2023年高考英語一模試題分項匯編新高考專用03 閱讀理解之說明文（原卷版）

專題03閱讀理解之說明文（新高考專用）

（一）

（2023?遼寧沈陽?統(tǒng)考一模）InastudyinthejournalScience,researchersatNorthwesternUniversityin

Illinoisreportedthattheyhaddevelopedaneffectiveandinexpensivemethodforbreakingdownchemicalscalled

polyfluoroalkylsubstances（PFAS）.

PFAS,firstcreatedinthe1930s,arechemicalcompounds（化合物）.Theyareusedtomakeawiderangeof

everydayproducts,includingnonstickpans,carpeting,electronics,andfast-foodwrappers.Oncethechemicals

areintheenvironment,theyarealmostimpossibletoeliminatebecausetheyaredesignedtoavoidbreakingdown.

Researchershavelinkedregularlevelsofexposuretothesechemicalswithseveralhealthproblems,including

liverdamage,anincreasedriskofcancer,andreducedimmunity.

ScientistshadpreviouslyfiguredouthowtoremovePFASfrompollutedwaterorsoilbut,untilnow,hadno

safeandeffectivewaytodestroythemoncetheywereremoved.Thestudyreportedthatwhentheteamboiled

PFASmolecules（分子）withtwocommonsubstances,thePFASquicklybrokedownandbecameharmless.

In2020,WilliamDichtel,achemistandprofessoratNorthwestern,readastudyinwhichchemistsatthe

UniversityofAlberta,inCanada,foundaneasywaytobreakdownchainsofmolecules.Heaskedagraduate

student,BrittanyTrang,totrythemethodonPFASmolecules.

TranghadspentmonthsinthelabunsuccessfullyattemptingtopullapartPFAS,andatfirstshethought

DichteFsideawastoosimpletowork.Butshetriedit,boilingPFASwithacommonsolvent（溶齊!J）called

dimethylsulfoxide（DMSO）.TrangwasshockedwhentheprocessdestroyedthePFAS.ShelatermixedDMSO

withachemicalcalledsodiumhydroxideandbrokedownPFASevenmorequickly.

ThescientistswillworkonwaystodestroyPFASoutsidethelabsolargeamountsofforeverchemicalscan

bebrokendownatonce."It'sahugechallenge,butit'sinourgrasp,“DichteltoldTheNewYorkTimes.

ScientistsarealsocallingforadecreaseintheamountofPFASbeingreleasedintothenaturalworld.InJune,the

USgovernmentannouncednewplanstomonitorPFAS,decreasetheamountreleasedintotheenvironment,and

addresstheeffectsofPFASonhumanhealth.

1.Whatdoestheunderlinedword"eliminate“probablymeaninparagraph2?

A.Identify.B.Destroy.C.Remove.D.Release.

2.HowdidWilliamDichtelfindthewaytobreakdownchainsofmolecules?

A.Hegotinformationfromastudyofothers!

B?Heconductedtheexperimentsonhisown.

C.Hisgraduatestudent,BrittanyTrang,toldhim.

D.ChemistsattheUniversityofAlbertatoldhim.

3.WhatcanwelearnaboutBrittanyTrang'sexperiment?

A.ShetriedthemethodfromDichtelbutdidn'tsucceedatfirst.

B.ShepulledapartPFASwithherownideaatherfirstattempt.

C.ShedevelopedamoreeffectivemethodtobreakdownPFAS.

D.ShethoughtDichteFsideawastoosimple,soshedidn'ttryit.

4.Whatdoscientistsadvocatetothepublic?

A.AddressingtheeffectsofPFASonhumanhealthandenvironment.

B.ReducingtheamountofPFASbeingreleasedintotheenvironment.

C.FindingmoreeffectivewaystodestroyPFASinandoutsidethelab.

D.StoppingtheuseofPFASineverydaylifetoavoidhealthproblems.

（二）

（2023?安徽?統(tǒng)考一模）Foryears,DavidJames,whostudiesinsectsatWashingtonStateUniversity,had

wantedtoexaminethemigration（遷徙）patternsofWestCoastmonarchbutterflies（黑脈金斑蝶）.Theroutethe

butterfliestravelhasbeenhardlyknownbecausethepopulationsaretoosmalltofollow.Forevery200monarchs

tagged（打標簽）byaresearcher,onlyoneisusuallyrecoveredattheendofitstrip,Jamessays,andfindingeven

200inthewildtotagisunlikely.Knowingtherouteisvitaltoconservationefforts,butJameshadnowayto

figureitout-untilhegotaphonecallfromWashingtonStatePenitentiaryinWallaWalla.

Theprisonwaslookingfbrnewactivitiestoimprovethementalhealthofthoseservinglong-termsentences.

SoJamesbeganworkingwithprisonerstoraisemonarchsthroughthewholeprocessoftheirtransformation.The

adultinsectswerethentaggedandreleasedfromtheprison.Overfiveyears,nearly10,000monarchsflewfrom

thefacility.ElsewhereinWashington,OregonandIdaho,researchersreleasedanotherfewthousand.

Thetagsincludedemailaddresses,andsoonafterthefirstbutterfliestookoff,Jamesstartedreceiving

messagesfrompeoplewhohadspottedthem.Thebutterflies,thereportsconfirmed,winteredincoastal

California.TwelveofthemlandedatLighthouseFieldStateBeachinSantaCruz.Severalmoreheadedto

BolinasandMorroBay.

Theworkhelpsresearchersidentifyidealplacestoplantmilkweedandothervegetationthatareimportantto

thelifecycleofWestCoastmonarchbutterflies.Italsobroughtoutthegentlersideofsomeoftheprisoners.

“Theywereveryworriedthattheyweregoingtoharmthebutterflies,?,Jamessays.Watchingthemonarchchange

theirformalsotouchedthemen."Thisbutterflychanged,Jamesrecallsprisonerstellinghim,"andmaybewe

cantoo.”

5.WhatwashardforDavidtodoinhisstudy?

A.Gainfinancialsupport.B.Hirequalifiedworkers.

C.Buildanewlaboratory.D.Findenoughmonarchs.

6.Whyarethebutterfliestaggedbeforebeingreleased?

A.Toguaranteetheirsafety.B.Toenablethemtoflylongerdistances.

C.Totracktheirtravelroutes.D.Todistinguishthemfromotherspecies.

7.Whatmakestheprisonersfeelthattheycanchange?

A.Thepatiencethebutterfliesshowed.B.Thehardshipthebutterfliesunderwent.

C.Thetransformationofthebutterflies.D.ThedevotionofJamestothebutterflies.

8.Whatisthelastparagraphmainlyabout?

A.Theimpactoftheresearch.B.ThefindingsofJames,study.

C.Thereleaseoftheprisoners.D.Thelifecycleofthebutterflies.

（三）

（2023?安徽?統(tǒng)考一模）Weallknowthatunpleasantfeelingwhenwe'retalkingaboutsomething

interestingandhalfwaythroughoursentencewe'reinterrupted.Butwasthatreallyaninterruption?Theanswer

dependsonwhomyouask,accordingtonewresearchledbyKatherineHiltonfromStanfordUniversity.

Usingasetofcontrolledaudioclips（錄音片段）,Hiltonsurveyed5,000AmericanEnglishspeakersto

betterunderstandwhataffectspeople'sperceptionsofinterruptions.Shehadparticipantslistentoaudioclipsand

thenanswerquestionsaboutwhetherthespeakersseemedtobefriendlyandengaged,listeningtooneanother,or

tryingtointerrupt.

HiltonfoundthatAmericanEnglishspeakershavedifferentconversationalstyles.Sheidentifiedtwodistinct

groups:highandlowintensityspeakers.Highintensityspeakersaregenerallyuncomfortablewithmomentsof

silenceinconversationandconsidertalkingatthesametimeasignofengagement.Lowintensityspeakersfindit

rudetotalkatthesametimeandpreferpeoplespeakoneafteranotherinconversation.

Thedifferencesinconversationalstylesbecameevidentwhenparticipantslistenedtoaudioclipsinwhich

twopeoplespokeatthesametimebutwereagreeingwitheachotherandstayedontopic,Hiltonsaid.Thehigh

intensitygroupreportedthatconversationswherepeoplespokeatthesametimewhenexpressingagreementwere

notinterruptivebutengagedandfriendlierthantheconversationswithmomentsofsilenceinbetweenspeaking

turns.Incontrast,thelowintensitygroupperceivedanyamountofsimultaneous（同時）chatasarude

interruption,regardlessofwhatthespeakersweresaying.

"Peoplecareaboutbeinginterrupted,andthosesmallinterruptionscanhaveamassiveeffectontheoverall

communicationJHiltonsaid.''Breakingapartwhataninterruptionmeansisessentialifwewanttounderstand

howhumansinteractwitheachother.”

9.WhatdoesHilton'sresearchfocuson?

A.Whatinterruptionsmeantopeople.B.Whetherinterruptionisgoodornot.

C.Howtoavoidgettinginterrupted.D.Whyspeakersinterrupteachother.

10.Whatdoparticipantsofthestudyneedtodo?

A.Recordanaudioclip.B.Answersomequestions.

C.Listentooneanother.D.Haveachatwithafriend.

11.Whatdolowintensityspeakersthinkofsimultaneouschat?

A.It9simportant.B.Ifsinteresting.

C.It'sinefficient.D.It'simpolite.

12.WhatcanwelearnfromHilton'sresearch?

A.Humaninteractioniscomplex.B.Communicationisthebasisoflife.

C.Interruptionspromotethinking.D.Languagebarrierswillalwaysexist.

（四）

（2023?廣東深圳?統(tǒng)考一模）Whenputtotests,beeshavelongprovedthatthey'vegotalotmoretooffer

thanpollinating（授粉），makinghoneyandbeingloyaltoaqueen.Thehard-workinginsectscanchangetheir

behaviorwhenthingsseemdifficult,andnowsomescientistsfindthereisproofthattheyalsoliketoplay.

ScientistsfromQueenMaryUniversityofLondonperformedanexperiment,inwhichtheysetupa

containerthatallowedbeestotravelfromtheirnesttoafeedingarea.Butalongtheway,thebeescouldchooseto

passthroughaseparatesectionwithsomesmallwoodenballs.Over18days,thescientistswatchedasthebees

“wentoutoftheirwaytorollwoodenballsrepeatedly,despitenoapparentincentive（刺激）todoso.”

Earlierstudieshaveshownthattheblackandyellowbugsarewillingtolearnnewtricksinexchangefor

foodorotherrewards.Inthiscase,togetridofexternalfactors,scientistsmadesurethebeeshadadaptedtotheir

newhomeandthattheirenvironmentwasstress-free.

Thefindingsuggeststhatlikehumans,insectsalsointeractwithobjectsasaformofplay.Alsosimilarto

people,youngerbeesseemtobemoreplayfulthanadultbees."Thisresearchprovidesastrongindicationthat

insectmindsarefarmorecomplicatedthanweimagine.Therearelotsofanimalswhoplayjustforthepurposeof

enjoyment,butmostexamplescomefromyoungmammals（哺乳動物）andbirds,“saidLarsChittka,aprofessor

ofsensoryandbehavioralecologyatQueenMaryUniversityofLondon,wholedthestudy.

Thestudy'sfirstauthor,SamadiGalpay,whoisaPhDstudentatQueenMaryUniversityofLondon,states

thatitismoreevidentthatbeesmaybecapableofexperiencingfeelings.ctTheymayactuallyexperiencesome

kindofpositiveemotionalstates,evenifbasic,likeotherlargeranimalsdo.Thisfindinghaseffectsonour

understandingofthesenseandwelfareofinsects,which,consequently,encouragesustorespectandprotect

wildlifeonEarthevermore,^^shesays.

13.Whatisthenewfindingaboutbees?

A.Theyarefondofhavingfun.B.Theyarefaithfultothequeen.

C.Theyareadaptabletochanges.D.Theyareskilledatrollingballs.

14.Howdidscientistsremoveexternalinfluencesintheexperiment?

A.Byteachingbeesnewtricks.B.Byrewardingbeeswithfood.

C.Bymakingbeesfeelathome.D.Bybuildingnewhomesforbees.

15.WhatareLarsChittka'swordsmainlyabout?

A.Theformsofbees*interaction.B.Thecomplexityofbees5minds.

C.Theexamplesofmammals'play.D.Thepurposeofmammals'enjoyment.

16.WhatdoesSamadiGalpaysayaboutthestudyresult?

A.Itbacksuppriorunderstandingofinsects.

B.Itrevealsreasonsforbees'positivefeelings.

C.Itdrivesresearchonanimals9emotionalstate.

D.ItcontributestowildlifeconservationonEarth.

（五）

（2023?廣東深圳?統(tǒng)考一模）Fromcottagessurroundedbyimpressivegardenstodaysspentexploring

sandybeachesanddeepwoodsfilledwithwildlife,inMyFamilyandOtherAnimals,EnglishwriterGerald

Durrellprovidedavividaccountofhisfamily'stimeontheGreekislandofCorfuinthe1930s.

ComeforthearrestingdescriptionsofCorfulandscapesandstayfbrDurrelPslaugh-out-loudtalesofhis

unusualfamily.Thisbook,Durrellwrotehumorouslyintheintroduction,t6wasintendedtobeanostalgic（懷I日

的）accountofnaturalhistory,butinthefirstfewpages,Imadethemistakeofintroducingmyfamily.”

Durrell,laterknownfbrhiszookeepingandthepreservationofwildlife,wasjustachildduringhisfamily's

five-yearstayinCorfu.Heis1O-year-oldGerryinthebook—curious,passionateaboutanimalsandadetailed

storytellerofhisstrangefamily:hisimaginativeelderbrotherLarrywithhisliteraryambitions,lovestrucksister

Margo,sportybrotherLeslieandhisever-calm,lovingmother.

DurrelPsattentiontodetailiswhatmakesthebooksowinning,witheverysight,soundandsmellofthe

islandbroughttolife.Oneminuteyou'llbelaughingasLarry'scleverliteraryfriendswalkdowntothe

daffodil-yellowcottage,thenextyou'llbecatchingyourbreathasDurrelldescribesswimmingatnightinthe

IonianSea:"Lyingonmybackinthesilkywater,staringatthesky,onlymovingmyhandsandfeetslightly,I

waslookingattheMilkyWaystretchinglikeasilkscarfacrosstheskyandwonderinghowmanystarsit

contained.5,

MyFamilyandOtherAnimalsisquitedifficulttoclassify,beingoneparttravel,onepartautobiography,one

partnaturalhistory,andonepartcomedy,withathreadofdescriptivelanguagerunningthroughoutthat

sometimesraisesitnearlytopoetry.

Asarealdelighttoread,it'stheperfectliteraryescapismforanyadultorolderteenagerwhoiscurrently

walkingdownatoughroadinlife.

17.WhichwordbestdescribesDurrelPslifeinCorfu?

A.Risky.B.Busy.C.Tough.D.Diverse.

18.Whatdoestheunderlinedsentencemeaninparagraph2?

A.Iintroducedmyfamilybymistake.B.Ishouldn'thaveintroducedmyfamily.

C.Icouldn'thelpintroducingmyfamily.D.Igavewronginformationaboutmyfamily.

19.Whatareparagraph4and5mainlyabout?

A.Thebook'swritingfeature.B.Durreirsrichimagination.

C.Someinterestingplotsofthebook.D.Somevividdescriptionsoftheisland.

20.Whatisthepurposeofthistext?

A.Toshareanexperience.B.Torecommendabook.

C.Tointroduceawritingstyle.D.Todescribeanunusualplace.

（六）

（2023?廣東佛山?統(tǒng)考一模）It'snosecretnowthatthemoretimewespendonsocialmedia,themorewe

feeldissatisfiedwithourselves.Wetendtocompareourselvestoinfluencesandcelebrities-soit'seasyto

understandhowthatcanaffectourconfidence.

But,howoftenhaveyoufoundyourselfcomparingyourlifetoyourfriends?Engagingwithsocialmedia

sharedbyourfriendscanbemoredamagingthanlookingatcontentsharedbycelebrities,newresearchhas

found.

Thestudylookingathowsocialmediaaffectsbodyimagefoundthatanysocialmediaengagementwas

significantlyassociatedwithlower''appearancesatisfaction''.Additionally,itfoundthatengagingwithcontent

postedbypeopletheparticipantsknewwasmorethantwiceasdamagingaslookingatcontentpostedby

strangers,includingcelebrities.

VirenSwami,ProfessorofSocialPsychologyatAngliaRuskinUniversity,believesthisispartlybecausewe

knowit'shardtoattainthelivesofcelebritiesorinfluences,butwhenwe'recomparingourselvestoourfriends,

itfeelslikeweshould-orcould-livethewaytheydo.

“Onepossibleexplanationisthatpeoplemayperceiveapostshowingappearanceasbeingmuchmore

attainableifitcomesfromsomeonetheyknow,addingexpectationorpressureonthepersonengaginginthe

post,“hesaid."Atthesametime,peoplemaybemorecriticallyengagedwithpostsbythelikesofmodelsand

celebrities,andthereforeperceivetheimagestheysharetobemoreunrealistic."

Thisisnotjustconfinedtobodyimagethough.Weallhaveoneareainourlivesthattriggers（觸發(fā)）us.

Maybeyou'vebeensearchingforanewjobfbrmonthsandyoufindyourselfonsocialmedia,envyingyour

schoolfriendwhojustlandedtheirdreamrole.Maybe...

Allthisistosaytheobvious:weonlyseepartofpeople'slives-andifit'sgettingyoudown,you're

probablycomparingyourinsidestootherpeople'soutsides.Everyonehastheirstrugglesandlifeisindeednot

perfectfbranyone.So,putdownyourphone,getoffline,bethankfulandtrytoliveyourownlife.

21.Whatdidthenewstudyfind?

A.Socialmediainvitesunfavorablecomments.

B.Friends5postsaffectusmorethancelebrities9.

C.Celebritieshaveanegativeinfluenceonourlife.

D.Bodyimagecausesmoreconcernthansociallife.

22.WhyarewemorelikelytocomparewithourfriendsaccordingtoSwami?

A.Theyserveasrolemodels.B.Weknowthewaytheylive.,

C.Theirlifestylesareaccessible.D.Wearecuriousabouttheirlife.

23.WhatdoestheunderlinedwordinParagraph6probablymean?

A.Restricted.B.Related.C.Devoted.D.Exposed.

24.Whatdoestheauthorsuggestpeopledo?

A.Findyourdreamandfightforit.B.Stopcomparingandbeyourself.

C.Begratefulandleadaperfectlife.D.Stopcomplainingandgetdowntowork.

（七）

（2023?安徽合月巴?統(tǒng)考——模）Honeybeesunderstandthat"nothing”canbe“something”thathasnumerical

meaning,showingthattheyhaveaprimitivegraspoftheconceptofzero,accordingtoanewly-publishedstudy

inScience.

Previousexperimentshaveshownthathoneybeeshavesomefacilityfornumbers,becausetheywereableto

countlandmarks（地標）astheysearchedaroundfbrasweetreward.Butinthesetests,theinsectscouldn'tcount

veryhigh-onlytoaboutfour.Still,thatmaderesearchersinAustraliaandFrancewanttoexplorewhatelsethe

beescoulddowithnumbers.

ScarlettHowardatRMITUniversityinMelbourneattractedbeestoawallwheretheywerepresentedwith

twosquarecards.Eachcardhadadifferentnumberofblacksymbols,suchasdotsortriangles.Howardtrained

onegroupofbeestounderstandthatsugarwaterwouldalwaysbelocatedunderthecardwiththeleastnumberof

symbols."Theycouldcomeandseetwocirclesversus（與...相對）threecircles,orfourtrianglesversusone

triangle,sheexplains.Thebeesquicklylearnedtoflytothecardwiththefewestsymbols,

Butthentheygotanothertest,Theresearcherspresentedthebeeswithacardthathadasinglesymbolanda

blankcardthathadnothingonit.Thebeesseemedtounderstandthat"zero"waslessthanone,becausetheyflew

towardtheblankcardmoreoftenthanyou'dexpectiftheywerechoosingatrandom."Whenweshowedthem

zero-versussix,theydidthatatamuchhigherlevelthanzeroversusone,“Howardsays."Sowhattellsusisthat

theyconsiderzeroasanactualquantityalongthenumberline.^^

AuroreAvargues-Weber,aresearcherwiththeUniversityofToulouse,pointsoutevenveryyoungchildren

havetroubleunderstandingthatzeroisanumber."It'seasyforthemtocount'one,two,three,four/butzero,ifs

notsomethingtocount,“sheexplains.Whafsmore,thebrainsofbeesareincrediblytinybrainscomparedwith

thebrainsofhumans.Evenso,thebeescanunderstandtheabstractconceptofanemptysetandshesaysshe

foundthatverysurprising.

25.Whatdidtheearlierstudiesfindaboutbees?

A.Theycouldflyhigherthanexpected.B.Theycouldunderstandsomenumbers.

C.Theycouldrememberarewardwell.D.Theycouldexplorelocallandmarks.

26.WhatdidbeeslearntodoinHoward'sfirsttest?

A.Distinguishcirclesfromtriangles.B.Drawvarioussymbolsonthecards.

C.Identifythesmallerofthetwonumbers.D.Locatesugarwaterwithsymbolshapes.

27.Whydidbeesflytotheblankcardmorefrequently?

A.Theyweretoldthelocationofthereward.

B?Theychosetodoitthoroughlybychance.

C.Theypreferredthecardwithnothingonit.

D.Theythoughtofzeroasanactualnumber.

28.Whyareyoungchildrenmentionedinthelastparagraph?

A.Toarguethatbeeshaveasurprisingmemory.

B.Toshowthatbees'giftfornumbersisamazing.

C.Toexplainthatbeeslearnaswellasyoungchildren.

D.Toconfirmthatbeesaresmarterthanyoungchildren.

（八）

（2023?河南鄭州?統(tǒng)考一模）FrenchwriterAnnieErnauxwonthe2022NobelPrizeinliteraturein2022.

SheisthefirstFrenchfemalewritertowintheprize.InthewordsoftheNobelcommittee,Emauxwasgiventhe

awarduforthecourageandclinicalacuity（敏銳的洞察力）“ofherwriting.

Havingspentover5decadesasawriter,the82-year-oldwinnerhaspublishedmorethan20bookstoher

name,includingCleanedOut（1974）,Shame（1997）,a2008memoir（回，憶錄）calledTheYearsandAGirPs

Story（2016）.

Ratherthanconsiderherselfawriteroffiction,Emauxhasusedtheterm€tanethnologist（人類學家）of

herselftodescribeherself.

Bormnin1940inaruralvillageinNormandy,France,Ernauxgrewupinaworking-classenvironmentas

herparentsranacombinedgrocerystoreandcafe.Sheworkedasateacherbeforebecomingafull-timewriter.

TwobooksbyotherFrenchwritersinspiredhertobeawriter:TheSecondSexbySimonedeBeauvoirand

DistinctionbyPierreBourdieu.Theformerledhertowriteaboutfeminism（女權主義）,andthelatterraisedher

awarenessofthehugegapbetweenherandtheenvironmentshegrewupin.Besidesherreadinginfluences,

her“upbringingandexperiencesnavigatingadolescenceandadulthood^alsoinspiremanyofherworks,noted

CNN.Forexample,thebookShameexploresthethemeofchildhoodtrauma（創(chuàng)傷）whileAGirl'sStoryfollows

ayoungwoman'scoiningofageinthe1950s.

ThoughthemattersErnauxdescribesinherbooksareseriousandevensometimesheavy,theyarealways

writteninplainlanguage.Emauxdescribedherstyleasflatwriting^^throughwhichsheaimstotellherstories

objectively,“unshapedbyflorid（過多修飾的）descriptionoroverwhelmingemotions/notedFoxNews.

“Shewritesaboutthingsthatnooneelsewritesabout,fbrinstanceherjealousy（嫉妒），herexperiencesasan

abandonedloverandsoon.Imean,reallyhardexperiences,AndersOlsson,chairmanoftheNobelCommittee

fbrLiterature,saidaftertheawardannouncementinStockholm.Hewentontosay,"Shegiveswordsfbrthese

experiencesthatareverysimpleandstriking.Theyareshortbooks,buttheyarereallymoving.,,

29.WhatcanbelearnedaboutAnnieErnauxfromthepassage?

A.Shedescribedherselfasasciencefictionwriter.

B.Shestartedwithafull-timewriterbeforebeingateacher.

C.SheisconsideredtobethefirstFrenchpersontowintheprize.

D.Shewasawardedforthebraveryandobservationshowninherwriting.

30.WhatinspiredAnnieEmauxtowriteherworks?

A.Herhardshipsoflife.B.Herteachingcareer.

C.Herpersona]experiences.D.Herworkingclassbackground.

31.WhichwordsbestdescribeAnnieEmaux'switingstyle?

A.Seriousandsharp.B.Plainandobjective.

C.Lightandhumorous.D?Elegantanddescriptive.

32.Whatcanbethebesttitleofthispassage?

A.AWomanTellingHerOwnStoriesB.ATeacherBecomingaFull-timeWriter

C.AFemaleWriterWinningManyAwardsD.AFrenchFemaleFightingforWomen'sRights

（九）

（2023?山東濟南?統(tǒng)考一模）TheAIDAmodelisthefoundationofmodernmarketingandadvertising

practice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepsliein

creatingattention（A）,decoratinginterest（I）,andbuildingdesire（D）fortheproduct,beforethefourthstep—the

“calltoaction”（A）—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelings

througheachstagetowardreachingasale.

Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattracting

phraseorpicture.Oncesomeone'sattentionhasbeenclutched,itmustbeturnedintorealinterest.Thisisbest

donebyprovidingabriefdescriptionoftheproduct'sbenefitstotheconsumerratherthansimplylistingthe

producfsmainfeaturesorproblem-solvingclaims.

Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneed

tobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotential

intoarealcustomer.

“CaH?to?action“iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotential

customer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,

theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.

AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaigns

monthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuch

away.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmoments

ofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsin

newspapersandontelevisionfocusonthemovie'srelease,invitingtheconsumertogoandbuyaticket.

33.WhatisthepurposeofpractisingAIDA?

A?Tocreatejobs.B.Toincreasesales.

C.Toresearchmarkets.D.Tointroduceproducts.

34.Whatdoestheunderlinedword"clutched”meaninParagraph2?

A.Seized.B.Freed.C.Cheated.D.Affected.

35.InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?

A.Action.B.Interest.C.Desire.D.Attention.

36.Whydoestheauthormentionthemovieindustryinthelastparagraph?

A.TodesignanAIDAmodel.B.TodisplayhowAIDAworks.

C.Toshowhowtomakeamovie.D.TDadvertisethemovieindustry.

（十）

（2023?山西?統(tǒng)考一模）TheideaofpeopletakingphotographsinfrontofVanGogh'sSunflowersor

Botticelli'sTheBirthofVenuswasonceconsideredsounsatisfactorythatgalleriesbanned