通用商標(biāo)generic trademark 英文介紹

GenericTrademarkGenericTrademarkSometrademarksbecomesopopularthatpeoplebegintousethemasthegenericnamesforproductsofthesamekind.Inotherwords,thenamesofwell-knownbrandsareindicativeofthecatogoriestheproductsbelongto.KleenexPapertissueKleenex(舒潔紙巾)isabrandnameforavarietyofpaper-basedproductssuchasfacialtissue,bathroomtissue,papertowelsanddiapers.Oftenusedasagenericizedtrademark,especiallyintheUS,thenameKleenexisaregisteredtrademarkofKimberly-ClarkWorldwide,Inc.Kleenexproductsaremanufacturedin30countriesandsoldinmorethan170countries.Band-AidAdhesivebandageBand-Aid(邦迪)isabrandnameofAmericanpharmaceuticalandmedicaldevicesgiantJohnson&Johnson'slineofadhesivebandagesandrelatedproducts.Despitecommonmisconception,Band-AidisagenericizedtrademarkintheUnitedStates.Theterm"band-aid"hasenteredusageasbothanounandverbdescribingatemporaryfix.(E.g."Band-aidsolutionswereusedtofixtheleak.")LegoConstructiontoyLego(樂高)isalineofplasticconstructiontoysthataremanufacturedbyTheLegoGroup,aprivatelyheldcompanybasedinBillund,Denmark.Thecompany'sflagshipproduct,Lego,isnamedafterthecompany'sname.itrepresentsaseriesoftypicalconstructiontoysthatconsistofcolourfulinterlockingplasticbricksandanaccompanyingarrayofgears,minifiguresandvariousotherparts.

ThermosVacuumflaskTheGermanmennameditThermosandclaimedtherightstothecommercialproductandthetrademarktothename.Thenamelaterbecameagenericizedtrademarkaftertheterm"Thermos"becamethehouseholdnameforsuchaliquidcontainer."Thermos"remainsaregisteredtrademarkinsomecountriesbutwasdeclaredagenericizedtrademarkintheUSin1963sinceitiscolloquiallysynonymouswithvacuumflasksingeneral.VelcroHookandloopfastener"Velcro"(維可牢)isthetrademarkednameforthefabricbrandhook-and-loopfastener.VelcroIndustriesisaprivatelyheldworldwidecorporationmanufacturingconsumerandindustrialproducts.Amongthemisaseriesofmechanical-basedfasteningproducts,includingabrandoffabrichookandloopfasteneroftencolloquiallyreferredtobythecompanyname,"Velcro".CellophaneThintransparentwrapperCellophaneisathin,transparentsheetmadeofregeneratedcellulose.IntheUKandinmanyothercountries,"cellophane"isaregisteredtrademarkandthepropertyofInnoviaFilmsGroup,basedinWigton.However,intheUSandsomeothercountries,"cellophane"hasbecomegenericized,andisoftenusedinformallytorefertoawidevarietyofplasticfilmproducts,eventhosenotmadeofcellulose,

suchasplasticwrap.Anescalatorisamovingstaircase–aconveyortransportdeviceforcarryingpeoplebetweenfloorsofabuilding.theOtisElevatorCompanyadvertisedthatitoffered"thelatestinelevatorandescalatordesign,"itwasusingthewell-knowngenericterm"elevator"andOtis'strademark"Escalator"formovingstaircasesinthesameway.Later,"Escalator"wasgenericizedasthetrademarkbecame