task writting6媒體對(duì)于名人的過度

IELTSWritingTask2-TaskExpansionofAdvertising&TheFunctionofTheproblemofTheAdvertisingandTheNatureofTheMediaandMassivecoverageonDigitalBooksandWritten"Advertisementiswhenyoumakenewthingsfamiliarandfamiliarthingsnew."“就是使新事物親切近人并且使熟悉的事物衍生出新Itcanhelppeopleappreciatewhatisunfamiliar,butalsotogainagreaterappreciation, ceafarhighervalueonthosethingswhicharealreadyexisting.同時(shí)也對(duì)已經(jīng)存在的東西獲得Providetherelevantinformationaboutsomecertainproducts,bridgethegapbetweenconsumersandmanufacturers Evokeimpulsebuying(emotionaltrigger),boostsalesandpromoteeconomicdevelopment Advertisingencouragesconsumerstobuyin tyratherthanpromotingquality.Towhatextentdoyouagreeordisagree?(2005.11.19)Toboostsales,largeamountofmoneyhasbeensetasideforpublicizingtheproducts.Butthesurplusrevenuefromtheincreasedsales,inturn,maybepartlydevotedtotheimprovementofqualitybyintroducingmoreadvancedequipmentandtechnology,andbyprovidingmoreincentivestheproducers. Inahighlycommercializedsociety,toinvestupto1/3oftheprofitinmarketing nisnothingnovel,andexamplesaboundinthisaspect.在Togainmorecompetitiveedge,manufacturesordistributorsmayallotalargeshareoftheetothetechnicalinnovationofhardwareandsoftware. Extramonetaryimpetusmayattractmorein ligentstafftoupgradetheexistingquality.額外的經(jīng)濟(jì)刺激可以吸引到 Thus，thevolumeofsalesisthepremiseofqualityrenovation,andwithoutit,updatingthequalityisNowadaysalotofTVadvertisementaimatchildren.Whataretheeffectsofthisonchildren?ShouldTVadvertisementbecontrolled?（ Sincetheinventionofcommercials,adolescentshavebeenexposedtoavarietyofglamorousimagesregardingpotentiallyharmfulandaddictiveproductssuchasfastfoodandtobacco,andopponentsarguethatthesekindsofadvertisementsarehighlydetrimental.自從商業(yè)發(fā)明以來，青少年們就被各種的形象包圍著，如快餐盒煙草。者們認(rèn)為這樣的是非常有害的。Toomuchexposuretoadvertisingimposesamassivepressureonchildrenandtheirparents.Theadvertisersoftenhaveadeepinsightintochildren'spsychologyandbehaviorswhicharetakenoptimaluseofintheiradvertisingtopresenttheirproducts,whetheratoy,asnackorarestaurant,morealluringandinterestingfortheseyoungminds.Consequently,theinnocentyoungoftenfallvictimtothepredatorandasktheirparentstobuywhateverisadvised,regardlessofitspriceandfunction.過多接觸會(huì)對(duì)孩子以及他們的家長(zhǎng)產(chǎn)生巨大的壓力。商通常都會(huì)對(duì)孩子的心理和行為有著較的中，不論是一個(gè)玩具，一份零食或者一家餐廳，這些東西對(duì)于年輕的孩子來說都是極具力的并且讓他們很感。所以，的孩子們就這 Itisnotmonthatadvertisementsoftenexaggeratethemeritsoftheirproductsbutdown ysomecertaindrawbacks.ThescandalofSanlumilkisagoodcaseinpoint.Itsmilkpowderiscontaminatedwithmelamine,apoisonouschemical,whileitkeepsadvertisingthequalityandsafetyofthemilk.Asaresult,manyinfantsfedwiththismilkarediagnosedasnephrolithiasis腎，causingmanytragediesunfortunateTobanornot?Themajorityofcommercialsaimingatchildrenarefullofusefulinformation.Inmanycases,numerousparentsarewillingtopurchasetheproductspresentingintheadvertising.Theyarewell-informedbyexposuretothesecommercialsandcanmakeawisedecisionafteracareful Whatreallyshouldbebannedarethosewhichcontaintoomuchdeceptivecontentsaboutadvertisingproductsandcanposeaseriousphysicalhazardonchildren.真正應(yīng)Researchshowsthatovereatingcanbejustasharmfulassmoking.Thustheadvertisingofcertainfoodproductsshouldbebanned,ascigarisbannedinmanycountries.Doyouagreeordisagree?（ AgreeorThefirstoneistheprinting 媒介movableConversationalmedia,firsttheegraph,thentheephone，slow,textbasedconversations,thenreal-timevoicebasedconversations.會(huì)話式的媒介，第一是電報(bào)，接下來是,慢，文本輸入的會(huì)話，接著Then,about150yearsago,therewasarevolutioninrecordedmediaotherthan Firstphotos,thenrecordedsound,thenmovies,allencodedontophysicalobjects.首先 然后錄制聲音，然后

Andfinallyabout100yearsago,theharnessingofspectrumtosendsoundandimagesthroughtheair,radioand TheInternetisthefirstmediuminhistorythathasnativesupportforgroupsandconversationat組織同時(shí)又有 Whereasthephonegaveustheoneto radio,magazines,books,gaveustheonetomany ，書，給我們一對(duì)很多 形式。TheInternetgivesusthemanytomanypattern.網(wǎng)絡(luò)給我們?cè)S多對(duì)許多的 ThesecondbigchangeisthatasallmediagetsdigitizedtheInternetalsoesthemodeofcarriageforallothermedia.第二個(gè)大變化是隨著所有 Thatmeansthateverymediumisrightnextdoortoeveryothermedium.Thethirdbigchangeisthatmembersoftheformeraudience,cannowalsobeproducersandnotconsumers.現(xiàn)在可以成為生產(chǎn)者而不是消費(fèi)者Everytimeanewconsumerjoinsthismedialandscapeanewproducerjoinsasbecausethesameequipment,phones,computers,letyouconsumeandproduce.,It'sasifwhenyouboughtabook,theythrewintheprintingpressfor.就好比，當(dāng)你買本書，他們免費(fèi)印刷It'slikeyouhadaphonethatcouldturnintoaradioifyoupressedtheright 轉(zhuǎn)變成收音機(jī)。Provideallkindsofinformation,rangingfromcurrentaffairstoentertainmentnews DisclosesocialproblemsmonitorandpushtheernmenttodealwiththemWhilenewspapersandTVstationmayaimtoreportworldeventsaccura naturalorhumandisasters,politicaleventsorthehorrorofwar,itisalsotruethattheirmainobjectiveistosellnewspapersandattractlistenersandviewerstotheirstations.盡管和報(bào)紙盡可能追求準(zhǔn)確地世界，不論是自然還是認(rèn)為災(zāi)難，也不論是還是的。但是，他們的主要目標(biāo)還是報(bào)紙，吸引聽眾和觀眾關(guān)注他們的。Themassmedia,includingevision,radioandnewspapers,havegreatinfluenceinshapeople'sideas.Towhatextentdoyouagreeordisagreewiththisstatement?塑造人們的想法人們的觀點(diǎn)的重要來源，遵循follow和相信trust這種信息來源Thenewsmediaisthemainsourceof Ourrelianceonmassmediais,tosomeextent,unavoidable.Itisimpossibleustoalwaysacquirefirst-hand Themassmediaindustryareentrustedbypublicandyakeyroleinprovidinganddisseminatinginformation.Theyarelikeanextensionofoureyes,earsandhands.信息的真實(shí)性保證了人們可以形成自己觀 Thankstotechnologicaldevelopment,themassmediaisingmoreconvincingthanever.Onemaydoubtsomethingifheonlyreadsitinthenewspaper—theauthorwritewhateverhelikes,buttoseeitonTVleaveslittleroomfor Therewillbeinterviewswithrelevantpeople,maybeaneighbor,arelativeoraofficer,collaboratingeachother'sstatement.同時(shí)，幾乎所有的都會(huì)相關(guān)的故事。Thenagain,allmajornewsagenciesrunsimilarstories Theaudiencehavenoreasontodoubttheauthenticity.Thus,weformour"informed"opinionbasedonwhatwegatherfrommediareports.Whatisitinthemassmediathathasnegativeeffectsonteenagersandwhatmeasuresshould ernmentstaketosolvethisproblem? Tobeginwith,themassmediahaseasourceofviolentscenesandgruesome可怕的reports. evisionprograms,forexample,arefilledandgory Studieshaveshownthatbytheageof18,children,onaverage,havewatched7000robberies,5000murdersand3000carchasesonTV. Moreover,crimesandcriminalsareoftenthevictimsandsufferingsareusuallyignoredinthoseprograms,foraudiencesaremoreinterestedinthefightingactionthanthedireconsequences. Also,theavailabilityofadult-only sand uallyexplicitpicturesonmagazinesandvariouswebsitescontributesgreatlytotheincreasing activitiesandabortionrate.Girls,aswellasboys,arenowinfluencedbystorieswhereteenagersfellinloveatfirstsight一見鐘情andenjoyedpassionatelove 的戀愛withoutanycommitment,responsibilityorhealthconcerns.不顧任何承諾，責(zé)任或健康考慮Asaresult,theystarttoexperiment atanever-earlierage. Impulsive沖動(dòng)的andeasilyinfluencedasyoungpeopleare,theyareconstantlytrickedbyadvertisementsinallformsofmediatopurchaseunnecessaryproductsorspendhourspracticingsomenewwaysofkee fit,whichleadstoavastwasteoftimeandmoney浪費(fèi)錢和時(shí)間.Moreover,theomnipresent無所不在的advertstemptyoungsterstopursuitluxuriouslifestyle引誘年輕人去追求奢侈的生活方式,whicharenotonlyunrealisticbutalsolikelytoleadteenagersastray誤入歧途.Promptmeasuresshouldbetakentominimizetheharmfuleffectsofthemedia.Strictercensorshipcode嚴(yán)格的 制度shouldbeimplementedregardingthecontentof programsandotherformsofmedia.Besides,accessto 內(nèi)容istobestrictlycontrolled.Forinstance,childrenshouldbebarredfromInternetcafesanddeniedaccesstocertainMostimportantly, ernmentsshouldconductmassiveeducationalprograms教育 toinformteenagersofthetruthabout ,crimesandChildrenneedtobetaughthowtodistinguishrealisticfromillusions.區(qū)分現(xiàn)實(shí)與幻想 ManypeoplebelievethatmediacoverageManypeoplebelievethatmediacoverageofcelebritiesishavinganegativeeffectonchildren.TowhatextentdoyouagreeorInthepast,newsaboutfamouspeoplemayhavebeenconfinedtogossipcolumnsinthenewspaper;thesedaysitisnotmonforcelebritiestofeatureasfrontpagenews.Thereisevidencethatthepublicfeelsthereistoomuchnewscoverageoffamouspeople.Notsurprisingly,thereisconcernabouthowthismightbeaffectingpeopleandinparticularchildren.Oneofthenegativeconsequencesofthe'cultofcelebrity'isthetendencytoconfusefameandnotoriety.Celebrityscandalsarejustaslikelytoreceivepublicityascelebrityachievements.Indeed,somefamouspeoplehavereceivedmoreattentionfortheirmisuseofdrugandalcoholthanfortheirsuccessesonthestageorinsports.Childrenwhocraveattentionmaycometoseemisbehaviorasnormal.Theemphasisonindividualsinthepubliceyemayalsobeattheexpenseofseriousnewscoverage.Nexttosuperficialexcitementofcelebritygossip,newsaboutseriouseventsandissuesthathavaamoreprofoundeffectonpeople'slivesmayseemuninteresting.Childrenmaybeformingaverydistortedpictureofhowtheworldworks.Thenegativeinfluenceofcelebritiesonchildrencanalsobeseeninchildren'scareeraspirations.Thesedays,youngpeoplearemuchmorelikelytoseethemselvesaspotentialsportstarsorentertainers.Thepopularityofthesefiguresinthemassmediamayconveytheimpressionthatsuchpositionsareplentiful.Childrenmaybedevelo unrealisticexpectationsthattheytoowillerichandfamous.Insummary,the'cultofcelebrity'maybeaffectingchildreninanumberofundesirableways.Itisimportantthatchildrenbetaughttocriticallyevaluatewhattheyseeinthemediasothattheycanformamorerealisticviewofsociety,acceptablebehavior,andindeedthemselves.Arefamouspeopletreatedunfairlybythemedia?Shouldtheybegivenmoreprivacy,oristhepriceoftheirfameaninvasionintotheirprivatelives? Beforetheinventionof evisionandtheInternet,peoplerarelyusedtohavedirectaccesstothelivesoftheirfavoritestars,butinrecenttimesithaseincreasinglycommonforpeopletoknoweverymovementanddetailoftheirfavoriteactorsandmusicians,andopponentsadvocatethatthishasnumerousdemerits.Conversely,othersstipulatethatthisisnorm.IbelievethatfansareinthewayentitledtoknowabouttheirfavoritecelebritiesandinthisessayIwilljustifythisbelief.在我看來，我認(rèn)為粉絲們?cè)谀撤N程度上有權(quán)知道他們OneofthefirstreasonwhyIthinkfamouspeoplearenottreatedunfairnessthat,inaway,beingfamousandrecognizedispartoftheirTobesuccinct,簡(jiǎn)而言之，itisatypeofFaustianBargain浮士德 .Inordertoreceivesomethingtheymustlosesomething.Agoodcaseinpointisthattheyreceivewealthhowevertheyloseprivacy.Inshort,itisafairtrade.Anotherexampletobackupmybeliefisthatactors,musiciansandsoonknowwhattheyaregettinginto.BythatImean,theyknowiftheyesuccessfultheywillalsoloseprivacy.Iflosingtheirprivacyissomethingtheycannotacceptthentheyshouldnotgetintoshowbusiness演藝事業(yè)ortheworldofcompetitivesportsinthefirst Itisachoicetheymake,sotheyshouldhaveto"sleepintheirownbeds",sotospeak.Finally,letusnotforgetthatmanycelebritiescrave最后 了很多名人都是渴望成名的Tobeprecise,somepeoplegetintoacting,sports, yingmusicandsooninordertoefamous.Theirgoalisnottocreateartorbeagreatathletebutrathertoberecognizedandadored.What'smore,manycelebritiesarefamoussimplyforbeingImeansthatsocialites社會(huì)名流suchasParisHiltonwerefamousbeforetheydidanything Nomatterhowmuchtheycom in,peoplelikethisenjoytheattentionofpaparazziandfans.Theabovearesomeofmyargumentssupportingthenotionthatcelebritiesarenottreatedbadlyorunfairly.Intheyearstocome，astechnologycontinuestoevolve,Ibelievethatwewillhavemoreandmoreaccessintotheprivatelivesofthefamous.隨著科技的發(fā)展，我相信會(huì)有 domallowsjournaliststoreportnearlyeverything.Butnothingreceivesmorepresscoveragethanthefamous:moviestars,topathletes,modelsandsoon.Thiskindofinordinateattentionintrudesupontheirprivatelivesandshouldbecurbed.People,includingcelebrities,havetherighttokeeptheirprivateprivate,whichshouldberespectedbynosy愛管閑事的Itistheirrightnottolyouwhatkindoffoodtheyareeatingorwhatbookstheyarereading.Theyhavetherightto"remainsilent".Whotheyaredatingistheirownbusinessandtheycanchoosewhetherornottodivulge透漏thatinformation.Whentheyarenotinclinedtobeinterviewedorphoned,theyshouldbeleftalone.ThetragicdeathofPrincessDiana revealsonceagainhowmuchdamagethosenosypaparazzi狗仔隊(duì)cancause.Therearemanyfamouspeoplebeingmolested騷擾byincessantmediaattention.Thefamousareoftenthevictimsofsensationalism聳人聽聞andtabloidTheyarebeingusedtoattractmoreaudienceandboosttheThestoriesaboutcelebritiesmayhavenonewsworthinessinanobjectivesensebutusuallycatertopopulartaste.Peoplearenaturallycuriousandparticularlylovetoreadaboutandseetherichandthefamous.Theyliketofindinthemwhatislackingintheirownordinarylives.Theywanttoexperiencesomevicariouspleasureandexcitementoftheirtrendylife.Theintrusionupontheprivacyoftherichisprofit-drivenonthesideofmassmediaandatouchofvoyeurism窺探癖onthesideofcommonreaders.Thereare,however,somepeoplewhodoseekthelimelight.Theypridethemselvesontheamountofattentiontheygetandwouldevencreatesomescandalstogetontheheadlines.Thereisnoneedtoprotecttheirprivacy.Butforthevastmajority,thefamousorthecommon,privacyshouldnotbeWritten DigitalSomepeoplesaythattheageofbookshaspassed;informationcanbeaccessedviaputers, evision,fi andsoforth.Otherpeoplethinkbooksandwrittenwordswillstillbeessentia