巴西市場(chǎng)商業(yè)計(jì)劃書(shū)英文課件

BusinessPropositionAutel’sProductLineDistributioninBrazilBusinessPropositionAutel’sPrAboutBrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducingCountries143,000AutomotiveRepairShopsAboutBrazilPopulation:ApproxAboutBrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.AboutBrazilWhilemostoftheAboutMeMynameisRomeroDubeuxdeAndrade,IamGary’sfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunch’sX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunch’sproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.AboutMeMynameisRomeroDubeRomeroDubeuxdeAndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusiness–IntegratedUniversityofRecife,PE,BrazilRomeroDubeuxdeAndradeIwasDubeuxCom.&Rep.DubeuxCommerce&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel’sProductLinetotheBrazilianMarkettheDubeuxCom.&Rep.DubeuxCommeDubeuxCom.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineralDubeuxCom.&Rep.PortfolioTrCompanyResourcesMainOfficelocatedinS?oPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinS?oPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.CompanyResourcesMainOfficelTeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmentMultilingualTechnicalWriter

/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)TeamSalesManagerCompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autel’sproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.CompetitionAmarketresearchwCompetitionfor

OBDIICodeReadersPriceRange:$100.00~$450.00USCurrency(R$220,00~R$1000,00)BrazilianCurrencyCompetitionfor

OBDIICodeReaCompetitionforDS708PriceRange:$2900.00~$7000.00USCurrency(R$6.200,00~R$16.000,00)BrazilianCurrencyCompetitionforDS708PriceRanCompetitionnotfoundforallotherproducts

MaxiDiagJP701,EU702,US703,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.CompetitionnotfoundforallPriceStrategyDismemberingHardwareandSoftwarePrices–DifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.PriceStrategyDismemberingHarMarketingTradeShows–AutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinS?oPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.MarketingTradeShows–AutomecMarketingMagazineAds–Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincope?as,PontoAPontoandBalc?oAutomotivo.MarketingMagazineAds–FullpMarketingStateAssociationsforMechanics–Thereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.MarketingStateAssociationsfoMarketingSchoolProgram–Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricing–Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.MarketingSchoolProgram–SpecMarketingAutoPartsStores–IntroductionofAutel’sproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstoresasourvendors,includingRedeAncora-thelargestchaininBrazil.MarketingAutoPartsStores–IMarketingPrintAdvertisement–Catalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.MarketingPrintAdvertisement–WebMarketingGoogleCampaign–Apayperclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.BannerAds–Themostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.AutomotiveForumParticipation–Activeparticipationonwebmessageboardsrelatedwithautomotivediagnosticsandscantools.WebMarketingGoogleCampaign–MissionStatementAutel'sproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/aftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.

Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,

everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.

MissionStatementAutel'sproduBusinessPropositionAutel’sProductLineDistributioninBrazilBusinessPropositionAutel’sPrAboutBrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducingCountries143,000AutomotiveRepairShopsAboutBrazilPopulation:ApproxAboutBrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.AboutBrazilWhilemostoftheAboutMeMynameisRomeroDubeuxdeAndrade,IamGary’sfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunch’sX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunch’sproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.AboutMeMynameisRomeroDubeRomeroDubeuxdeAndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusiness–IntegratedUniversityofRecife,PE,BrazilRomeroDubeuxdeAndradeIwasDubeuxCom.&Rep.DubeuxCommerce&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel’sProductLinetotheBrazilianMarkettheDubeuxCom.&Rep.DubeuxCommeDubeuxCom.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineralDubeuxCom.&Rep.PortfolioTrCompanyResourcesMainOfficelocatedinS?oPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinS?oPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.CompanyResourcesMainOfficelTeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmentMultilingualTechnicalWriter

/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)TeamSalesManagerCompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autel’sproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.CompetitionAmarketresearchwCompetitionfor

OBDIICodeReadersPriceRange:$100.00~$450.00USCurrency(R$220,00~R$1000,00)BrazilianCurrencyCompetitionfor

OBDIICodeReaCompetitionforDS708PriceRange:$2900.00~$7000.00USCurrency(R$6.200,00~R$16.000,00)BrazilianCurrencyCompetitionforDS708PriceRanCompetitionnotfoundforallotherproducts

MaxiDiagJP701,EU702,US703,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.CompetitionnotfoundforallPriceStrategyDismemberingHardwareandSoftwarePrices–DifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.PriceStrategyDismemberingHarMarketingTradeShows–AutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinS?oPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.MarketingTradeShows–AutomecMarketingMagazineAds–Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincope?as,PontoAPontoandBalc?oAutomotivo.MarketingMagazineAds–FullpMarketingStateAssociationsforMechanics–Thereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.MarketingStateAssociationsfoMarketingSchoolProgram–Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricing–Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.MarketingSchoolProgram–SpecMarketingAutoPartsStores–IntroductionofAutel’sproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstoresasourvendors,inc