第七單元 名片翻譯Unit 7 Translation of Business Cards

第七單元名片翻譯

Unit7TranslationofBusinessCards7.1語篇類型、功能與翻譯目的TextType,FuntionandSkopos

TextType:informativetextAlsoknownasVisitingcards;Callingcards:Anengravedcardbearingone'sfullnameandaddress;services/productsofyourcompany,etc.,aprintedorwrittengreetingthatislefttoindicatethatyouhavevisitedFuntion:EstablishcontactsSkopos(Theintendedfunctionofthetranslation):Toimpressyourforeignclientsofthecaliberandqualityofyourcompanyandestablishterms.--theonlyresourcewhichcantransmityourcompany’simageandmessagetoyourforeignclients--thefirstimpressionwhichmakesyourforeigncontactsstrong;symbolizingthecaliberandqualityoftheservices/productsofyourcompany語篇類型：“信息類”功能：用于介紹個(gè)人與其所代表的單位、公司，聯(lián)系方式等，便于建立社交關(guān)系或處理公務(wù)預(yù)期翻譯目的：在譯語語境中，所譯名片能夠符合譯語名片的習(xí)慣格式，符合譯語讀者的接受習(xí)慣，從而使讀者對名片印象深刻，發(fā)揮名片提供信息、和諧關(guān)系的功能。7.2漢英名片差異及翻譯原則

DifferencesandTranslationPrinciplesDifferencesinWhatitiswrittenandhowitiswritten:名片主要內(nèi)容WhatitiswrittenChinese:virtuallyeverytitleEnglish:majortitlesHowitiswritten:機(jī)構(gòu)名稱NameofthecompanyChinese:fullnameEnglish:businessserviceorproduct地址順序AddressChinese:fromlargetosmallEnglish:fromsmalltolarge翻譯原則：入鄉(xiāng)隨俗，只譯出主要的有實(shí)質(zhì)性的職務(wù)或職稱；“名從主人”，“約定俗成”，套用譯語中相應(yīng)的習(xí)慣說法；注意表達(dá)規(guī)范，遵循從小到大的原則。Principles:InagreementwiththeTLconvention(expressinthewaythingsareexpressedintheTL);usestandardandestablishedexpressions7.3翻譯要點(diǎn)Keypoints

7.3.1入鄉(xiāng)隨俗ExpressinthewaythingsareexpressedintheTL

公司名稱Companynames敘述性的Descriptive：operator運(yùn)營公司Thisisanoperatorofferingcorporatehospitalityservices.這是一家提供企業(yè)社交/公關(guān)服務(wù)的專業(yè)公司。service商業(yè)性服務(wù)公司，如anofficedesignservice

agency代理公司，中介公司amarketresearchagency市場調(diào)查代理公司

；anadvertisingagency廣告代理公司；arecruitment

/employmentagency職業(yè)介紹所；acommercialpropertyagency房地產(chǎn)中介公司consultancy咨詢公司，顧問公司amanagementconsultancy（管理咨詢公司）；apropertyconsultancy（地產(chǎn)咨詢公司）；acorporatehospitalityconsultancy（企業(yè)社交/公關(guān)服務(wù)咨詢公司）；adesignconsultancy（設(shè)計(jì)咨詢公司）

專有名詞類的（名片上的公司名）Propernames：BritishMotorHoldings(BMH)英國汽車控股公司STREETLIGHTCABS“道路之光”出租車公司AbbottLaboratories雅培制藥公司（美國）EasyJet易捷航空公司（英國）HayesTruckLeasing海斯貨車出租公司（美國）Hanson漢森信托公司（加拿大）EricssonTelecommunications愛立信電訊公司（瑞典）HersheyFoods赫施食品公司（美國）REGALFROZENPRODUCTS105-109ValleyRoad,Staines,Middlesex,ST124JWTel:017849336525Fax:017849336522——————————————————RICHARDSAUNDERSProductionManager

雷戈?duì)柪鋬鍪称饭纠聿榈隆ど５滤股a(chǎn)部經(jīng)理

——————————————————

地址：米德爾塞克斯郡斯坦尼思河谷路105-109號郵編：ST124JW電話：017849336525傳真：017849336522

LSPListerSteetleyPharmaceuticals

BectonHouseHelenMarsdenBectonCourtMarketingManagerTunbridgeWellsTW162QDTel:01892340170Fax:01892326462LSP里思特·史蒂特利制藥公司海倫·馬斯頓營銷部經(jīng)理

地址：頓布里奇維爾斯貝克頓街貝克頓大樓郵編：TW162QD電話：01892340170傳真：01892326462

用經(jīng)營某項(xiàng)業(yè)務(wù)的專業(yè)人士名稱來替代公司名：BGTMarketingConsultantsBGT營銷咨詢/顧問公司

FTDShippingAgentsFTD船舶運(yùn)輸代理公司EdwardsAccountants愛德華滋會(huì)計(jì)師事務(wù)所SunkistGrowers

新奇士果農(nóng)公司KATYWILLIAMSCONSULTANTINFORMATIONTECHNOLOGYSERVICESPLC

94TheSquareBrightonSussexBN16DJTel:01273656872Fax:01273656818信息技術(shù)服務(wù)股份有限公司

凱蒂·威廉姆斯顧問地址：蘇塞克斯布里頓廣場94號郵編：BN16DJ電話：01273656872傳真：01273656818東南汽車公司SoueastAuto福州外國人人力資源咨詢中心FuzhouForeigner’sNetwork哈爾濱動(dòng)力設(shè)備有限公司HarbinPowerEquipment海爾集團(tuán)Haier中國國際航空公司AirChina廈門航空公司XiamenAirlines春秋旅行社TheFourSeasons上海佳瑞注冊會(huì)計(jì)師事務(wù)所ShanghaiJiaRuiCertifiedPublicAccountants

部分公司部門名稱英譯：總公司HeadOffice分公司BranchOffice營業(yè)部BusinessOffice人事部Personnel(Department)人力資源部HumanResources(Department)總務(wù)部GeneralAffairs(Department)財(cái)務(wù)部Accounting(Department)營銷部Marketing(Department)銷售部Sales(Department)促銷部SalesPromotion(Department)國際部Overseas(Department)出口部Export(Department)進(jìn)口部Import(Department)公關(guān)部PublicRelations(Department)廣告部Advertising(Department)企劃部Planning(Department)產(chǎn)品開發(fā)部ProductDevelopment(Department)研發(fā)部R&D/ResearchandDevelopment(Department)客戶部Account(Department)會(huì)計(jì)部Accounts/Accounting(Department)電腦部Computers(Department)客戶服務(wù)部CustomerService(Department)配送部Dispatch(Department)法律部Legal(Department)生產(chǎn)部Production(Department)采購部Purchasing(Department)質(zhì)檢部QualityControl(Department)供應(yīng)部Supplies(Department)培訓(xùn)部Training(Department)首席執(zhí)行官chiefexecutiveofficer(CEO)；首席會(huì)計(jì)師chiefaccountant；首席運(yùn)營官（生產(chǎn)主管）chiefoperatingofficer(COO)；財(cái)務(wù)總監(jiān)chieffinanceofficer(CFO)；信息總監(jiān)chiefinformationofficer；業(yè)務(wù)經(jīng)理OperationalManager；行政秘書OfficeAdministrator

7.3.2“名從主人”Useestablishedversionsforcompanynames

andstandardexpressions冠杰電子

×GuanjieElectronicsTopvictoryElectronics福建圣農(nóng)集團(tuán)FujianSunnerGroup

廈門雅訊網(wǎng)絡(luò)有限公司

XIAMENYAXONNETWORK(CO.,LTD)職銜的地域差別：校長：President，ChancellorViceChancellorPro-vice-chancellor教務(wù)長：DeanofStudies；Provost7.3.3“約定俗成”Useestablishedofficialversions

中國“國務(wù)院”StateCouncilStateDepartment（美國國務(wù)院）國家外匯管理局StateAdministrationofForeignExchange國家防汛抗旱指揮部StateFloodControlandDroughtReliefHeadquarters福建省政府辦公廳

GeneralOfficeofFujianProvincialGovernment福建省廣播電影電視總局

FujianAdministrationofRadio,FilmandTelevision7.3.4力求準(zhǔn)確

Givecorrentinformation

委員會(huì)

獨(dú)立的機(jī)構(gòu)名council:中國和平統(tǒng)一促進(jìn)會(huì)ChinaCouncilforPromotionofPeacefulNationalReunification具有行政職能的專門“委員會(huì)”commission:教育委員會(huì)（教委）EducationCommission機(jī)構(gòu)下屬設(shè)立的“委員會(huì)”committee:（交管所下屬）車禍處理委員會(huì)RoadAccidentCommittee人口資源環(huán)境委員會(huì)CommitteeofPopulation,ResourcesandEnvironment

“經(jīng)濟(jì)師”economist？officerofeconomicadministration/economicadministrator/economiccoordinator調(diào)研員

inspector,advisor

主任director？officemanagertreasurer7.3.5地址的翻譯

Handlingofaddresses

“號”在英語中習(xí)慣不寫出來

105ValleyRoad河谷路105號

北京海淀區(qū)西三環(huán)北路2號×No.2NorthXisanhuanRoad,HadianDistrict2NorthXisanhuanRoad,HadianDistrict,Beijing“樓，大樓”Building，Tower,MansionShawBuilding逸夫樓

PostOfficeTower郵電大樓

第幾“段/座”、第幾“單元”、第幾“樓層”Section/Building,Unit/Apartment,Floor/Level縮寫:Room可縮寫為R；Building可縮寫為BLDG；Floor或Level可縮寫為F或L；Apartment可縮寫為Apt.;Road可縮寫為Rd.;Street可縮寫為St.等

上海市威海路755號1座24樓2401室R2401,F24或24F或24/F,BUDG1,755WeihaiRd.Shanghai地址翻譯從小到大

7.4譯例分析

Casestudies例1福建省華閩進(jìn)出口公司辦公室主任

×××

福建省福州市湖東路165號

華閩大廈11層

郵政編碼：350000參考譯文：FujianHuaminImp.&Exp.Co.×××OfficeManagerAdd.11/FHuaminBLDG,165HudongRd.,Fuzhou,Fujian,PRC,350000

例2．福建省愛樂樂團(tuán)總指揮

×××福建省福州市白馬路80號

郵政編碼：350000

參考譯文：FujianPhilharmonicOrchestra×××ChiefConductorAdd.80BaimaRd.,Fuzhou,FujianP.R.China,350000例3．福建省外經(jīng)外貿(mào)干部培訓(xùn)中心福建省新源國際經(jīng)濟(jì)技術(shù)交流中心國際三部×××地址：福建省福州市華林路128號18層郵編：350003參考譯文：FujianForeignEconomic&TradeOfficialsTrainingCentreFujianNewSourceInt’lEconomic&TechnologicalExchangeCentre×××Division3,OverseasDepartmentAdd:18F,128HualinRd.,Fuzhou,Fujian,PRC,350003

各類職銜：…省委/市委書記Secretary,…Provincial/MunicipalCommitteeoftheCPC省長governor辦公室主任OfficeManager辦公室助理OfficeAssistant辦公廳主任Director,GeneralOffice包裝設(shè)計(jì)師PackageDesigner保安人員SecurityOfficer保險(xiǎn)公司理賠員InsuranceActuary編審SeniorEditor碩士生導(dǎo)師GraduateStudentSupervisor博士生導(dǎo)師DoctoralStudentSupervisor采購(進(jìn)貨)員PurchasingAgent采購員Buyer;Purchaser采礦工程師MiningEngineer參謀長ChiefofStaff常務(wù)副省長ExecutiveViceGovernor常務(wù)副市長ManagingViceMayor;FirstViceMayor常務(wù)理事ManagingDirector常務(wù)副校長ManagingVicePresident;FirstVicePresident廠長Plant/FactoryManager;Director車間主任WorkshopManager/Director出納員Cashier廚師長HeadCook,Chef處長/副處長DivisionChief/DeputyDivisionChief打字員Typist大堂副理（賓館）AssistantManager代理市長ActingMayor代理主任ActingDirector導(dǎo)游TouristGuide地區(qū)經(jīng)理RegionalManager地區(qū)銷售經(jīng)理RegionalSalesManager地區(qū)專員Commissioner;Prefecture電話接線員、話務(wù)員Telephonist;Operator電腦程序設(shè)計(jì)師Programmer電氣工程師ElectricalEngineer電訊(電信)部經(jīng)理TelecommunicationExecutive店員、售貨員SalesClerk董事長（企業(yè)）President/ChairmanoftheBoardofDirectors董事長（學(xué)校）President/ChairmanoftheBoardofTrustees發(fā)言人Spokesman高級農(nóng)藝師SeniorAgronomist工程技術(shù)員Engineering