《跨境電商實(shí)用英語(yǔ)》課件Unit 1-Chapter 2

TheSignificanceofCross-borderE-commerce跨境電商實(shí)用英語(yǔ)Chapter2Unit1OverviewofCross-borderE-commerce跨境電商系列教材AcquirebasicknowledgeaboutthesignificanceofCross-borderE-commerce1KnowtheadvantagesandbenefitsofdoingbusinessonCross-borderE-commerceplatforms2LearnwordsandexpressionsconcerningtalkingaboutaboveissuesinthesignificanceofCross-borderE-commerce3UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.TheStateCouncilofChinaofficiallyannounceditsplantoestablisha“CrossborderE-CommerceComprehensivePilotArea”inHangzhouinMarch2015,featuringalotofpreferentialtaxpoliciesandstreamlinedcustomsclearanceprocedures.PART1Warming-upB.LiYansheng,SeniorVicePresidentofShenzhen4PXInformationTechnologysaid,“Chinesepeopleareearningmoreandthestandardoflivingisrising,theneedandwantofoverseashighquality,highpricedandsafeproductsisincreasing.Sotherearehugedemandswhichprosperthedevelopmentofinternationale-commerce.”P(pán)ARTTWOPassageReadingPART2PassageReadingTheexportbywayofCross-borderE-commercehasincreasedbymorethan30%yearbyyearfrom2015onwardstopromotetheexportbusinessofmanymedium-sized,smallandmicroenterprises.Cross-borderE-commercehasbeenanewgrowthpointofforeigntrade.ThetotalscaleoftheimportandexportbywayofCross-borderE-commerceinChinareachedRMB7.6trillionin2017,andisexpectedtorisetoRMB8.8trillionby2018.InthecontextofglobalsluggishforeigntradeandChina’seconomicdownturn,Cross-borderE-commerceundertakesthemissionofpromotingthetransformationandupgradingofChina'sopeneconomyandbuildingneweconomicgrowthpoints.TheSignificanceofCross-borderE-commerceSpeeduptheeffortsinbuildingChinaasastrongtraderCross-borderE-commerce,beinganemergingformofglobalforeigntrade,features“noborder”and“globalization”.Forenterprises,theopen,multi-dimensionalstereoscopicandmultilateraltradecooperationmodearisingfromcross-bordere-commercesignificantlywidensthechannelforenteringinternationalmarkets.Onthebasis,Cross-borderE-commerceprovidesChinaanewwaytoaddressnewtradepatternswithoutbeingmarginalized.Intheglobalnewtradepattern,expandingandstrengtheningCross-borderE-commerceareanewapproachbywhichnew-typetraderelationscanformamongmajorcountriesandregions.Suchactionisfavorabletotakingtheinitiativetoaddressnewtradepatterns,aswellasturningthescalethatChinahasbeenpersistentlyatthelowendoftheinternationaltradechain.TheglobalizedsalesterminalsingeniouslydevelopedinprocessoftheCross-borderE-commercedevelopmentwillcontributetothetransformationofChinafromalargetradertoastrongtrader.1PART2PassageReadingBringaboutnewopportunitiesforestablishinginternationalbrands

IntheInternetage,brandandwordofmouthplayanimportantpartinanenterprise’scompetitiveness,andactasakeycontributortopopularity.Atpresent,despiteofhighqualityandperformance,manyChineseenterprises’productsandservicesareunknowntooverseasconsumers.Cross-borderE-commercecanprovideChineseenterprisesaneffectivewaytoestablishbrandsandimprovebrandawarenessbyeffectivelybreakingthechannelmonopoly,reducingintermediatelinks,savingthetransactioncostandshorteningthetransactionperiod.Inparticular,itcancreateanewdevelopmentspacefor“smallbutgood”SMEs.PART2PassageReading2PromotetheupgradeofChina’sindustrialstructureTheCross-borderE-commercedevelopmentdirectlypromotesthedevelopmentofmodernservices(e.g.logistics,e-authentication,informationservice)andelectronicinformationproductmanufacturing.Now,therehavebeenmorethan5,000e-commerceenterprisesinChina,andarangeofindigenouswell-knowne-commerce,expressdeliveryandthird-partypaymententerprisesarespringingup.AmorehighlightedeffectofCross-borderE-commerceistoarousethereformofproductionandindustrialorganizationmodes.Facedwithoverseasconsumers’diversified,multi-level,individualizeddemands,undertheprincipleof“consumer-oriented”,anenterprisemustenhancethecooperationandinnovation,buildasophisticatedservicesystem,makemoreeffortsinR&Dandbrandsalesinadditiontoimprovementinmanufacturingprocessandquality,andre-structureitsvaluechainandindustrychain,therebymaximizingtheefficiencyofresourceallocation.PART2PassageReading3Promotetheco-developmentofthecountriesalongtheBeltandRoad(B&R)Astheworld’slongesteconomiccooperationbeltandmostpromisingeconomiccorridor,B&RoriginatesinChinaandrunsthrougheconomiccirclesofAsia,EuropeandAfrica.IntheB&Rinitiative,whichisofimportanceforthefuturedevelopmentofChina,Cross-borderE-commerceplaysauniquerole.Throughe-commerceplatforms,Chineseproductsaresoldto64countriesalongB&R,suchasRussia,Ukraine,Poland,Thailand,EgyptandSaudiArab,andinturn,productsfrommorethan50countriesalongB&RenterChina.Formeduponnongovernmentaltradecontactsbythis“onlinesilkroad”,theconnectinglinesontheworldmaphavebeenincreasinglydense.Onthebasis,Cross-borderE-commercehasexpandedthescaleofcultureandcommoditycirculation,andbeenasupporterfortheco-prosperityofallthecountriesalongB&R.PART2PassageReading4NewWordssluggish

/'sl?ɡ??/adj.1NewWord(ofbusiness)notactiveorbrisk蕭條的，低迷的e.g.Ⅰ)Aftertwodecadesofsluggishgrowth,outputhassoaredsince1978.經(jīng)過(guò)二十年的停滯不前，1978年產(chǎn)量開(kāi)始猛增。Ⅱ)Asthemarketissluggish,pleasepostponetheshipmentoftheorderNo.203goodstoAugust.由于市場(chǎng)疲軟，請(qǐng)將敝公司訂單編號(hào)203延遲至八月出貨。返回downturn

[?da?nt?:n]n.01NewWord2aworseningofbusinessoreconomicactivity低迷時(shí)期e.g.Ⅰ)Theypredictedasevereeconomicdownturn.他們預(yù)言會(huì)有嚴(yán)重的經(jīng)濟(jì)衰退。Ⅱ)America'scurrenteconomicdownturnismarkedlydifferentfrompreviousrecessions.美國(guó)目前的經(jīng)濟(jì)滑坡與以往的經(jīng)濟(jì)衰退明顯不同。返回stereoscopic[?steri??sk?p?k]adj.NewWord3oforrelatingtostereoscopy立體的

e.g.Ⅰ)Avatarshowsusexactlywhatstereoscopiccinemaiscapableof.《阿凡達(dá)》向我們完完全全地展示了立體電影能做什么。Ⅱ)Thisautumn,minibookswithstereoscopiccoversandsoundchipswillbereleased.今年秋天，帶立體封面的迷你書(shū)和有聲迷你書(shū)都將進(jìn)入市場(chǎng)。返回multilateral[?m?lti?l?t?r?l]adj.NewWord4havingmanypartsorside多國(guó)參加的，多邊的

e.g.Ⅰ)Thetwocountrieshavemaintainedcloseconsultationandcoordinationinbilateralandmultilateralareas.兩國(guó)在諸多雙邊和多邊領(lǐng)域繼續(xù)保持密切溝通與協(xié)調(diào)。Ⅱ)Chinastandsforactiveparticipationininternationalforumsandmultilateralco-operation.中國(guó)積極支持參與國(guó)際論壇和多邊合作。返回initiative[??n???t?v]n.5NewWordreadinesstoembarkonboldnewventures主動(dòng)性，積極性

e.g.Ⅰ)Shewasdisappointedbyhislackofinitiative.她對(duì)他缺少進(jìn)取心感到失望。Ⅱ)Thereislittlescopeforinitiativeinthisjob.這工作幾乎沒(méi)有發(fā)揮主動(dòng)性的余地。返回ingeniously

[?n'd?i:n??sl?]adv.01NewWord6inaningeniousmanner巧妙地

e.g.Ⅰ)TheKindle3isingeniouslydesignedtobeeverythingtheiPadwillneverbe:small,lightandinexpensive.第三代Kindle的巧妙設(shè)計(jì)達(dá)到了iPad所無(wú)法做到的特點(diǎn)：小巧、輕便，而且便宜。Ⅱ)Theplotofthefilmisingeniouslyconceived.影片的構(gòu)思相當(dāng)巧妙。返回monopoly[m??n?p?li]n.NewWord7(economics)amarketinwhichtherearemanybuyersbutonlyoneseller

壟斷

e.g.Ⅰ)Hismonopolyofshipbuildinginthatcountryhasbeenestablished.他對(duì)那個(gè)國(guó)家造船業(yè)的壟斷已經(jīng)建立起來(lái)。Ⅱ)Localprotectionismandmonopolyofindustriesmustbeeliminated.打破地方保護(hù)和行業(yè)壟斷。返回indigenous

[?n?d?d??n?s]adj.NewWord8originatingwhereitisfound土生土長(zhǎng)的，本地的

e.g.Ⅰ)ThepotatoisindigenoustoSouthAmerica.土豆產(chǎn)于南美。Ⅱ)Theindigenousfoodmayhelpforeignershaveabetterknowledgeofmyhometownandourpeople.本土的食物可以幫助外國(guó)友人更好地了解我的家鄉(xiāng)和這兒的人們。返回arouse

[??ra?z]v.9NewWordcallforth(emotions,feelings,andresponses)

喚醒，激起

e.g.Ⅰ)Advertisementaimstoincreasepeople'sawarenessandarouseinterest.廣告的目的是提高人們的知曉程度以及引起興趣。Ⅱ)Theappointmentofthenewdirectorarousealotofcontroversy.新負(fù)責(zé)人的任命引起了激烈的爭(zhēng)論。返回sophisticated

[s??f?st?ke?t?d]adj.01NewWord10aheadindevelopment;complexorintricate精密的，復(fù)雜的

e.g.Ⅰ)Somesignlanguagesareverysophisticatedmeansofcommunication.有些手語(yǔ)可以表達(dá)非常復(fù)雜的內(nèi)容。Ⅱ)Theequipmentwasextremelysophisticatedandwasmonitoredfromacentralcontrol-panel.這臺(tái)設(shè)備極為復(fù)雜，由中央控制面板進(jìn)行監(jiān)控。返回dense[dens]adj.NewWord11permittinglittleifanylighttopassthroughbecauseofdensenessofmatter密集的，稠密的e.g.Ⅰ)Theareawascoveredindensejungle.這個(gè)地區(qū)叢林密布。Ⅱ)Thepathwascompletelycoveredbythedensefoliage.小路被樹(shù)葉厚厚地蓋了一層。返回ProperNamesProperNames

0102SMEs:中小型企業(yè)(SmallandMediumEnterprises的縮寫(xiě))R&D:研究與開(kāi)發(fā)(researchanddevelopment)Phrases&Expressionsbywayof經(jīng)過(guò)；用...方法01P&Ee.g.Ⅰ)Bywayofintroducinghimselfheshowedmehiscard.他把他的名片給我,以此來(lái)做自我介紹。Ⅱ)Hewasdismissedbywayofdisciplinarypunishment.他被開(kāi)除以示懲戒。Phrases&Expressions01P&E02consumer-oriented

消費(fèi)者導(dǎo)向的e.g.Ⅰ)Thisfall,Palm,Inc.releasedtwoconsumer-orientedsmartphones:theCentroandtheTreo500v.今年秋天，Palm公司推出兩款以消費(fèi)者為導(dǎo)向的智能手機(jī)：Centro及Treo500V。Ⅱ)TheFourC'smodelismoreconsumer-orientedandfitsbetterinthemovementfrommassmarketingtonichemarketing.四個(gè)C的模型更加面向客戶(hù)，更適合由大眾營(yíng)銷(xiāo)到定位營(yíng)銷(xiāo)的轉(zhuǎn)變。Phrases&ExpressionsP&E03despiteof不管，盡管，任憑e.g.Ⅰ)Cooperationisalwaysofthemainthemeofbilateralrelationsdespiteofsomechallengesthatneedtobehandledproperly.兩國(guó)間雖有一些需要妥善應(yīng)對(duì)的挑戰(zhàn)，但合作始終是主流。Ⅱ)Thisyear,despiteoftheimpactoftheinternationalfinancialcrisisontheworldeconomyandinternationaltrade,themomentumofChina-EUcooperationremainsstrong.在今年國(guó)際金融危機(jī)對(duì)世界經(jīng)濟(jì)和國(guó)際貿(mào)易帶來(lái)沖擊的情況下，中歐合作的勢(shì)頭有增無(wú)減。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1

WhatarethefeaturesofCross-borderE-commerce?2Whatdoes“smallbutgood”refertoinparagraph3?3WhyisB&RconsideredasanimportantroleinthefuturedevelopmentofChina?Task21.Tradingonthestockexchangehasbeen___________today.2.Therewasa____________ininterestratesthisweek.3.A_____________nucleartestbantreatywastobesigned.4.Ihadbettersayafewwords____________explanation.5.Inmanycountriestobaccoisagovernment___________.6.Wemust___________themtofightwithenemies.7.Thecompanyis“l(fā)ookingintodeveloping____________________products,”saysCEOBitteHanell,thoughshedeclinestoprovidefurtherdetails.8.Kiwiisafruitthatis____________toNewZealand.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

sluggish

downturnmultilateralbywayofmonopolyarouseconsumer-orientedindigenousTask31.這是一臺(tái)非常精密的機(jī)器。(sophisticated)________________________________________________________2.房頂經(jīng)過(guò)巧妙設(shè)計(jì)，可提供太陽(yáng)能取暖。(ingeniously)______________________________________________________________3.4個(gè)發(fā)動(dòng)機(jī)全都在冒濃煙。(dense)_______________________________________________________4.雇主說(shuō)他缺乏進(jìn)取心和干勁。(

initiative)___________________________________________________________________5.盡管他們作了努力，卻沒(méi)有什么成就。(despiteof)_______________________________