361345Commercial

&hotelssmart

greenhouseagri-research

centerAgri-communication

centerhandcraft

studiostudent

agri-classkitchen

classAgri-2432572526Feeding

farmcommunication58AreaPasturemilk

producing

studio5960616263644046374757272829303132mountain

wedding

churchwedding

club7335334838A150576261waterfront

cateringballoon

weddingwedding

innsWedding

Area49595163offical

area346052videostudio65theatre

&hotelcommercial583953Featured

hotels

6654566768tour

train

stationEcological

hotel7172191318685569waterfront

belt

parkSculpture

parkdocks167014Waterfront

area

7164157273waterfront

commercialbicycle

track64MasterPlan?

總平面?

Master

Plan701接待展示中心精品民宿區(qū)文化博物館高科技農(nóng)業(yè)體驗(yàn)館山頂莊園會(huì)所樣板莊園單元精品梯田種植區(qū)小牧場(chǎng)33運(yùn)動(dòng)綜合體234足球訓(xùn)練場(chǎng)69335急救中心0100

20050010002000M436濕地凈化區(qū)537濱水商業(yè)/民宿老年康體中心/SPA/健身垂釣競(jìng)技基地富硒餐廳638核心區(qū)7濕地養(yǎng)生運(yùn)動(dòng)區(qū)

397284041424344459餐廳手工制作館13101112婚慶中心蜂蜜實(shí)驗(yàn)基地白酒文化中心小酒吧15農(nóng)田娛樂區(qū)溫室火車1714四季農(nóng)夫集市社區(qū)組團(tuán)13莊園社區(qū)6766464748滑索65141516171819醫(yī)療中心山地自行車道山體攀巖572日常商業(yè)服務(wù)及辦公教育中心（學(xué)校）書院692拓展?fàn)I地8公共配套服務(wù)區(qū)495051小運(yùn)動(dòng)場(chǎng)7117慢跑道3食品加工中心物流中心12營(yíng)區(qū)（燒烤、房車、帳篷）13410525354555657藝術(shù)農(nóng)場(chǎng)2021攀爬墻11音樂農(nóng)場(chǎng)722526滑草滑梯29彩色蔬菜農(nóng)場(chǎng)彩色水果農(nóng)場(chǎng)農(nóng)場(chǎng)餐廳282720農(nóng)業(yè)公園區(qū)

22農(nóng)業(yè)旋轉(zhuǎn)杯小型山地過山車?yán)ハx樂園693031422323244144432122361345商業(yè)/餐飲/民宿溫室24325725特色飼養(yǎng)區(qū)農(nóng)業(yè)交流實(shí)踐區(qū)

58牧場(chǎng)區(qū)26奶制品加工館596061626364研發(fā)中心404637未來(lái)農(nóng)業(yè)交流中心手工作坊4757272829303132山頂婚禮堂73353348婚慶會(huì)館學(xué)生農(nóng)業(yè)教室移動(dòng)廚房38A150576261濱水餐廳婚慶主題區(qū)49595163熱氣球婚禮創(chuàng)客辦公區(qū)34婚慶民宿酒店攝影基地/攝影工作室605265劇院酒店配套商業(yè)特色火車站生態(tài)酒店583953特色酒店區(qū)

66545667687172191318685569濱江帶狀公園濱江雕塑公園碼頭167014濱水公園帶

7164157273濱江商業(yè)自行車騎行綠道64?

鳥瞰效果1?

Bird

View1MasterPlan?

功能分區(qū)?

FunctionalLayout社區(qū)組團(tuán)Community商業(yè)服務(wù)Commercial特色酒店區(qū)Featured

Hotel社區(qū)組團(tuán)Community核心接待服務(wù)區(qū)Core

Service

Area牧場(chǎng)區(qū)Pasture社區(qū)組團(tuán)Community農(nóng)業(yè)公園區(qū)AgriculturePark婚慶主題區(qū)Wedding

Area商業(yè)服務(wù)濱水公園帶Waterfront

Area濕地養(yǎng)生運(yùn)動(dòng)區(qū)WetlandHealthCare

Area拓展?fàn)I地

Commercial圖例LegendBase&Camp社區(qū)組團(tuán)CommunityGroupCommercialandServiceEntertainment農(nóng)業(yè)交流實(shí)踐區(qū)商業(yè)及綜合服務(wù)休閑娛樂AgriculutureEducationArea社區(qū)組團(tuán)Community濱水公園WaterfrontPark特色酒店區(qū)Featured

Hotel公共配套服務(wù)區(qū)Services

&Logistics農(nóng)業(yè)交流實(shí)踐區(qū)AgriculutureEducationAreaMasterPlan?

核心區(qū)局部鳥瞰?

Core

AreaRendering?

莊園模式—微型莊園?Manor

Mode-

Modest

Manor微型莊園（1.5畝）農(nóng)用地：867

㎡（一畝三分地）住宅：占地133

㎡為宅基地；經(jīng)營(yíng)方式：自行打造私家花園，菜地等，也可委托園丁代種。Agricultural

land:867

㎡Houseland:133

㎡Mode

ofoperation:

Self-constructed

privategarden.

It

canbe

entrustedtofamers.?

莊園模式—小型莊園?Manor

Mode-Small

Manor小型莊園（3畝）農(nóng)用地：1800

m2住宅：占地200m2，為宅基地；經(jīng)營(yíng)方式：可莊園主自行種植，可委托園丁代種。Agricultural

land:

1800

m2Houseland:200

m2Modeofoperation:

Self-constructed

or

entrustfamers.?

莊園模式—標(biāo)準(zhǔn)莊園?Manor

Mode-StandardManor標(biāo)準(zhǔn)莊園（10畝）農(nóng)用地：6000

m2住宅：

200-600

m2建設(shè)用地經(jīng)營(yíng)方式：出售招商，打造主題類產(chǎn)業(yè)Agricultural

land:

6000

m2Housing

land:

200-600

m2landfor

construction

purposesModeofoperation:

salesmerchants,

create

themeindustry.?

莊園模式—豪華莊園?Manor

Mode-Luxury

Manor豪華莊園（100畝）農(nóng)用地：65000

m2住宅：

800-2000

m2建設(shè)用地經(jīng)營(yíng)方式：出售招商，打造精品類產(chǎn)業(yè)Agricultural

land:

65000

m2Housing

land:800-2000

m2Modeofoperation:

salesmerchants,

makes

thehigh-quality

industry.?

莊園模式—超豪華莊園?Manor

Mode-SuperLuxury

Manor超豪華莊園（300畝以上）農(nóng)用地：194000

m2住宅：

2000-6000m2建設(shè)用地經(jīng)營(yíng)方式：出售招商，打造精品類產(chǎn)業(yè)Agricultural

land:

194000

m2Housing:

2000-6000

m2land

forconstruction

purposesModeofoperation:

salesmerchants,

makes

thehigh-quality

industryMasterPlan?

莊園社區(qū)?

Community1浪漫莊園48藏馬山農(nóng)業(yè)社區(qū)CangmaAgricultural

Community49項(xiàng)目標(biāo)志Main

Project

Logo50項(xiàng)目位置Project

LocationQingDaoCity51項(xiàng)目描述Project

Description藏馬山農(nóng)業(yè)休閑度假區(qū)面積達(dá)35平方公里，內(nèi)含世界上最大的藍(lán)莓農(nóng)場(chǎng)。我們的設(shè)計(jì)目標(biāo)是為當(dāng)?shù)貛?lái)具有經(jīng)濟(jì)可持續(xù)性且環(huán)保的項(xiàng)目Cangmaisa35

square

kilometeragriculture

destination

community

integrated

into

oneof

theworld’s

largestblueberry

farms.

Ourgoalwas

toprovide

the

local

community

withaneconomically

and

environmentally

sustainable

model.InCangmawe

had

tosolve

aseriesofrural,

social,

economic,

agricultural,

environmentalproblemsthat

areoutside

ofthetraditional

focusofplanners

and

architects.藏馬山項(xiàng)目要解決一系列農(nóng)村、社會(huì)、經(jīng)濟(jì)、農(nóng)業(yè)以及環(huán)保的問題，超出傳統(tǒng)規(guī)劃與建筑設(shè)計(jì)的范疇。Facility

Program:AgricultureBlueberry

Fields設(shè)施與項(xiàng)目Blueberry

Research

&

Breeding

LaboratoryBlueberry

GreenhousesSelf-pick

areasBlueberry

Processing

FacilitiesLavender

&SpiceFieldsSpiceProduction

FacilitiesTree

Farm游樂小鎮(zhèn)農(nóng)業(yè)藍(lán)莓農(nóng)場(chǎng)藍(lán)莓研發(fā)與育種實(shí)驗(yàn)基地藍(lán)莓溫室采摘體驗(yàn)區(qū)藍(lán)莓加工廠薰衣草田4D影院游樂騎乘娛樂廣場(chǎng)LifestyleVillagesThemed

FoodVillageEco

Restaurant活動(dòng)ArtGallery婚禮禮堂攝影花園化學(xué)香料生產(chǎn)設(shè)施林場(chǎng)Entertainment

Village4DTheaterAmusementRidesEntertainment

Plaza馬術(shù)表演直升機(jī)登山小鎮(zhèn)體驗(yàn)美食小鎮(zhèn)生態(tài)餐廳藝術(shù)展廳ActivitiesWedding

ChapelPhotoGardensSnow

SkiingHorse

ShowsHelicopter

RidesHikingTrails野營(yíng)酒店

按摩&Camping居住與療養(yǎng)Hotel

&Spa52Residential

&Retirement

Community項(xiàng)目鳥瞰圖Bird’s

Eye

ViewofProject53小鎮(zhèn)體驗(yàn)Lifestyle

Village54特色景觀Landscape

Features55項(xiàng)目標(biāo)志Project

BrandingandLogos56特色小吃Cultural

Food

Village57滑雪場(chǎng)SkiLodge58婚禮教堂Wedding

Chapel59生態(tài)餐廳Eco

Restaurant60生態(tài)餐廳Eco

Restaurant61別墅VillaViewsandPlans62航拍Overall

AerialViews63從農(nóng)場(chǎng)到餐桌Farm

To

Table中國(guó)有一半人口生活在農(nóng)村。提高農(nóng)村地區(qū)生活水平是政府的首要目標(biāo)。中國(guó)不能再依靠將大規(guī)模人口聚集在中心城市來(lái)推動(dòng)經(jīng)濟(jì)增長(zhǎng)。因?yàn)檫@不僅會(huì)加劇全球變暖，還會(huì)造成環(huán)境災(zāi)難。藏馬山項(xiàng)目的創(chuàng)新之處在于，其規(guī)劃以及游客居民的體驗(yàn)都以農(nóng)業(yè)為基礎(chǔ)。項(xiàng)目設(shè)計(jì)及布局與農(nóng)業(yè)生產(chǎn)相一致。Halfof

China’s

population

isrural.

Thegovernmenthasmadeitapriorityto

improve

the

livesof

the

rural

residents.

China

can

nolongereconomicallygrowby

continuing

to

move

large

numbers

ofpeopleto

urban

centers,asitwillcreatean

environmental

disaster，asitwill

becomeadrivingforceinglobalwarming.Whatisinnovative

aboutthe

Cangma

projectisthat

agricultureforms

thebaseof

theprojectplanning

andboththevisitorandresidents

experience.

The

planning

program

andsitelayoutwasfullyintegrated

into

agricultural

production.64娛樂與野營(yíng)Amusements

/Entertainment

/Camping藝術(shù)展與4D影院ArtGalleryand4DCinema65藏馬山農(nóng)業(yè)主題公園Cangma

Agricultural

Theme

Park66藏馬山農(nóng)業(yè)主題公園Cangma

Agricultural

TourismDistrict薰衣草園Lavender

Park67藏馬山農(nóng)業(yè)主題公園Cangma

Agricultural

TourismDistrict薰衣草園—承諾的城堡Lavender

Park-Commitment

Castle68藏馬山農(nóng)業(yè)主題公園Cangma

Agricultural

TourismDistrict薰衣草園—森林木屋Lavender

Park-ForestCabins69藏馬山農(nóng)業(yè)主題公園Cangma

Agricultural

TourismDistrict中國(guó)婚禮公園—戀人巖石ChineseWedding

Park-

Lovers

‘

rock70藏馬山農(nóng)業(yè)主題公園Cangma

Agricultural

TourismDistrict中國(guó)婚禮公園—戀人門廊ChineseWedding

Park-

Amour

Porch71MCM設(shè)計(jì)團(tuán)隊(duì)MCM

Group

Mission

andDesignTeam72中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-Ecology

Valley73中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValleyLocation:

Beijing,

China;Description:Culture+Agro-tourismEcology-oriented

andtwo

chains

combined

are

theprinciple

ofthe

project.

TheEco

Valley

hasits

soulin

eco

development,

representing

fivegoals:healthy

life,

economical

growth,

resource

efficiency,environmental-friendly,eco

and

livable.

High-end

green

and

organicagriculturearea

is

themost

distinct

attractionin

theproject.

TheEco

valleyalsoestablishes

restrict

standards,reliablereputation,

agri/leisureexperiences,

to-householddistribution,

and

identified區(qū)位:中國(guó)北京brand描述：文化+農(nóng)業(yè)游生態(tài)引領(lǐng)、兩鏈結(jié)合。其中：生態(tài)建設(shè)是生態(tài)谷之魂，生態(tài)谷追求生命健康、經(jīng)濟(jì)發(fā)展、資源節(jié)約、環(huán)境友好、生態(tài)宜居等五大生態(tài)目標(biāo)；高端綠色有機(jī)農(nóng)業(yè)區(qū)是生態(tài)谷最亮麗風(fēng)景，同時(shí)，生態(tài)谷創(chuàng)造嚴(yán)格的標(biāo)準(zhǔn)、可靠的信用、農(nóng)耕/休閑的體驗(yàn)、直達(dá)家門的配送、深入人心的品牌；74中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValley品牌食品工業(yè)園是詮釋中糧使命、落實(shí)全產(chǎn)業(yè)鏈戰(zhàn)略的重要載體，生態(tài)谷將建立嚴(yán)格的食品安全控制體系，奉獻(xiàn)營(yíng)養(yǎng)、健康的食品，提升中糧品牌價(jià)值；配套生活服務(wù)區(qū)是人與自然和諧相處的美好家園，生態(tài)谷將創(chuàng)造優(yōu)美的生態(tài)環(huán)境，致力于提高生活的品質(zhì)，提升生命的價(jià)值，享受生命帶來(lái)的快樂；生態(tài)谷還將通過消費(fèi)者體驗(yàn)，展示“營(yíng)養(yǎng)健康的食品、自然生態(tài)的環(huán)境、優(yōu)雅高品質(zhì)的生活方式”理念，彰顯中糧集團(tuán)及生態(tài)谷魅力.Branded

food

industry

parkwill

represent

COFCO’s

missionand

complete

industrial

chain.

TheEco

valleywill

establishrestrictive

food

securitycontrol

system

to

supply

healthy

foodand

to

strengthenthe

COFCObrand.Its

associatedfacilities

to

life

will

create

agood

home

idea

of

a

harmoniousintegration

ofhumanbeings

and

thenature.

TheEco

Valleywill

create

good

eco

environment,

endeavoring

to

improvelife

quality

and

live

valuesfor

celebratinghappiness

of

life.Throughvisitorexperiences,

Eco

Valley

will

interpret

thegroup

principles

of

“healthy

andnutritious

food,naturalandecoenvironment,

andelegant

andhigh-quality

lifestyle”,

displaying

theglamouroftheEcoValley

andCOFCO

group.75中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValley現(xiàn)狀分析圖Current

Situationof

theSite為了更好的體現(xiàn)生態(tài)環(huán)保自然的理念，本設(shè)計(jì)基于尊重現(xiàn)有土地性質(zhì),最大限度地保留現(xiàn)有林地，做到少砍伐，不砍伐。

營(yíng)造自然生態(tài)的景觀環(huán)境。Site

Location：Beijing

FangshanSite

area：

17200mu

(啟動(dòng)區(qū)2400

畝)Woodland

林地76中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValleyEntrance77中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValleyTourist

Center78中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValleyMuseum79中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValleyHotel80中糧集團(tuán)農(nóng)業(yè)生態(tài)谷COFCO

Agro-EcologyValleyHotel81萌番姬農(nóng)業(yè)主題公園Tomato

Girl

Agriculture

Theme

Park82Project

Context項(xiàng)目背景位于重慶市中心“半小時(shí)經(jīng)濟(jì)圈”內(nèi)，交通可達(dá)性良好，具有發(fā)展近郊休閑旅游的良好條件。Good

traffic

condition

isan

advantage

ofthisproject.It

takes

halfan

hour

drivingto

get

therefrom

Chongqing.

And

15

minutes

fromtheairport.項(xiàng)目地到周邊重慶市中心鬧市區(qū)半小時(shí)以內(nèi)車程宏觀SITE

項(xiàng)目地距離重慶江北機(jī)場(chǎng)，重慶北站15分鐘車程輕軌6號(hào)線從組團(tuán)中穿過區(qū)中心市中心輕軌6號(hào)線項(xiàng)目地距離北碚區(qū)中心約20分中觀微觀鐘車程SITE

項(xiàng)目地臨近輕軌6號(hào)線曹家灣地鐵站5.3公里北碚各鎮(zhèn)街城鎮(zhèn)化水平83Site

AnalysisPhaseILandscape

Area一期景觀延伸區(qū)場(chǎng)地現(xiàn)狀分析The

Tomato

ThemePark-

PublicArea

–

Ticket

Area萌番姬主題公園收費(fèi)區(qū)場(chǎng)地紅線及周邊分區(qū)圖RedlineA.

Green

areas

landuse

is

municipalgreen

land,

any

planning

are

requiresgovernment

approval,

it

should

meetsresidents

public

needs

.B

.

Orange