歐洲泳裝市場分析報告課件

IntroductiontotheSwimwearMarket

泳衣市場的介紹AlexandraSuhner實用文檔Agenda日程SwimwearMarket泳衣市場TheConsumer消費者KeyBrands主要品牌Bestsellers熱賣品MarketingandPromotion營銷與推廣Trends趨勢Research:JustStyleandMintel實用文檔Pleasenotethattheimagesandfactsinthislecturearecopyrightprotectedandcannotbeusedforanycommercialpurposesordistribution.請注意：此次講座所含圖片和文字均受版權(quán)保護(hù)，不可用作任何商業(yè)目的和轉(zhuǎn)發(fā)。實用文檔TheSwimwearMarket

泳衣市場Sinkorswim:theswimwearmarketto2014沉沒或“游泳”：2014前的泳衣市場Thefall-outfromtheglobalcreditcrunchislikelytohaveanadverseeffectontheclothingindustryforsometime.全球金融危機(jī)未來還會對服裝產(chǎn)業(yè)產(chǎn)生負(fù)面影響Overall,itcouldlowerworldswimweargrowthbetween2008and2014from5.32%to1.69%andleavetheworldmarketatretailworthUS$13.25bnratherthanUS13.85bn,accordingtoanewreportfromjust-style.據(jù)just-style的新報告顯示，2008-2014年，泳衣增長預(yù)計從5.32%降至1.69%，全球零售市場總額修訂為132.5億美元實用文檔TheSwimwearMarket

泳衣市場Thisworst-casescenario,thereportsays,islikelytoleadtoa"considerablereductionintheexceptionallylargenumber"ofswimwearbrandsthatexisttoday.報告還說，糟糕的經(jīng)濟(jì)可能使泳衣品牌“大幅減少EdHardy實用文檔TheSwimwearMarket

泳衣市場Retailmarketin20082008年零售市場Just-styleestimatestheretailmarketforswimwearandbeachwearin2008isworthUS$13.15bn-a2.1%riseonthemarket'svalueofUS$12.88bnin2006.

just-style估計2008年泳衣與沙灘裝的零售市場總額達(dá)到131.5億美元，較之2006年的128.8億增長2.1%Withinthis,women'sswimwearrepresents70%oftheworldtotalvalue,followedbymen'sswimwear(17%),girls'swimwear(10%),andboys'swimwear(4%).女式泳衣占70%，接下來是男式泳衣（17%），女孩泳衣（10%），男孩泳衣（4%）實用文檔TheSwimwearMarket

泳衣市場Overall,just-styleestimatesthattheaverageworldretailpriceforswimwearandbeachwearin2008isUS$12.43.(upfrom$12.35in2006)just-style估計2008年泳衣與沙灘衣全球平均零售價格為12.43美元。（2006年為12.35美元）實用文檔TheSwimwearMarket

泳衣市場Whytheslowgrowth?為什么增速緩慢？thecurrentuncertaineconomicsituation現(xiàn)今不確定的經(jīng)濟(jì)形勢long-termpopulationstagnation人口增長長期滯后theshiftinbrandedmanufacturingtolower-costcountries.品牌生產(chǎn)轉(zhuǎn)移至低成本國家Marks&Spencer實用文檔TheSwimwearMarket

泳衣市場Thefuturemarket未來市場FollowingtheBeijingOlympicslastyear,thenextmajoreventforswimwearwillbetheLondonOlympicsin2012.繼北京奧運會后，下一個對于泳衣銷售來說最大的盛事就是2012倫敦奧運會Unitsalesfor2012willbe1,099mpieces,agrowthof41munitsfrom2008.2012年銷量將達(dá)到10.99億，比2008年增加4100萬件實用文檔TheSwimwearMarket

泳衣市場Brandingdiversity品牌多樣化Inthedevelopedworld,brandsaccountforbetween60%and70%ofthevalueofthemarket在發(fā)達(dá)國家，品牌占有率達(dá)到60-70%實用文檔TheSwimwearMarket

泳衣市場BrandingdiversityThevarietyofbrandsthatexist,especiallyinWesternEuropethatcontributetothecontinuingdiversityoftheswimwearmarket.品牌的多樣化，尤其在西歐，勢必造成泳衣市場的持續(xù)多樣化Speedo實用文檔TheSwimwearMarket

泳衣市場Themarketandproductfuture市場與產(chǎn)品前景SwimwearfashionintheWesternworldwillbedrivenbytheacceptanceofswimmingasarelaxingpastimeforanageingpopulation;西方老齡化人口認(rèn)為游泳是輕松的消遣方式，這種觀點促進(jìn)了泳衣的銷量Amongtheyoungeragegroup,swimwearwillbewornawayfromtheseaandthepool;?年輕人即使不在海里和水池中也照樣穿泳衣實用文檔TheSwimwearMarket

泳衣市場Themarketandproductfuture市場與產(chǎn)品前景Figuresupportingandenhancingfabricswillencourageolderwomentowearswimwear;形體支撐面料使老齡婦女熱衷泳衣Internetsalesgrowthwilloutstripthatoftraditionalretailing;?網(wǎng)絡(luò)銷售增長超越了傳統(tǒng)零售手段實用文檔TheSwimwearMarket

泳衣市場Themarketandproductfuture市場與產(chǎn)品前景TheLondonOlympicswillcreateaswimwearmarket'splash'in2012,asanantidotetothegloomanddoomforecastfor2009-2010.倫敦奧運會是2009-2010低迷預(yù)測的一貼良劑實用文檔TheSwimwearConsumer

泳衣消費者TheConsumer

Femalepurchasingofswimwearshowsabroadbasedappealto15-54-year-olds.15-54歲女性是主要潛在泳衣消費者

Perhapssurprisingly,respondentsaged35-44-years-oldarefoundtobekeybuyersofswimwear,denotingthatthisagegroupisimportantintermsoftakingholidaysabroad.

35-44歲是最主要泳衣買家，顯示這個年齡段的人喜歡國外度假實用文檔TheSwimwearConsumer

泳衣消費者TheConsumer

Theproportionofwomenbuyingswimwearholdsupwellacrossallagegroupsuntilthe45-54benchmark,whenitfallsoffsharply.各個年齡段的女性都喜歡買泳衣，不過45-54歲會顯著下降Theimplicationisthatmass-marketclothingretailersofwomen'sswimwear/beachwearneedtosegmenttheirrangescarefullytoappealtoawidetargetaudience,andhavesomethingforeveryoneintheirofferings,ratherthansimplyhigh-fashiongarments.這說明泳衣沙灘衣商家需要迎合各個目標(biāo)群體的需求，而不僅限于時尚款式實用文檔TheSwimwearConsumer

泳衣消費者TheConsumer

Womeninthe55+agegroupsdotendtobecomelessfashion-consciousandmaythereforeretaintheirswimwearforuseoverseveralyears,sinceusewillbereservedsolelyforholidaysabroad.55歲以后的女性就不熱衷時尚了，因此一件泳衣會穿很多年。泳衣的購買力與社會經(jīng)濟(jì)地位有很大聯(lián)系。見表實用文檔TheSwimwearConsumer

泳衣消費者TheConsumer

Purchaseofswimwearisstronglyrelatedtothesocio-economicstatusoftherespondentwithonequarterofmenand40%ofwomeningroupABhavingboughtswimwearinthepreceding12months,comparedtojust11%ofmenand17%ofwomeningroupE.實用文檔TheSwimwearConsumer

泳衣消費者TheConsumer

Maritalstatusdoesinfluencepurchasingbehaviourinthatsome41%ofsinglewomenpurchasedgarmentsovertheyear,comparedto35%ofmarriedwomen:Singlewomenclearlytendtoenjoymoredisposableincometospendonitems'forself',includingclothingandtoiletriesamongothers.結(jié)婚狀況的確影響購買行為，相比35%的已婚婦女，41%的單身女性會在一年期間購買泳衣，單身女性還會為自己花費更多用于購買服裝，衛(wèi)生間用品。實用文檔KeyBrandsintheSwimwearMarket

泳衣市場的主要品牌Themostimportantoftheseareretailerbrands,inparticularM&S,andsportsbrandssuchasAdidasandSpeedo.ThesethreebrandsdominatetheUKmarketforbeachwear,whilenumeroussmallerbrandscompetefornichepositions.

最重要的是零售品牌，如瑪莎，阿迪達(dá)斯或Speedo這樣的運動品牌。這三大品牌主導(dǎo)了英國沙灘裝市場，其他小品牌則競爭其他商機(jī)OnereasonforthelargenumberofplayerswithintheUKswimwearmarketisthatitconsistsofalargenumberofbrandsfromdiversebackgroundsthattargetnichemarkets.英國泳衣市場百家爭鳴，原因之一是存在大量背景多樣的品牌實用文檔KeyBrandsintheSwimwearMarket

泳衣市場的主要品牌Retailerbrands零售品牌egM&S,Next,JohnLewis'Aquatics,PrimarkDedicatedbeachwearbrands專門沙灘衣品牌egSeafolly,Gottex,GideonObersonandHuitSportsbrands運動品牌egadidas,Speedo

實用文檔KeyBrandsintheSwimwearMarket

泳衣市場的主要品牌

Fashion/designerbrands時尚設(shè)計師品牌也會提供泳衣產(chǎn)品whichofferswimwearaspartoftherange,egGucci,EmporioArmani,Dolce&Gabbana,GianniVersace,PoloRalphLauren

Lingerie/underwearbrands內(nèi)衣品牌多樣化，介入沙灘裝市場thathavediversifiedintothebeachwearmarket,egAgentProvocateur,Fantasie,Triumph,Cosmopolitan實用文檔SpeedoEstablishedinAustraliain1928,Speedoclaimstobetheworld'snumberoneswimmingbrandandhasanestimated16%shareoftheUKmarket(2001).1928年在澳大利亞創(chuàng)立，Speedo宣稱為世界第一泳衣品牌，2001年估計占英國市場16%份額實用文檔SpeedoThecompanyhasareputationforproductinnovationinitsmissiontoachievetheworld'sfastestswimsuit,havingpioneeredthefirstswimwearbrandtoproduceanylon/Lycramixswimsuitinthe1970s.In1996forTheAtlantaOlympics,thecompanylaunchedAquablade,afabricwhichisclaimedtoreducesurfaceresistanceand,hence,increasespeedthroughthewater.70年代，Speedo制作了尼龍萊卡混合泳衣，96年亞特蘭大奧運會時，發(fā)布Aquablade面料，據(jù)稱，該面料可以減小阻力，從而提升水中速度.實用文檔SpeedoSpeedo'snewFastskinfull-lengthone-piecebodysuitgrabbedtheheadlinesatThe2000SydneyOlympics.AccordingtoSpeedo,its'Biomimetic'designemulatesthehydrodynamicefficiencyofashark'sskinwithfabricthatmimicssharkskinandseamingthatimprovesmuscleco-ordination.Thecompanyclaimsthesuitoffersasmuchas3%improvementinspeed.Speedo的Fastskin連體泳裝在悉尼奧運會風(fēng)光無限。據(jù)Speedo稱，“仿生”設(shè)計模仿鯊魚皮水力效能，提升機(jī)體協(xié)調(diào)。公司還稱，鯊魚皮泳衣可以提高3%的速度實用文檔SpeedoCollaborationwithCommedesGar?onsSpeedo與CommedesGar?ons的合作實用文檔SpeedoThebrand,bestknownforisfunctionalsports-basedswimwear,hasmovedintonewproductareas.Thecompany'srangenowoffersthreedistinctsegments:Speedo目前已涉足運動泳衣以外的領(lǐng)域，主要有三大部分：LeisureSwimandKidsSwim休閑泳衣與兒童泳衣Beachwearrange-awiderselectionofbeachapparel沙灘衣系列Multisport-aleisurerangetoincludebothmen'sandwomen'sunderwear,togetherwithafitnessrange.多功能運動休閑系列實用文檔Speedo實用文檔SeafollySince1975,SeafollyhasbeenattheepicentreofAustralianbeachlifestyleandhasquicklybecomeoneofthemostrecognizedswimwearandbeachlifestylebrandsworld-wide.accessoriescollection.自1975年，Seafolly便成為澳大利亞沙灘衣的中心品牌。實用文檔SeafollySettingtheseasonstrends,Seafollyoffersafun,fashionforwardandinnovativerangeofswimandlifestylewear.Seafolly應(yīng)對季節(jié)趨勢，提供有趣，時尚前衛(wèi)，新意的泳裝系列Seafollyhaveallanarrayofbikinis,onepieceswimsuits,coverupsandapparelalongwithanextensiveaccessoriescollection.Seafolly擁有全線比基尼，連體泳裝以及其他配飾系列實用文檔SeafollyBoldstatementprints,contrastingtexturesandinjectionsofeclecticcolourencapsulateandreflecttheSEAFOLLYbrandphilosophy.張揚的印花，對比強(qiáng)烈的材質(zhì)和電力十足的顏色濃縮了Seafolly的品牌理念實用文檔Seafolly實用文檔ZimmermanAustralianbrandfoundedin1991bysistersNicky&SimoneZimmermann1991年為NickyZimmermann與SimoneZimmermann姐妹所創(chuàng)Sophisticatedfemininity,strongsilhouettes,clevercolourcombinationsanddelicateoriginalprints.

成熟的女性主義，強(qiáng)烈的輪廓，睿智的顏色配搭以及優(yōu)雅的原創(chuàng)印花實用文檔ZimmermanZimmermannpresenttheirready-to-wearcollectionseachyearatMercedesAustralianFashionWeek(April),andtheMiamiSwimFair(July)intheUS.Zimmermann都會在梅賽德斯澳大利亞時裝周（4月），美國邁阿密泳衣展（7月）亮相實用文檔Zimmerman

實用文檔Bestsellers

熱賣品Onepieceswimsuitswerepreviouslymorepopularduetopracticality,supportandlessrevealingthanbikinis連體泳衣因其實用，支撐感，不似比基尼那般暴露而得到越來越多顧客的青睞實用文檔Bestsellers

熱賣品However,therearenowawidevarietyofstylesandcutsofbikinisfromskimpybikinistotankinis,classicunderwiredstylesforwomenwhoneedmoresupportetc目前市面上有不少比基尼和坦基尼，經(jīng)典的內(nèi)嵌金屬絲提供更多支撐，為女性喜愛實用文檔MarketingandPromotion

營銷與推廣AdvertisingThelevelofabove-the-lineadvertisingactivitywithinthebeachwearsectorhastraditionallybeenlowadvertisingcampaigns沙灘裝預(yù)算的廣告投放水平一直比較低sportsbrandssuchasadidasinvestheavilyinoverallumbrellabranded像阿迪達(dá)斯一樣的運動品牌在整體品牌廣告推廣上投資很重實用文檔MarketingandPromotion

營銷與推廣AdvertisingFurthermore,above-the-lineadvertisingexpendituredatadonottakeintoaccountthefactthatsomebrands,suchasSpeedo,utilisesponsorshipandPOSmaterialaroundkeysportingevents,suchasTheOlympicGamesheldinSydneyduring2000,toincreasebrandawareness.再者，預(yù)算廣告花費沒有考慮到某些品牌以贊助商身份使用大型運動會的銷售店資源來提升品牌關(guān)注度。實用文檔MarketingandPromotion

營銷與推廣Sponsorship贊助Intermsofpromotionalactivity,mostbrandsandretailersfocusonin-storepromotionalactivity,withsportsswimwearbrandssponsoringorsupportingacollectionofcompetitiveswimmerstoendorsetheirproduct.大多品牌與零售商將重點放在店內(nèi)推廣上，運動泳衣品牌則通過贊助有競爭力的運動員來宣傳產(chǎn)品實用文檔MarketingandPromotion

營銷與推廣Thepackagingchallenge包裝競爭Packagingandoverallpresentationofswimwearcanalsobeamajorpromotionaltool,althoughswimwearcanbeaparticularlydifficultproducttodisplayinaninnovativemanner.泳裝的包裝是一個巨大推廣工具，盡管泳衣難以展現(xiàn)創(chuàng)新手段實用文檔MarketingandPromotion

營銷與推廣Thepackagingchallenge包裝競爭Mostgarmentsarepresentedonhangers,whichcanbedifficulttomaintain,astheyoftenfalloffthehangers.多數(shù)服裝用衣架在展示，這樣很難保持形狀，因為衣服經(jīng)常脫落實用文檔MarketingandPromotion

營銷與推廣Thepackagingchallenge包裝競爭Theenhancedemphasisonmix-and-matchgarments,andspecificallyaccessories,incollectionspresentsachallengeintermsofin-storemerchandisingtoencouragepurchasingacrosstherange.混搭與配飾的流行給店內(nèi)的營銷提出了挑戰(zhàn)實用文檔MarketingandPromotion

營銷與推廣Tradeshows時裝秀Mostbrandedgoods,particularlyoverseasbrands,relyontradeshowsandexhibitions.大多品牌服裝，尤其海外品牌，倚重時裝秀和時裝展MajorUKeventsincludeTheSun&SwimwearShowinLondonandtheHarrogateLingerieShowinYorkshire.英國主要的展會有倫敦泳裝秀，以及約克郡的哈羅蓋特內(nèi)衣秀實用文檔MarketingandPromotion

營銷與推廣Women'smagazines女性雜志TheCosmopolitanbeachwearrangeisnaturallypromotedthroughCosmopolitanmagazine,althoughthemainemphasisisthroughPR,withacampaignalsobeingconductedthroughwomen'sfashionmagazines,andnationalandregionalpress.都市沙灘裝自然通過都市雜志來推廣，主要手段是通過在女性時尚雜志或者國家與地方報紙上投放廣告來進(jìn)行宣傳實用文檔MarketingandPromotion

營銷與推廣Women'smagazines女性雜志ManyotherretailerbrandssuchasM&SdobenefitfromPRactivityintheclothingpagesofwomen'smagazineswhichactasashowcasetowhatisonofferin-store.很多零售品牌，如瑪莎，在女性雜志上投放產(chǎn)品廣告，效果就像店內(nèi)展示一樣實用文檔CurrentTrends:AnimalPrints

當(dāng)下趨勢：動物印花Zebra,giraffeandallmannerofwildprintsonthebeachthisyear.斑馬，長頸鹿以及所有野生動物印花今年會風(fēng)靡海灘'OutofAfrica'trend.“走出非洲”趨勢Theblackandwhitezebraprint,bothinbikinisandone-piecestyles,withadjoininghoopsfordetail斑馬紋印花，加上環(huán)狀配件會成為比基尼與連體衣的印花Jungleandsafari-likeprints叢林與東非游獵式印花實用文檔CurrentTrends:FloralPrints

當(dāng)下趨勢：花朵印花

Floralsarefeminineanddatewell花朵是體現(xiàn)女性，也是適合潮流的BadgleyMishkaandElieTahari實用文檔CurrentTrends:FloralPrints

當(dāng)下趨勢：花朵印花HouseofHollandandSeafolly實用文檔CurrentTrends:BoldandBrightColours

當(dāng)下趨勢：張揚與明亮的色調(diào)Boldblockcolourswimweartocompensatefordetailedproductdesign.張揚的顏色泳裝彌補(bǔ)了產(chǎn)品細(xì)節(jié)設(shè)計的不足ElieSaabandHerveLeger實用文檔CurrentTrends:BoldandBrightColours

當(dāng)下趨勢：張揚與明亮的色調(diào)Hotpinks,neons,andlightbluesverypopular.熱烈的粉紅，霓虹色，淡藍(lán)非常流行JeanPaulGaultier,VPL實用文檔CurrentTrends:OneshoulderBikinis

當(dāng)下趨勢：單肩比基尼Takingtheircuesfromtheoneshoulderfashiontrend,one-shoulderedbikiniswillbethemusthaveswimwearin2009.單肩的潮流勢必影響到泳裝，2009的單肩泳裝絕對有一席之地實用文檔CurrentTrends:OneshoulderBikinis

當(dāng)下趨勢：單肩比基尼MariosSchwabmarriedtheone-shoulderedbikiniwiththecutawaybikinitrendonhisSpring/Summer2009runwayatLFWMariosSchwab將單肩與圓形下擺式比基尼相結(jié)合，在2009LFW春夏上展示實用文檔CurrentTrends:Monokinis

當(dāng)下趨勢：單基尼Aone-shoulderedmonokiniwasseenonHervéLégerbyMaxAzria'sSpring/Summer2009catwalk單肩單基尼實用文檔CurrentTrends:Monokinis

當(dāng)下趨勢：單基尼Theone-piececementeditscomebackoflastyearbybroadeningthemixtoincludemorehalterneck,bandeauandcut-outstyles,whilepolkadotsandanimalprints.連體衣加強(qiáng)了去年開始的回歸勢頭，增加了頸帶，抹胸等款式，多見波爾卡圓點和動物印花AgentProvocateur,EmilioPucci,Gucci實用文檔CurrentTrends:Monokinis

當(dāng)下趨勢：單基尼LouisVuitton,MichaelKors,SeaFolly實用文檔CurrentTrends:Cutawaybikinisandonepieces

當(dāng)下趨勢：圓形剪裁比基尼與連體衣實用文檔CurrentTrends:Cutawaybikinisandonepieces

當(dāng)下趨勢：圓形剪裁比基尼與連體衣HerveLeger,HerveLeger,LaPerla,StellaMcCartney實用文檔CurrentTrends:AccessorizingSwimwear

當(dāng)下趨勢：配飾泳衣Animportanttrendsincethelate1990shasbeenthepromotionofthebeachweartotalwardrobeconcept,toencouragethepurchaseofawiderrangeofaccessoriesaspartofaco-ordinatedlook.Suchdevelopmentsareclearlyintunewithtoday'smoresophisticatedholidaymakerwhomaygoontwoormoreholidaysayear,oftentolong-hauldestinations,andwantstherightgarmentsforsuchoccasions.90年代后期以來一個重要趨勢就是沙灘裝整體衣柜概念的提出，這是為了鼓勵配飾作為搭配品的購買潮流。這種趨勢與時下越來越頻繁的度假者的出現(xiàn)相得益彰，他們往往一年兩次以上，而且經(jīng)常長途旅行，非常需要合適的衣裝DanielleScutt實用文檔CurrentTrends:AccessorizingSwimwear

當(dāng)下趨勢：配飾泳衣Swimwearaccessoriesareverypopularthissummer,encompassingeverythingfromsheerswimwearcover-upsandbigsunhatstochunkyjewellerythatcomplimentsasuit.泳衣配飾今夏非常時髦，從單純掩飾，到大太陽帽以及夸張的珠寶，應(yīng)有盡有DianeVonFurstenberg,Dsquared2實用文檔CurrentTrends:AccessorizingSwimwear

當(dāng)下趨勢：配飾泳衣Thecover-upthemehasbeenmuchinevidenceinthebeachwearmarket,asapossiblereactiontothetrendforwomentobegettinglarger.Furthermore,manywomenmayfeelunhappywiththeirownsizeorbodyshape,makingthemmoreinclinedtolookforgarmentswhichtheycanusetocoveruponthebeach,suchassarongs,skirtswhichmatchswimwearandsoon.掩飾主題在沙灘裝市場顯而易見。很多女人不喜歡自己的身材，所以千方百計去掩飾，如莎籠（東南亞人裹在腰間的長條布）實用文檔CurrentTrends:AccessorizingSwimwear

當(dāng)下趨勢：配飾泳衣HerveLeger(3),Milly(4)實用文檔

CurrentTrends:FashionandDesignerPositioning

當(dāng)下趨勢：時尚與設(shè)計師定位

Sportinginfluencesareassertedinthepromotionofperformancefabricsinfashionrangesandtheresurgenceof'moreisbest'(reducesdragandhenceincreasesspeed)withinthesportingarena.Thecover-upthemeisalsostronginrangespromotingsunprotection.運動因素在時裝領(lǐng)域的功能面料方面以及在運動領(lǐng)域的“更多才會更好”的復(fù)興下得到認(rèn)可。掩飾主題在推廣防曬系列方面表現(xiàn)強(qiáng)勁實用文檔CurrentTrends:Fabrics

當(dāng)下趨勢：面料Tan-throughfabrics-thetechnologyiscontinuallydevelopingtoprovidebetterfabricsthatallowaneven,strapmark-freetan.曬透面料——陽光能均勻地，不留死角的曬到全部肌膚TheSunSelectrangeoftan-throughfabricsmarketedbyInterladalsoprotectsthebodyagainsttheharmfuleffectsofsunlight.Interlad的SunSelect系列也可保護(hù)身體不受陽光傷害1997thefirsttan-proofswimweargarmentswerelaunchedintheUK.

1997年，首件防曬泳衣登陸英國實用文檔CurrentTrends:Fabrics

當(dāng)下趨勢：面料BootsTheChemistclaimedtohavelaunchedthefirstrangeofladies'beachweartohaveanauthenticatedclothingprotectionfactor(SPF)of40-plus.Thegarments,includingswimsuits,sarongsandshorts,blockoutmostoftheharmfulUVAandUVBraysandaremadefromthesoftDuPontCoolMaxfabric.BootsTheChemist發(fā)布了服裝保護(hù)指數(shù)（SPF）達(dá)到40+的女式沙灘衣。這些服裝，包括泳裝，莎籠和短褲可以阻擋長短波紫外線，而且是用柔軟的杜邦CoolMax面料制作而成實用文檔SwimwearRetailT