化工產(chǎn)業(yè)數(shù)據(jù)化推動(dòng)B2B供應(yīng)鏈優(yōu)化 化學(xué)品電商綜合服務(wù)平臺(tái)

化工產(chǎn)業(yè)數(shù)據(jù)化推動(dòng)B2B供應(yīng)鏈優(yōu)化ChemicalIndustryDigitalizationImproveSupplyChainOptimization常東亮Dr.CHANG

Dongliang中國(guó)，上海Shanghai,

2017/7/6摩貝化學(xué)品電商綜合服務(wù)平臺(tái)5大化工行業(yè)趨勢(shì)5MajorTrendsObservedIn

ChemicalIndustry化工行業(yè)正引領(lǐng)并解決人類已經(jīng)看到的一些最大的全球挑戰(zhàn)The

chemical

industrytakes

a

leadingposition

to

solvesome

of

the

largestglobal

challengeshumanshave

been

seen? 消費(fèi)者對(duì)可持續(xù)性產(chǎn)品不斷增長(zhǎng)的興趣，成為推動(dòng)制造商生產(chǎn)可持續(xù)的產(chǎn)品和改進(jìn)流程的持續(xù)動(dòng)力

Increasedconsumerinterest

insustainablegoods,providing

manufacturerswith

incentivestoimprove

sustainability

oftheirproductsandprocesses? 引領(lǐng)可持續(xù)發(fā)展的公司往往具有更高的創(chuàng)新成功率，這是由于更高的領(lǐng)導(dǎo)層承諾和更廣泛價(jià)值鏈協(xié)作Companiesthatare

leadingthe

sustainabilitydevelopment

tend

tohavehigherinnovationsuccessrates,due

tohigherleadershipcommitmentandextended

valuechaincollaboration? 提高運(yùn)營(yíng)效率成為解決可持續(xù)發(fā)展的最重要因素，其次是監(jiān)管和業(yè)務(wù)目標(biāo)的一致性Improvingoperationalefficiencybecomingthe

most

important

toaddresssustainability,followedby

regulationandbusinessgoalalignment? 更可持續(xù)的化工生產(chǎn)和產(chǎn)品概念越來越強(qiáng)化，涉及廣泛的利益相關(guān)者（公司、管理部門、科學(xué)界和環(huán)保協(xié)會(huì)等）Concept

of

sustainablechemistry

isbecoming

increasingly

strengthened,involving

awiderange

of

stakeholders(corporations,publicauthorities,scientificcommunityandenvironmentaladvocateassociations? 中國(guó)公司以前更注重?cái)U(kuò)大生產(chǎn)規(guī)模進(jìn)入更多新的本地和海外市場(chǎng)，如今，應(yīng)本地和全球市場(chǎng)對(duì)更可持續(xù)產(chǎn)品的需求將進(jìn)一步推進(jìn)產(chǎn)品品質(zhì)提升和整體流程改進(jìn)Chinesecompanies’primaryfocusisto

increase

scale

ofoperations,andenteringnew

localandoverseasmarkets.However,increasing

sustainability

inquiriesfrom

localandoverseasmarketsmaytriggergreatercommitment

to

improvetheproductsandprocesses數(shù)據(jù)來源：KPMG,畢馬威全球戰(zhàn)略集團(tuán)，2017整體化學(xué)品產(chǎn)能過剩RawMaterialsRedundant一級(jí)經(jīng)銷

1st

dist.channel中小企業(yè)（占全行業(yè)65%）需求分散Medium

&SmallManufacturers…交易效率低Lowtradeefficiency渠道和流通效率低Lowdistributionefficiency中間商｜服務(wù)商｜供應(yīng)鏈：倉儲(chǔ)、物流

Dealers｜ServiceProviders

｜SupplyChain電商機(jī)會(huì)E-commerceOpportunities服務(wù)多元采購需求，提升供應(yīng)商市場(chǎng)感知能力，優(yōu)化提升交易和流通效率Satisfy

multiple

procurement

requirement,improve

trade

anddistribution

efficiency數(shù)據(jù)來源：1.卓創(chuàng)資訊，20152.中國(guó)石化聯(lián)合會(huì)，中小企業(yè)是指銷售額小于1億的化工企業(yè)，2015中國(guó)化工行業(yè)流通領(lǐng)域面臨的挑戰(zhàn)和電商機(jī)會(huì)China

Chemical

Industry

Challenges

and

E-commerce

InnovationOpportunities電商綜合服務(wù)平臺(tái)是化工行業(yè)原材料更可持續(xù)地流通、生產(chǎn)、供應(yīng)以及化工產(chǎn)品品質(zhì)提升的高效途徑

E-commercePlatform,

asustainable

channel

to

improve

chemicalmaterialsdistribution,production

efficiencyand

chemical

productsquality二級(jí)經(jīng)銷

2nd

dist.channel次終端

Lastdist.channel? 產(chǎn)品海量? 數(shù)千萬種化工產(chǎn)品產(chǎn)品海量LargeProducts? 產(chǎn)能結(jié)構(gòu)性過剩? 亟待B2B平臺(tái)分銷疏導(dǎo)? 中小企業(yè)占65%? 地域分布廣? 對(duì)產(chǎn)品需求分散? 50萬家中間商渠道長(zhǎng)? 信息嚴(yán)重不對(duì)稱? B2B將有效解決此問題?

物流倉儲(chǔ)環(huán)節(jié)信息化程度低? 效率低下?

亟待互聯(lián)網(wǎng)改造需求分散DiversifiedRequirement產(chǎn)能過剩RedundantCapacity產(chǎn)業(yè)鏈長(zhǎng)LongIndustrialChain效率低下LowEfficiency化工B2B交易平臺(tái)能有效改善供應(yīng)鏈效率Chemical

E-commerce

Platform

Effectively

Improve

IndustrySupply

Chain

Efficiency? 過去數(shù)年中國(guó)化學(xué)品產(chǎn)品迅速提升，化學(xué)品市

場(chǎng)交易占全球35%ChinaChemicalMarketaccountsfor35%

oftheglobalmarketuntil20152008-2015全球及中國(guó)化學(xué)品市場(chǎng)規(guī)模RMB:萬億(Trillion)? 傳統(tǒng)化學(xué)品交易效率低下，線上交易滲透率不足

3%Traditionalchemicaltrading

isstilllowefficient,theonlinetrading

isbelow3%線上滲透率<3%化工線上滲透率12.6%零售線上滲透率9.6%教育線上滲透率10%鋼鐵數(shù)據(jù)來源：CeficChemdata

Internatonal,

國(guó)家統(tǒng)計(jì)局，

艾瑞咨詢9.6%市場(chǎng)：產(chǎn)業(yè)互聯(lián)網(wǎng)接棒消費(fèi)互聯(lián)網(wǎng)，萬億級(jí)化學(xué)品行業(yè)具有被互聯(lián)網(wǎng)改造的天然基因，發(fā)展前景廣闊Market:Industriale-commercebecomes

thenext

roundinvestingtopic,trillionchemical

market

has

tremendousprospects

tobedigitalized化學(xué)品領(lǐng)域細(xì)分市場(chǎng)份額FineChemical

MarketSegment

&Share基礎(chǔ)化學(xué)品和精細(xì)化學(xué)品占60%以上市場(chǎng)份額Basic

Chemicals

&

Fine

Chemicalsaccounted

for

>60%

market

share36個(gè)大類、4萬多種大宗、百萬種專用化合物36

categories,more

than40,000commodities,millions

specialties10萬家供應(yīng)商，國(guó)內(nèi)年產(chǎn)值超7萬億，年增長(zhǎng)21.6%100,000

suppliers,

the

domesticannual

output

value

7

trillion,

CAGR

21.6%

占國(guó)內(nèi)物流總量30%，>60萬輛車，1萬家物流商Accounting

for30%

of

the

totaldomestic

logistics,

>600,000

vehicles,

>10,000

logistics

business行業(yè)：摩貝聚焦于基礎(chǔ)和精細(xì)化學(xué)品領(lǐng)域Industry:

MOLBASEbusinessfocusedonbasicchemicals

andfinechemicals化工B2B是非常專業(yè)的垂直領(lǐng)域，需要培育具有行業(yè)深度和互聯(lián)網(wǎng)知識(shí)的專業(yè)團(tuán)隊(duì)ChemicalB2Be-commerceis

a

professionalverticalindustry,

a

teamwith

profoundchemicalandinternet

expertiseis

aMUST1234通過交易數(shù)據(jù)，確立目標(biāo)客戶、范圍、采購周期等關(guān)鍵數(shù)據(jù)點(diǎn)，形成數(shù)據(jù)沉淀Via

trading

databaseanalysis,

thekey

business

data

has

beengenerated,

such

as

targetcustomers,

business

scope,

procurementperiod

and

etc.資金密集型行業(yè)，通過互聯(lián)網(wǎng)金融技術(shù)產(chǎn)品形成閉環(huán)交易，并提供系列金融增值服務(wù)Theinternet

financetechnologies

maketheonlineB2Bfinancialvalue-added

services

becometrue以交易系統(tǒng)為核心，綜合物流、倉儲(chǔ)、金融、供應(yīng)鏈等方面的優(yōu)化產(chǎn)生協(xié)同效應(yīng)Transactionsystemas

thecore,

integratedlogistics,

warehousing,finance,

supply

chain,

Synergies

arereleased關(guān)鍵：從交易環(huán)節(jié)切入形成規(guī)?；灰仔?yīng)，以海量數(shù)據(jù)基礎(chǔ)提供各類服務(wù)產(chǎn)品Keypoints:

transactionas

thestart

point

togeneratescaleeffect,

thelargeamount

of

databecomethefoundationofallkinds

of

products&services降低交易成本，提升交易效率Reduce

transactioncosts,improve

transactionefficiency?

提升資金效率Improvefinanceefficiency供應(yīng)鏈貸款LoanforSupplyChain摩易付，打通銀行支付Moyifu,onlineB2B

payment金融服務(wù)Finan

?ceServic

?es700,000+化學(xué)品商家700,000+chem.

entity100,000+精細(xì)化學(xué)品公司100,000+Finechem.companies890萬+化學(xué)品產(chǎn)品8.9million+chem.products4000萬+化學(xué)品數(shù)據(jù)40million+chem.

data數(shù)據(jù)系統(tǒng)DataCenter線上交易平臺(tái)Online

TransactionPlatform?

提升交易效率SaaS

Improvetransaction系統(tǒng)

efficiency自建CRM、OA、CMS、鋪路石系統(tǒng)DevelopCRM,

OA,CMSsystem化學(xué)品需求方

Buyers生物醫(yī)藥biomedicine農(nóng)用Agriculture日用Daily

Chem.染料顏料

Pigments天然產(chǎn)物

Natural涂料油漆

Coatings其他

Others化學(xué)品供應(yīng)方

Suppliers80%化學(xué)品生產(chǎn)工廠Factories20%化學(xué)品中間商Dealers精細(xì)化學(xué)品

FineChemicals基礎(chǔ)化學(xué)品

BasicChemicals詢單比價(jià)Quotation&PriceComparison撮合DealMatching自營(yíng)電商Mall增值服務(wù)Value-addedServices?

降低交易成本ReducetransactioncostsWMS,TMS服務(wù)?

智能物流網(wǎng)絡(luò)Intelligencelogisticssystem物流系統(tǒng)Logistics平臺(tái)：以高頻標(biāo)品為切入口，數(shù)據(jù)為基礎(chǔ)，金融為驅(qū)動(dòng)，提供全產(chǎn)業(yè)鏈閉環(huán)服務(wù)Platform:

Start

fromthehighfrequenttransactionproducts,

basedondata,drivenbyfinance,

a

new

closedindustrial

chainhasbeensetup注冊(cè)商戶數(shù)RegisteredEntities10萬+累積供應(yīng)金融服務(wù)CumulativefinancialServices￥80億+商城同比增長(zhǎng)MallGrowth

(times)服務(wù)國(guó)家和地區(qū)ServicedCountries

&

regions+150個(gè)+900收錄化萬學(xué)品Chemicalsinplatform累積單量Cumulativeorders100萬+采購商活躍度Purchaser

activity56%+商平臺(tái)MOLBASE,

No.1Global

MoleculeSearchEngine&Chemical

BusinessDatabase,

withthefastest

growthrateandlargesttransaction￥10億+ 15倍單月商城銷售額MallSalesValue

per

month摩貝化學(xué)品互聯(lián)網(wǎng)入口級(jí)平臺(tái)MOLBASELeading

ChemicalB2BE-commercePlatform摩貝是商業(yè)數(shù)據(jù)和索引量全球第一的化學(xué)品數(shù)據(jù)平臺(tái)，且是增長(zhǎng)最快交易規(guī)模最大的電金融：以供銷存各環(huán)節(jié)經(jīng)營(yíng)特點(diǎn)和差異需求，為企業(yè)提供標(biāo)準(zhǔn)化和定制化的供應(yīng)鏈金融服務(wù)MOLBASE

SupplyChainServices,

basedontherequirement

frompurchaseandsalespoint

of

view,providestandardandcustomizedfinancialproducts與P2P平臺(tái)合作，同時(shí)通過風(fēng)控分層和產(chǎn)品創(chuàng)新來滿足不同商戶融資需求80+億元累計(jì)供應(yīng)鏈金融交易額資金源從P2P轉(zhuǎn)至銀行端，大幅度降低企業(yè)融資成本20+億元合作銀行總授信額度?

MOLBASE根據(jù)平臺(tái)上用戶的資質(zhì)、歷史交易記錄、歷史還款記錄等數(shù)據(jù)信息判斷是否給予其授信。同時(shí)根據(jù)用戶實(shí)際的資金需求量，MOLBASE與戰(zhàn)略合作銀行共同商議，最終給出授予用戶的授信額度、期限及利率水平訂易通CommercialLoan

forBuyers賒銷通CommercialLoan

forSellers倉融通CommercialLoan

forInventory銀企通CommercialLoan

from

Bank

DirectlyDataServicesMallFinanceServicesSaaS

ServicesDataHubTransactionServicesSupplyChain

FIN基于數(shù)據(jù)的交易、金融與服務(wù)Transaction,Finance,

Services

Based

on

Data

Hub平臺(tái)研發(fā)和銷售探索

Exploring

Stage2012-2015●

搭建化學(xué)品檢索和交易平臺(tái)

DevelopSearchEngine

&transactionplatform快速發(fā)展和提升毛利

Developing

Stage2015-2016●

交易規(guī)模快速擴(kuò)張

Enlargebusinessscale完善增值服務(wù)，提升盈利能力

EnhanceProfitability

Stage2017--2018●

開展物流、保險(xiǎn)等增值服務(wù)，滿足商戶需求

Logistics,Insuranceand

value-added●

以高頻次大宗商品切客快速建立交易規(guī)模Startfrom

thehighfrequenttransactionproductsandenlargertransactionscale●

幫助用戶快速了解商品信息

和價(jià)格ShowProductsinfo&price●

建立全國(guó)推廣隊(duì)伍SetupSalesteam

coverwholeChinamarket●

規(guī)模化長(zhǎng)尾SKU提升毛利ExtendSKUimproveprofitability提供金融產(chǎn)品Providefinance

services●

通過運(yùn)營(yíng)及增值服務(wù)提升用戶粘性和習(xí)慣

Increaseuserstickinessandhabitsthrough

marketingand

value-addedservicesservices●

化工交易風(fēng)控模型，進(jìn)化供應(yīng)鏈金融產(chǎn)品

Improverisk

modelsandfinancialservices●

聯(lián)營(yíng)及客戶賦能，提升平臺(tái)服務(wù)能力和邊界

collaboratebusiness,improveplatformservicesandboundaries規(guī)劃：分階段完善服務(wù)，持續(xù)不斷提升盈利能力，成就平臺(tái)級(jí)綜合服務(wù)Development

Stages:Improveservices

capability,profitability,

tobetheNo.1B2Be-commerceplatform化學(xué)品物流市場(chǎng)Chemical

Logistics

Market? 化學(xué)品物流市場(chǎng)近萬億，其中運(yùn)輸占到估計(jì)8000億ChemicalLogistic

Market

abovetrillionRMB,

transportationaround0.8trillionRMB物流分類Logistics

Classification- 大宗（10噸以上），主要走整車，公路運(yùn)輸估計(jì)市場(chǎng)在4000億，有60萬輛罐車LargeProducts

(>10tons),

transportationonroad

around0.4trillionRMB- 中（50kg-10噸）等，一般走專線托運(yùn)MediumProducts

(50kg-10tons),

specialized

delivery- 小包裝（50kg以下），一般走快遞SmallPackage(<50kg),

express

delivery消除信息不對(duì)稱，降低交易成本Lower

transactioncost物流信息實(shí)時(shí)透明化，實(shí)時(shí)監(jiān)控安全logistic

info

transparent

withsafety

supervision提高資產(chǎn)使用效率Improveassetuseefficiency大客戶

LargeCustomers中小客戶

Medium&SmallCustomers大車隊(duì)Big

fleet（50臺(tái)車）3PL，信息部小車隊(duì)

Smallteam穩(wěn)定業(yè)務(wù)Stablebusiness30%波動(dòng)需求

Fluctuatingdemand（10%

）回程貨ReturnGoods主要業(yè)務(wù)

MainBusiness部分業(yè)務(wù)

Part

ofthebusiness10%? 平衡成本和服務(wù)（安全提高成本）? 過度競(jìng)爭(zhēng)導(dǎo)致液罐車運(yùn)費(fèi)從0.5元下降到0.37元噸公里?

車隊(duì)盈利能力弱，導(dǎo)致無法持續(xù)投入改進(jìn)安全和服務(wù)? 解決交易信任問題，建立信用機(jī)制?

處理好集中和分散的關(guān)系?

集中調(diào)度貨源，分散運(yùn)營(yíng)資源，集中化采購?

呼吁推進(jìn)無車承運(yùn)人化學(xué)品大宗公路運(yùn)輸外包市場(chǎng)結(jié)構(gòu)CommodityChemicals

RoadTransportationOutsourcingMarket

Structure部分業(yè)務(wù)

Part

ofthebusiness20%部分業(yè)務(wù)

Part

ofthebusiness30%專注為化工行業(yè)客戶提供具有競(jìng)爭(zhēng)力的、快速安全的集倉儲(chǔ)、物流配送、增值服務(wù)在內(nèi)的綜合解決方案Focusonthechemical

industry,

providecomprehensive,

fast

and

secure

integrated

supplychain

solutions,

incl.

warehousing,

logisticsDistribution

and

other

value-added

services廣州

GZ武漢

WH西安XA成都CD青島

QD張家港

ZJG上海SH天津

TJ廊坊LF淄博ZB摩貝供應(yīng)鏈服務(wù)MOLBASE

SupplyChain

Services鄭州ZZ南寧

NN為生產(chǎn)商提供就近的化學(xué)品