海爾公司英文簡介PPT

Presenter\\\---GroupFiveContentsCompany’sbriefintroductionReputationintheworldMainproductsServiceDevelopmentStrategyCulturePublicservice,welfareundertakingIntroduction1984:beingestablishedHeadquarters:QingDaoTurnover：135，700，000，000CNYEmployees：70，000Patent：morethan10，000Brandvalue：8，000，000，000CNYTheInternet’sWorldFamousBrand:satisfycustomers’needsOneSingleIntegratedMode：sellserviceinsteadofproducts------rewarding:“ChinaInnovativeCompany”ReputationOccupy6.1%inthewhiteapplicantmarketunderthemarketingsurveyofEuromonitor(歐睿國際）in2010Thefirstbrandofglobalwhiteapplicants,refrigeratorandwinecabinetTheglobalmanufacturerThefirstplaceinChina’smostvaluablebrandrankingslastfor9yearsTheofficialhomeappliancessponsoroftheBeijing2008OlympicGamesProductsHouseholdappliance

DigitalproductsMedicalequipmentotherHomeServiceWiththeconceptof“customersasthefoundationofgrowth”,Haierprovidesaone-stopstarservicetoitscustomers.Inadditiontohighqualityhomeappliances,Haierisalsofocusedonofferingbest-of-breedservicesolutionstoitscustomers.Haier’sservicesystemrunsthroughouttheproductionprocessfromproductdesign,production,manufacturing,topre-sale,undersalesandaftersalesservice.DevelopmentStrategyBrandstrategy（1984~1991）：producerefrigeratoronly,accumulatemanagementexperienceofenterprisesDiversification

strategy（1992~1998）：oneproducttovariousproductInternationalstrategy（1998~2005）：beingsoldinthemainglobaleconomicareamarketGlobalstrategy（2006~now）：creatingdifferentkindsofHaierBrand------adjusttodifferentcountriesintheworldPublicservice,welfareundertakingThegreenenvironmentalprotectionThehopeproject:129HopeSchoolSports:theonlyglobalsponsorinthe2008BeijingOlympicGamesPovertyalleviationHoldthedisabledactivitiesProducethecartoon“HaierBrothers”CultureEveryoneisthetalent,notracehorses.(人人是人才，賽馬不相馬）Thekeyofmanagement----youmustconfirmhisorhervalue,providedemployeescreatevalueforclients.DevelopmentinHaier本部長事業(yè)部長職能部長正副處長正副廠長處長助理廠長助理車間主任班組長一般工人見習(xí)FourTsOEC

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