DB43-T 2365.1-2022 農(nóng)村卷煙營銷網(wǎng)絡(luò) 第1部分：服務(wù)鄉(xiāng)村振興指南

ICS

65.160CCS

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43湖 南 省 地 方 標(biāo) 準(zhǔn)DB43/T

2365.1—2022農(nóng)村卷煙營銷網(wǎng)絡(luò)第部分：服務(wù)鄉(xiāng)村振興指南Rural

cigarette

marketing

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guide2022

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05

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31

發(fā)布

2022

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實(shí)施湖南省市場監(jiān)督管理局

發(fā)

布DB43/T

2365.1— 前言························································································································

Ⅲ1 ·····················································································································

12規(guī)范性引用文件······································································································13 術(shù)語和定義············································································································14 服務(wù)產(chǎn)業(yè)振興·········································································································15 服務(wù)人才振興·········································································································26 服務(wù)生態(tài)振興·········································································································27 服務(wù)組織振興·········································································································28服務(wù)文化振興·········································································································3參考文獻(xiàn)····················································································································

4DB43/T

2365.1—

1

本部分提供了煙草商業(yè)企業(yè)服務(wù)鄉(xiāng)村振興的有關(guān)建議，并給出了相關(guān)信息。本部分適用于煙草商業(yè)企業(yè)對農(nóng)村卷煙營銷網(wǎng)絡(luò)服務(wù)鄉(xiāng)村振興的指導(dǎo)。2

規(guī)范性引用文件本文件沒有規(guī)范性引用文件。3

術(shù)語和定義下列術(shù)語和定義適用于本文件。3.1農(nóng)村卷煙營銷網(wǎng)絡(luò) rural

network銷組織系統(tǒng)。3.2農(nóng)村卷煙零售終端

terminal持有煙草專賣零售許可證、向顧客展示和交易的經(jīng)營場所。3.3農(nóng)村卷煙零售客戶

customers持有煙草專賣零售許可證從事農(nóng)村卷煙經(jīng)營業(yè)務(wù)的經(jīng)營者。4

服務(wù)產(chǎn)業(yè)振興4.1 助力農(nóng)村卷煙零售終端提質(zhì)4.1.1 支持農(nóng)村卷煙零售客戶加盟煙草和新零售流通品牌，促進(jìn)現(xiàn)代流通體系向農(nóng)村地區(qū)延伸發(fā)展。4.1.2 優(yōu)先支持脫貧戶、防返貧監(jiān)測戶和返鄉(xiāng)青年加盟農(nóng)村卷煙營銷網(wǎng)絡(luò)。4.1.3 在店鋪改造、貨源保障、經(jīng)營服務(wù)等方面提供扶持。4.1.4 指導(dǎo)農(nóng)村卷煙零售客戶開展經(jīng)營分析，提供個(gè)性化經(jīng)營指導(dǎo)方案，防范化解經(jīng)營風(fēng)險(xiǎn)。4.1.5 支持農(nóng)村卷煙零售終端發(fā)展電子商務(wù)，幫助拓展非煙商品經(jīng)營渠道。4.2 拓展農(nóng)村卷煙零售終端服務(wù)功能4.2.1有條件的農(nóng)村卷煙零售終端宜開展便民服務(wù)，可提供健康、休閑、體重血壓測量、手機(jī)充電、雨傘借用、茶水飲用、報(bào)刊閱讀等便民服務(wù)。4.2.2 DB43/T

2365.1—社區(qū)非煙商品團(tuán)購、話費(fèi)代充等增值服務(wù)。4.3 促進(jìn)農(nóng)村卷煙零售終端數(shù)字化建設(shè)4.3.1 宜提供零售終端店鋪管理設(shè)備和零售終端信息系統(tǒng)支持，幫助農(nóng)村卷煙零售客戶實(shí)現(xiàn)“全店鋪?zhàn)只D(zhuǎn)型。4.3.2 可建設(shè)數(shù)字門店、配備電子價(jià)簽、支持聚合支付、推廣數(shù)字人民幣應(yīng)用。4.3.3 可運(yùn)用大數(shù)據(jù)分析，實(shí)現(xiàn)店鋪管理智能化。4.3.4 宜應(yīng)用零售客戶移動(dòng)應(yīng)用系統(tǒng)、工商零消互助合作平臺等。4.4 服務(wù)農(nóng)村特色產(chǎn)業(yè)4.4.1 宜與當(dāng)?shù)剞r(nóng)產(chǎn)品生產(chǎn)基地、合作社及農(nóng)戶的合作，引導(dǎo)農(nóng)村卷煙零售客戶在店內(nèi)增加特色農(nóng)產(chǎn)品銷售專區(qū)。4.4.2 可為鄉(xiāng)村旅游提供咨詢、宣傳服務(wù)。5

服務(wù)人才振興5.1 健全培訓(xùn)體系5.1.1 宜搭建線上、線下培訓(xùn)課程體系，可結(jié)合基層服務(wù)站所開展線下培訓(xùn)。5.1.2 可開發(fā)涵蓋法律法規(guī)、店鋪管理、品牌培育、新零售技術(shù)、數(shù)字化管理等內(nèi)容的營銷客戶經(jīng)營知識庫和營銷精品視頻微課。5.2 提升經(jīng)營能力宜開展零售客戶培訓(xùn)，推廣新零售、數(shù)智化經(jīng)營理念，提升農(nóng)村卷煙零售客戶經(jīng)營能力。6

服務(wù)生態(tài)振興6.1 改善店容店貌宜通過統(tǒng)一店面招牌、煙柜，清潔店面、優(yōu)化陳列等方式改善店容店貌。6.2 改善衛(wèi)生環(huán)境6.2.1 宜在農(nóng)村卷煙零售終端設(shè)置便民吸煙點(diǎn)，配置煙蒂收集垃圾桶、導(dǎo)示牌等硬件設(shè)施，引導(dǎo)文明吸煙。6.2.2 宣傳引導(dǎo)農(nóng)村卷煙零售客戶保持店前衛(wèi)生環(huán)境清潔。6.2.3 聯(lián)合村組開展美麗鄉(xiāng)村建設(shè)宣傳活動(dòng)。7

服務(wù)組織振興7.1 宜在農(nóng)村卷煙零售終端設(shè)置政策、普法、科普等宣傳欄。7.2 宜在有條件的農(nóng)村卷煙零售終端添置桌椅、書籍、運(yùn)動(dòng)設(shè)施等，搭建交流學(xué)習(xí)平臺。7.3 宜開展愛心幫扶、志愿服務(wù)等活動(dòng)，引導(dǎo)傳播社會(huì)正能量，倡導(dǎo)文明新風(fēng)尚。DB43/T

2365.1—8

服務(wù)文化振興8.1 展示特色文化可根據(jù)當(dāng)?shù)氐娘L(fēng)土人情、歷史文化、產(chǎn)業(yè)特點(diǎn)，發(fā)展特色零售終端。8.2弘揚(yáng)愛心文化宜常態(tài)化走訪農(nóng)村市場，及時(shí)掌握困難卷煙零售客戶基本情況，了解其需求并