文創(chuàng)IP的打造-城市禮物之上海-

上海禮物，禮悟上海

1上海手表回力球鞋三轉(zhuǎn)一響雪花膏記憶中的老上海品牌這些上海老品牌曾是全國(guó)人民心目中最能代表品質(zhì)和時(shí)尚的符號(hào)。那時(shí)的中國(guó)人以在上海到此一游為榮，能從上海買點(diǎn)禮品給家人和朋友、或者擁有上海制造的知名品牌產(chǎn)品，是件非常有面子的事情。2風(fēng)靡一時(shí)的老上海品牌然而，時(shí)過(guò)境遷，曾經(jīng)的輝煌令人唏噓！2014年《金融時(shí)報(bào)》全球品牌100強(qiáng)中，中國(guó)7席，沒(méi)有一個(gè)來(lái)自上海！中國(guó)500最具價(jià)值品牌排行榜，上海僅有35個(gè)，與福建并列排名中國(guó)第五，其中老品牌僅12個(gè)。3國(guó)家戰(zhàn)略與政策環(huán)境中國(guó)制造

2025規(guī)劃制造

創(chuàng)造供給側(cè)改革以投資拉動(dòng)為基礎(chǔ)、創(chuàng)新驅(qū)動(dòng)為主導(dǎo)、經(jīng)濟(jì)效益為歸宿的增長(zhǎng)方式，優(yōu)化消費(fèi)結(jié)構(gòu)，實(shí)現(xiàn)消費(fèi)品不斷升級(jí)，不斷提高人民生活品質(zhì)打造上海作為時(shí)尚之都、品牌之都、設(shè)計(jì)之都一帶一路，中華文明對(duì)外輸出把“海派文化”作為中華文明的文化符號(hào)之一，以文化為名片，讓世界再次認(rèn)識(shí)上海，認(rèn)識(shí)中國(guó)雙創(chuàng)大眾創(chuàng)業(yè)，萬(wàn)眾創(chuàng)新，用文化作為雙創(chuàng)載體，讓更多有創(chuàng)新創(chuàng)業(yè)的人對(duì)民族文化重新燃起創(chuàng)新動(dòng)力和民族自豪感4上海常駐人口2415.27萬(wàn)2015年外國(guó)入境游客791萬(wàn)人次2015年上海接待國(guó)內(nèi)旅客2.78億人次2017年中國(guó)禮品市場(chǎng)容量總額11500億“十三五”期間中國(guó)文化旅游產(chǎn)業(yè)的規(guī)模15萬(wàn)億人們對(duì)于“上海禮物”的需求每年數(shù)以億計(jì)*來(lái)源：智研咨詢2016年發(fā)布的《互聯(lián)網(wǎng)+禮品行業(yè)市場(chǎng)研究及投資前景預(yù)測(cè)報(bào)告》市場(chǎng)容量5功能性具備基礎(chǔ)功能，滿足使用功能要求品質(zhì)感需要好東西，滿足生活品質(zhì)的要求情感能夠承載情感與情懷6禮物，是眾多產(chǎn)業(yè)的集中體現(xiàn)，文化創(chuàng)意，信息網(wǎng)絡(luò)、生產(chǎn)制造、商業(yè)零售……打造“上海禮物IP”，以“上海禮物”作為一個(gè)橋梁和載體，融合各個(gè)產(chǎn)業(yè)精髓，打造上海的文化名片。打造“上海禮物”IP成為上海的文化名片7G-CUBE官方形象店ABC上海禮物官網(wǎng)+APP“上海禮物”大IPD線上線下?tīng)I(yíng)銷渠道入圍標(biāo)準(zhǔn)設(shè)定入圍品牌展示入圍產(chǎn)品管理創(chuàng)意產(chǎn)品設(shè)計(jì)服務(wù)“上海禮物”是一個(gè)以弘揚(yáng)上海海派文化為精神，以創(chuàng)新設(shè)計(jì)的產(chǎn)品為載體，以“上海品牌復(fù)興+文化創(chuàng)意+雙創(chuàng)+互聯(lián)網(wǎng)營(yíng)銷思維”為商業(yè)模式的文化IP和平臺(tái)。它展現(xiàn)的是老上海海派文化的風(fēng)韻，它承載的是新上海城市風(fēng)貌的新姿。8ShanghaiGift“上海禮物”平臺(tái)立志于打造一個(gè)上海城市文化衍生品的生態(tài)圈，將上海城市的古典與雅致、現(xiàn)代與時(shí)尚全新地呈現(xiàn)給全球消費(fèi)者上海禮物，體現(xiàn)的是海派文化的海納百川、兼容并蓄平臺(tái)的多邊組成Mixture*平臺(tái)商業(yè)模式指連接兩個(gè)（或更多）特定群體，為他們提供互動(dòng)機(jī)制，滿足所有群體的需求，并巧妙地從中贏利的商業(yè)模式。9Future過(guò)去的上海未來(lái)的上海當(dāng)下的上海過(guò)去的上海，“上海制造”是中國(guó)人眼中時(shí)尚和品質(zhì)的符號(hào)，“海派文化”，融合了當(dāng)時(shí)中國(guó)文化的內(nèi)涵和外來(lái)文化的先進(jìn)和時(shí)尚，以一種獨(dú)特的魅力吸引了無(wú)數(shù)人，也用一種打破傳統(tǒng)的態(tài)度引領(lǐng)著時(shí)代的潮流。那些老上海的品牌是一代人心中的記憶，也代表著一種文化的積淀和底蘊(yùn)。用創(chuàng)新的創(chuàng)意思維和開(kāi)放的商業(yè)模式打破老品牌的思維壁壘，讓消費(fèi)者既能喚起對(duì)老品牌的情感和信任，又能讓經(jīng)典的文化和內(nèi)涵得以傳承，是過(guò)去的上海留給我們的財(cái)富。延續(xù)品牌文化積淀，讓老字號(hào)得以傳承，是過(guò)去的上海帶給我們的含義。如上海手表，永久自行車等當(dāng)下的上海，是全國(guó)的魔都，是金融中心，是高樓林立，延續(xù)著時(shí)尚、自由、更發(fā)展出新的姿態(tài)。在當(dāng)下的上海，“海派文化”又有了新的發(fā)展，他代表著海納百川，各種文化，各種創(chuàng)新創(chuàng)意在這里融合，無(wú)論是迪士尼這樣的外來(lái)文化，還是各種互聯(lián)網(wǎng)創(chuàng)新和網(wǎng)紅文化，都能在上海這片開(kāi)放和包容的土地上讓大眾接受，上海為新創(chuàng)意，新品牌提供了最好的成長(zhǎng)土壤，作為中國(guó)最為文化開(kāi)放的城市，很多新的品牌和文化符號(hào)也都成為了“新海派文化”下上海的嶄新名片。發(fā)掘當(dāng)今上海的魅力，給創(chuàng)新文化和創(chuàng)意一個(gè)舞臺(tái)，是當(dāng)下的上海的責(zé)任。如：李守白海派重彩畫等上海作為中國(guó)文化最開(kāi)放的城市，一直引領(lǐng)著中國(guó)文化的潮流，不同于北方文化在傳統(tǒng)中尋求著創(chuàng)新，讓中國(guó)傳統(tǒng)文化用不斷的創(chuàng)新去追趕潮流，“海派文化”則在不斷吸收著各種外來(lái)文化的精髓，兼容并蓄，更不斷地創(chuàng)造和引領(lǐng)著潮流，“上海禮物”也用這樣海納百川的態(tài)度和土壤，讓各種創(chuàng)新和創(chuàng)意在這里生根發(fā)芽，不斷的引領(lǐng)時(shí)尚和潮流的發(fā)展。引領(lǐng)著海派文化的發(fā)展，不斷吸收著各種文化的精髓，給創(chuàng)新和創(chuàng)意一個(gè)源源不斷發(fā)展的土壤，讓上海不斷的引領(lǐng)著時(shí)代的潮流，是未來(lái)的上海的義務(wù)。10OrdinarycitizenHesaidthepeopleinthecity

liketheleavesofpolepiecesoffractalopenparallelandcrosseachotherthisisustheordinarycitizen“上海禮物”IP架構(gòu)官網(wǎng)G-CUBE形象店?duì)I銷渠道產(chǎn)品孵化模式品牌振興解決方案11品牌整合服務(wù)“上海禮物”ד經(jīng)典品牌”

×IP跨界合作的形式，聯(lián)合孵化打造致敬經(jīng)典的全新設(shè)計(jì)，以此作為“上海禮物”的主打明星產(chǎn)品！設(shè)計(jì)創(chuàng)新服務(wù)提取上海地域特色的元素，聯(lián)合高校、工作坊、獨(dú)立設(shè)計(jì)師、創(chuàng)業(yè)團(tuán)隊(duì)，社會(huì)設(shè)計(jì)師等設(shè)計(jì)力量，與新工藝、傳統(tǒng)工藝相結(jié)合。打造具有東方風(fēng)韻，上海格調(diào)的特色產(chǎn)品。組合營(yíng)銷服務(wù)上海禮物平臺(tái)將全面展現(xiàn)產(chǎn)品眾創(chuàng)的全過(guò)程，全民參與，全民評(píng)選，同時(shí)在社交媒體上不斷引爆活動(dòng)，打造話題性事件。線上線下渠道在整合打造123“上海禮物”

平臺(tái)服務(wù)新設(shè)計(jì)屬于時(shí)代回憶的老商品孵化/補(bǔ)充標(biāo)題數(shù)字等都可以通過(guò)點(diǎn)擊和重新輸入進(jìn)行更改，頂部“開(kāi)始”面板中可以對(duì)字體、字號(hào)、顏色、行距等進(jìn)行修改。建議正文10-16號(hào)字，1.3倍字間距。“上海禮物”ד經(jīng)典品牌”的形式，聯(lián)合孵化打造致敬經(jīng)典的全新設(shè)計(jì)，以此作為“上海禮物”的主打明星產(chǎn)品！標(biāo)題數(shù)字等都可以通過(guò)點(diǎn)擊和重新輸入進(jìn)行更改，頂部“開(kāi)始”面板中可以對(duì)字體、字號(hào)、顏色、行距等進(jìn)行修改。建議正文10-16號(hào)字，1.3倍字間距。重新定義經(jīng)典的標(biāo)題數(shù)字等都可以通過(guò)點(diǎn)擊和重新輸入進(jìn)行更改，頂部“開(kāi)始”面板中可以對(duì)字體、字號(hào)、顏色、行距等進(jìn)行修改。建議正文10-16號(hào)字，1.3倍字間距?；A(chǔ)產(chǎn)品曾經(jīng)的經(jīng)典產(chǎn)品以基礎(chǔ)產(chǎn)品的形勢(shì)推出，對(duì)整個(gè)上海禮物產(chǎn)品線作為補(bǔ)充。讓用戶能夠追根溯源，尋找記憶中的經(jīng)典。品牌整合服務(wù)上海建筑上海品牌上海風(fēng)尚來(lái)上海，一定要去看看東方明珠，石庫(kù)門，外灘，中國(guó)館，這些上海的不同年代的建筑逐漸成為了上海的一張張名片。上海手表、汽車、英雄筆、上海家化、蝴蝶縫紉機(jī)、鳳凰自行車、飛躍、金星電視機(jī)、三五臺(tái)鐘、中華牙膏、上菱冰箱、紅燈收音機(jī)……上海是中國(guó)的時(shí)尚之都，上海的潮牌眾多，新品的發(fā)布，款式的流行，都能成為中國(guó)時(shí)尚的風(fēng)向標(biāo)。提取上海地域特色的元素，聯(lián)合高校、工作坊、獨(dú)立設(shè)計(jì)師、創(chuàng)業(yè)團(tuán)隊(duì)等設(shè)計(jì)力量，與新工藝、傳統(tǒng)工藝相結(jié)合。打造東風(fēng)風(fēng)韻，上海格調(diào)的特色產(chǎn)品。設(shè)計(jì)創(chuàng)新服務(wù)文創(chuàng)產(chǎn)品線上設(shè)計(jì)比賽線上線下活動(dòng)媒體傳統(tǒng)品牌結(jié)合傳統(tǒng)媒體專題報(bào)道，綜藝節(jié)目制作，以互聯(lián)網(wǎng)思維聯(lián)合線上合作渠道主題曝光。G-CUBE線下展示空間全移動(dòng)體驗(yàn)空間高校設(shè)計(jì)工作坊江南大學(xué)設(shè)計(jì)合作京東淘寶眾籌G-CUBE衍生品巡展固定專區(qū)為基礎(chǔ)，U-TANK全移動(dòng)空間廣撒網(wǎng)。線上征集、平臺(tái)眾籌，最為線上時(shí)下最為火爆的活動(dòng)，以專區(qū)方式推出。設(shè)計(jì)高校，聯(lián)合專業(yè)設(shè)計(jì)機(jī)構(gòu)，舉辦諸如設(shè)計(jì)比賽的線下活動(dòng)。自媒體組合營(yíng)銷服務(wù)1F

品牌展示售賣“上海禮物”形象店位于——上海迪士尼度假區(qū)核心區(qū)域，定位眾創(chuàng)展示的G-GUBE！在最受關(guān)注的區(qū)域，為最好的創(chuàng)意提供舞臺(tái)！G-GUBE在上海迪士尼度假區(qū)核心區(qū)，距離迪士尼地鐵站5分鐘路程，是G-PARK生態(tài)園的入口，總面積2000平方，周邊有各類配套餐飲、購(gòu)物、娛樂(lè)、休閑設(shè)施。2F

品牌故事互動(dòng)上海禮物工作進(jìn)展上海禮物工作進(jìn)展17品牌企業(yè)入駐代表：永久自行車、上海制皂、回力球鞋、汪裕泰（上海茶葉）、上海手表、上海美術(shù)電影制片廠、香約、氣味圖書館、復(fù)旦校名禮品、大眾汽車禮品公司、經(jīng)典老唱片、懷舊明信片、大白兔奶糖、恒源祥、英雄鋼筆、功德林食品、立豐食品、汪怡記、李守白、匠藝、迪士尼、漫威、上海旗袍協(xié)會(huì)、晨光文具、百聯(lián)集團(tuán)、東方航空、春秋旅游、浦發(fā)銀行等等品牌方目標(biāo)品牌：上海文化IP，上海老字號(hào)、中華老字號(hào)、非遺、上海名牌產(chǎn)品、百年老字號(hào)等入駐品牌（產(chǎn)品品牌+IP授權(quán)品牌）產(chǎn)品品牌：IP品牌：Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.上海禮物設(shè)計(jì)開(kāi)發(fā)案例19Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.英雄鋼筆復(fù)刻版套裝20Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.英雄鋼筆復(fù)刻版套裝21Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.英雄鋼筆復(fù)刻版套裝22Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.英雄鋼筆復(fù)刻版套裝23Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.時(shí)光相冊(cè)手表套裝一寸光陰一寸金24Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.時(shí)光相冊(cè)手表套裝25Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.大白兔奶糖套裝26Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.上海外灘巧克力27Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.孫悟空糖果28Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.孫悟空巧克力29Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.孫悟空巧克力30Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.小籠包夾心巧克力31Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.大鬧天宮與回力球鞋32Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.發(fā)光發(fā)聲筆記本33Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.發(fā)光發(fā)聲筆記本34Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白插畫鏤空紙雕燈35Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白插畫鏤空紙書本燈36Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.上海話膠帶37Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白畫框T恤38Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白畫框T恤39Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白畫框T恤40Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白41Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白42Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白43Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白44Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.上海電影美術(shù)制片廠45Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.上海電影美術(shù)制片廠46Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.金山農(nóng)民畫布鞋47Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.金山農(nóng)民畫布鞋48Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白插畫家紡49Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.李守白刺繡背包50Allrightsreserved,includingtherighttoreproducethisbookorportionsthereofinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystem,withoutpermissioninwritingfromthepublisher.Copyright@ShanghaiCityGiftCo.,Ltd.蜂花香皂上海童謠創(chuàng)意包裝51Allrightsreserved,includingtherigh