版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
IndividualReportInternationalMarketing:AnintroductionOutcome1and2CandidateName:CandidateClass:CandidateSCN:
Tableofcontents1Introduction 32Findings 32.1ExplainWildhorseAutomobileenteringinternationalmarketsreasons 32.2TwosourcesofinformationthatWildhorseAutomobile 42.3Keyopportunitiesandthreatsassociatedwithentryinternationalmarket 52.4WildhorseAutomobilewouldusetoselectwhichmarketstoenter 72.5ThemodesofmarketentryavailabletoWildhoresAutomobile 82.6ThemostappropriatemethodforWildhorseAutomobiletoentrymarket 113Conclusion 124Reference 13
1IntroductionThisreportdescribestheWildhorseAutomobiletoentertheoverseasmarket.Thisreportconsistsofsixparts.Reportedthecontentsofthepackagewildhorsewhyentertheinternationalmarket.Wildhorsecompanyidentifiedtwomarketstoenterthesourceofinformation.Ofthewildhorses.Whatmethodsofautomobilecompaniestoentertheoverseasmarket.Selecttheappropriatemethodstoentertheoverseasmarketandevaluatethecriteriayouuseinmarketing.Wildhorsecarcompanieschoosetherightwaytoentertheoverseasmarket.Thewildhorseofthecartoassessthestandardofyourmarketinginthemarket.2Findings2.1ExplainWildhorseAutomobileenteringinternationalmarketsreasonsInternationalmarketingistheapplicationofmarketingprinciplesinmorethanonecountry,bycompaniesoverseasoracrossnationalborders.Internationalmarketingisbasedonanextensionofacompany’slocalmarketingstrategy,withspecialattentionpaidtomarketingidentification,targeting,anddecisionsinternationally.China'sproductioncostsrise,thepriceoftheWildhorseAutomobile’scarpriceswillleadtoadeclineinsales.Therefore,thewildhorsecarcompaniesshouldlookfortheproductionoflow-costoverseascountries.Nationalpolicyrestrictionsonthecountry'sresources.Companyrespondstothegovernment'spolicy.SoWildhorseAutomobilecompanytobuildfactoriesinoverseascountries.TheWildhorseAutomobilecompanyproductsduetoecologicalcausesofpoorsales.Ecologicalfactorsinfluencetheproductionefficiencyofthecompany.Socompany'sproductsaresoldoverseas.TheWildhorseAutomobileCompanyinordertocompetewithrivals.WildhorseAutomobileCompanytoincreasetheshareofoverseasmarketsandenhancethecompany'sinfluence.WildhorseAutomobileCompanytoexpandoverseasmarkets.2.2TwosourcesofinformationthatWildhorseAutomobileCompanyresearchmethodsincludeprimaryresearchandsecondaryresearch.Companiescanusesecondaryresearchwaystogatherinformation.Theadvantagesofsecondaryresearchincludesconvenientsavemoneyandresearchstaffdonotneedtohavetoomuchexperience.Butsecondlyresearchinformationwithuncertainty.Companiescanbeusedthroughtwointernationalorganizationstodosecondaryresearch.TheEuropeanUnionwasfoundedinNovember1,1993.EUtosetupBrussels.EUofficialwebsite:Europa.euTheEU'saimistheestablishmentofinternalbordersbyaspace,strengthencoordinationtodevelopandestablishtheeventualintroductionofaunifiedcurrencyEconomicandMonetaryUnioneconomic,social,andpromotebalancedeconomicandsocialdevelopmentofMemberStatesthroughtheimplementationoftheCommonForeignandSecurityPolicy.EUcaremissionshasstrictcriteria.EuropeanEmissionsDirectivecertificationstandsfornon-roadmobilemachineryemissionscertification,theEnglishtranslationof"EmissionsFromNon-roadMobileMachinery",referredtoas"NRMM".China'sautoexportstoEuropeneedtoreduceautomobileexhaustemissions.China'sautoexportsemissionsmustcomplywithEUvehicleemissionstandardsInternationalOrganizationforStandardizationbecalledforshortisISO.ISOwasfoundedin1946.ISOofficialwebsite:/iso/home.html.ISO'spurposeis:topromoteworldwidedevelopmentofstandardizationtofacilitateinternationalexchangeofgoodsandmutualassistanceandtoexpandcooperationinintellectual,scientific,technologicalandeconomicaspects.ISO'sheadquartersinGeneva,Switzerland.ISO/TS16949-2021theInternationalAutomotiveTaskGroup(IATF)inISO9001:2021qualitymanagementsystembasedonthecombinationoftherequirementsoftheinternationalautomotiveindustry,automotiveproduction,enactedin2021,theservicememberorganizationofinternationalqualitysystemrequirementsstandard.China'sautomobilecompaniessupportingplantrequirementsmorestringent,requiringhighquality,butalsorequiresthesuppliertostrictlycontrolcostsandimproveefficiency.TS16949providesaunifiedcandevelopqualitymanagementsystemmodelfortheautomotiveindustry.Chineseautocompaniescontinuetodeepentheimplementationofcontinuousimprovement,strengthendefectprevention,reductionofvariationandwaste,willmakethemanagementsystemmoreoptimized,sothatautocompaniesinthemarketcompetitioncontinuedtomaintainacompetitiveadvantage.TheoverseascarwebsiteincludesC.Theoverseasmagazinesincludes<Automotorandsport>isfromGermanyand<AutomotiveNews>isfromAmerica.WildhorseAutomobileCompanycanincludeinformationfromforeignwebsiteandmagazines.2.3KeyopportunitiesandthreatsassociatedwithentryinternationalmarketPrimaryresearchshouldpayattentionincludes:Primaryresearchincludeslocalpolicylocaleconomyandlocalculture,Companiesshouldbefamiliarwiththecultureofthetargetcountryisconducivetotheacquisitionofthetargetcountryinformation.Itisconvenientforthecompanytounderstandthelocalcultureandcommunicatewiththelocalpeople.Thegovernmentpolicyofthetargetcountrycanaffectthedevelopmentoftheenterprise.Tounderstandlocalpoliciescanavoidthelossofenterprises.Thetargetcountry'seconomywilldirectlyaffecttheincomeoftheresidentsofthetargetcountry.Thecompanyproducesthecarthatissuitableforthetargetcountrythroughthelocaleconomiclevel.Thecompany'scarsgomoresmoothlyintothetargetcountry.Thewildhorseautomobilecompanycanobtaintheinformationinthese3publicplaces.Forexample,theofficeoftheparkinglot,carwashshops,tollstations.Companiesfromtheofficeoftheparkinglottogetinformation,thecompanycanunderstandthepopularcarmodelsandtheuseof.Getinformationfromthecarwashshop,thecompanycangetthepopularcarpriceinformationtorecord.Companiesproducethemostattractivecarsthroughtheacquisitionofinformation.Companiescancollectinformationfromthetollstation,thecompanycanknowthedifferentcarcharges,speedandperformanceofacarrunning,youcanfindalong-distancecarrunningmodels,whichisconducivetothecompany'scarsales.Externalenvironmentincludessixfactors,divideintopolitical,legal,social,natural,technologicalandeconomic.Politics,includingthegovernment'senergyconservationandemissionreductionpolicies,foreignpolicyandvehiclecontrolpolicy.Economyincludespercapitaincome,unemployment,consumptionlevel.Society,includingpopulation,localeducationlevelandtheproportionoflocalpopulationage.Technologyincludestechnicalworkers,technicaloptimizationandupdatingoftraditionaltechnologies.Nature,includingairpollution,naturaldisastersandwasteofresources.Thelawincludeslocallawstoprotectlocalcarcompanies.TheopportunityofWildhorseAutomobileCompanyintheoverseasmarketincludes:Technological:Targetcountry’sgovernmentrequiresimportedcarsmeetthestandardsofenergyconservation.Sotargetcountryhashighdemandfornewenergyvehicles.Chineseautocompanieshavegreatdevelopmentinthenewenergy.China'sautocanexportstotargetcountries.TechnologycanhelpWildhorseAutomobilecompanyincreasesales.Economy:thetargetcountry'seconomicrecovery,thetargetcountry'semploymentraterises,thetargetcountry'spublicdemandforthecarincreases.Sothepublicdemandforcarsisworkinginthetargetcountry.Chinesecarshavepriceadvantage,whichisconducivetothesaleofthetargetcountry.ThetechnicalthreatofWildhorseAutomobileCompanytoentertheoverseasmarketincludes:Social:Developedcountriescarbrandisgoodintargetcountrypublic’sheart.But,Chinesecarbrandhasbadimpressionintargetcountrypublic’sheart.BadimpressionofbrandcaninfluenceChineseautomobileefficiencyintargetcountry."MadeinChina"inapartoftheforeignmarketimpressionisinferior,Chinaneedstochangetheimpressionofthebrand.PromotionofbrandimagecanpromotethesalesofChineseautomobilebrand.2.4WildhorseAutomobilewouldusetoselectwhichmarketstoenterWhenacompanytooverseasmarketneeddomarketresearch.Theresearchincludesprimaryresearchandsecondaryresearch.Secondaryresearch’swayincludescollectinformationfromavarietyofreliablesources.Atthisstagesuchtechniquescanbeused.Screenthecollectedinformationusingsetcriteria,e.g.asintheBusinessEnvironmentalRiskIntelligence(BERI)index.Selecttop-scoringcountriesorregionApplysecondaryscreeningcriteriausingdatafrommarketsandthebusiness,e.g.marketattractiveness/competitiveadvantage(GEmatrix)Selectbestcountry(ies)andregion(s)toenter.Prepareaninternationalmarketingplan/strategy6.1Theselectionofthemostappropriateentrymode6.2Theselectionofthemostappropriatetargetmarkets6.3Theselectionofanappropriatemarketingmixsuitedtothecountryandtargetmarket.2.5ThemodesofmarketentryavailabletoWildhoresAutomobileTheInternetThepopularityofInternetcomputersandmobilephoneshasshortenedthedistancebetweenpeopleandimprovepeople'sworkingefficiency,whichisgoodforinternationalmarketing.Internetmakesinternationalpaymentsmoreconvenient.Theadvantagesoftheinternationalnetworkofthebuyerandthesellerincludingsecurityandfast.TheInternetcanmonitorlogistics,makelogisticsmoresecure,andpromotetradebetweencountries.Exporting(DirectandIndirect)Directexportscanenableenterprisestoquicklyselltheirproductsintheinternationalmarketataverysmallstart-upcost,intermsoffixedassetsdoesnotrequireorrequiresonlyasmallamountofinvestment,sothereislittlerisk.Intheinitialexploratoryexport,onthebasisofprevioussuccess,theenterprisebyincreasingtheexportvolumeofexportlinesandenterthenewinternationalmarket,soastograduallyincreasetheexportvolume.Directexportcanenableenterprisestoaccumulatealotofinternationalexperience,sothatenterprisesintheprocessofinternationalizationofthemorefaraway.Indirectexportmaybeagoodwayforenterprisestoentertheinternationalmarketforthefirsttime.Manufacturersneedonlyalittleknowledgeofforeignorforeignmarkets,butalsobecauseofthis,ithasseparatedthemanufacturersfromforeignmarkets.Indirectexportsreducetherisk.ContractualAgreementContractmodeisanon-equitycontractsignedbetweentheenterpriseandthetargetcountry,theformerpatent,technology,experience,management,humanresourcesandotherintangibleassetsforthelattertouse,andfromthelattertoobtaineconomicbenefitstoshare.Contractisawaytoentertheforeignmarketthroughtheoutputofknowledgeandtechnology.Contractmodemainlyincludes:licensemode,franchisemodeandprojectcontractingmode,etc.EntrymodesofinternationalmarketingWaystoentertheinternationalmarketincludeinternationalagent,licensing,franchising,jointventure,turnkeyprojects,andstrategicalliance.Detailedthreewaystoentertheoverseasmarket.Threewaysincludesinternationalagent,licensing,andfranchising.Internationalagent:Internationalexportagencyisamethodforacompanytoemployoverseasagentstopromoteinternationalsales.Agentshavenotitletothegoods.Agentsonlychargeacommission.Internationalagenttakelessinvestmentandgetlessmoney.Theadvantagesofinternationalagentincludesinternationalagenthaveexpensiveknowledgeandexperienceofmarket.Littleinvestmentrequiredandlowpoliticalrisk.Thedisadvantageofinternationalagentincludesinternationalagentmaylackcommitmentandmotivation.Internationalagentmaybetoosmalltoexploitthewholemarket.Andthismethodmaybeinefficientforlargemarkets.Franchising:Franchisingistheownerofthefranchiseisintheformofcontractualagreement,whichallowsthefranchiseetouseitsname,trademark,proprietarytechnology,productandoperationmanagementexperiencetoengageinbusinessactivities.FranchisingTakelesscapitalinvestment,andgettheamountofmoneyearnedmoderate.Theadvantagesoffranchisingincludeshighlevelofcontrol,highlymotivatedbusinesscontactwithmarketknowledge,money.Andfranchisingcangiveprotectionofpatents.Thedisadvantageoffranchisingincludesproblemswithlocallegislation,highcostofmarketingpackagetosupportfranchisees.Costandtimeinvolvedinfindinggoodfranchisees.Licensing:Licensingisauthorizedtooperate,chargetoallowotherstousetheirownbrandofcommercialoperationmodeinthespecifiedtime.Licensingininternationalmarkettakelessinvestmentandgetlessreturn.Theadvantagesoflicensingincludesaprolongeddepreciationofatargetcountry’scurrencymayalsoswingamanufacturerfromexporttolicensing.Licensingovercomestheproblemofhightransportationcost,whichmaketheexportofsomeproductsnon-competitiveintargetmarkets.Politicalriskislowerthanwithequityinvestments.Manyhostgovernmentfavourlicensingoverforeigninvestmentasawaytogettechnology.Thedisadvantageoflicensingincludeslackofcontrolbythelicensoroverthemarketingplanandprogrammeinthetargetcountry.Riskofcreatingacompetitorinthirdmarketsoreveninthemanfacturer’shomemarket.Armedwiththelicensorstechnology,thelicensesmaybecomeaformidablecompetitorinworldmarkets.Absolutesizeofincomefromalicensingarrangementascomparedtothatfromexportingto,orinvestingin,thetargetcountry.2.6ThemostappropriatemethodforWildhorseAutomobiletoentrymarketWildhorseAutomobileCompanyhavechosentheMalaysianmarket.WildhorsecanchoseIndiamarket.India'spoliticalstabilityleadstosocialstability.India
is
Asia's
anchor
economy.India'seconomyisdevelopingveryfast.India'spercapitaincomeincreased.Indianemploymentisrising,andthedemandforcarsisincreasing.DuetotheeconomicdevelopmentofIndia,theroadbecomesbetter.MoreIndiansarewillingtodrive.WildhorseAutomobileCompanycanchooseaninternationalagentinIndia.India'sautomotiveindustryhasagreatdegreeofdevelopment.WildhorseAutomobileCompanycanchooseaninternationalagentinIndia.India'sautomotiveindustryhasagreatdegreeofdevelopment.WildhorseAutomobileCompanylookingforinternationalagentstosellthecarisrelativelylowcost.Agentshaveshopfacilitiesandsalesofcarservicepersonnelsowildhorsecarcompaniescansavecosts.WildhorseCompany'shumaninvolvementislowinIndiamarket.Thecompanyneedstopayfortheinternationalagenttosellcars.Thecompanyhaslimitedcontrolforinternationalagent.IndialocalagentstounderstandthepoliticaleconomyandcultureofIndia.Wildhorsecarcompaniesthroughtheagentscanacceleratethesalesofcars,agentstohelpthewildhorsecarcompaniestoimprovethespeedoftheoccupationofoverseasmarkets.SoIndiaagentscanhelpcompaniesreducerisk.ButtheWildhorseAutomobileCompany'sprofitsarelow.WildhorseAutomobileCompanyneedtobearthecostsincludingagencyfees,customsduties,transportationcosts,andproductionandmanagementcosts.WildhorseAutomobileCompanycanreducetheprofittoincreasesales.Increaseinprofitsbyincreasingsales.3ConclusionInadditiontotheoverseasmarketinMalaysia,IsuggesttheWildhorsecompanytoentertheoverseasmarketinIndiabyinternationaldealers.Wildhorseautomobilecompanythroughtheinvestigationintothemoresuccessfulentryintotheoverseasmarket,IhopesWildhorseCompanyhaveabetterfuture.
4Reference
論大學(xué)生寫作能力寫作能力是對(duì)自己所積累的信息進(jìn)行選擇、提取、加工、改造并將之形成為書面文字的能力。積累是寫作的基礎(chǔ),積累越厚實(shí),寫作就越有基礎(chǔ),文章就能根深葉茂開奇葩。沒(méi)有積累,胸?zé)o點(diǎn)墨,怎么也不會(huì)寫出作文來(lái)的。寫作能力是每個(gè)大學(xué)生必須具備的能力。從目前高校整體情況上看,大學(xué)生的寫作能力較為欠缺。一、大學(xué)生應(yīng)用文寫作能力的定義那么,大學(xué)生的寫作能力究竟是指什么呢?葉圣陶先生曾經(jīng)說(shuō)過(guò),“大學(xué)畢業(yè)生不一定能寫小說(shuō)詩(shī)歌,但是一定要寫工作和生活中實(shí)用的文章,而且非寫得既通順又扎實(shí)不可?!睂?duì)于大學(xué)生的寫作能力應(yīng)包含什么,可能有多種理解,但從葉圣陶先生的談話中,我認(rèn)為:大學(xué)生寫作能力應(yīng)包括應(yīng)用寫作能力和文學(xué)寫作能力,而前者是必須的,后者是“不一定”要具備,能具備則更好。眾所周知,對(duì)于大學(xué)生來(lái)說(shuō),是要寫畢業(yè)論文的,我認(rèn)為寫作論文的能力可以包含在應(yīng)用寫作能力之中。大學(xué)生寫作能力的體現(xiàn),也往往是在撰寫畢業(yè)論文中集中體現(xiàn)出來(lái)的。本科畢業(yè)論文無(wú)論是對(duì)于學(xué)生個(gè)人還是對(duì)于院系和學(xué)校來(lái)說(shuō),都是十分重要的。如何提高本科畢業(yè)論文的質(zhì)量和水平,就
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 產(chǎn)品三維造型(UG NX12.0)課件 項(xiàng)目1 軟件基礎(chǔ)操作
- 論文談信息化技術(shù)和幼兒園語(yǔ)言教育方式的結(jié)合
- 2025高考物理步步高同步練習(xí)必修2第六章 第2課時(shí) 向心力的分析和向心力公式的應(yīng)用含答案
- 新版蘇教版二年級(jí)下冊(cè)數(shù)學(xué)全冊(cè)教案教學(xué)設(shè)計(jì)(表格式)
- 大學(xué)英語(yǔ)六級(jí)改革適用(閱讀)模擬試卷61(共190題)
- 2025高考物理步步高同步練習(xí)選修2第三章交變電流含答案
- 《一個(gè)中國(guó)孩子的呼聲》和平的呼喚與哀思教案
- 《少年閏土》純真友誼教案
- 《慈母情深》母愛(ài)深沉教案
- 專升本高等數(shù)學(xué)一(選擇題)模擬試卷1(共200題)
- 2024年新北師大版七年級(jí)上冊(cè)數(shù)學(xué)課件 2.2 第5課時(shí) 有理數(shù)的加減混合運(yùn)算的運(yùn)用
- 2024年全國(guó)職業(yè)院校技能大賽高職組(檢驗(yàn)檢疫技術(shù)賽項(xiàng))考試題庫(kù)(含答案)
- 2024-2030年中國(guó)有機(jī)過(guò)氧化物市場(chǎng)運(yùn)營(yíng)態(tài)勢(shì)及投資價(jià)值評(píng)估分析研究報(bào)告
- 2024年水生產(chǎn)處理工(中級(jí))職業(yè)技能鑒定考試題庫(kù)(含答案)
- 廣東省多校2024-2025學(xué)年高三上學(xué)期一調(diào)模擬地理試題(原卷版)
- 科室手衛(wèi)生分析
- 2024年江蘇徐州市教育局直屬事業(yè)單位選調(diào)7人歷年(高頻重點(diǎn)復(fù)習(xí)提升訓(xùn)練)共500題附帶答案詳解
- JGJ142-2012 輻射供暖供冷技術(shù)規(guī)程
- 新課改國(guó)家《科學(xué)課程標(biāo)準(zhǔn)》(7--9年級(jí))
- 2023船舶應(yīng)用電池動(dòng)力規(guī)范
- 籍貫對(duì)照表完整版
評(píng)論
0/150
提交評(píng)論