營銷英語課件

MarketingEnglish

張強(qiáng)R-STP-MM-I-C市場分析環(huán)境分析消費(fèi)者行為市場調(diào)查市場細(xì)分目標(biāo)市場市場定位營銷計(jì)劃營銷實(shí)施營銷控制營銷審計(jì)產(chǎn)品策略定價(jià)策略分銷策略促銷策略核心概念營銷觀念基礎(chǔ)原理板塊R市場探測板塊MM策略板塊I-C營銷管理板塊STP戰(zhàn)略板塊TheMarketingProcessTargetConsumersProductPlacePricePromotionMarketingImplementationMarketingPlanningMarketingControlMarketingAnalysisCompetitorsMarketingChannelsPublicsSuppliersDemographic-EconomicEnvironmentTechnological-NaturalEnvironmentPolitical-LegalEnvironmentSocial-CulturalEnvironmentContentsChapter1SocialandCulturalEnvironment

Chapter2MarketingPlanningChapter3MarketingResearch

Chapter4Distribution

Chapter5Price

Chapter6Promotion(1)：Advertising

Chapter7Promotion(2)：PersonalSelling

Chapter8Promotion(3)：FairPromotion

Chapter9Promotion(4)：PublicRelations

Chapter10Promotion(5)：FestivePromotion

Chapter11Promotion(6)：PromotionofServiceIndustry

Chapter12After-salesService

Objectives

beabletoidentifyandexplaintheimportantconceptsinmarketingbeabletoapplytheseconceptsincasesituationsdeveloptheabilitytoanalyze['?n?laiz]

marketingproblemsbeequippedwithsufficientknowledgeofmarketingtoenhancethecapacitytoevaluatetheroleofmarketinginyourfuturecareer[k?'ri?]

BeabletocommunicateclearlybothinoralandwrittenformEnjoythehappinessoflearningMarketingEnglishChapter1SocialandCulturalEnvironmentImportantPhraseschangingrolesreferto

[ri'f?:]comeacrossmarketingtransaction：[tr?n'z?k??n]Marketingmix

營銷組合角色變化偶然遇見市場交易參考ImportantPhrasesincontrast['k?ntr?st]

asarule

varyfrom…to['v??ri]

haveaninterestincloseto密切的相反不同的是從….到….變化和…..有利害關(guān)系通常一般而言ImportantPhrasesstrivetoward[straiv]offerup['?:f?]tobefrank[fr??k]differwith['dif?]workthrough干完努力奮斗坦率地說有差別不同貢獻(xiàn)ImportantPhrasestoone’stastejointventure[d??int]['vent??]payattentiontotakeintoaccountbreakinto進(jìn)入合…的口味注意考慮合資企業(yè)合營企業(yè)ImportantPhrasessocialcontext['s?u??l]['k?ntekst]cultureshock['k?lt??][??k]thehostcounty[h?ust]workoutnoneofyourbusiness不關(guān)你事社會(huì)背景東道主東道國想出文化沖突ImportantPhrasesbeyourownbestfriendgowrong弄錯(cuò)做回你自己WordsStudyagency['eid??nsi]promote[pr?'m?ut]reflect[ri'flekt]popcorn['p?pk?:n]demographic[,di:m?'gr?fik]人口代理商反映思考爆玉米花促銷WordsStudysubculture['s?b,k?lt??]mobility[m?u'biliti]intermediaries[,int?'mi:di?ri]supplierscompetitor[k?m'petit?]競爭者亞文化中間商供應(yīng)商易變性WordsStudytask-oriented['?:rientid]consensus[k?n'sens?s]embarrass[im'b?r?s]conflict['k?nflikt]non-verbal['v?:b?l]非語言的工作取向的使困窘使尷尬沖突輿論WordsStudyoverlook[,?uv?'luk]e-commerce['k?m?:s]transcendence[tr?n'send?ns]Acquired[?'kwai?d]revealing[ri'vi:li?]透漏真情的袒胸露背的忽視超越獲得取得電子商務(wù)電子貿(mào)易WordsStudyAwarenessglossary['gl?s?ri]ITERPICT=informationcommunicationstechnology信息通訊技術(shù)產(chǎn)品知名度意識(shí)察覺信息技術(shù)企業(yè)資源計(jì)劃詞匯表專門詞典WordsStudyperformancescriptringingvibrating['vaibreit]cellphone[f?un]移動(dòng)電話性能鈴聲振動(dòng)底稿腳本W(wǎng)ordsStudypreference[‘pref?r?ns]fieldsurvey[s?:'vei]offend[?'fend]subordinate[s?b'?:dinit]boast[b?ust]自夸偏愛優(yōu)先選擇冒犯下署下級(jí)實(shí)地調(diào)查WordsStudygeographic[d?i?'gr?fik]idiom['idi?m]Tibet[ti'bet]porridgecompliment[’k?mplim?nt]贊美地理的西藏粥方言WordsStudycompact[k?m'p?kt]melody['mel?di]marvelously['mɑ:vl?sli]regressionslang[sl??]俚語小型的緊密的合同不可思議的令人驚訝的回歸衰退

悅耳的音調(diào)WordsStudybreakintoapproveopenupanewmarketvibratinginterface['int?feis]界面進(jìn)入開辟新市場振動(dòng)批準(zhǔn),(官方地或正式)認(rèn)可,同意；證實(shí)或批準(zhǔn)WordsStudyfieldsurveyHispanicpreference['pref?r?ns]purchasingpower['p?:t?eisi?]購買力實(shí)地調(diào)查；實(shí)地考察講西班牙語的人；西班牙和西班牙語國家的偏愛；優(yōu)先選擇WordsStudyaculturaltranslatorconformtocomplywith[k?n'f?:m][k?m'plai]toone’staste合……口味,合……的意；合適的；適量地文化翻譯(員)使一致或使符合；使相似；遵從Chapter2MarketingPlanningImportantPhrasesthinkthroughcheckagainstFollowthrough['f?l?u]Promotioneffort['ef?t]Thekeyto的答案（線索、辦法）的鑰匙/關(guān)鍵徹底想清楚實(shí)現(xiàn)完成堅(jiān)持到底推廣效力檢查，核對(duì)ImportantPhrasessought-after['s?t,?ft?]inharmonywith['hɑ:m?ni]indepth[depθ]raisecapital[reiz]['k?pitl]breakdown拆分受歡迎的吃香的全面深入地；徹底地集資，招募資本與...協(xié)調(diào)一致ImportantPhrasesfallundermarketingdirector[di'rekt?]cashbalance[k??]long-range[reind?]grossmargin[gr?us]['mɑ:d?in]毛利受到(影響等);被列為現(xiàn)金收支表現(xiàn)金余額現(xiàn)金結(jié)存遠(yuǎn)程的，長距離的；長期的營銷部主管市場總監(jiān)ImportantPhrasesshareofmarketsolarpowerenergy['s?ul?]['en?d?i]atameeting在開會(huì)市場占有率太陽能ImportantPhrasesPrimarycompetitorscompetitiveproducts/services

Changesintheindustry

IndustryoverviewExecutiveOverview

執(zhí)行摘要

主要競爭對(duì)手行業(yè)變化趨勢

行業(yè)概況競爭性的產(chǎn)品與服務(wù)

ImportantPhrasesPrimarycompetitorscompetitiveproducts/services

Changesintheindustry

IndustryoverviewExecutiveOverview

執(zhí)行摘要

主要競爭對(duì)手行業(yè)變化趨勢

行業(yè)概況競爭性的產(chǎn)品與服務(wù)

ImportantPhrasesbudgetschedule

：['sked?ul]Keypersonnel

FinancialobjectivesGoalsandObjectives

目標(biāo)預(yù)算主要人員

財(cái)務(wù)目標(biāo)進(jìn)度表

ImportantPhrasesEvaluationandControl

leadtrackingsystems

balancesheetprojection

CashflowprojectionProfitandlossProjection

預(yù)計(jì)的損益表評(píng)估與控制預(yù)計(jì)的資產(chǎn)負(fù)債表預(yù)計(jì)的現(xiàn)金流量表引導(dǎo)跟蹤系統(tǒng)

ImportantPhrasesmonitoringSalesreviews

銷售評(píng)估

調(diào)整監(jiān)測fashionfollowers時(shí)尚追隨者surfingthenet['s?:fi?]網(wǎng)絡(luò)沖浪；上網(wǎng)

WordsStudyorganic[?r'g?n?k]shunt[??nt]brainstorm['bren,st?rm]realistic[ri?'listik]

realtor['ri?lt?]房產(chǎn)經(jīng)紀(jì)人有機(jī)的構(gòu)成整體的一部分腦力激蕩集思廣益現(xiàn)實(shí)的可行的閑置WordsStudyRecharge[ri't?ɑrd?]revenue['r?v?,nju]intimately['?nt?m?tl?]brochure[br?u'?ju?]enmeshed[in'me?t]

使卷入的被纏住的再次充電再次充值詳盡的熟悉的私密的小冊(cè)子宣傳冊(cè)收入收益WordsStudysegmentofmarketenvironment-friendly[in'vai?r?nm?nt]standachance:belikelyto;behopefultoimpactpreliminary[pri'limin?ri]預(yù)備的；初步的細(xì)分市場有可能；有希望影響；沖擊對(duì)環(huán)境無害的；環(huán)保的WordsStudyattain[?'tein]prospect['pr?spekt]revenue['revinju:]objective[?b'd?ektiv]resume[ri'zju:m]重新開始達(dá)到；獲得；取得投資收益；收入目標(biāo)可能的顧客、委托人或購買者WordsStudyequityOntrackProformasexpertiseOverview概觀;概要;綜述產(chǎn)權(quán)權(quán)益股份估計(jì)的

專長技能

在軌跡上對(duì)頭的

WordsStudycompound

['kɑmpaund】BoardofdirectorauthenticdealerFive-fold五倍復(fù)合的；場地；經(jīng)復(fù)利計(jì)算的

可信的真正的真實(shí)的商人證卷經(jīng)銷商董事會(huì)

WordsStudywantsneeds

intimately

Plannedorganizationreworking修訂需要熟悉的詳盡的計(jì)劃部需求WordsStudyleafletStandachanceagendamarketplaceGoody好吃的東西傳單印刷品議事日程市場商業(yè)界有可能有希望WordsStudypoachArisingstarobjectionresumeSegmentofmarket細(xì)分市場偷獵竊取缺點(diǎn)缺陷反對(duì)繼續(xù)重新開始新晉歌星Chapter3MarketingResearchingImportantPhrasesbreakdownluxurygoodsspendingpowerinanswertocatchmentarea指定區(qū)域損壞中止發(fā)生故障消費(fèi)力作為對(duì)…的回答奢侈品ImportantPhraseslow-sudsinghighfoaminghouseholddetergentssurveygohiking徒步旅行低泡的家用清潔劑(洗滌劑)調(diào)查(收入，民意等)高泡的易漂洗的freerinsingImportantPhrasesSpendingmoneystraightforwardSpendingpowerCatchmentareaFact-based基于事實(shí)的零用錢購買力消費(fèi)力

指定區(qū)域直接的柱狀圖AbargraphWordsStudymerchandise['m?t??n,da?z]detergent

[d?'t?d??nt]casualresponsivequestionnaire問卷調(diào)查表商品貨物；經(jīng)營非正式的敏感的易受影響的清潔劑，洗衣粉,洗滌劑WordsStudymemo['mem?u]rinsing

['r?ns??]沖洗清洗記事本便條；便箋；備忘錄Chapter4DistributionImportantPhrasessearchoutbutthatselectivedistributionintensivedistributionexclusivedistribution獨(dú)家分銷尋找找到選擇性分銷密集分銷若不是ImportantPhrasesoutofstockinbulkinthatnowthat既然無現(xiàn)貨的，脫銷的成批的大量的在于，原因是ImportantPhrasesonone'sownaccountdealwithdealinshrinkagefactor損耗系數(shù)(用于物料需求計(jì)劃中的一個(gè)百分?jǐn)?shù),用來彌補(bǔ)生產(chǎn)過程中預(yù)計(jì)的物料損耗.通過增加毛需求量或減少計(jì)劃訂單和未結(jié)訂單的預(yù)期完工產(chǎn)品數(shù)量來實(shí)現(xiàn))為自身利益應(yīng)付處理經(jīng)營買賣ImportantPhrasesatatimeHighEndwell-establishedatlatestExpandingMarket銷路很好每次;一次已為大家接受的;信譽(yù)卓著的；根深蒂固的至遲;最晚高端WordsStudyMarketerTurnoverTelemarketingDistributorWholesaler：['hol,sel?]批發(fā)商營銷者營銷人員,營銷商電話銷售電子購物經(jīng)銷商；分銷商營業(yè)額,交易額;證券成交額WordsStudywhereby[hw??'bai]Broker['br?uk?]remainingfinancingrisk-taking冒險(xiǎn)(行為)勇于冒險(xiǎn)其中憑借；靠那個(gè);借以剩余的剩下的融資籌資代理人，經(jīng)紀(jì)人WordsStudystrenuous['strenju?s]promote[pr?'m?ut]photocopy['f?ut?,k?pi]recessionMercantile商人的;商業(yè)的,貿(mào)易的費(fèi)勁的,費(fèi)力的辛苦的影印件;復(fù)印件經(jīng)濟(jì)衰退期；后退宣傳,推銷(商品等)Chapter5PriceImportantPhrasesmarginalcostpricefixingtotalcostvariablecostfixedcost固定成本邊際成本總成本可變成本價(jià)格壟斷,操縱物價(jià)；價(jià)格管制,物價(jià)控制ImportantPhrasespremiumpricingIfyoubuythreeyougetapremiumofonemore,free.marketskimmingpenetrationpricing[,penitrei??n]bait-and-switch：[,beit?n'swit?]誘導(dǎo)轉(zhuǎn)向法(為引誘顧客改變購買低廉品的態(tài)度而購買高價(jià)品的)優(yōu)惠定價(jià)優(yōu)惠(讓價(jià));附贈(zèng)禮品市場撇脂價(jià)滲透定價(jià)你買三個(gè),可以再送你一個(gè)。ImportantPhrasesvicepresidenttosomeextentloseone'sshirtinthelightoffreightcharge貨運(yùn)費(fèi)副總統(tǒng);副總裁副校長失去了一切一文不值鑒于按照某種程度上,(多少)有一點(diǎn)ImportantPhrasesbedictatedby:bedeterminedbyWewon’tholdyouto…dependoncombopricingrock-bottomprice最低價(jià)由……而定取決于；由…而定組合定價(jià)我們并不希望你堅(jiān)持(這一價(jià)格)ImportantPhrasesadefinitelosingpropositionkeeppacewithmakeaconcessiontoapplytoWhythespread?為什么兩者之間有這么大的差價(jià)呢？一宗肯定要賠本的買賣對(duì)……做出讓步適用于；運(yùn)用于跟上，與……同步ImportantPhrasessortoutThat’sadeal.arock-bottompricecomeinlinewith與……相符合挑選出就這么辦；一言為定。最低價(jià)WordsStudydire[dai?]tentative['tent?tiv]quotation[kw?u'tei??n]off-season['?f,siz?n]elasticity[?,l?s't?s?t?]彈性;彈力極度的;緊迫的可怕的;悲慘的行情；報(bào)價(jià)；報(bào)價(jià)單引用淡季的;淡季嘗試性的，暫定的WordsStudyinitiative[i'ni??tiv]skeptical['skeptik?l]elastic[i'l?stik]monopoly[m?'n?p?li]prevailing[pri'veili?]現(xiàn)行的流行的;普遍的占優(yōu)勢的;主要的開始的;初步的;創(chuàng)始的有彈性的,有彈力的壟斷商品;專賣商品懷疑的,多疑的WordsStudyquotationdesperate['desp?rit]doable['du?b!]simultaneously[saim?l'teini?sli]同時(shí)地恐慌,驚慌情急拼命的,鋌而走險(xiǎn)的極度渴望的極端的可做的價(jià)格，報(bào)價(jià)單；行情表panic['p?nik]WordsStudyCIFtentativeC&Fprocedureapproximate近似的；大概的到岸價(jià)格成本加運(yùn)費(fèi)價(jià)格；離岸加運(yùn)費(fèi)價(jià)格過程，步驟臨時(shí)的WordsStudyrespectivelyoffsetcoverprevailinggarment衣服；服裝，衣著各自地；分別地足以補(bǔ)償，足夠支付、償付或抵消……的花費(fèi)和價(jià)錢流行的；通行的，普通的彌補(bǔ)；抵消slacken松弛；放慢Chapter6Promotion(1):AdvertisingImportantPhrasescomeupwithconservativelaunchanewadvertisingcampaigncontributeto[k?n'tribju:tt?]有助于，促進(jìn)，加劇想出；制定出；生產(chǎn)出保守的，守舊的發(fā)起一場新的廣告戰(zhàn)outofdate/style/fashion過時(shí)；不時(shí)髦；不流行ImportantPhrasesfocusonbrandequityLet’sgetrightdowntobusiness,then.那就讓我們趕緊努力干吧。集中于；致力于商標(biāo)資產(chǎn)，品牌資本productranges產(chǎn)品系列WordsStudyauthentic[?:'θentik]bargain['bɑ:gin]sensational[sen'sei??n?l]lavishly['l?vi?li]audience['?:di?ns]廣告對(duì)象受眾聽眾觀眾可信的,真實(shí)的,可靠的引起轟動(dòng)的;感覺的;聳人聽聞的慷慨地，大方地浪費(fèi)地討價(jià)還價(jià),達(dá)成協(xié)議,買賣,交易WordsStudyfascinating['f?sineiti?]genuine['d?enjuin]unsurpassed['?ns?'pɑ:st]unparalleled[?n'p?r?leld]personalize['p?:sn?laiz]使人格化;使個(gè)性化個(gè)人化迷人的;極美的;極好的無比的;卓越的無比的，無雙的，空前的真正的，名副其實(shí)的WordsStudydiagnostics[,dai?g'n?stiks]equity['ekwiti]salience['seilj?ns]sponsorship['sp?ns??ip]slogan['sl?ug?n]廣告口號(hào)；標(biāo)語診斷突出;特點(diǎn)廣告客戶的地位；贊助；贊助式廣告產(chǎn)權(quán)；主權(quán)；權(quán)益WordsStudyecologically[ik?'l?d?ik?li]pesticide['pestisaid]cozy['k?uzi]executive[ig'zekjutiv]commercial[k?'m?:??l]商業(yè)的;商務(wù)的商業(yè)廣告生態(tài)意義上舒適的;愜意的經(jīng)理;業(yè)務(wù)主管高中級(jí)管理人員執(zhí)行的殺蟲劑；農(nóng)藥;WordsStudyforeground['f?:graund]on-linemainstream['meinstri:m]Documentary[,d?kju'ment?ri]flyer['flai?]

(廣告)傳單；飛行物最突出的位置；最重要的地位前景主流；主流音樂；主流的紀(jì)錄片；紀(jì)實(shí)性節(jié)目文件的在線的聯(lián)線地;聯(lián)機(jī)地WordsStudyprojectforward-lookingestablishedhouseholdpublicity宣傳；推廣；廣告設(shè)計(jì)；計(jì)劃確立的，確認(rèn)的，既定的家喻戶曉的，熟悉的高瞻遠(yuǎn)矚的；進(jìn)取的WordsStudyfineintegratedcoolreliabilityelegance高雅，典雅，優(yōu)雅，雅致精巧的；展現(xiàn)精美工藝的頂好的；優(yōu)秀的；一流的可靠性完整的，完全的，綜合的Chapter7Promotion(2)：PersonalSellingWordsStudy7.1Intangible[in't?nd??bl]Tangible['t?nd??bl]Encompass[in'k?mp?sBroadly['br?:dli]

Personnel[,p?:s?'nel]全體人員；人事部門；(總稱)人員,員工無形的,無實(shí)體的模糊的;難以理解的圍繞;包圍包括，包含概括地;大體上；寬泛地講有形的;有實(shí)體的明確的;確鑿的WordsStudy7.2Consultative[k?n's?lt?tiv]Receptionist[ri'sep??nist]Prospective[pr?'spektiv]

Eliminate[i'limineit]

Tenet['tenit]信條;主義;教義;宗旨;原則咨詢的遠(yuǎn)景的；有希望的；預(yù)期的排除，消除；淘汰接待員;傳達(dá)員WordsStudy7.3Plush[pl??]Exquisite['ekskwizit]

Brochure[br?u'?ju?]

Indifference[in'dif?r?ns]Professionalism[pr?'fe??n?liz?m]專業(yè)化專家氣質(zhì);內(nèi)行氣派長毛絨;厚絨布小冊(cè)子[C]手冊(cè)宣傳小冊(cè)子冷漠，不關(guān)心精美的;精致的;制作精良的WordsStudy7.4Outsourcing['aut,s?:si?]Classy['klɑ:si]Personally['p?:s?n?li]Injection[in'd?ek??n]

Coupon['ku:p?n]贈(zèng)券;減價(jià)優(yōu)待券業(yè)務(wù)外包；向國外采購零配件針對(duì)個(gè)人地親自;當(dāng)面注射，注射劑優(yōu)等的；漂亮的;別致的WordsStudy7.5embroiderpatternslouching

posture

Walkman['w?:km?n]隨身聽刺繡，繡花無精打采的姿勢圖案，花樣WordsStudy7.6exquisiterefresh

lily

lotus

sandalwood檀香木，白檀木高雅的，優(yōu)美的

百合花蓮；荷花(使)精神振作，(使)精力恢復(fù)，更新WordsStudy7.7carve

elaborately精美地；精巧地雕刻ImportantPhrases7.8

innotime

salesforceThat’srealcraftsmanship!silkscarveswithrealpaintingstraditionalhandicrafts傳統(tǒng)手工藝品立刻那真是巧奪天工！有手繪圖案的真絲圍巾

(公司)從事推銷工作的人員；銷售隊(duì)伍；銷售人員ImportantPhrases7.9

priceceiling

trackrecordinjectionmoldsparepart]salesrepresentative銷售代表;推銷員：[repri'zent?tiv]最高限價(jià)注塑模具備用零件；備用品業(yè)績記錄業(yè)務(wù)紀(jì)錄ImportantPhrases7.10

plushtoys

thesizeoftheorderfromtheageoffiveupwardsintellectualtoyspressrelease通訊稿;新聞稿長毛絨玩具5歲以上智力玩具訂貨量Chapter8Promotion(3)：FairPromotion

WordsStudy8.1innovative['in?uveitiv]rack[r?k]observer[?b'z?:v?]

giveaway['giv?,wei]Exhibit[ig'zibit]

展示品,陳列品展示,陳列創(chuàng)新的觀測者;觀察員贈(zèng)品；泄露貨架WordsStudy8.2stack[st?k]cruise[kru:z]representative[repri'zent?tiv]

storyboard['st?:ri,b?:d]showcase['??ukeis]玻璃陳列柜櫥窗堆放；把...疊成堆代表性的,典型的故事板/分鏡頭表

漫游于,徘徊于；(無目的地的)巡航;航游WordsStudy8.3visual['vizju?l]registrant['red?istr?nt]passive['p?siv]被動(dòng)的;消極的形象化的;栩栩如生的可視的，直觀登記者ImportantPhrases8.4marketingstaff['mɑ:kiti?

stɑ:f]dropindashaway

allowfortradeshow展銷會(huì)；貿(mào)易展覽市場銷售員匆匆離開考慮到，顧及；估計(jì)到；體諒順便拜訪Chapter9Promotion(4)：PublicRelations

WordsStudy9.1highroadsubscriber[s?b'skraib?]publicityCaring['k??ri?]Regarding[ri'gɑ:di?]關(guān)于;就...而論公路宣傳有愛心的人道的，有同情心的訂戶WordsStudy9.2agency['eid??nsi]promote[pr?'m?ut]Acquireeditor['edit?]release[ri'li:s]發(fā)行,發(fā)表;,通訊稿,新聞稿代理商并購編輯;(報(bào)刊專欄的)主筆促銷WordsStudy9.3VolkswagenMultinationaltotalfiercehost主持大眾汽車合計(jì)；總數(shù)達(dá)極端強(qiáng)烈的；激烈的跨國公司W(wǎng)ordsStudy9.4volunteerfacilitatediversedramaticallysuperb質(zhì)量極高的；優(yōu)秀的(常與to連用)自愿做；主動(dòng)請(qǐng)求去做不同的；變化多的戲劇性地；引人注目地使容易；使便利WordsStudy9.5chromecapitalizecastutensilFantastic美好的；極好的；顯著的鉻澆鑄器具用大寫書寫資本化利用WordsStudy9.6abbreviated[?'bri:vieitid]restate[ri:'steit]boldface['b?uld,feis]spokesperson['sp?uks,p?:sn]title['taitl]標(biāo)題,題目頭銜;稱號(hào)字幕簡化的,縮寫的,簡縮的黑體;粗體發(fā)言人代言人再聲明;重新敘述重申WordsStudy9.7Milestone['mailst?un]Hamper['h?mp?]Restrain[ri'strein]Productivity[,pr?d?k'tiviti]Healthcare保健里程碑，轉(zhuǎn)折點(diǎn)控制,限制;約束,阻止生產(chǎn)力;生產(chǎn)率妨礙,阻礙WordsStudy9.8letterhead['let?hed]Favour['feiv?]Compromise['k?mpr?maiz]妥協(xié),讓步折衷；和解青睞支持，贊成印在信紙的信頭(指信紙上端所印的寄信人的姓名,地址或電話等文字)ImportantPhrases9.9

thevicepresidentofHuayiapressconference

traditionalChinesepatentmedicinemedium-sizedenterpriseShanghaiHuayiPharmaceuticalCo.,Ltd.上海華益制藥有限公司華益的副總裁中型企業(yè)記者招待會(huì)傳統(tǒng)中醫(yī)成藥ImportantPhrases9.10

BIZChannelofShanghaiTVStation

R&D:researchanddevelopment(產(chǎn)品等的)amultitudeof:alargenumberof

branchout擴(kuò)展范圍；(事業(yè))擴(kuò)大規(guī)模研究與開發(fā)許多上海電視臺(tái)財(cái)經(jīng)頻道ImportantPhrases9.11ChiefExecutiveOfficer(CEO)putintoproduction

Chineseherbaljointventureconvert…into…把……改變?yōu)槭紫瘓?zhí)行官；行政總裁中草藥合資企業(yè)投入生產(chǎn)ImportantPhrases9.12

agloballyidenticalcriterionexcelatautopartsweavingmachinesannualsales年銷售額全球統(tǒng)一的標(biāo)準(zhǔn)汽車零配件紡織機(jī)械(在某一活動(dòng)方面)變現(xiàn)接觸；擅長于(某項(xiàng)活動(dòng))ImportantPhrases9.13

generalpublicpublicityagent

heartandsoulIt’srealfun.TheyaremostChineseinShanghai…是上海最具有特色的地方……公眾全心全意地那真的很有趣宣傳員;廣告員廣告代理人ImportantPhrases9.14Samplecopy['s?mpl]

amultitudeof['m?ltitju:d]pressreleasecommercialbody.publicspeaking演說;演說術(shù)公眾演講技巧樣本通訊稿;新聞稿商業(yè)團(tuán)體許多ImportantPhrases9.15parentcompanydrawingboardattheexpenseofsnapup爭購，搶購母公司計(jì)劃階段畫板；繪圖板在損害…情況下,以…為犧牲Chapter10Promotion(5)：FestivePromotion

WordsStudy10.1streamer['stri:m?]

artwork['ɑ:tw?:k]Decorate['dek?reit]Merchandising['m?:t??ndaizi?]銷售規(guī)劃；商品化計(jì)劃橫幅;長旗；飄帶美術(shù)品;藝術(shù)品；(總稱)插圖裝飾，美化WordsStudy10.2lunar['lu:n?]beverage['bev?rid?]vegetarian[,ved?i't??ri?n]notification[,n?utifi'kei??n]通知;通告；申報(bào)書;通知書農(nóng)歷；月球的酒水、飲料

素食者;食草動(dòng)物WordsStudy10.3dumpling['d?mpli?]homonym['h?m?nim]glutinous['glu:tin?s]southerner['s?e?n?]南方人;南部人湯團(tuán);餃子;(水果)布丁同音異義詞粘的,粘稠的;粘著性的WordsStudy10.4Christian['krist??n]giving['givi?]lantern['l?nt?n]resemble[ri'zembl]像,類似基督教的；表現(xiàn)基督精神的;高尚的禮物燈籠;提燈WordsStudy10.5gospel['g?sp?l]Jesus['d?i:z?s]characterize['k?rikt?raiz]secular['sekjul?]世俗的;非宗教的；俗人福音《俗》信仰，真理耶穌具有...的特征,以...為特征WordsStudy10.6verse[v?:s]mythical['miθik?l]savior['seivj?]traditionally[tr?'di??n?li]傳說上;傳統(tǒng)上;習(xí)慣上詩句,詩行;詩節(jié)神話的;神話般的虛構(gòu)的,杜撰出來的救助者,救星[(大寫)救世主,上帝[theS]WordsStudy10.7occasion[?'kei??n]caption['k?p??n]depict[di'pikt]Bible['baibl]圣經(jīng)場合,時(shí)刻;重大活動(dòng),標(biāo)題，題目，目錄描繪，描寫，描述WordsStudy10.8shoeshine['?u:?ain]sunbonnet['s?n,b?nit]sandal['s?ndl]freebie['fri:bi:]免費(fèi)贈(zèng)品鞋油；擦皮鞋闊邊遮陽女帽涼鞋，便鞋拖鞋WordsStudy10.9appealingreachcatchphrase

arousev．

salespeople['seilz,pi:pl]店員,售貨員(無男女性之別)吸引人的；引起興趣的醒目的廣告用語，(政治宣傳中的)標(biāo)語激起；喚起影響，左右；成功地對(duì)……產(chǎn)生影響WordsStudy10.10proportioned

covervturkey['t?:ki]omit[?u'mit]

posters海報(bào)，張貼的大幅廣告(宣傳畫)，招貼，標(biāo)語成比例的，相稱的火雞遺漏;省略涉及;包含ImportantPhrases10.11

It'stooearlytotellIreallycan'ttellwhichiswhich.

Shecrackedasmilethattoldherjoy.Itoldhermytelephonenumberbeforeweparted.她綻出笑容,顯露內(nèi)心的歡樂。識(shí)別;辨別

現(xiàn)在要作出判斷為時(shí)過早。產(chǎn)生效果;發(fā)生影響[(+on)]

我實(shí)在看不出哪個(gè)是哪個(gè)。識(shí)別;判定

我們分手前,我把電話號(hào)碼告訴了她。顯示,顯露ImportantPhrases10.12

put…intothemarketanadvertisingcampaign

lovers’setsuit

SaintValentine’sDayStrainbegantotellonhishealth.過度勞累開始影響他的健康。投放市場

圣瓦倫丁節(jié)，情人節(jié)(每年2月14日)廣告戰(zhàn)；廣告活動(dòng)情侶套裝ImportantPhrases10.13

overandoveragainstayup.

commuterrailstations

standoutamodelcouple模范夫妻

一再;多次;反復(fù)

引人注目的；清晰公交軌道交通站點(diǎn)

不睡，熬夜ImportantPhrases10.14specialoffer；buildingblockroundthecornerrightnowshoppingmall大型購物中心商品步行街特價(jià)；優(yōu)惠即將來臨在附近現(xiàn)在，立即，馬上標(biāo)準(zhǔn)部件，積木式構(gòu)件ImportantPhrases10.15asusual

SaintValentine's