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5PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasure * FootnoteSource: Source0StrategySkillsSystemsStaffSharedvaluesStructureStyle7SUnitofmeasure * FootnoteSource: Source1ARROW3DUnitofmeasure * FootnoteSource: Source2NewentrantSuppliersIndustry

competitorsBuyersSubstitutesFORCESATWORKUnitofmeasure * FootnoteSource: Source4TextTextTextTextTextTextTextTextTextTextJOINTUnitofmeasure * FootnoteSource: Source5TextTextTextTextLEVELSEPARATE4Unitofmeasure * FootnoteSource: Source6TextTextTextTextLINEARB3DUnitofmeasure * FootnoteSource: Source8TextTextTextLINEARC3DUnitofmeasure * FootnoteSource: Source9TextTextTextLINEARD3DUnitofmeasure * FootnoteSource: Source10TextTextTextLINEARG3DUnitofmeasure * FootnoteSource: Source12TextTextLINEARI3DUnitofmeasure * FootnoteSource: Source13TextTextTextTextLINEARJ3DUnitofmeasure * FootnoteSource: Source14TextTextTextLINEARP3DUnitofmeasure * FootnoteSource: Source16LINEARQ3DTextTextUnitofmeasure * FootnoteSource: Source17TextTextLINEARQ3DUnitofmeasure * FootnoteSource: Source18PERSPECTIVE3DUnitofmeasure * FootnoteSource: Source20TextTextTextPROPELLER3DUnitofmeasure * FootnoteSource: Source21TextSCALETextUnitofmeasure * FootnoteSource: Source22SPIRAL13DUnitofmeasure * FootnoteSource: Source24SpiralBrakesTubeintubeSPIRAL23DUnitofmeasure * FootnoteSource: Source25STARS3DUnitofmeasure * FootnoteSource: Source28TextTextWIRECUBESUnitofmeasure * FootnoteSource: Source29TextTextTextTextTextTextTextARROWSUnitofmeasure * FootnoteSource: Source30FLOW2TextHeaderHeaderTextUnitofmeasure * FootnoteSource: Source31TextFLOW2TITLETextHeaderHeaderTextUnitofmeasure * FootnoteSource: Source32FLOW3TextHeaderHeaderTextHeaderTextUnitofmeasure * FootnoteSource: Source33TextFLOW3TITLETextHeaderHeaderTextHeaderTextUnitofmeasure * FootnoteSource: Source34FLOW4TextHeaderHeaderTextHeaderHeaderTextTextUnitofmeasure * FootnoteSource: Source35TextFLOW4TITLETextHeaderHeaderTextHeaderHeaderTextTextUnitofmeasure * FootnoteSource: Source36FLOW5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnitofmeasure * FootnoteSource: Source37TextFLOW5TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnitofmeasure * FootnoteSource: Source38FLOW6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnitofmeasure * FootnoteSource: Source39TextFLOW6TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnitofmeasure * FootnoteSource: Source40BLADESTextTextTextTextUnitofmeasure * FootnoteSource: Source41BOXTextTextTextTextUnitofmeasure * FootnoteSource: Source42BOXTextTextTextTextUnitofmeasure * FootnoteSource: Source43CYCLE2TextTextUnitofmeasure * FootnoteSource: Source44TextINCOMINGTextTextTextTextTextUnitofmeasure * FootnoteSource: Source45RIBBONTextTextTextTextTextUnitofmeasure * FootnoteSource: Source46RINGTextTextTextTextTextUnitofmeasure * FootnoteSource: Source47UPON2TextTextUnitofmeasure * FootnoteSource: Source48CONTINUOUSTextTextTextTextTextTextTextTextUnitofmeasure * FootnoteSource: Source49CUTOUTTextTextTextTextUnitofmeasure * FootnoteSource: Source50LINEARATextTextTextUnitofmeasure * FootnoteSource: Source51LINEARBTextTextTextTextUnitofmeasure * FootnoteSource: Source52LINEARCTextTextTextUnitofmeasure * FootnoteSource: Source53LINEARDTextTextTextUnitofmeasure * FootnoteSource: Source54LINEARETextTextTextTextUnitofmeasure * FootnoteSource: Source55LINEARFTextTextTextUnitofmeasure * FootnoteSource: Source56LINEARGTextTextTextUnitofmeasure * FootnoteSource: Source57LINEARHTextTextTextTextUnitofmeasure * FootnoteSource: Source58LINEARITextTextUnitofmeasure * FootnoteSource: Source59LINEARJTextTextTextTextUnitofmeasure * FootnoteSource: Source60LINEARKTextTextTextTextTextTextUnitofmeasure * FootnoteSource: Source61LINEARNTextTextTextTextUnitofmeasure * FootnoteSource: Source62LINEARPTextTextTextUnitofmeasure * FootnoteSource: Source63LINEARQTextTextUnitofmeasure * FootnoteSource: Source64PROPELLERTextTextTextUnitofmeasure * FootnoteSource: Source65STEP5TextTextTextTextTextUnitofmeasure * FootnoteSource: Source66TextTextTextText2ON1Unitofmeasure * FootnoteSource: Source67TextTextTextTextTextTextAGAINSTUnitofmeasure * FootnoteSource: Source68TextTextTextTextTextATWORKUnitofmeasure * FootnoteSource: Source69TextTextCOUPLEDHORIZUnitofmeasure * FootnoteSource: Source70TextTextCOUPLEDVERTUnitofmeasure * FootnoteSource: Source71TextTextTextTextFOCUSEDUnitofmeasure * FootnoteSource: Source72NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORKUnitofmeasure * FootnoteSource: Source73TextTextTextPARALLELUnitofmeasure * FootnoteSource: Source74TextTextTextTextSPLITUnitofmeasure * FootnoteSource: Source75TextSURROUNDUnitofmeasure * FootnoteSource: Source76TextTextTWISTEDUnitofmeasure * FootnoteSource: Source77TextTextUP&AWAYUnitofmeasure * FootnoteSource: Source78TextTextUP&DOWNUnitofmeasure * FootnoteSource: Source79CustomerClientsDistributorsCompetitorsSuppliers3CSTRIANGLEUnitofmeasure * FootnoteSource: Source80CompetitivepositionLowMediumHighProduct/marketattractivenessLowMediumHighBUSSPORTFOLIOUnitofmeasure * FootnoteSource: Source81ChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionCommitmentConvictionCourageCapabilityIndividualactivityEnablingdevicesCHANGEBOARDUnitofmeasure * FootnoteSource: Source82

DeltaP

VisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)have

skilltoleadprogram

implementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-

involvementprocessImplementationor

nearimplementation

ofrequiredstructure

andsystemsFlowof2-waycommunicationsPeople’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurement

ofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstration

ofnewvisionand

valuesbyclient

leadershipDELTAPUnitofmeasure * FootnoteSource: Source83NaturalownerRelativeabilitytoextractvalueLowMediumValue-creationpotentialinbusinessunitHighCorporate

centerskills

Business

unitlinkages

Taxation/

valuation

differencesIndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities“Oneofthepack”RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbably

divestDivestDivestorliquidateMACSUnitofmeasure * FootnoteSource: Source84Restructuringframework15432PENTAGONUnitofmeasure * FootnoteSource: Source85BenefitPriceCompetitive

disadvantageCompetitive

advantagePRICEBENEFITUnitofmeasure * FootnoteSource: Source86AppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprograms12456783SMILECHARTUnitofmeasure * FootnoteSource: Source873.Createandpursueauniqueadvantage2.Resegmentthemarkettocreateaniche4.Exploituniqueadvantageindustrywide

1.DomoreandbetterofthesameWhentocompeteSTRATGAMEBOARDUnitofmeasure * FootnoteSource: Source88Stage1Stage2Stage3Stage4Valuesystem

Strategicmanage-mentExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureSTRATMANAGEUnitofmeasure * FootnoteSource: Source89SellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestime

SupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTREEPRODUCTIVITYUnitofmeasure * FootnoteSource: Source90MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionand/ormergerAdoptsoundfinancingapproachVALUECREATIONUnitofmeasure * FootnoteSource: Source91RealPerceivedClient’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnon-casesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueVALUESOURCESUnitofmeasure * FootnoteSource: Source92TextTextVENN2Unitofmeasure * FootnoteSource: Source93TextTextTextVENN3Unitofmeasure * FootnoteSource: Source94ARROWSUnitofmeasure * FootnoteSource: Source95MISCü?–Unitofmeasure * FootnoteSource: Source96WORLDMAPUnitofmeasure * FootnoteSource: Source97Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextText98Unitofmeasure * FootnoteSource: SourceTitleTextTitleText99Unitofmeasure * FootnoteSource: SourceTitleTextTitleTextText100EXHIBITTITLE * FootnoteSource: SourceTitle

Text

Text

TextText101EXHIBITTITLE * FootnoteSource: SourceTitle

Text

Text

Text102EXHIBITTITLE * FootnoteSource: SourceTextTextTextTitle

Title

103EXHIBITTITLE * FootnoteSource: SourceTextTextTextTitle

Title

Title

1043-STEPTextTextTextTextTextTextText1054-STEPTextTextTextTextTextTextTextTextText1065-STEPTextTextTextTextTextTextTextTextTextTextText1074HORIZONTALUnitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextText1085HORIZONTALUnitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextTextText1094-STEPUnitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextText110FLOW2TextHeaderHeaderTextUnitofmeasure * FootnoteSource: Source111FLOW2TITLEUnitofmeasure * FootnoteSource: SourceTextHeaderHeaderTextText112FLOW3TextHeaderHeaderTextHeaderTextUnitofmeasure * FootnoteSource: Source113FLOW3TITLEUnitofmeasure * FootnoteSource: SourceTextHeaderHeaderTextHeaderTextText114FLOW4TextHeaderHeaderTextHeaderHeaderTextTextUnitofmeasure * FootnoteSource: Source115FLOW4TITLEUnitofmeasure * FootnoteSource: SourceTextHeaderHeaderTextHeaderHeaderTextTextText116FLOW5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnitofmeasure * FootnoteSource: Source117FLOW5TITLEUnitofmeasure * FootnoteSource: SourceTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextText118HORIZONTALFLOW3Unitofmeasure * FootnoteSource: SourceTextTextTextTitleTextTextText119HORIZONTALFLOW4Unitofmeasure * FootnoteSource: SourceTitleTextTextTextTextTextTextTextText120HORIZONTALFLOW5Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTitleTextTextTextTextTextTitleTextTextTextTextText121HORIZONTALFLOW6Unitofmeasure * FootnoteSource: SourceTitleTitleTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText122HORIZONTALFLOW7Unitofmeasure * FootnoteSource: SourceTitleTitleTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText123FLOWWITHSHOCK1TextHeaderHeaderTextHeaderTextUnitofmeasure * FootnoteSource: SourceTextTitle124FLOWWITHSHOCK2Unitofmeasure * FootnoteSource: SourceHeaderHeaderHeaderTitleTextTextTextTextTextTextTextTextTextText125FLOWWITH3COLUMN * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText126FLOWWITH2COLUMN * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText127SQUAREFLOWUnitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextText128FRAMEWORKUnitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextText129Unitofmeasure * FootnoteSource: SourceTitleTitleTextText130Unitofmeasure * FootnoteSource: SourceTitleTextTitleText131Unitofmeasure * FootnoteSource: SourceTitleTextTitleTextTitleTextTitleText132xxxxxTitleTextTitleTextTitleTextTitleText133Unitofmeasure * FootnoteSource: Source

Title

Title

Title134Unitofmeasure * FootnoteSource: SourceTitleTextTitleTextTitle135Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextText136Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextText137SCP * FootnoteSource: SourcexxxxxxxxxxxxxxxerformancetructureonductExternalshockSCP138Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextText139Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextTextText140Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText141Unitofmeasure * FootnoteSource: SourceTextTitleTextTitleTextTitleTextTitleTextTitleTextText142Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText143Unitofmeasure * FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTitle

144 * FootnoteSource: SourceTitleTitleTitleTitleTextTextTextTextTextTextTextTextTextText145TEAMSTRUCTURE * FootnoteSource: SourceTitleTitle

ClientMcKinsey

Expertgroup

146Unitofmeasure * FootnoteSource: SourceTextText147Unitofmeasure * FootnoteSource: SourceTextTextTextTextText148TitleTextTitleTextTitleTextUnitofmeasure * FootnoteSource: SourceTitleTitleTitle149Unitofmeasure * FootnoteSource: SourceTitleTitleTextTitleTextTitleTextTitleTextTitleTitle150TitleTextTitleTextTitleTextTitleTitle151Unitofmeasure * FootnoteSource: SourceTextTextTextText152SubtitleSubtitleRiskmanagementTitle

153Unitofme

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