Design,Innovation and Entrepreneurship 1.0智慧樹知到答案章節(jié)測試2023年同濟(jì)大學(xué)

第一章測試Duringtheinvestors’pitch,theinvestorswillcareaboutyourmarket.Isitbigenoughtomakeitinteresting.Howmuchdoyouknowaboutit?

A:對

B:錯

答案:ADuringtheinvestors’pitch,theinvestorswouldliketoknowhowyoursolutionaddressesaprobleminthemarketandhowdoesitsolvethatproblem.

A:錯

B:對

答案:BTheinvestorsareinvestinginyouandyourteam.

A:錯

B:對

答案:BThefinancialprojectionsshallbebasedonreasonableassumptions.

A:對

B:錯

答案:AWhichwordbelowdescribestheVUCAera?

A:Assurance

B:Uncertainty

C:Viability

D:Certainty

答案:BSerendipityisthelucksomepeoplehaveinfindingorcreatinginterestingorvaluablethingsbychance.

A:對

B:錯

答案:A第二章測試CocoChanelrevolutionizedwomen’sclothingbyabolishingcorsets,longskirts,complicatedoutfitsthatrequiredthehelpoftheassistanttobeworn.Thisisalsoanexampleofradicalinnovation.

A:錯

B:對

答案:BWhenweencounterthefollowingsituation,weareusing_______reasoning.“·Allmealsarepreparedbythecateringcompanyaccordingtothebookingsonthesystem(rule)?AproportionQ(15%)ofaircraftpassengershavebookedveganmealsonthesystem(case),?wecanpredictthat15%ofpassengers(vegan)willreceivethecorrectmealduringtheflight(conclusion).”

A:Deductive

B:Deductive+inductive

C:Abductive

D:Inductive

答案:AWhenweencounterthefollowingsituation,weareusing_______reasoning.“Apredictiondrawsaconclusionaboutafutureindividualfromapastsample.·ProportionQ(e.g.

15%)ofobservedaircraftpassengershavehadinthepastattribute“vegan”.Therefore:?ThereisaprobabilitycorrespondingtoQ(15%)thatfutureaircraftpassengerswillhaveattribute“vegan”onnextflights”.

A:Inductive

B:Abductive

C:Deductive+inductive

D:Deductive

答案:AAbductivereasoninglooksattheresultsfirst,thenittriestoformthebesthypothesistoexplaintheresultandfinallychecksthecasetoseeifitconformstothehypothesis.

A:對

B:錯

答案:APleasechoosethecorrectstatements

aboutdesigninnovation:

A:Onlychangesinmeaningortechnologycanleadtoradicalinnovation

B:Expertdesignismoreamatterofdevelopingandrefiningboththeformulationofaproblemandideasforsolutioninconcert,inaprocessofCOEVOLUTIONofboththeProblemspaceandtheSolutionspace.

C:Changesinmeaningdefinetheso-calleddesign-driveninnovation

D:Designersuseanemphasisonthefuturecontextinwhichthedesignhastofunction,toswayclientsfromaproblem-solvingapproachtoonethatallowsforthenegotiationofnewframes.

答案:ABCD第三章測試Pleaseselectthecorrectonesfromthefollowingstatementsaboutstrategy.

A:strategyusuallywillbebetterforexternaluse.

B:strategyisanintegrateddecisionthatleadsandpushescompanytoachievesuccess.

C:strategyistodevelopaplantodefeatthecurrentofpotentialcompetitive.

D:strategydevelopmentneedsacombinationoflogicalanalysisandbusinessintuition.

答案:BCDWhichtoolorframeworkisnotforstrategyplanning?

A:Valuechainanalysis

B:UserJourneymap

C:BCGMatric

D:MichaelPorter’sFiveforces

答案:BWhen

weassesstheportfolio,wemaytakethemarket-basedperspectivesbyassessingthemarketattractivenessandthecompetitiveposition.

A:錯

B:對

答案:BAtypicalstrategyforabusinessunitusuallyincludes

A:newproductlineexpansion,

B:anewcustomergroup,

C:acquisitionthedivestment

D:geographicallyexpansion,

答案:ABDAtypicalframeworktodecidethebusinessunitstrategycanbesplitintotwoparts:diagnosisandselection.

A:對

B:錯

答案:A第四章測試Inherstudyonexpertentrepreneurs,Prof.

Dr.

Sarasvathyfoundsomepatternsofexpertentrepreneurship:

A:Theyfocusonwhattheycandoanddoit,withoutworryingmuchaboutwhattheyoughttodo.

B:Theybeginwithwhotheyare,whattheyknowandwhomtheyknow,andimmediatelystarttakingactionandinteractingwithotherpeople.

C:Someofthepeopletheyinteractwithself-selectintotheprocessbymakingcommitmentstotheventure.Eachcommitmentresultsinnewmeansandnewgoalsfortheventure.

D:Asresourcesaccumulateinthegrowingnetwork,constraintsbegintoaccrete.Theconstraintsreducepossiblechangesinfuturegoalsandrestrictwhomayormaynotbeadmittedintothestakeholdernetwork.Assumingthestakeholderaccumulationprocessdoesnotprematurelyabort,goalsandnetworkconcurrentlyconvergeintoanewmarketandanewfirm.

答案:ABCDPleaseselectthecorrectonesfromthefollowingstatementsaboutteams.

A:Yourteamwillshoulderoneormorecommongoals,eachofthememberplayingacertainroleandtogetherexhibittaskinterdependenciesaswellasmaintainandmanageboundaries.

B:Yourteamareembeddedinanorganizationalcontextthatsetsboundaries,constrainstheteam,andinfluencesexchangeswithotherunitsinthebroaderentity.

C:Teamarecollectiveswhoexisttoperformorganizationallyrelevanttasks.

D:Teammembersshallperformthesamehobbytosatisfytheirpersonaldemand.

答案:ABCWhydowewantdothebusinessplanning?

A:Itistounderstandthecompany’sbusiness.

B:Itistosupplyaninstrumentfortheearlyrecognitionofcriticaldevelopment.

C:ThefinancialBPcreatesthetransparencybetweenthesuccessfulprojectsandtheshareholdervalue.

D:Itistheanticipationofthefuturedevelopmentofthecompany.

答案:ABCDPleaseselectthecorrectstatementaboutbusinessplanning.

A:Thebusinessplanningismorefromthemanagementperspective,theoperationalperspective,ratherthanapurefinancialperspective.

B:Asuccessfulbusinessplanningcouldonlybeachievedinthebottom-upmannerinoneorganization.

C:Itisnotnecessarytounderstandthereportinglineoftheorganizationtostartyourbusinessplan.

D:Eachunitoftheorganizationshallchoosetheirownadvancedtoolstofinalizethebusinesspl