企業(yè)核心競爭力模糊評(píng)價(jià)體系研究

---------------------------------------------------------企業(yè)核心競爭力模糊評(píng)價(jià)體系研究遼寧工業(yè)大學(xué)管理學(xué)院遼寧錦州核心競爭力評(píng)價(jià)體系模糊評(píng)價(jià)層次分析法ZhanghaoManagementSchoolLiaoningUniversityofTechnologyLiaoning,Chinaadvantage.Therefore,doingresearchonthecore-competitivenessofenterprisesiseasytoestablishsuitablethecore-competitivenessofenterpriseevaluationmodelforourcountry,whichcanpromoteenterprise'srapidandhealthygrowth,andhasimportanttheoreticalpaper.Keywords:core-competitiveness;evaluationsystem;fuzzyevaluation;Analytichierarchyprocess，核心競爭力的培養(yǎng)被提到了前所未有的重要地位。21世紀(jì)國際競爭的制高點(diǎn)。涵義---------------------------------------------------------”；《世界經(jīng)濟(jì)論壇(WEF)》1985年《關(guān)于競爭力的報(bào)告》指出，企業(yè)的國際和機(jī)三、企業(yè)競爭力評(píng)價(jià)指標(biāo)的選擇原則---------------------------------------------------------營運(yùn)能力償債能力盈利營運(yùn)能力償債能力盈利能力成長能力應(yīng)收賬款周轉(zhuǎn)率流動(dòng)資產(chǎn)周轉(zhuǎn)率總資產(chǎn)周轉(zhuǎn)率流動(dòng)比率速動(dòng)比率資產(chǎn)負(fù)債率成本費(fèi)用利潤率凈資產(chǎn)收益率總資產(chǎn)凈利潤率率主營業(yè)務(wù)利潤率總資產(chǎn)增長率凈利潤增長率主營業(yè)務(wù)收入增長率、企業(yè)競爭力的模糊評(píng)價(jià)數(shù)學(xué)模型企業(yè)競爭力圖一企業(yè)競爭力評(píng)價(jià)指標(biāo)體系---------------------------------------------------------一級(jí)指標(biāo)二級(jí)指標(biāo)1主營業(yè)務(wù)利潤率X總資產(chǎn)凈利潤率X成本費(fèi)用利潤率X凈資產(chǎn)收益率X 主營業(yè)務(wù)收入增長率X212凈利潤增長率X22總資產(chǎn)增長率X23總資產(chǎn)周轉(zhuǎn)率X313應(yīng)收賬款周轉(zhuǎn)率X32流動(dòng)資產(chǎn)周轉(zhuǎn)率X 3341442 43XXXXXX，X43)W4=(W41，W42，W43)---------------------------------------------------------XXXXXXWW.499.197.204014.335.03X1X3211X2311X1X2X3X4X4522=1.0=1.00+0.974+1.04+1.25=4.264CI=,CR==0.089<0.1,說明關(guān)于企業(yè)核心競爭力一級(jí)指標(biāo)的判斷矩陣是合同理可得企業(yè)核心競爭力二級(jí)指標(biāo)，結(jié)果如下表：WW0.120.180.260.441X1223X1313X1412.53.835.3920.63X11222指標(biāo)X11X12X13X14CR=0.093＜0.1WW0.480.330.191X21X22213.5210.5X2322指標(biāo)X21X22X23CR=0.043＜0.1ww0.440.160.401X31X33211.834.511.33X3223指標(biāo)X31X32X33CR=0.06＜0.1指指標(biāo)434142W---------------------------------------------------------「r「r1653321X1X2X3C指標(biāo)評(píng)價(jià)B層分類因素指標(biāo)。若單獨(dú)考慮Xi(i=1，2，3，4)下的i11i11r…Lrim1ri12r…rim2…………r]i1nr…r」imn其中i為各分類因素指標(biāo)數(shù)目，即為X1,X2,X3,X4,;n為相關(guān)分準(zhǔn)則層中評(píng)價(jià)指標(biāo)A=(a1,a2,…,am)=W*(A1,A2,…Am)T.其中,“*”采取一般的矩陣的 對(duì)A做歸一化處理，即可以用模糊分布法對(duì)企業(yè)競爭力做出評(píng)價(jià)，最后求得企業(yè)競爭力模糊評(píng)價(jià)的最后得分沒有統(tǒng)一的度量標(biāo)準(zhǔn)因而難以比較，所以在進(jìn)行綜合評(píng)價(jià)前先應(yīng)確定指標(biāo)體系(1)正指標(biāo)的隸屬度函數(shù)公式為：當(dāng)x下限xx上限時(shí)，x-xy=實(shí)際下限x-x上限下限(2)負(fù)指標(biāo)的隸屬度函數(shù)公式為：當(dāng)x下限xx上限時(shí)，x-xy=上限實(shí)際x-x下限上限---------------------------------------------------------北北京雙鶴盈利能力主營業(yè)務(wù)利潤率(%)成本費(fèi)用利潤率(%)資產(chǎn)報(bào)酬率(%)凈資產(chǎn)收益率(%)31.579812.250823.28180.7377850.56180710.702642成長能力主營業(yè)務(wù)收入增長率(%)凈利潤增長率(%)總資產(chǎn)增長率(%)9423.662716.74110.4578610.1478020.960046營運(yùn)能力應(yīng)收賬款周轉(zhuǎn)率(次)總資產(chǎn)周轉(zhuǎn)率(次)流動(dòng)資產(chǎn)周轉(zhuǎn)率(次)7.9327165280.601460.7560.5955流動(dòng)比率速動(dòng)比率資產(chǎn)負(fù)債率(%)償債能力2.2381181.3728.52850.18535111.183575權(quán)重求和0.758821701權(quán)重求和0.450956921權(quán)重求和0.623802299權(quán)重求和0.626522332Wi0.120.180.260.44Wi0.480.330.19Wi0.440.160.4Wi0.490.370.14權(quán)重求和0.6573984Wj0.499Wj0.197Wj0.204Wj0.1北京同仁北京同仁堂盈利能力主營業(yè)務(wù)利潤率(%)成本費(fèi)用利潤率(%)總資產(chǎn)利潤率(%)凈資產(chǎn)收益率(%)40.032815.31118.93120.9835116280.6799652510.7224615380.709433962成長能力主營業(yè)務(wù)收入增長率凈利潤增長率(%)總資產(chǎn)增長率(%)59.719438.964333.5302營運(yùn)能力應(yīng)收賬款周轉(zhuǎn)率(次)總資產(chǎn)周轉(zhuǎn)率(次)流動(dòng)資產(chǎn)周轉(zhuǎn)率(次)20.93920.9537920.5936363640.1745W權(quán)重求和j0.499Wj0.638080790.197Wj0.204權(quán)重求和0.45316278權(quán)重求和1權(quán)重求和0.604781818Wi0.120.180.260.44Wi0.480.330.19Wi0.440.160.4---------------------------------------------------------WW償債能力Wi權(quán)重求和Wj流動(dòng)比率2.458710.49速動(dòng)比率.010.7571428570.370.915770720.1資產(chǎn)負(fù)債率(%)34.36391.0401990170.14華華北制藥盈利能力主營業(yè)務(wù)利潤率(%)成本費(fèi)用利潤率(%)總資產(chǎn)利潤率(%)凈資產(chǎn)收益率(%)成長能力主營業(yè)務(wù)收入增長率凈利潤增長率(%)總資產(chǎn)增長率(%)17.9855-46.539323.53360.43021676301營運(yùn)能力應(yīng)收賬款周轉(zhuǎn)率(次)總資產(chǎn)周轉(zhuǎn)率(次)流動(dòng)資產(chǎn)周轉(zhuǎn)率(次)12.06929062.80050.8096363641流動(dòng)比率速動(dòng)比率資產(chǎn)負(fù)債率(%)償債能力0.732951.6288.3380.1330868060.0440944880W權(quán)重求和j0.499j0.1970.42572892Wj0.204Wj0.1權(quán)重求和0.283924528權(quán)重求和0.396504046權(quán)重求和0.969541818權(quán)重求和0.081527495Wi0.120.180.260.44Wi0.480.330.19Wi0.440.160.4Wi0.490.370.140000.6452830198.00884123江江蘇恒瑞醫(yī)藥股份盈利能力1111成長能力主營業(yè)務(wù)收入增長率(%)凈利潤增長率(%)總資產(chǎn)增長率(%)21.534824.485123.67750.5327976880.7807021281營運(yùn)能力應(yīng)收賬款周轉(zhuǎn)率(次)總資產(chǎn)周轉(zhuǎn)率(次)流動(dòng)資產(chǎn)周轉(zhuǎn)率(次)3.7712445380.1231264370.6767272730.283625權(quán)重求和1權(quán)重求和0.703374592權(quán)重求和1.004352905Wi0.120.180.260.44Wi0.480.330.19Wi0.440.160.4權(quán)重求和0.9227541主營業(yè)務(wù)利潤率(%)成本費(fèi)用利潤率(%)資產(chǎn)報(bào)酬率(%)凈資產(chǎn)收益率(%)Wj0.499Wj0.197Wj0.20481.258230.35830.225920.75---------------------------------------------------------WW償債能力Wi權(quán)重求和Wj流動(dòng)比率8.68780.4092986110.49速動(dòng)比率.9310.370.803013420.1資產(chǎn)負(fù)債率(%)9.12141.6604078620.14上上海三普制藥盈利能力主營業(yè)務(wù)利潤率(%)成本費(fèi)用利潤率(%)總資產(chǎn)利潤率(%)凈資產(chǎn)收益率(%)0513.79363.04060.2863662790.2352741310.3105314690.615849057成長能力主營業(yè)務(wù)收入增長率凈利潤增長率(%)總資產(chǎn)增長率(%)16.23089.193930.92250.379502890.3159240121營運(yùn)能力應(yīng)收賬款周轉(zhuǎn)率(次)總資產(chǎn)周轉(zhuǎn)率(次)流動(dòng)資產(chǎn)周轉(zhuǎn)率(次)3.95274818290.1439885060.7710.2393125流動(dòng)比率速動(dòng)比率資產(chǎn)負(fù)債率(%)償債能力7469.95350.1540972220.7878515190.165761671W權(quán)重求和j0.499j0.1971Wj0.204Wj0.1權(quán)重求和0.428425064權(quán)重求和0.497397341權(quán)重求和0.282439943權(quán)重求和0.390219335Wi0.120.180.260.44Wi0.480.330.19Wi0.440.160.4Wi0.490.370.14名稱二級(jí)指標(biāo)得分一級(jí)指標(biāo)得分北京雙鶴盈利能力成長能力營運(yùn)能力償債能力0.7588217010.4509569210.6238022990.6265223320.65739842北京同仁堂盈利能力成長能力營運(yùn)能力0.4531627810.6047818180.638080793------------------------------------------------------------------------------------------------------------------償債能力0.91577072華北制藥盈利能力成長能力營運(yùn)能力償債能力0.2839245280.3965040460.9695418180.0815274950.425728924江蘇恒瑞醫(yī)藥盈利能力成長能力營運(yùn)能力償債能力0.7033745921.0043529050.803013420.92275411上海三普制藥盈利能力成長能力營運(yùn)能力償債能力0.4284250640.4973973410.2824399430.3902193355現(xiàn)象或多峰值現(xiàn)象等?，F(xiàn)象或多峰值現(xiàn)象等。---------------------------------------------------------65-66.[2]楊玉秀.企業(yè)競爭力評(píng)價(jià)指標(biāo)的選取及評(píng)價(jià)方法探析[J].環(huán)渤海經(jīng)濟(jì)瞭望.31-33.[3]胡大立.應(yīng)用灰色系統(tǒng)理論評(píng)價(jià)企業(yè)競爭力[J].金嗓子論壇.2002(4):159-161.[5]林德教，殷純永，林映俠.企業(yè)競爭力評(píng)價(jià)的函數(shù)建模及分析[J].首都經(jīng)濟(jì)貿(mào)易學(xué)學(xué)報(bào),2001(3):48-53.究.1999(1):56-58.[7]張文霖.主成分分析在SPSS中的操作應(yīng)用[J].市場研究.2005(2):31-34.