高級職業(yè)英語拓展教程unit

Unit5GlobalSourcingUnit5

GlobalSourcingSection1MoreThingstoDo1.Whatdoesspecializein?2.Howdobuyerssourceproductsfrom?3.Whydobusinessesadopttheglobalsourcingstrategy?Activity1ReadMoreAboutGlobalSourcingUnit5

GlobalSourcingSection1MoreThingstoDo

Whatareyoulookingtosellorbuy?Wheredoyouwanttosellitorbuyit?willhelpyouwithanydifficultiesyouhaveonthematter.Whetheryouarelookingforaparticularproduct,forasupplierofsomesortofproduct,orbuyers,Alibabawill?nditforyouinstantly,andinanypartoftheworld.Thesiteisdirectedforanycompanylookingtopurchaseorplaceaproduct,eitherlocallyorinternationally.ThemainregionsinwhichAlibabaworksaretheUS,EuropeandEasternAsia,butotherregionsarealsoavailable.instantlyad.立即地directv.指向，指引a.直接的Chinesetranslation:Unit5

GlobalSourcingSection1MoreThingstoDoFoundedin1999byMaYun(JackMa)andspecializinginbusiness-to-businesstrades,especiallyforinternationalbuyerstryingtocontactChinesesellers,AlibabahasetheleaderinB2Bmerceglobally.Itsmainservicesareglobaltradeandonlinesourcing.In2008,attractedatleast23millionvisitorsofwhich65percentwerefromChina.Chinesetranslation:Unit5

GlobalSourcingSection1MoreThingstoDoAlibabaisnotatradingcompanybutratheranonlinebusinessplatform.Itopenssesameforsmalltomedium-sizedcompanies.Now,hasethenumberonedestinationforsourcingprofessionalsandentrepreneursbecauseitisthesimplestandmostefficientwaytofindqualitysuppliersandproducts.OnAlibaba,youcansourcethousandsofproductsatfactorydirectpricesbyquicklyandeasilybrowsingbyproductorsuppliercategoriesforwhatyouneed.Youcanmakeinquiries,andnegotiatedirectlywithmanufacturers.Thesitehasavarietyofcustomer-supportandsafe-tradingfeaturesthathelpyouresearchsellerbackgroundsandreputationsandprotectyouraccounts.Thesiteisalsorichwithfreearticlesonglobaltrade,includinghelpfuladviceon?ndingsuppliers,shippingandinspection,paymentandsecurity,alongwithAlibaba’sowntutorialsonhowtobestusethesite.platformn.平臺sesamen.芝麻destinationn.目的地entrepreneurn.企業(yè)家browsev.瀏覽inquiryn.咨詢featuren.特征，特點tutorialn.指導(dǎo)課Chinesetranslation:Unit5

GlobalSourcingSection1MoreThingstoDoTherearemanyreal-lifestoriesfrompeoplewhohavefoundsuccesson.DevonRifkinhaseasymbolofonlinesourcingsuccessforaMiami-basedentrepreneur.WhenDevonRifkinbeganscouringtheglobeforalow-costbutreliableproducerofhangersforhisfast-growingfirm,theGreatAmericanHangerCompany,hebeganhissearchwithoutsteppingoutsidethecomfortofhisair-conditionedMiamiof?ce.AfewclicksofthemouseonsourcingwebsiteledhimtoWoodenEnterprisesandTradingCooperative,anIndia-basedmanufacturerspecializinginwoodenandmetalproducts.Aftersendinghiscompanysamplesofafewbasichangermodels,itrespondedpromptlywithmockupsatattractivepricesandquality.WoodenEnterprisesandTradingCooperativeisnowoneoftheGreatAmericanHangerCo.’sregularsuppliers.(426words)Miami邁阿密(美國佛羅里達州東南部港市)hangern.衣架promptlyad.迅速地mockupn.實體模型，實物的原尺寸模型Chinesetranslation:Unit5

GlobalSourcingTask1Completetheoutlinewiththeinformationfromthepassage.Activity2Ful?lltheFollowingTasks

CompanyInformation:1.Founded:byMaYun(JackMa)in1).2.Mainservices:globaltradeand2).3.Visitorsin2008:atleast3).4.Serviceregions:theUS,EuropeandEasternAsia,and4).5.Targetcustomers:sourcingprofessionalsand5).6.Most-favouredby:6)

companies1999onlinesourcing23millionotherregionsentrepreneurssmallandmedium-sizedUnit5

GlobalSourcingTask1Completetheoutlinewiththeinformationfromthepassage.Activity2Ful?lltheFollowingTasksChieffeatures:1.Customersupport:helpscustomersresearchseller7).2.Safe-trading:8).3.Customer-friendlyservices:freearticlesand9).SuccessStory:10).backgroundsandreputationsprotectsyouraccountstutorialsDevonRifkinUnit5

GlobalSourcingTask2MatchAwithB.AB1.咨詢2.網(wǎng)上商業(yè)平臺3.投放產(chǎn)品4.安全交易特征5.專門經(jīng)營6.跨國采購7.長期供應(yīng)商8.高素質(zhì)供應(yīng)商9.全球采購10.中小型公司a.placeaproductb.specializeinc.smallandmedium-sizedcompaniesd.globalsourcinge.qualitysupplierf.makeinquiriesg.safe-tradingfeatureh.onlinebusinessplatformi.regularsupplierj.multinationalpurchasingUnit5

GlobalSourcingTask3Fillintheblankswiththerightwordsorphrases.Changetheformwherenecessary.

Therearemorewordsthanyouneed.instantlydirectsourceinquirynegotiatefeaturereputationinspectionsamplespecializein1.Ourcompany

thesaleofcottongoods.2.Thecompanyisresponsiblefor

thesamples,rawmaterials,componentsinstrictaccordancewiththespeci?cationandrequirementofclients.3.ThenewcompanyislookingatSoutheastAsiancountriesto

productswithlowprices.4.Thebookisprimarily

atreadersworkinginmarketing,advertisingandrelated?elds.specializesininspectingsourcedirectedUnit5

GlobalSourcingTask3Fillintheblankswiththerightwordsorphrases.Changetheformwherenecessary.

Therearemorewordsthanyouneed.instantlydirectsourceinquirynegotiatefeaturereputationinspectionsamplespecializein5.Thenew?atscreenTVsethassomany

toofferthatitsellswellinthemarketplace.6.Asacustomerservicemanager,heshouldrespondtothecomplaints.fromhisendusers.7.Iwouldliketomakea(n)

forthepurchaseof5pcsofDVDplayer.8.Inorderto

agoodpricewithyoursupplier,youshouldreadthepurchasingnegotiationtips.featuresinstantlyinquirynegotiateUnit5

GlobalSourcingActivity3MakeaSurveyInterviewyourclassmatesfortheironlineshoppingand?llinthefollowingquestionnaire.QuestionnaireAboutOnlineShopping1.Whatisyourgender?□Male.□Female.2.HowmuchtimedoyouspendontheInternetperweek?□2hoursorless.□3—10hours.□10—30hours.□Morethan30hours.3.Doyoutrustonlineshopping?□Yes.□No.4.HaveyouboughtanythingontheInternetbefore?□Yes.□No.Unit5

GlobalSourcingIfyouransweris“No”,pleaseskiptoQuestion8.5.Whichonlineshoppingwebsitesdoyouusuallygoto?(Pleaseselectallthatapply.)□.□.□.□.□.□.□Others.6.Whatkindofgoodsdoyoubuy?(Pleaseselectallthatapply.)□Books/CDs/VCDs/DVDs.□Computerproducts.□Digitalelectronicproducts(MP3,MP4,AppleiPod,etc.).□Apparellikeclothing,shoes,etc.□Tickets(movieorconcerttickets).□Flowers/Gifts/Cards.□Groceries.□Others.Unit5

GlobalSourcing7.Whatarethereasonsthatencourageyoutobuygoodsonline?(Pleaseselectallthatapply.)□Cheaperthanpricesinthelocalstores.□Savingtime(Noneedtogototheshops).□Easytomakecomparisons(browsedifferentsitesbeforemakingdecisions).□Canshopatanytime(24hoursavailable).□Lotsofchoices(Manydifferentwebsites).□Unlimitedproducts(cannotgettheminthestores).□Betterinformationavailableonlinetodoresearchbeforepurchasing.□Others.Unit5

GlobalSourcing8.Whatareyourreasonsfornotshoppingonline?(Pleaseprovide3mostimportantreasons.)1.2.3.Activity3MakeaSurveyInterviewyourclassmatesfortheironlineshoppingand?llinthefollowingquestionnaire.Unit5

GlobalSourcingActivity4WriteaReportWriteareportbasedontheinformationyougetinActivity3.

Inordertofindouttheoutlookforonlineshopping,wedidasurveyonconsumerattitudesandbehaviorsrelatedtoonlineshopping.Inoursurvey,85%oftheinterviewees(62femalesand38males)haveonlineshoppingexperience.However,20%ofthemdistrustedonlineshoppingbecausetheyaremainlyconcernedaboutpurchasingaproductfrom“masked”sellerswithoutphysicallyexaminingtheproducts.Ofthosewithonlineshoppingexperience,over95%regularlygotoTaobaowebsiteforshoppingand60%visitpaipaioccasionally,followedbyEachnetandDangdang.Moreover,apparelisthemostpopularpurchases,accountingfor65%oftheproductsboughtonline,followedbydigitalelectronicproducts,computerproductsandBooks/CDs/VCDs/DVDs.Themainreasonsfortheironlineshoppingarecheaperprices,savingtimeandbeingeasytomakecomparisons.Toconclude,thoughpeoplemayfeelacertaindegreeofriskwhenpurchasingaproductthroughtheInternet,thereisanoptimisticoutlookforthefuturegrowthofonlineshopping.Unit5

GlobalSourcingActivity5TranslateaParagraphTranslatethefollowingintoChinese.Globalsourcingisanewtrendofgrowingbusinessglobally.Ithelpsinspreadingyourbusinessallovertheworld.Globalsourcinghasbothadvantagesanddisadvantages.Itishelpfulinreducingproductcostandcoveringlargemarketareasinallovertheworld.Youcansellyourproductsorservicesglobally.Atthesametimeit’snotsoeasytodobusinessglobally.Agreatdealofmanagementskillisrequiredtomanagethebusinessglobally.Sometimesduetodifferentculturalenvironmentandgovernmentpolicies,ithasunfavorableeffectsonyourbusiness.Ifyoudon’tmanageitproperlyoutsourcingoftenintroducesincreasedcostandcomplexity.Sothinktwicebeforeoptingforglobalsourcing.Unit5

GlobalSourcingActivity5TranslateaParagraphTranslatethefollowingintoChinese.全球采購是商業(yè)全球化的新趨勢，它有助于企業(yè)走向世界。全球采購有利有弊。它能夠降低產(chǎn)品成本并拓寬產(chǎn)品市場。企業(yè)可以在全球范圍銷售產(chǎn)品及服務(wù)。同時，企業(yè)走向全球化也不是一件簡單的事情。企業(yè)需要優(yōu)秀的管理才能確保企業(yè)的全球運作。有時由于文化環(huán)境及政府政策的差異，全球采購可能對企業(yè)造成不利的影響。如果不能妥善地處理，外部采購經(jīng)常會導(dǎo)致成本增加，造成管理的復(fù)雜性。因此，決定進行全球采購一定要三思而后行。Unit5

GlobalSourcingSection2ReadingSkillExploration:Generalization概括（Generalization）概括就是要在觀察和研究某部分具體事物的基礎(chǔ)上，對整體的事物作出的概括性陳述。假設(shè)你采訪了一些大學(xué)生，問他們上大學(xué)的原因，每個人的回答都表明上大學(xué)是要為找工作做準備。當(dāng)你報告這一事實時，你可能會概括成“所有的大學(xué)生上大學(xué)是因為他們要為找工作做好準備?！碑?dāng)然，其他人可能不會完全同意這一陳述，除非他們訪問了每一個大學(xué)生。下列是一些概括性的句子。有些概括看起來合情合理，但你也可能持反對意見。

1.Allcollegefreshmenareconfusedanddisorientedduringtheirfirstweekoncampus.2.Parentsarewithoutexceptionconcernedforthehappinessoftheirchildren.3.Psychologyinstructorsareinterestedinthepsychologyoflearning.4.Collegestudentsaremoreinterestedinsociallifethanacademicpursuits.注意概括并不是事實，而是作者對某一類事實的判斷。Unit5

GlobalSourcingExample:Theweddingisatraditionthatmostyoungpeoplestillvalue.Mostengagedcouplescarefullyplantheirweddingandregarditasanimportantoccasionintheirlives.Couplesarealsoveryconcernedthattheirceremonyshouldfollowrulesofetiquetteandthateverythingisdone“justso”.Mostgiveadealofattentiontopersonalizingtheirceremony,includingtheirownvows,songsandsymbols.文段的第一個句子是一個概括性的陳述，作者概括出年輕人對他們婚禮的看法。文段的其他句子就是對這個概括的說明論證。Practice:Readthefollowingparagraphandpointoutthegeneralizationandsupportingfacts.Ourlifetodaydependsverymuchonenergy.Intownsandinvillages,onfarmsandinfactories,machineshavemadelifeeasierthanitusedtobe.Themachinesuseenergy,andenergyisneededforheating,lighting,communications,carryinggoods—everything.Factoriesandindustrialplantsuseagreatdealofenergytomakethethingsthatweuseandbuyandsell.Unit5

GlobalSourcingSection3ComparativeReading:CareerPreviewingReadthepassageinbothEnglishandChineseandanswerthequestions.

GlobalSourcingandChineseCultureWithmoreandmorewholesaleproductspurchasefromChina,foreigninvestmentisflowingintoChina,afastgrowingglobalfactory.However,inspiteofthestrongeconomy,foreigninvestorsareafraidofthechallengesandcomplicationsintheirpathofmultinationalpurchasing.ThelocalbusinessownersintheChinesemarkethaveadoptedtheirownstyleofbusinesswhichcannotbeeasilyunderstoodbymanyforeigninvestorswiththeirhugeexperienceinglobalsourcing.ClearunderstandingandgreateffortsareneededtosuccessfullypenetratetheChineseeconomyUnit5

GlobalSourcing全球采購與中國文化隨著外國企業(yè)從中國采購越來越多的批發(fā)商品，外國資本正涌向中國這個高速發(fā)展的世界工廠。然而，盡管中國經(jīng)濟強大，外國投資者仍然擔(dān)心在跨國采購過程中遇到挑戰(zhàn)以及錯綜復(fù)雜的場面。中國市場的本地企業(yè)家有自己的一套經(jīng)營模式，但是許多有著豐富全球采購經(jīng)驗的外國投資者對此卻難以理解。要想成功地滲透到中國經(jīng)濟，外國投資者需做出巨大努力，對中國文化要有清晰的認識。Section3ComparativeReading:CareerPreviewingUnit5

GlobalSourcingSection3ComparativeReading:CareerPreviewingUnderstandingtheBusinessCultureTheforeignersdoingwholesalebusinesswithChinahavetobasicallyunderstandthebusinesscultureinChina.TheyhavetounderstandtheChinesebusinessclearlybeforepurchasingfromChina.ThepeopleofChinaareproudoftheirtraditionandculturalvalueswhicharecontinuingformanygenerations.Therefore,itisnecessarytogiverespectandregardtothebeliefsandvaluesofChineseinthebusinessofglobalsourcing.Chinesetreatrespectasanimportantvirtueintheirlife.TheChinesebusinesssystemisalsobasedonrespecttosuperiors,staffandtheirfamilies.So,itisadvisableforforeigninvestorswhoareinvolvedinmultinationalpurchasingtodotheirbusinesstalkwithgreatmutualrespect.TheChinesewholesalebusinessmenareverymuchconcernedaboutface,especiallyonothers’perceptionandimageonthem.TheytakecriticismabouttheirincapabilityandmistakesveryseriouslywhentheyarepubliclyexposedtogreatembarrassmentinmultinationalpurchasingUnit5

GlobalSourcingSection3ComparativeReading:CareerPreviewing理解商業(yè)文化與中國企業(yè)進行批發(fā)貿(mào)易的外國采購商應(yīng)該要基本了解中國的商業(yè)文化。在從中國進行采購之前，他們必須透徹地了解中國文化。中國人以祖先流傳下來的傳統(tǒng)和文化價值為豪。因此，在進行全球采購時有必要尊重其信仰和價值觀。中國人認為尊重他人是生活中的一個重要美德。中國的商業(yè)體系是建立在尊重長者、尊重員工和其家人的基礎(chǔ)上。因此，我們建議從事跨國采購的外國采購商和中國企業(yè)家需在相互尊重的基礎(chǔ)上進行商務(wù)談判。中國從事批發(fā)行業(yè)的企業(yè)家非常在意面子，特別是其他人對他們的看法和印象。在國際采購時，遇到尷尬場面，他們非常看重對其無能和錯誤所作的批評。Unit5

GlobalSourcingSection3ComparativeReading:CareerPreviewingGuanXiChinesevaluebusinessrelationshipestablishmentandalsobusinessnetworkingasthemostimportantfeaturesofcompaniesinvolvedinthebusinessofglobalsourcing.TheChinesewholesalemarketlookslikeahugewebwithmanyconnectionsandlinksusefulforglobalsourcing.TheChineseposeheavyfaithinthebusinessandpersonalcontacts.“GuanXi”inChineserelatestogoodrelationshipwithpersons,businessownersandgovernmentofficialsandawidesocialnetworkwithothers.AcorrectandappropriatebusinessapproachonlywillenableforeigninvestorstoexploitthepotentialofChinesemarketfortheirmultinationalpurchasing.Thought