新標準職業(yè)英語2（第三單元）

UNIT3StrivingforExcellence新標準職業(yè)英語2目錄ContentsWarmingup1Listening&Speaking2Reading3Writing4Translation5CultureCorner6PracticalActivities7Warmingup1ⅠLookandread.Bringdigitaltoeveryperson,homeandgroup

organizationforafullyconnected,intelligentworld.Buildaworldclassbankingwithtopvaluecreationcapability.ⅠLookandread.Inspirecreativityandbringjoy.Spreadideas.ⅠLookandread.Tocreateabettereverydaylifeforthemanypeople.Ajustworldwithoutpoverty.IITickthecorporatecorevaluesyoulike.IIIWatchanddiscuss.1.Whatiscorporateculture?2.Whichcompany’sculturedoyoulikebest?Why?3.Ifyouareanentrepreneur,whatwillbethecorporatevisionstatementofyourcompany?Whatkindofculturewillyoushapeinyourcompany?IIIWatchanddiscuss.1corporate /'k??p?r?t/ adj.公司的e.g.Emailistheprimarytoolofcorporatecommunication.電子郵件是企業(yè)溝通的主要工具。2dedication /?ded?'ke??n/ n.奉獻e.g.Herdedicationtoherworkisadmirable.她對工作的奉獻精神可欽可佩。3accountability /??ka?nt?'b?l?ti/ n.責任心e.g.Everyonehastheaccountabilitytosavewater.每個人都有責任節(jié)約用水。4determination /d??t??m?'ne??n/ n.堅定；果斷e.g.Thefailureonlystrengthenedourdetermination.失敗反而堅定了我們的決心。5resilience /r?'z?li?ns/ n.適應能力e.g.Maryhasshowngreatresiliencetostress.瑪麗表現(xiàn)出了極強的抗壓能力。6integrity /?n'tegr?ti/ n.誠信e.g.Amanofmoralintegrityneverresortstodeception.明人不做暗事。UsefulExpressions1beliefsandbehaviors 信念和行為2comprehensiveemployeebenefits 覆蓋全面的員工福利3thecoreofacompany’sideologyandsystem 公司理念和制度的核心4affecteveryaspectofacompany 影響著公司的各個方面5corporatemission 公司使命6aspecificsetofvalues 一系列特定的價值觀7relentlesspursuitofcustomerserviceandefficiencies 對客戶服務和效率的不懈追求8importantbusinessobjectives 重點業(yè)務目標9changeovertime 隨時間推移而變化10Corporatecultureisasetofcharacteristicsthatdefineabusiness.企業(yè)文化是定義一個企業(yè)的一系列特征。11Companieswithapositivecorporateculturetendtoseeemployeesastheirmostvaluableasset.擁有積極向上企業(yè)文化的公司，往往會把員工視為它們最有價值的資產(chǎn)。Listening&Speaking2ⅠListentothedialogueandchoosetherightanswer.Dialogue1ⅠListentothedialogueandchoosetherightanswer.1.Whendoestheconversationtakeplace?A.OnSaturdaymorning. B.OnSaturdayafternoon.C.OnSundaymorning. D.OnSundayafternoon.2.WhydoesLinacallCaoLi?A.BecauseshewantsCaoLitowriteareportforher.B.BecauseshewantstoinviteCaoLitoseeamoviewithher.C.BecausesheneedsCaoLitomodifythelogoforher.D.BecauseshehasameetingwithCaoLi.3.DoesCaoLialwaysreceivecomplaintsfromcustomers?A.Yes,hedoes. B.No,hedoesn’t.C.Ofcourse. D.Notmentioned.Dialogue1CCBⅡListentothedialogueagainandfillintheblanks.(Setting:OnSundaymorning,CaoLiissleepingwhenhegetsacallfromhisclient,Lina.)C=CaoLi

L=LinaC:Hello.ThisisCaoLi.L:Hi.CaoLi.ThisisLina.Areyousleeping?SorrytobotheryouonaSundaymorning.C:That’sallright.What’sthematter?L:It’saboutthelogo.Althoughit’sbeenchangedtentimes,ourbossisstillnot____________.C:Howwouldyou____________ustomodifythelogo?L:Therearetoomanycolors,makingthelogolookclumsy.Also,thelogoisabittoocomplicated.C:Allright.I’llchangeit.L:Canyouchangeitnow?We’reinahurry.C:I’llgototheofficeto____________itrightnowandsendittoyoubefore7P.M.L:Thankyouverymuch.I’msorryImadeyouchangeitsomanytimes.C:Itdoesn’tmatter.That’sourjob.L:Great.I’msureyourarelyreceive____________fromcustomersaboutyourattitude,right?C:Sure.Thatthe______________________ispartofourcompanyculture.Wealwaysputourcustomersatthecenterofeverythingwedo.W:That’sgreat.satisfiedlikedealwithcomplaintscustomercomesfirst（背景：周日清晨，曹力正在睡覺。這時，他接到了客戶莉娜的電話。）C代表曹力L代表莉娜C：你好，我是曹力。L：嗨，曹力，我是莉娜。你在睡覺嗎？抱歉周日早上還來打擾你。C：沒關系。有什么事嗎？L：是關于商標的事情。雖然已經(jīng)改了十遍了，但我們老板還是不滿意。C：你們想怎么改呢？L：商標的顏色太雜了，顯得很不靈動，而且設計太復雜了。C：好，我會改的。L：你方便現(xiàn)在改嗎？我們要得比較急。C：我現(xiàn)在就去辦公室處理，晚上7:00之前發(fā)給你。L：太感謝了。辛苦你修改那么多次，我感到很抱歉。C：不客氣。這是我們的工作。L：太棒了。我敢肯定你們一定很少因工作態(tài)度接到客戶投訴，對吧？C：沒錯?？蛻糁辽鲜俏覀兤髽I(yè)文化的一部分，我們一貫以客戶為中心。L：那太好了。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.NewWordsandPhrases1bother /'b?e?(r)/ v.給某人造成麻煩；打擾 e.g.StopbotheringmewhenI’mworking.我工作時不要打擾我。2satisfied /'s?t?sfa?d/ adj.滿意的；滿足的~withsb./sth. 對某人/某物滿意/滿足e.g.She’sneversatisfiedwithwhatshe’sgot.她對自己的所得從不感到滿足。3modify /'m?d?fa?/ v.調(diào)整；稍做修改e.g.Establishedpracticesaredifficulttomodify.既定的慣例是很難更改的。4clumsy /'kl?mzi/ adj.設計欠佳的；笨拙的e.g.Itisaclumsyairplane.那架飛機樣子很難看。5complicated /'k?mpl?ke?t?d/ adj.復雜的；難處理的；難懂的e.g.Theinstructionslookverycomplicated.這說明書看起來很難懂。6inahurry 急切；急匆匆e.g.Davewasinahurrytogetbacktowork.戴夫急于回到工作崗位。7rarely /'re?li/ adv.很少；罕見；不常有e.g.Thismethodisrarelyusedinmodernlaboratories.現(xiàn)代實驗室里很少使用這種方法。ⅠListentothedialogueandchoosetherightanswer.Dialogue2ⅠListentothedialogueandchoosetherightanswer.1.WhydoesSamwanttoseetheproductqualityinspectionreport?A.Becauseheiscuriousaboutwhatthereportlookslike.B.Becausehewantstomakesuretheproductqualityisnotinquestion.C.Becausehewantstoconfirmthepriceofthegoods.D.Becausehehastomakeacopyforhisboss.2.WhatdoesSamthinkisthemostimportantthingwhenpurchasingproducts?A.Theappearanceoftheproducts. B.Thequalityoftheproducts.C.Thepriceoftheproducts. D.Alloftheabove.3.Whatcanwelearnfromthisconversation?A.Samdoesn’tcareaboutthepriceoftheproductsaslongasthequalityisgood.B.SamplacesanorderwithJaneattheendofthenegotiation.C.SamhadonlyseenpicturesoftheproductbeforehemetJane.D.Alloftheabove.Dialogue2BBDⅡListentothedialogueagainandfillintheblanks.(Setting:JiNaisthemanagerofABCCompany.Sheisdiscussingthequalityofgoodswithherclient,Sam.)J=JiNa

S=SamJ:Nicetomeetyou.I’mJiNa,themanagerofthiscompany.S:Nicetomeetyoutoo.I’mSam.J:HereisthenewproductI____________toyouintheemail.Pleasetakealook.S:Itlookssomuchbetterthaninthepicture.Bytheway,wouldyou__________ifIasktoseetheproductqualityinspectionreport?J:Noproblem!_______________.Ipromisethatourgoodsallexceedstandardquality.S:Great.Aslongasthequalityisgood,Idon’tcareabouttheprice.J:Youcanhave__________inthequalityofourproducts.Ensuringproductqualityisaprincipleatourcompany.Wedon’tsacrificequalityforquickprofits.introducedmindHereyouarefaith（背景：紀娜是ABC公司的經(jīng)理，她正在和客戶薩姆商談貨物質(zhì)量。）J代表紀娜S代表薩姆J：很高興見到你。我是紀娜，這家公司的經(jīng)理。S：我也很高興認識你。我是薩姆。J：這是我在郵件里給您介紹過的新產(chǎn)品，請看一下。S：看上去比照片上好多了。順便問一下，您不介意我看一下產(chǎn)品質(zhì)量檢驗報告吧?J：不介意！給您。我向您保證，我們的產(chǎn)品質(zhì)量都是達標的。S：太好了。我不在乎價格，只要質(zhì)量好就行。J：您大可以信任我們的產(chǎn)品質(zhì)量。確保產(chǎn)品質(zhì)量是我們公司的原則，我們不會為了快速獲利而犧牲質(zhì)量的。ⅡListentothedialogueagainandfillintheblanks.Afterseeingthereport.S:Well,Ihavenomorequestionsaboutyourqualityanalysis.Wecanstartthenegotiationsassoonasyouwant.J:OK.Let’sgetstartednow.Afterthenegotiations.S:Well,we’rereallyinterestedin_________________now.J:That’sgreat.I’mgladwe’llbeabletodobusinesstogether.Icanpromiseyouthatourproductswillnotdisappointyou.placinganorder看完產(chǎn)品質(zhì)量檢驗報告之后。S：那好，我對你們的產(chǎn)品質(zhì)量分析沒有問題了。只要你愿意，我們可以隨時開始談判。J：好的，那我們現(xiàn)在開始吧。談判過后。S：我們現(xiàn)在就很想下單。J：那太好了。很高興我們做成了這單生意。我可以向您保證，我們的產(chǎn)品不會讓您失望。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.NewWordsandPhrases1takealook 看一看e.g.I’llgooverandtakealook.我過去看一看。2inspection /?n'spek?n/ n.檢查；檢驗e.g.Engineerscarriedoutathoroughinspectionofthetrack.工程師對軌道進行了徹底檢查。3exceed /?k'si?d/ v.超過；超越e.g.Hewasfinedforexceedingthespeedlimit.他因超速駕駛被罰款。4standard /'st?nd?d/ adj.

標準的；合格的e.g.Televisionsarestandardequipmentinmosthotelrooms.電視機是多數(shù)酒店房間的標配。5careabout 在乎；關心e.g.Thebookshavetaughtustocareaboutothers.這些書教導我們要關心他人。NewWordsandPhrases6havefaithin 信任；相信e.g.IstillhavefaithinJohndespitehisshortcomings.雖然約翰有缺點，但我還是信任他。7principle /'pr?ns?pl/ n.原則；觀念e.g.Wemustneverabandonthisprinciple.我們必須堅持這一原則。8sacrifice /'s?kr?fa?s/ v.犧牲；舍棄e.g.Shecansacrificeeverythingforherchildren.為了子女，她能犧牲一切。9profit /'pr?f?t/ n.盈利；利潤；收益e.g.Thecompanymadeahealthyprofitonthedeal.公司在這筆生意中獲利頗豐。10analysis /?'n?l?s?s/ n.分析e.g.Thebookisananalysisofpovertyanditscauses.這本書分析了貧困現(xiàn)象及其產(chǎn)生的原因。LearntoSingHallofFameisasongsungbyTheScript.Thesongisaboutfollowingdreamsandmakinganimpactontheworld.Whetherasindividualsorascompanies,weshouldknowourmissionandstrivetobeanhonortoourpeople,ourcountry,andourselves.Yeah,youcouldbethegreatest,youcanbethebestYoucanbetheKingKongbangingonyourchestYoucouldbeattheworld,youcouldbeatthewarYoucouldtalktoGod,gobangingonhisdoorYoucanthrowyourhandsup,youcanbeattheclockYoucanmoveamountain,youcanbreakrocksYoucanbeamaster,don’twaitforluckDedicateyourselfandyougon’findyourselfStandingintheHallofFameAndtheworld’sgonnaknowyournameCauseyouburnwiththebrightestflameAndtheworld’sgonnaknowyournameAndyou’llbeonthewallsoftheHallofFameYoucangothedistance,youcanrunthemileYoucanwalkstraightthroughhellwithasmileYoucanbethehero,youcangetthegoldBreakingalltherecordstheythoughtnevercouldbebrokeDoitforyourpeople,doitforyourprideHowareyouevergonnaknowifyounevereventryDoitforyourcountry,doitforyournameCausethere’sgonnabeadayWhenyou’restandinginthehalloffameAndtheworld’sgonnaknowyournameCauseyouburnwiththebrightestflameAndtheworld’sgonnaknowyournameAndyou’llbeonthewallsoftheHallofFame……Reading3TextA華為成功的關鍵1是什么造就了華為的巨大成功呢？俗話說：“成功有許多緣由?！钡拖裨S多大公司一樣，一些特定的價值觀闡明了華為的文化，我們可以從這些價值觀里面找到部分答案?？蛻糁辽系姆諔B(tài)度2強大的領導者會讓人有一種使命感，任正非也不例外，他最關心的就是客戶。許多公司主張以顧客為中心，但又有多少公司真正做到了呢？在這一點上，華為有別于其競爭對手。TextATheKeytoHuawei’sSuccess1WhatmakesHuaweisosuccessful?Asthesayinggoes,“Successhasmanyfathers.”Butaswithmanygreatcompanies,wefindpartofthesolution1

tothispuzzlebylookingatthespecificvaluesthatdefinethecultureofHuawei.Customer-FirstAttitude2Strongleadersprovideasenseofpurposeforpeople,andRenZhengfeiisnoexception2

.Hisfirstandforemost3

concernisthecustomer.Manycompaniesadopt4

acustomer-focusedattitude,buthowmanyofthemtrulyfulfil5

it?Huaweidistinguishes6

itselffromthecompetitioninthisregard.★solution /s?'lu??n/ n.解決方法

★asenseof ……感，of

后加名詞e.g.asenseofurgency緊迫感 asenseofhumor幽默感asenseofpurpose 使命感e.g.Peopleneedtodiscoverasenseofpurpose.人需要去發(fā)現(xiàn)某種使命感。

★exception/?k'sep?n/ n.例外e.g.NobodyhadmuchmoneyatthetimeandIwasnoexception.那時候誰都沒有很多錢，我也不例外。

★foremost /'f??m??st/ adj.最重要的；最著名的

★adopt /?'d?pt/ v.采納；采取；收養(yǎng)e.g.Thecourtswereaskedtoadoptamoreflexibleapproachtoyoungoffenders.法庭被要求對少年犯采取更為靈活的處理方法。e.g.Sallywasadoptedwhenshewasfour.薩莉是四歲時被人收養(yǎng)的。

★fulfil /f?l'f?l/ v.實現(xiàn)；執(zhí)行常見搭配：tofulfilone’sdream/ambition/potential 實現(xiàn)夢想/抱負；發(fā)揮潛力tofulfiladuty/anobligation/apromise 履行職責/義務/諾言e.g.Thegovernmentshouldfulfilitspledge.政府應該履行諾言。

★distinguish/d?'st??gw??/v.使區(qū)別于；區(qū)分e.g.Sometimesrealityandfantasyarehardtodistinguish.有時候，現(xiàn)實和幻想很難區(qū)分。~betweenAandB;~AfromB 將A和B區(qū)分開e.g.Atwhatagearechildrenabletodistinguishbetweenrightandwrong?孩子到幾歲才能明辨是非？

★inthisregard 在這方面；在這一點上e.g.Ihavenothingtosayinthisregard.在這方面，我沒什么要說的了。

員工的奉獻精神3華為強調(diào)，努力工作是獲得機會的唯一途徑。例如，在公司成立初期，每個新員工都會領到一條毯子和一個床墊。許多員工會工作到深夜，然后直接睡在辦公室，也許會在第二天趁午餐時間再打個盹兒。正如一名華為的員工所言：“過去，這個床墊對我們來說是工作努力的象征，而現(xiàn)在這一理念已經(jīng)轉化為我們在任何事情上都致力于做到最好的精神。”TextAEmployeeDedication3Huaweiemphasizesthatworkinghardistheonlywaytoobtainopportunities.Forexample,intheearlyyearsofthecompany,everynewemployeewasgivenablanketandamattress7

.Manyofthemwouldworklateintothenight,thensleepintheiroffices,andperhapstakeacatnap8

duringlunchtimeagainthenextday.AsoneHuaweiemployeesaid:“Intheolddays,thepadsweretousarepresentation9

ofhardwork,andthisideahasnowbeentranslatedintothespiritofbeingdedicatedtodoingthebestinanythingwedo.”★mattress /'m?tr?s/ n.床墊

★worklateintothenight 工作至深夜e.g.Sometimeswehavetoworklateintothenight.有時候我們必須一直工作到深夜。

★catnap /'k?tn?p/ n.小睡；打盹兒takeacatnap小憩一會兒；打盹；小睡；休息一會兒e.g.Isometimestakeacatnapintheafternoon.我下午偶爾會打個盹兒。

★representation/?repr?zen'te??n/ n.表現(xiàn)；代表

長線思維4華為員工持股的安排不僅有助于華為吸引和留住敬業(yè)的員工，還有助于公司制訂長遠的規(guī)劃。例如，華為以十年為單位規(guī)劃公司的發(fā)展，而它的大多數(shù)競爭對手，如愛立信和摩托羅拉，則以一個財政季度或一年為單位進行規(guī)劃。TextALong-TermThinking4Huawei’semployee-ownershiparrangementnotonlyhelpsHuaweiattractandretain10

dedicatedemployeesbutalsoallowsthecompanytoplanforthelongterm.Forexample,Huaweiplansthedevelopmentofthecompanybydecade,whereas11

mostofitscompetitors,suchasEricssonandMotorola,planitbyafinancial12

quarteroryear.★retain /r?'te?n/ v.保留；保持e.g.Thestatewantstoretaincontroloffoodimports.政府想保留食品進口控制權。

★notonly…butalso… 不僅……而且……“notonly…butalso”應連接兩個結構相同的并列成分。e.g.Heplaysnotonlythepianobutalsotheviolin.（連接兩個賓語）他不僅會彈鋼琴，還會拉小提琴。notonly位于句首時，第一個分句中的主語和謂語要部分倒裝。e.g.NotonlydidhespeakEnglishcorrectly,butalsohespokeitfluently.（部分倒裝）他英語不僅講得對，而且講得很流利。

★whereas /?we?r'?z/ conj.然而；但是；盡管e.g.Theoldsystemwasfairlycomplicatedwhereasthenewsystemisreallyverysimple.舊系統(tǒng)相當復雜，而新系統(tǒng)卻很簡單。

★financial/fa?'n?n?l/ adj.財政的；財務的常見搭配：financialcrisis金融危機 financialmarket財務市場financialservice金融服務 financialsupport財政支援e.g.Inrunningacompany,strictfinancialmanagementmeanseverything.對于經(jīng)營一家公司而言，嚴格的財務管理至關重要。

漸進決策5任正非因不做草率決定，強迫自己花時間反思而聞名，他的公司也遵循這一規(guī)則。華為的CEO輪換制度有助于形成一個漸進的、更民主的決策過程。更重要的是，公司樂于接受各分公司提出的反饋意見。這些反饋有助于公司做出或改進重要的決策，而這些決策最終將對公司的未來愿景產(chǎn)生重大影響。TextAGradualDecision-Making5RenZhengfeiisknownforavoidingquickdecisionsandforcinghimselftotaketimetoreflect.Thisruleisalsofollowedbyhiscompany.Huawei’ssystemofrotating13CEOshelpssupportagradualandmoredemocratic14

decision-makingprocess.Moreimportantly,feedbackisalwaysinvitedacrossallbranchesofthecompany.Thisfeedback15

helpstomakeorimproveimportantdecisionsthatwillultimately16

haveasignificantimpactonthefuturevision17

ofthecompany.★rotate /r??'te?t/v.由……輪值；（人員）輪換；

（使）旋轉e.g.Thechairmanshipofthecommitteerotatesannually.委員會主席一職每年輪換一次。

★democratic/?dem?'kr?t?k/ adj.民主的e.g.Educationisthebasisofademocraticsociety.教育是民主社會的基礎。

★feedback/'fi?db?k/ n.反饋的意見（或信息）

★ultimately/'?lt?m?tli/adv.最終；最后；最基本地

★vision /'v??n/ n.想象；視野

6任正非年輕時當過兵，這種經(jīng)歷是引領他不斷奮斗并且在商界中存活下來的根源。從華為早期的標語中我們也可以窺見一二：勝利，我們就開懷暢飲；失敗，我們就抗爭到底。到目前為止，華為已經(jīng)取得了許多成就。TextA6RenZhengfeiwasasoldierwhenhewasyoung.Thisexperienceistheorigin18ofhisdrivetofightandsurvive19

,whichisreflectedinoneofhisfavoriteslogans20fromtheearlydaysofHuawei:Weshalldrinktoourheart’scontent21

tocelebrateoursuccess,butifweshouldfail,let’sfighttoourutmost22

untilwealldie.Sofar,Huaweihashadmanyaccomplishments23

.★origin /'?r?d??n/ n.起源；源頭theoriginof ……的起源；……的根源e.g.TheoriginoftheDragonBoatFestivalistorecallthesoulofQuYuan.端午節(jié)的起源是為了緬懷屈原。

★survive /s?'va?v/ v.生存；存活

★slogan /'sl??g?n/ n.口號；標語

★content /'k?ntent/ n.內(nèi)容；含量drinktoone’sheart’scontent 開懷暢飲e.g.Theydrinktotheirheart’scontentwithcorporateclientstilllateatnight.他們與公司的客戶暢飲至深夜。

★utmost /'?tm??st/ n.極限；最大限度e.g.Hewouldkeephispledgetotheutmostofhispower.他將極力信守自己的誓言。

★accomplishment/?'k?mpl??m?nt/n.成就；成績

Huawei—WhoAreWeNewWords1.solution /s?'lu??n/ n.解決方法2.exception /?k'sep?n/ n.例外3.foremost /'f??m??st/ adj.最重要的；最著名的4.adopt /?'d?pt/ v.采納；采??；收養(yǎng)5.fulfil /f?l'f?l/ v.實現(xiàn)；執(zhí)行6.distinguish /d?'st??gw??/ v.使區(qū)別于；區(qū)分7.mattress /'m?tr?s/ n.床墊8.catnap /'k?tn?p/ n.小睡；打盹兒9.representation /?repr?zen'te??n/ n.表現(xiàn)；代表10.retain /r?'te?n/ v.保留；保持11.whereas /?we?r'?z/ conj.然而；但是；盡管12.financial /fa?'n?n?l/ adj.財政的；財務的NewWords13.rotate /r??'te?t/ v.由……輪值；（人員）輪換；

（使）旋轉14.democratic /?dem?'kr?t?k/ adj.民主的15.feedback /'fi?db?k/ n.反饋的意見（或信息）16.ultimately /'?lt?m?tli/ adv.最終；最后；最基本地17.vision /'v??n/ n.想象；視野18.origin /'?r?d??n/ n.起源；源頭19.survive /s?'va?v/ v.生存；存活20.slogan /'sl??g?n/ n.口號；標語21.content /'k?ntent/ n.內(nèi)容；含量22.utmost /'?tm??st/ n.極限；最大限度23.accomplishment /?'k?mpl??m?nt/ n.成就；成績PhrasesandExpressions1.thekeyto 關鍵是（在于）2.thesolutionto ……的解決方法3.benoexception 不例外4.distinguishfrom 區(qū)別；辨別5.inthisregard 在這方面；在這一點上6.theonlywayto ……唯一的方法7.worklateintothenight 工作至深夜8.takeacatnap 小憩一會9.bededicatedto 致力于10.beknownfor 因……而眾所周知11.haveasignificantimpacton 對……產(chǎn)生重大影響12.drinktoourheart’scontent 開懷暢飲13.fighttoourutmost 盡我們最大的努力ProperNames1Huawei 華為2Ericsson 愛立信3Motorola 摩托羅拉4CEO(ChiefExecutiveOfficer) 首席執(zhí)行官Notes

1

Huaweiemphasizesthatworkinghardistheonlywaytoobtainopportunities.istheonlywayto的意思是“做……唯一的方法或途徑”，to后面跟動詞；“thatworkinghardistheonlywaytoobtainopportunities”是that引導的賓語從句，作emphasize的賓語；workinghard動名詞作從句的主語。

2

Huawei’semployee-ownershiparrangementnotonlyhelpsHuaweiattractandretaindedicatedemployeesbutalsoallowsthecompanytoplanforthelongterm.notonly...butalso...的意思是“不僅……，而且……”，常常用于連接兩個表示并列關系的成分；allowsb.todosth.的意思是“允許某人做某事”。

3

Thisfeedbackhelpstomakeorimproveimportantdecisionsthatwillultimatelyhaveasignificantimpactonthefuturevisionofthecompany.haveasignificantimpacton的意思是“對……有重大影響”；“thatwillultimatelyhaveasignificantimpactonthefuturevisionofthecompany”是that引導的定語從句，修飾限定先行詞decisions。Notes

4

Thisexperienceistheoriginofhisdrivetofightandsurvive,whichisreflectedinoneofhisfavoriteslogansfromtheearlydaysofHuawei:Weshalldrinktoourheart’scontenttocelebrateoursuccess,butifweshouldfail,let’sfighttoourutmostuntilwealldie.isreflected是被動語態(tài)；oneof...的意思是“……之一”，后面跟名詞的復數(shù)形式；“whichisreflectedinoneofhisfavoriteslogansfromtheearlydaysofHuawei”是which引導的非限定性定語從句，對前面的句子進行補充說明；drinktoourheart’scontent的意思是“開懷暢飲”。ExercisesⅠReadTextAandcompletethefollowingtable.PartsParagraphsMainIdeasPart1Part2Part3Para.1GiveageneralanswertothequestionofwhatmakesHuaweisosuccessful.Paras.2–5ListfourspecificvaluesthatdefinethecultureofHuaweiindetail.Para.6Conclusionofthepassage.ExercisesⅡAnswerthefollowingquestionsandthendiscusswithyourpartner.1.What’sthekeytoHuawei’ssuccessaccordingtothepassage?2.WhatistheoriginofRenZhengfei’sdrivetofightandsurvive?ExercisesⅢRewriteTextAwithnomorethan80words.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.ExercisesⅣFillintheblankswiththewordsgivenbelowChangetheformifnecessary.1.Thisisfirstand___________atradeagreement.2.Itishardto___________onetwinfromtheother.3.Haveyoufoundthe___________tolastweek’squizonpage18?4.Themanstruggledto___________controlofthesituation.5.Thesalesmanfinallymanagedto___________acopyofthereport.6.Thecompany___________allthetermsofanagreement.solution

foremost

fulfil

distinguish

obtain

retainforemost distinguishsolutionretainobtainfulfiledExercisesⅤLearntheaffixesandfillintheblankswithproperwords.詞綴說明例詞-ee加在及物動詞后面構成名詞，表示“……者”，且為含有被動意義的“受動者”employ(雇用)→employee(雇員)interview(采訪)→interviewee(被采訪者)-ship加在名詞后面，表示“才能，狀態(tài)，資格，品質(zhì)”等owner(主人)→ownership(所有權)leader(領導)→leadership(領導才能)-or加在動詞后面，將動詞變?yōu)槊~，表示“……者”inspect(檢查)→inspector(檢查員)act(表演)→actor(演員)Exercisestrainee接受培訓者appointee被任命者；被委任者escapee逃亡者friendship友誼membership會員；會員資格craftsmanship手藝；技藝director導演；主任指揮；經(jīng)理unequal發(fā)明家uncertainty參觀者ReadandRecite活到老，學到老。Nevertoooldtolearn.學無止境。Thereisnoendtolearning.學習可以讓我們的生活更加充實。Learningcanmakeourlifefuller.生命不息，奮斗不止。Ceasetostruggleandyouceasetolive.業(yè)精于勤，荒于嬉；行成于思，毀于隨。Achievementsarereachedbyhardworkratherthanrecreation.Actionsaredoneafterthoroughconsiderationratherthancasualdecisions.TextB企業(yè)文化1企業(yè)文化通常被定義為“在企業(yè)內(nèi)完成事情的方式”。這意味著一個企業(yè)的態(tài)度、信仰、價值觀和規(guī)范是顯而易見的，并為企業(yè)內(nèi)所有員工所共享。企業(yè)文化體現(xiàn)在員工制服、企業(yè)標志及其配色、使命、公司政策、員工激勵和獎勵機制、員工的培訓和發(fā)展，以及員工的團隊建設等方面。TextBCorporateCulture1Corporatecultureisnormallydefinedas“thewaythingsaredonearoundhere”.Thismeansthattheattitudes,beliefs,values,andnorms1

ofthefirmarevisible2

andevident3

,andsharedbyallemployeesintheorganization.Examplesofcorporateculturecanbefoundinstaffuniforms4,thecorporatelogoandcolorscheme5

,themissionstatement,companypolicies,incentives6

andrewardsforstaff,traininganddevelopmentofstaff,andteambuildingforemployees.★norm /n??m/n.規(guī)范；行為標準（常用復數(shù)）e.g.Eachcountryhasitssocialnorms.每個國家都有自己的社會規(guī)范。

★visible /'v?z?bl/ adj.看得見的；明顯的e.g.Thehouseisclearlyvisiblefromthebeach.從海灘可以清楚地看到那所房子。

★evident /'ev?d?nt/ adj.顯而易見的；清楚的self-~ 不言而喻的；不證自明的；明擺著的e.g.Theinfluenceofclimateoncropsisself-evident.氣候?qū)r(nóng)作物的影響是明擺著的。

★uniform /'ju?n?f??m/ n.制服

★scheme /ski?m/ n.方案；設計

★incentive/?n'sent?v/ n.激勵；鼓勵

2許多公司試圖通過使用書面政策來建立企業(yè)文化，但人為因素會影響到企業(yè)文化的表現(xiàn)形式。高層管理者對各類事件的應對方式?jīng)Q定了基層員工的辦事方式，這一點可能比任何書面政策都更重要。對于一個企業(yè)而言，文化的發(fā)展或改變可能需要很長時間。最成功的企業(yè)文化往往是在企業(yè)初創(chuàng)時期形成的。一旦公司定型，公司文化就很難再發(fā)生改變。TextB2Manycompaniestrytocreatecorporateculturethroughtheuseofwrittenpolicies.Thehumanfactorinfluenceshowcorporatecultureisexpressed.Thewayuppermanagementactsandreactstovarioussituationsdefineshowlower-levelemployeeswillbehave7

.Thisaspectmaybemoreimportantthananywrittenpolicy.Itcantakealongtimetodeveloporchangethecorporatecultureofabusiness.Themostsuccessfulcorporateculturesareoftencreatedwhenabusinessisfounded.Itcanbedifficulttochangeacompany’scorporatecultureonceitisembedded8

.★reactto 對……作出反應e.g.Someoneallergictomilkislikelytoreacttocheese.對牛奶過敏的人可能會對奶酪也有不良反應。

★behave /b?'he?v/v.（以某種方式）行事；表現(xiàn)e.g.Thedoctorbehavedveryunprofessionally.那位醫(yī)生的做法十分不專業(yè)。~oneself 表現(xiàn)得體e.g.IhopeNicholaswillbehavehimselfattheparty.我希望尼古拉斯在聚會上舉止得體一點。

★embed /?m'bed/ v.把……牢牢地嵌入（或插入、埋入）

3公司的價值觀和福利可以吸引到高質(zhì)量員工，從而提供更高質(zhì)量的服務。企業(yè)文化可以讓員工覺得自己是公司的一員，使他們更加忠誠。這樣，辭職的員工就會越來越少。如果一家公司提倡追求卓越或質(zhì)量，那員工就會覺得自己更有價值，更希望為該公司工作。員工都渴望被視為一家成功公司的一部分，這樣可以鼓舞他們的士氣，激勵他們提高業(yè)績。TextB3Companyvaluesandperks9

canattracthigh-qualitystaff,resultinginahigherqualityservice.Theycanmakestafffeelliketheybelongtothefirm,andthiswillincreasetheirloyalty10

.Asaresult,feweremployeeswillquit.Staffaremorelikelytofeelvaluedandwanttoworkforafirmifitpromotes11

excellenceorqualityinitsculture.Thestaffareeagertobeseenasapartofasuccessfulormotivational12

company,whichwillboost13

theirmoraleandperformance.★perk /p??k/n.（工資之外的）補貼；津貼；額外待遇

★loyalty /'l???lti/ n.忠誠；忠實

★bemorelikelyto 更有可能e.g.Ifyouareprepared,you’llbemorelikelytobesuccessful.如果你準備充分,你將更可能取得成功。

★promote/pr?'m??t/ v.促進；增進；提倡e.g.Agoodexampleservestopromotegoodmannersintheyoung.好榜樣可促使青年人講禮貌。

★beeagerto 盼望/渴望要做……e.g.ThecompanyiseagertogainafootholdinEurope.這家公司渴望在歐洲擁有一席之地。

★motivational/?m??t?'ve???nl/adj.激發(fā)積極性的e.g.Themeetingroomwashungwithmotivationalbanners.會議室里掛滿了充滿鼓動性的標語.

★boost /bu?st/ v.使增長；使興旺

4此外，客戶可以看到公司的形象，并與之將公司的品牌聯(lián)系起來?？蛻艨梢砸娮R到公司所代表的標準和文化，然后轉化為交易產(chǎn)生利潤。例如，皮克斯動畫工作室擁有強有力的企業(yè)文化，如富有創(chuàng)造力、追求卓越、不斷改進和創(chuàng)新，皮克斯甚至允許各級員工為接下來的大片提供想法。TextB4Inaddition,acorporateidentity14

willbeseenbycustomersandwillbeassociated15

withthecompany’sbrand.Customersmaybecomeawareofthestandardsandculturethecompanystandsfor,whichmayincreaseprofits.Forexample,theanimation16

studioPixarhasastrongcorporatecultureofcreativity,excellence,continuous17

improvement,andinnovation.Pixarevenallowsemployeesfromalllevelstopitch18

ideasfortheirnextblockbuster19

.★identity /a?'dent?ti/ n.身份；特征

★associate/?'s???ie?t/