2021年6月1378國(guó)開電大本科管理英語3期末考試試題及答案

經(jīng)典word整理文檔，僅參考，雙擊此處可刪除頁眉頁腳。本資料屬于網(wǎng)絡(luò)整理，如有侵權(quán)，請(qǐng)聯(lián)系刪除，謝謝！2021年6月1378國(guó)開電大本科管理英語3期末考試試題及答案2021年6月1378國(guó)開電大本科管理英語3期末考試試題及答案|2021年6月1378國(guó)開電大本科管理英語3期末考試試題及答案一、交際用語每小題2分，共10分)1-5題：選擇正確的語句完成下面對(duì)話，并將答案序號(hào)寫在答題紙上。1.―Wouldyoulikesomemorebeer?―_________please.A.JustalittleB.NomoreC.Ivehadenough[答案]A2.Isupposethere＇llbealotofarguments.―___________________A.Ishouldimagineso.B.Noproblem.C.That＇sagoodidea.[答案]A3.―DoyoumindifIsmokehere?―___________________A.No,thanks.B.Yes,please.C.Yes,betternot.[答案]C4.―___________________―Firefireserviceplease!Theresahugefirehere.A.911,howmayIdirectyourcall?B.HowmayIhelpyou?C.WhatcanIdoforyou?[答案]A5.―SorryImadeamistakeagain.―_________Practisemoreandyou＇11succeed.A.Nevermind.B.Certainlynot.C.＇tmentionit.答案]A二、詞匯與結(jié)構(gòu)(每小題2分，共30分)6-20題：閱讀下面的句子，從三個(gè)上。6.It＇_________topointtoortalkaboutstrangersinpublic.A.impoliteB.PoliteC.good答案]A7._________importantitisforkidstoimaginefreely!A.WhatB.HowC.Whatan[答案]B8.JohnaswellasMike_________justbeenbackfromanimportantmeeting.A.haveB.HasC.had[答案]B9.―Whendowehavetopaythebill?―_________December30.A.ByB.InC.During[答案]A10._________isknowntoall,toomuchfatcausesheartproblems.A.ItB.AsC.Justas[答案]B11.Let＇sgo_________thereportsonthelatestwork.A.overB.withC.to[]A12.AChinesecompanyisgoingto_________overthewell-knownJapanesecompany*****Corporation.A.getB.takeC.turn[答案]B13.Myfriendinvitedme_________theartclub,andIaccepteditwithpleasure.A.joinB.joiningC.tojoin[答案]C14.IheardthatyoureallyhadawonderfultimeatJohn＇sbirthdayparty,_________?A.didn＇tIB.didn＇tyouC.hadntyou答案]B15.Hegaveuphisstudyincollegein_________.A.bundleB.despairC.ash[答案]B16.Youcangoout,_________youpromisetobebackbefore120＇clock.A.sofarasB.asfarasC.aslongas[答案]C17.Iam_________yourearlycoming.A.lookingforwardtoB.lookingforwardC.lookforwardto[答案]A18.Undernocircumstance_________totellliestoparents.A.childrenareallowedB.arechildrenallowedC.willchildrenallow[]B19.I_________bookwhenthetelephone_________.A.wasreading...rangB.read...rangC.wasreading...wasringing[答案]A20.Thisistheman_________lastnight.A.whom1sawhimB.whom1sawC.who1sawhim[答案]B三、閱讀理解(每小題4分，共40分)21-25題：閱讀下列短文，從CPassage1ThreeStepstoaGoodMarketingBudgetWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear.youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses.Notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany.youshoulddeterminewherethemoneywil1go.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing.thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences.andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides.youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately.marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However.agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofol1owingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions.youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.21.Whatshouldthebudgetplanbebasedon?A.Thecompanysreliableexpense.B.Thecompanysreliableincome.C.Thecompanysreliablecost.答案]B22.Whatdoes“disposableincome”meaninparagraph3?A.Totalincome.B.Previousincome.C.Netincome.[答案]C23.Youhavetobeclearof_________whenorganizingfinancialinformation.A.theincomeandexpensesB.themarketingfundC.thebudgetmanagement[答案]A24.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome[答案]B25.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid_________.A.usinglessthanyouearnB.usingmoneyunnecessarilyC.usingmorethanyouearn[答案]C26-30“T”錯(cuò)誤的寫“F”并將答案寫在答題紙上。Passage2TheroadsysteminBeijing＇scentralbusinessdistrict(CBD)isbeingre-designedtomakepublictransportationeasyandimproveefficiency.Plansfor45roadswithintheCBDhavebeenapproved,measuring41.5kilometersintotal.Inadditiontopublicbuses,freeorlowpriceshuttlebusesfromresidenceareastosubwaystationswillalsobeprovidedforcommuters.Thisisjustoverfourtimesthenumberofroadsopenedin2007,andwilladdanother15.5kmtotheexistingroadnetwork.Besidesroads,anundergroundtrafficsystemhasalsobeenoperating,whichincludesfournewsubwaylinesbeneaththeCBD.Theundergroundconnectionsystemismadeupoftwolevels.Thefirstundergroundfloorissetasidemainlyforpedestriansandcommercialfacilities,whilethesecondundergroundfloorisplannedforparking.Thecityhasalsoinvested140millionyuantosetupatrafficinquirysystem,throughwhichthepubliccanchecktrafficconditionsonlineandseethemostconvenientroutesontheirGPSsystem.Inthefuture,theCBDwillbefullycoveredbyanintelligenttrafficcontrolsystem.26.TheroadsysteminBeijingscentralbusinessdistrict(CBD)isbeingdesignedagain.[答案]T27.Commuterscanonlytakepublicbusesfromresidenceareastosubwaystations.[答案]F28.There-designedroadwillbe15.5kilometerslong.[]F29.TheundergroundtrafficsystemhasfournewsubwaylinesbeneaththeCBD.[答案]T30.Bothlevelsoftheundergroundconnectionsystemareplannedforparking.[答案]F四、寫作（共20分）31.根據(jù)要求寫作文。寫作要求：以李明的身份，根據(jù)下表內(nèi)容，寫一篇英文作文介紹自己的日程表。Writeashortpassageaccordingtotheinformationofthefollowingtimetable.LiMing＇sTimetablefromMondaytoFriday(No.3MiddleSchool)TimeActivity6:30getup7:00havebreakfast7:30gotoschool8:3012:05have4classes12:05havelunchatschool14:～15:40have2classes15:4016:40