商務(wù)英語匯報

Welcometothetenthgrouppresentation

Groupmember:劉佳奇

劉一帆

付怡

何寧VoiceofWestwardJourneyVoiceofWestwardJourneyChapter1:最美的謊言

愛你一萬年Voiceactor:付怡何寧Chapter2:城墻告白

一生所愛Voiceactor:劉一帆

劉佳奇Topic:

On-SiteSellingTactics(推銷話術(shù))

1，AttractingPeopletoYourBooth(吸引人潮妙招)

2，TheDemo(展示推銷)

3，HardSellorSoftSell(強勢推銷或說服式推銷)

4，MakingtheSalesPitch(推銷用語)1，AttractingPeopletoYourBooth(吸引人潮妙招)

Significance:Sales

of

goods

can

not

be

separated

from

customers,

as

long

as

you

can

attract

a

large

number

of

customers,

you

can

make

big

business

意義：商品的銷售離不開顧客，只要你能吸引大量顧客，你就能做成大生意

HowtoAttractingPeopletoYourBooth(怎樣招攬顧客？)2，Preparingafewgiveawaysandcolorfulprizewheel（準(zhǔn)備一些贈品和繽紛多彩的獎品轉(zhuǎn)盤）1，Gettingsomegoodgimmickstoattractcustomerstoourbooth(用些不錯的宣傳來吸引顧客來我們的攤位)3，Giving

customers

a

discount,

improve

after-sales,

to

create

a

good

reputation(多給顧客優(yōu)惠，完善售后，打造好自己的口碑)

ShowtopromoteDoyouwanttobesuccessfulincommunicatinginenglish?now,justlookatthisbook:,<howAmericanpeoplesayenglisheveryday>itnotonlygiveyouthemostpopularslang,butprovidethebackgroundinformation.nomattertheenglishstandardyouarenow,yousurelycanuseit,forthecontentissimpleandfresh,evenifyouareanexcellentspeakerofenglish,youstillcanlearnlotsofhelpfulidiomortheAmericanvalue,andthiswillhelpyouunderstandtheotherphrasebetter.besides,togertherwiththebook,aretwousefulwaywhichhelpyoulistenhowtheirspeakersayactually,youknow,therearelotsofpronunciationskillsinAmericanenglish,ifyoucansaythembeautifully,eveyonewilldefinatlyadmaireyourenglish.Howfantastic!well,tosumup,ijustwanttocallonallthestudents,justpaymoreattentiononyourpronunciationandusageofenglish,thatisthebestwayandonlywaytobetteryourenglish,becausethebookandpractise,thatisperfect!now,everybody,justopenupyourmouth，openupyourmind，openupyoursoul，tolearnenglish，spokenenglish!Hardsellvs

softsellTips:Themeanof“Hardsell”and“Softsell”ComparehardsellwithsoftsellHardsell?Whatdoyoumean?Hard

sell

suggests

the

hard

sell,

sell,it

ishard

for

others

to

buy

things,

sometimeshard

sell

is

hard

to

resist

and

avoidforcustomers,

to

thesalesman

who

might

be

able

to

improveshort-term

performance,

but

most

of

thetime

to

bring

the

two

sides

are

not

pleasantshopping

experience.SoftsellSoft

sell

is

no

pressure

to

sell,

persuade

to

sell,

ask

them

open

questions,

so

that

they

can

speak

freely,

to

express

their

needs,

and

then

listen

very

carefully,

for

them

to

choose

the

right

program.4，MakingtheSalesPitch(推銷用語)

Themostdirectandeffectivewaytoachievebusiness(最直接，最有效的達成生意的技巧)Example:1,Excuse

me,can

you

spare

me

a

couple

of

minute?

打擾一下，能占用您一點時間嗎？

2,Have

you

ever

heard

about

...?

您有沒有聽說過（這種產(chǎn)品）

3,Well,

this

is

a

sample

of

this

kind

of

product,would

you

like

to

have

one?

那么，這是這個產(chǎn)品的試用裝，您想試試嗎？

4,It’s

real

bargain.

這是真正的便宜貨。

Otherexamples:1

Sleeveless

dress

looks

really

classy

on

you

.

你穿上這件無袖連衣裙顯的好高貴。

2．

You

baby

doll

looks

straight

out

of

the

pages

of

Fashion.

你的娃娃套裝就像直接從《時尚》雜志里穿出來的一樣。

3．

This

tank

top

is

made

for

you

.

這件背心超適合你。

4．

You

look

amazing

on

that

long

sleeve

blouse!

你穿上這件長袖女士襯衫看起來棒極了！5．

That

color

doesn’t

flatter

many

people,

except

you

.

很多人都不合適那種顏色，可你不同。

6．

Anything

looks

good

on

you.

你真是衣服架