古谷惠春夏時(shí)裝發(fā)布會(huì)

『古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)

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現(xiàn)在，離發(fā)布會(huì)開(kāi)幕只剩三天時(shí)間,您最想做哪三件事情?請(qǐng)閉目一分鐘思考這個(gè)問(wèn)題古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)有三片木條,

如何將它們圍成封閉三角形2cm10cm4cm古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)你可知道為何會(huì)畫(huà)不出來(lái)?因?yàn)槟闾怀鲈瓉?lái)的思維習(xí)慣但是假設(shè)你畫(huà)了出來(lái).恭喜你,你可以用新的角度去思考一個(gè)舊有的問(wèn)題.問(wèn)題揭示：往往理想是完美的，而時(shí)間、資源是有限的，因此需要有恰當(dāng)?shù)娜∩?，抓住重點(diǎn)，達(dá)致既定目標(biāo)。古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)緊迫的事不緊迫的事重要的事1st急2nd重不重要的事3rd輕4th緩請(qǐng)排出正確的行事優(yōu)先順序ABCD古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)如何成功召開(kāi)訂貨會(huì)？－－品牌的優(yōu)劣勢(shì)分析是成功的依據(jù)－－切實(shí)可行的策劃案是成功的前提－－充分的準(zhǔn)備工作是成功的基礎(chǔ)－－明確分工、責(zé)任是成功的關(guān)鍵點(diǎn)－－執(zhí)行力是成功的保障－－會(huì)后總結(jié)、業(yè)務(wù)跟進(jìn)是成功的延續(xù)古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)課程提要一、發(fā)布會(huì)現(xiàn)場(chǎng)策略二、發(fā)布會(huì)招商策略三、實(shí)樣展洽會(huì)現(xiàn)場(chǎng)策略四、實(shí)樣展洽會(huì)訂貨策略五、會(huì)議前期準(zhǔn)備資料古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)一、發(fā)布會(huì)現(xiàn)場(chǎng)策略現(xiàn)場(chǎng)策略古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)一、發(fā)布會(huì)現(xiàn)場(chǎng)策略發(fā)布會(huì)之議程發(fā)布會(huì)之現(xiàn)場(chǎng)布置發(fā)布會(huì)之氣氛營(yíng)造發(fā)布會(huì)之品牌介紹、公司介紹發(fā)布會(huì)之品牌市場(chǎng)戰(zhàn)略及營(yíng)銷(xiāo)策略介紹發(fā)布會(huì)之設(shè)計(jì)師重點(diǎn)推介及新季產(chǎn)品推介發(fā)布會(huì)之『古谷惠』輝煌業(yè)績(jī)報(bào)告『古谷惠』優(yōu)秀加盟商代表事跡報(bào)告服裝行業(yè)代表評(píng)介常見(jiàn)問(wèn)題答問(wèn)古谷惠』2004春夏時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)一、發(fā)發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)場(chǎng)策略略發(fā)布會(huì)會(huì)之議議程時(shí)間、、地點(diǎn)點(diǎn)主辦機(jī)機(jī)構(gòu)到會(huì)嘉嘉賓媒體支支持發(fā)布會(huì)會(huì)外部部流程程時(shí)間間安排排發(fā)布會(huì)會(huì)內(nèi)部部流程程時(shí)間間安排排：布布展，，彩排排，迎迎賓，，開(kāi)場(chǎng)場(chǎng)，動(dòng)動(dòng)態(tài)展展，結(jié)結(jié)束，，撤展展，晚晚餐古谷惠惠』2004春春夏時(shí)時(shí)裝發(fā)發(fā)布會(huì)會(huì)/實(shí)實(shí)樣展展洽會(huì)會(huì)一、發(fā)發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)場(chǎng)策略略發(fā)布會(huì)會(huì)之現(xiàn)現(xiàn)場(chǎng)布布置現(xiàn)場(chǎng)迎迎賓現(xiàn)場(chǎng)視視覺(jué)座位布布置：：貴賓賓、嘉嘉賓、、觀眾眾、媒媒體演講臺(tái)臺(tái)燈光舞舞臺(tái)古谷惠惠』2004春春夏時(shí)時(shí)裝發(fā)發(fā)布會(huì)會(huì)/實(shí)實(shí)樣展展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略發(fā)布會(huì)之氣氣氛營(yíng)造接待禮儀禮品安排模特/服裝裝編排神秘嘉賓公司、品牌牌、設(shè)計(jì)師師推介（投投影）公司輝煌業(yè)業(yè)績(jī)展示（（投影）優(yōu)秀加盟商商事跡報(bào)告告（講話））服裝行業(yè)代代表評(píng)介（（講話）古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略發(fā)布會(huì)之品品牌介紹、、公司介紹紹品牌背景品牌優(yōu)勢(shì)公司實(shí)力。。。古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略發(fā)布會(huì)之品品牌市場(chǎng)戰(zhàn)戰(zhàn)略及營(yíng)銷(xiāo)銷(xiāo)策略國(guó)內(nèi)市場(chǎng)分分區(qū)在國(guó)內(nèi)市場(chǎng)場(chǎng)設(shè)點(diǎn)戰(zhàn)略略（原有市市場(chǎng)，新拓拓市場(chǎng)）專(zhuān)賣(mài)店，自自營(yíng)店，省省級(jí)代理,商場(chǎng),街街鋪加盟策略,。。。古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略發(fā)布會(huì)之設(shè)設(shè)計(jì)師重點(diǎn)點(diǎn)推介及新新季產(chǎn)品推推介設(shè)計(jì)師簡(jiǎn)介介設(shè)計(jì)師過(guò)往往成功業(yè)績(jī)績(jī)今年新季產(chǎn)產(chǎn)品與往年年有什麼特特別區(qū)別？？古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略發(fā)布會(huì)之『『古谷惠』』輝煌業(yè)績(jī)績(jī)報(bào)告某店鋪，地地段，店鋪鋪面積資金投入店鋪裝修首批鋪貨，，總進(jìn)貨，，最后庫(kù)存存。人員配備營(yíng)業(yè)額，利利潤(rùn)-----------古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略『古谷惠』』優(yōu)秀加盟盟商代表事事跡報(bào)告加盟動(dòng)機(jī)投入加盟獲益--------古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略服裝行業(yè)代代表評(píng)介品牌口碑貢獻(xiàn)古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)一、發(fā)布會(huì)會(huì)現(xiàn)場(chǎng)策略略常見(jiàn)問(wèn)題答答問(wèn)有多少店古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)二、發(fā)布會(huì)會(huì)招商策略略招商策略古谷惠』2004春春夏時(shí)裝發(fā)發(fā)布會(huì)/實(shí)實(shí)樣展洽會(huì)會(huì)二、發(fā)布會(huì)會(huì)招商策略略發(fā)布會(huì)之招招商手冊(cè)『古谷惠』』加盟合同同『古谷惠』加加盟作業(yè)指導(dǎo)導(dǎo)『古谷惠』進(jìn)進(jìn)商場(chǎng)專(zhuān)柜必必備資料古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)二、發(fā)布會(huì)招招商策略發(fā)布會(huì)之招商商手冊(cè)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)二、發(fā)布會(huì)招招商策略『古谷惠』加加盟合同古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)二、發(fā)布會(huì)招招商策略『古谷惠』加加盟作業(yè)指導(dǎo)導(dǎo)如何加盟，商商場(chǎng)？自營(yíng)店店？古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)二、發(fā)布會(huì)招招商策略『古谷惠』進(jìn)進(jìn)商場(chǎng)專(zhuān)柜必必備資料古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略現(xiàn)場(chǎng)策略古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之流程程展洽會(huì)之現(xiàn)場(chǎng)場(chǎng)陳列廳展洽會(huì)之氣氛氛營(yíng)造展洽會(huì)之產(chǎn)品品介紹及產(chǎn)品品銷(xiāo)售策略展洽會(huì)之訂貨貨須知展洽會(huì)之訂貨貨現(xiàn)場(chǎng)指導(dǎo)『古谷惠』以以往訂貨案例例分析常見(jiàn)問(wèn)題答問(wèn)問(wèn)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之流程程古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之現(xiàn)場(chǎng)場(chǎng)陳列廳陳列方法古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之氣氛氛營(yíng)造古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之產(chǎn)品品介紹及產(chǎn)品品銷(xiāo)售策略古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之訂貨貨須知古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略展洽會(huì)之訂貨貨現(xiàn)場(chǎng)指導(dǎo)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略『古谷惠』以以往訂貨案例例分析古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)三、實(shí)樣展洽洽會(huì)現(xiàn)場(chǎng)策略略常見(jiàn)問(wèn)題答問(wèn)問(wèn)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略訂貨策略古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』訂訂貨指引『古谷惠』訂訂貨政策『古谷惠』訂訂貨目標(biāo)確認(rèn)認(rèn)『古谷惠』訂訂貨手冊(cè)『古谷惠』訂訂貨匯總分析析『古谷惠』貨貨品類(lèi)別在賣(mài)賣(mài)場(chǎng)的占比『古谷惠』貨貨品指定款式式比例、數(shù)量量『古谷惠』商商品企劃古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』訂訂貨指引古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』訂訂貨政策古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』訂訂貨目標(biāo)確認(rèn)認(rèn)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』訂訂貨手冊(cè)·古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』訂訂貨匯總分析析古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』貨貨品類(lèi)別在賣(mài)賣(mài)場(chǎng)的占比古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略貨品指定款式式比例、數(shù)量量古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)四、實(shí)樣展洽洽會(huì)訂貨策略略『古谷惠』商商品企劃古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料設(shè)計(jì)師的介紹紹文案、圖片片、業(yè)績(jī)等資資料收集設(shè)計(jì)師用文字字形式表達(dá)整整盤(pán)貨品的概概念用圖片形式分分系列表現(xiàn)『『古谷惠』春春夏季貨品設(shè)設(shè)計(jì)思路、主主題，系列用圖片形式分分系列表現(xiàn)推推廣主題用圖片形式表表達(dá)款式的搭搭配情況『古谷惠』春春夏季貨品上上貨時(shí)間，款款式分類(lèi)『古谷惠』以以往優(yōu)秀店鋪鋪的業(yè)績(jī)案例例客戶(hù)信息反饋饋古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料設(shè)計(jì)師的介紹紹文案、圖片片、業(yè)績(jī)等資資料收集古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料設(shè)計(jì)師用文字字形式表達(dá)整整盤(pán)貨品的概概念流行元素流行色系主推色系主推類(lèi)別表達(dá)主題古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料『古谷惠』春春夏季貨品設(shè)設(shè)計(jì)思路、主主題，系列設(shè)計(jì)思路主題系列推廣色款式圖款式類(lèi)別搭配面料成分古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料用圖片形式分分系列表現(xiàn)推推廣主題款號(hào)顏色可購(gòu)尺碼賣(mài)點(diǎn)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料用圖片形式表表達(dá)款式的搭搭配情況為貨品上市的的陳列做指引引做成一系列的的貨品陳列方方案古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料『古谷惠』春春夏季貨品上上貨時(shí)間，款款式分類(lèi)上貨時(shí)間主打款潮流款其他款式分類(lèi)類(lèi)款式是否有考考慮按南北方方地區(qū)劃分？？古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料『古谷惠』以以往優(yōu)秀店鋪鋪（1～2家家）的業(yè)績(jī)案案例盈虧點(diǎn)分析投入預(yù)算人員配備年銷(xiāo)售額月均銷(xiāo)售額節(jié)日銷(xiāo)售至高高點(diǎn)出貨數(shù)量金額庫(kù)存數(shù)分析古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)五、會(huì)議前期期準(zhǔn)備資料客戶(hù)信息反饋饋客戶(hù)分類(lèi)（南南北方、職業(yè)業(yè)、年齡等））店鋪分類(lèi)（ABC等級(jí)））銷(xiāo)售數(shù)據(jù)統(tǒng)計(jì)計(jì)（暢銷(xiāo)尺碼碼、暢銷(xiāo)色、、銷(xiāo)售額等））建議意見(jiàn)古谷惠』2004春夏時(shí)時(shí)裝發(fā)布會(huì)/實(shí)樣展洽會(huì)會(huì)沒(méi)有做不不到，