The application of rhetoric in ads(廣告語中修辭的運用)

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Today,wefindthatmanyadvertisementsusequote,ofcourse,makingquotecanmaketheadvertisementsrichconnotationandmoreattractiveNo.1ThenameofbaiduquotespeomofLiShangyin.LuoYangSwallowDishalsoquotesthepoemofCaoCao.Contrast對比AUCMA沒有最好，只有更好。Tillgoodisbetter,butbetterbest.No.2Ponasonic,Co.Ltd.節(jié)約用電，不如用電節(jié)約。Saveelectricity,aselectrcitysaving.松下電器新飛廣告做的好，不如新飛冰箱好。Frestechadvertisingtobegood,asgoodFrestechrefrigerator.新飛冰箱Simile（比喻）No.3Poetryinmotion,dancingclosetome．

動態(tài)的詩，向我舞近。（豐田汽車）Engineeredtomovethehumanspirit.人類精神的動力。（Mercedes-Benz梅賽德斯-奔馳德國）BMWM5————Awolfinsheep’sclothingrhetoricquestion（設(shè)問）Thefunctionofrhetoricquestionistoemphasizeview,renderatmosphere,intensifytone,andstrengthentheeffectofexpression.

No.4“Where’sthebeef？”（Wendy’sHamburger）“牛肉在哪里？”（溫迪漢堡包）

Doesyourstomachhurt?stomachache,hyperacidity,gasteremphraxis,countonSiDashu.

胃，痛嗎？胃，酸嗎？胃，脹嗎？胃痛，胃酸，胃脹，交給斯達(dá)舒Dualinads對偶NO.5五味生活，七彩人生

Flavourfullivelihood,colorfullifeTheadofthefilmcompany孔府宴酒喝孔府宴酒，作天下文章Personificationinads萬寧藥店video.Unlikeme,myRolexneverneedsarestTheRolexwatchPUN雙關(guān)NO.6Webringhightechnologyhome。（NEC）我們把高科技帶回家。（日本電氣）

Withsomanycarrots，I’llbearealgem?。˙。C。Muffins）有這么多克拉（胡蘿卜），我是顆真寶石！（發(fā)糕）Tryoursweetcorn，andyou’llsmilefromeartoear。嘗嘗我們的甜玉米，包你樂得合不攏嘴。

Repetition（反復(fù)）NO.7Alsocalledrepeat,inEnglishadvertising,inordertohighlightsomeproductsandinformation,.Advertisingplannerswilldeliberatelyrepeatcertainwords,phrases,syntaxorsentence,soastohighlightthetheme,toexpressstrongfeelingsandenhancinglanguagerhythm,todeepenourimpressionofpurpose.RepetitionisimportantinadvertisingEnglish,oneoftherhetoric.Properuseoftherepeat,canmakethethemeshouldbestressed,strengthenlanguageexpression.Forexample"Volkswagen"oneAD:Weputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.Therepeatedtherhetoric,havekindofrhythmandnaturalrhythm.InordertoconformtotheChineselanguagehabits,producetheharmoniousrhythm,addtheproductapplicableobjects"king",twosentencesoffourwordstoexpress,thestructureistidy,translationoftheoriginalintentionisforgoodaestheticreproductionWeputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.我們把它們通過水，以確保他們不漏我們把他們通過泥和鹽，以確保他們贏得信任。Chineselife,chinese

Meiling.中國人的生活，中國人的美菱。Exaggeration（夸張）TorepresentasgreaterthanisactuallythecaseToenlargeorincreasetoanabnormaldegreeNO.8Onethousandneighboursaredrunkandtensquarekmisfulloffragranceonceyouopenthewinejar隔壁千家醉，開壇十里香。Themorning