Unit 1-Unit4 實用英語第三版答案

第一單元Unit|OnePromoting

Activities高等教育出版社高等教育電子音像出版社UnitGoals:WhatYouShouldLearntoDo1.Introduceacertaincompany(background,businessscope,etc.)2.Talkaboutacompany’sbusiness3.DescribeaproductWhatYouShouldKnowAbout1.Somebasicpromotionmethods2.ProductprospectusesContentsSectionⅤAppreciatingCultureTipsSectionⅣMaintainingaSharpEyeSectionⅠTalkingFacetoFaceSectionⅡBeingAllEarsSectionⅢTryingYourHandSectionⅠTalkingFacetoFaceTalkingFollowtheSamplesIntroductionActOutBusinessCommunicationPutinUseIntoday’sinformation-intensiveworld,itishardforabusinesstoattractpotentialcustomers.Butpromotionalproductsofferthebusinessauniqueopportunitytomakeitsnameinthetargetmarket.Thepromotionalitemsthatyouchoosearelimitedonlybyyourowncreativity.Theycanrangefrommarket-provengoods—suchascalendars,coffeemugs,andbaseballcaps—toinnovativeitemslikecandyandnuts,stadiumblankets,toycarsandtrucks,andfirstaidkits.Whateveritemsyoupick,allshouldbearyourlogoandcontactinformation.IntroductionBackChair:Ladiesandgentlemen,I’mverygladtohaveMr.Wang,ourChiefEngineer,joininourdiscussion.Mr.Wang,whatwouldyouliketotelltheBoardofDirectors(董事會)aboutthepresentsituationswearefacing?Mr.Wang:Generallyspeaking,weareprogressingsmoothlyalongthenewlineofdigitalTVsets.A:Isitpossibleforustoapplyforapatentforournewmodelsoon?Mr.Wang:Ithinkso.We’vegotallthenecessarydrawingsreadynow,butwearestilltestingtheproduct.B:Haveyoudoneanymarketingresearch?Whatfindingshaveyougotfromtheresearch?Mr.Wang:Themarketingsurveyshowsthatthecustomersseemveryinterestedinthisnewmodel.Ihavetheimpressionthattherewillbeagoodmarketforitintheyearstocome.B:Isee.WhatdoyouthinkoftheR&D(ResearchandDevelopment)(研發(fā))teamofthecompany?Mr.Wang:Theyareveryefficient.FollowtheSamples1AboutthePotentialsofaNewModelofDigitalTVSetMissGao:WhatshouldwedonowtospeedupthemarketingprocedureofourdigitalTVsets?George:Alotshouldbedoneatpresent.First,weshouldmakesomeestimatesonpackaging.Manyproductssellbettersimplybecauseoftheirattractive-lookingpackage.MissGao:That’strue.We’llstartdoingthisassoonaspossible.Whatelseshouldbedone?George:Next,Ifindthatagoodadvertisementalwayscontributestothesuccessofaproduct.Thereforeweshouldrunagoodadvertisingcampaignimmediately.MissGao:Whatagreatidea!We’llhavethisdoneinnotime.George:Ifwearelucky,we’llbeatourcompetitorswithinayearortwo.MissGao:Buttheirproductswon’tbestayingontheshelvesofsupermarketsfornothing.Wehavenoreasontofeelrelaxed.George:That’sright.Back2AboutPackingandAdvertisingActOutHereisagroupofshortdialogues.Followtheexamplesandmakemoreconversationswithyourpartner.BackPutinUse1SupposeyouaretheheadoftheR&DSection.YouaretalkingwiththeGeneralManager(GM)aboutapplyingforapatentonanewmodelofCDplayer.CompletetheconversationbytranslatingtheChineseintoEnglish.You:Mr.Li,thisisthenewCDplayerwe’vejustdeveloped._________________________________(說打算申請專利).GM:Wonderful!You’vedoneanexcellentjob.2______________________________________(問是否已經(jīng)做好了申請專利的必要準(zhǔn)備)?You:3____________________________________________________________________(說機型還要做最后試驗，但圖紙已經(jīng)準(zhǔn)備妥當(dāng)).GM:4_____________________________(問申請專利需要多長時間)?You:Atleastacoupleofmonths,Ithink.HowlongwillittaketogetthepatentWearegoingtoapplyforapatentonitHaveyoumadethenecessarypreparationsThemodelhasyettoundergo/receivethefinaltest,butthetechnicaldrawingsareready2CompletethefollowingdialoguebytranslatingtheChineseintoEnglish.Ms.Li:Mr.Hu,_____________________________________________?(你的市場調(diào)研結(jié)果如何?)Mr.Hu:AsfarasIcansee,2________________________________________________.(迷你型手機在市場上賣得很好。)Ms.Li:3_________________________________________________________________?(你認為這種新型的手機會取代老式的手機嗎?)Mr.Hu:Yes,Ibelieveso.Ms.Li:Whydoyouthinkso?Mr.Hu:Well,yousee,withthefastdevelopmentofmoderntechnology,4____________________________________________________.(人們的生活狀況在最近幾年得到了很大改善。)Likewise,5____________________________________________________.(他們的消費觀念也在迅速發(fā)生變化。)Smartandhandymobilephoneshavebecomeanecessityformanypeople,youngpeopleinparticular.Ms.Li:Isee.6______________________________________________.(所以你相信手機的潛在市場一定會很大。)Mr.Hu:Exactly.Soyoubelievethepotentialmarketforthemwillbequitelargewhatfindingshaveyougotfromthemarketresearchthemini-typeofmobilephonesaresellingwellinthemarketDoyouthinkthisnewtypeofmobilephoneswilltaketheplaceoftheoldonespeople’slivingconditionshavegreatlyimprovedinrecentyearstheirviewsonconsumptionarealsochangingrapidlyClerk:Goodmorning,sir.Welcometoourbooth.Whatproducts_______________?Customer:Weareparticularlyinterestedinyournewvideocameras.Couldyoutellme2_________________?Clerk:Sure.Wehavetwomodels:theCompactandtheSuper.Which3____________________?Customer:TheSuper.Clerk:Whatdoyouwanttoknow,4___________________?Customer:Well,actuallyboth.Weareinterestedinboththefunctionsandtheprice.Clerk:Inthatcase,letme5__________the3.1MPvideocamera.Hereitis.It’sabestsellerinthemarket.Customer:6__________________________________?Clerk:US$380perunit.Back3Atanexhibition,acustomerisinterestedinsomenewmodelsofvideocamera.Nowheistalkingwiththeclerkaboutthem.Completethedialoguebyfillingintheblanks.What’syourpriceonthat/What’sthepriceareyouinterestedinsomethingaboutthemmodeldoyouprefershowyouthefunctionsorthepriceBusinessCommunicationGraphicPresentation4ThefollowingchartisaboutthesalesoftheDigitalVoiceRecorderinanABCcompany.Lookatthechartcarefullyandgetreadytosaysomethingaboutitinthegroup.Key:

Itcanbeseenclearlyfromthechart/graphicthatthesalesoftheDigitalVoiceRecorderhaveundergonesomechangesinthepast6years.Thesalesshowedasignificantincreasebetween2004and2006,risingfrom2000to3500units,butitthenbegantodeclineallthewaytotheyear2008,reachingitsbottomat1000pieces.Althoughthiswasfollowedbyasmallriseintheyear2009,wecanstillpredictthatthisproductisgoingtobeoutdatedsoon.BackSECTIONIIBeingAllEarsListeningListenandRespondListenandJudgeListenandReadListenandTranslateListenandJudge1Listentoadialogueanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).WriteT/Faccordingly.()1Themanwantedtobuyasportscarforhisdaughter.()2Thedaughtercamewithherfathertochoosethecar.()3Thereisonlyonecolouravailableforthenewmodel.()4Thereisnospeciallydesignedmodelforgirls.()5Youngpeoplenowadaysprefertofollowthefashionofowningthesamemodelofsportscar.()6Theman’sdaughterisgoingtobe20yearsold.()7Thisnewmodelisverypopularwithyoungpeople.()8Themanpaid40000yuanforthecar.TFFTTTTFScript

Salesgirl:Goodevening,sir.CanIhelpyou?Mr.Brown:Yes.I’mverymuchinterestedinyournewrangeofsportscars.CanIhavemoreinformationaboutthem?Salesgirl:Yes,ofcourse,sir.Whatexactlywouldyouliketoknow?Mr.Brown:Howmanymodelsdoyouhave?Salesgirl:Onlyone,sir.Butwehavesixcoloursavailable—black,white,red,green,blueandgrey.Andthismodelisofthelatestfashion.Thereisafairmarketforitatthemoment.Mr.Brown:Doyouhaveamodelspeciallymadeforgirls?Salesgirl:No.Wefindthattheyoungpeoplenowadayswantjustthesamemodel.Mr.Brown:Isee.Howlonghaveyoubeenmarketingthenewmodel?Salesgirl:Aboutthreemonths,sir.Butit’sverypopularwithyoungsters.Mr.Brown:Howmuchdoesitcost?Salesgirl:Therecommendedretailpriceis208600yuan(RMB).Mr.Brown:HowmuchisthedownpaymentifIchoosetobuyininstallments?Salesgirl:40000yuan.Mr.Brown:Good.IthinkI’llbuyoneformydaughterforher20thbirthday.Salesgirl:I’llbeexpectingyourcomingsoon,sir.Script:BackListenandRespond2Listentothedialogueagainandgiveshortanswerstothefollowingquestions.1)Wheredidtheconversationmostprobablytakeplace?2)Whydidthemanwanttobuythecar?3)Howmanysportscarmodelsarethereinthestore?4)Howlonghasthenewmodelbeenforsale?5)Whatwastherecommendedretailprice?6)Howwouldthemanprefertopay?Inanautomobilestore.Togiveittohisdaughterasabirthdaygift.Onlyone.Aboutthreemonths.RMB208600yuan.Ininstallments.Script

Salesgirl:Goodevening,sir.CanIhelpyou?Mr.Brown:Yes.I’mverymuchinterestedinyournewrangeofsportscars.CanIhavemoreinformationaboutthem?Salesgirl:Yes,ofcourse,sir.Whatexactlywouldyouliketoknow?Mr.Brown:Howmanymodelsdoyouhave?Salesgirl:Onlyone,sir.Butwehavesixcoloursavailable—black,white,red,green,blueandgrey.Andthismodelisofthelatestfashion.Thereisafairmarketforitatthemoment.Mr.Brown:Doyouhaveamodelspeciallymadeforgirls?Salesgirl:No.Wefindthattheyoungpeoplenowadayswantjustthesamemodel.Mr.Brown:Isee.Howlonghaveyoubeenmarketingthenewmodel?Salesgirl:Aboutthreemonths,sir.Butit’sverypopularwithyoungsters.Mr.Brown:Howmuchdoesitcost?Salesgirl:Therecommendedretailpriceis208600yuan(RMB).Mr.Brown:HowmuchisthedownpaymentifIchoosetobuyininstallments?Salesgirl:40000yuan.Mr.Brown:Good.IthinkI’llbuyoneformydaughterforher20thbirthday.Salesgirl:I’llbeexpectingyourcomingsoon,sir.Script:BackAsyouknow,BaobaoCompanyhasbeenproducing1__________productsforover2__________years,andour“BaobaoSoap”hasbeen3__________popularwithbothyoungandold4__________.Now,anewtypeofsoap,“BaobaoSoap-II”,hasbeenproduced.Thisnewtypeofsoapnotonlykeepsallthesoftnessandgentlenessofourexisting“BaobaoSoap”,butalsohasanew5__________madefromspecial6__________.Thenewbarsofsoapare7__________andwillgiveyouamoreoily,8__________feel.Asaresult,yourskinwillgreatly9__________fromusingthesoaponyourhands.Andthesamewillbetrueofyourfaceandbody.Continuoususeofoursoapwillalsomakeyoufeel10_____________________.Itwillgiveyounewenergyandstrength.Inshort,itwillrefreshyouentirely.ListenandRead3Nowlistentosomethingmorechallenging—apassagewithsomeblanksforyoutofillin.Aglancebeforehandatthewordlistprovidedbelowwillbeofsomehelptoyou.lesstiredandlesssleepywashingten/10extremelycustomersfreshsmellingredientslargerthickerbenefitBackListenandTranslate4YouaregoingtolistentoashortpassageandyoushouldtrytotranslatewhatyouhearintoChineseorally.Key:2008年1月的銷售額急劇攀升，截止到2月已銷售了4000臺液晶電視。直到6月，銷售額一直保持穩(wěn)定。7月，銷售額急劇下降到1750臺，但在此之后9月的銷售額又一次陡升到3250臺。之后直到2008年底，銷售額一直穩(wěn)定上升。這種健康的走勢對公司來講的確是好消息。Back

Inthefirstmonthof2008thesalesfiguresclimbeddramatically.4000LCDTVsetshadbeensoldbyFebruary.ThensalesremainedsteadyuntilJune.InJulytherewasasharpfallto1750,but,afterthis,therewasanothersteepriseto3250inSeptember,andthenasteadyincreaseuntiltheendof2008.Thishealthytrendisreallygoodnewsforthecompany.Script:BackSECTIONIIITryingYourHandAppliedWritingSimulateandCreateGeneral

WritingWriteThroughCorrectingMistakesReadandCompleteReadandTranslateWriteThroughTranslationWriteThroughDescribingaPictureReadandSimulateReadandSimulate1Readthefollowingtwosamplesofproductprospectusescarefullyandlearntowriteyourown.AppliedWritingBackSimulateandCreate2CompletethetablebasedonSample1.CottonslippersTotesCo.,Ltd.ThesavingsandthecomfortCottonHalfofthecompetitors/TwiceoursMen,womenandchildrenBlack,greyandbrownWhite,pinkandblueRed,yellowandorangeBack“Lekoufu”driedbeefismadeoffreshbeef,sugar,saltandnaturalspices.Itwasfirst1__________1937,butnowitisa2________________andarecognized3____________inthecountry.Thedriedbeefis4__________withauniqueprocessandskill,whichhasensuredits5_____________flavour.Becauseofthis,thedriedbeefhasbeenenjoying6______________sinceitsfirstlaunchinthemarket.ThegoldmedalforGood7__________andthecertificationas8_____________areonlyafewoftheseriesof9_________________ithaswon.Theshelflifeof10_____________is12months.ReadandComplete3Completetheproductprospectusbelow,usingthecluesgiven.thedriedbeefmadeintraditionalproductfamousbrandmanufacturedspecialandtastyahighreputationHealthFoodthebestsellerawardsandmedalsBackKey:Thehigh-quality“Ganmei”greenteaseriesismadefromyoungandtendertealeavespickedonhighmountainsinearlyspring.Theleavesareprocessedwithexquisitetechnology.Thisseriesofteaisfineinshape,greenincolour,fragrantinsmell,andmellowintaste.Foritsremarkablyrefreshingeffects,itprovidesahealthydrinkforboththeoldandtheyoung.Ithasbeenwellreceivedasanidealnaturalgreendrinkaswellasawholesomebeverage.ReadandTranslate4TranslatethefollowingproductprospectusintoEnglish.“甘美”系列優(yōu)質(zhì)綠茶選用高山早春嫩芽為原料，生產(chǎn)工藝考究（exquisite），產(chǎn)品形美色綠，氣味芬芳，味道甘美（mellow）。本品具有明顯的提神（refreshing）功效，是老少皆宜的飲品，該產(chǎn)品被譽為理想的純天然綠色飲品（beverage）和健康飲品。BackGeneral

WritingDescribingtheSellingPointsWhenintroducingaproduct,itisnecessarytodescribeitsfeaturesandstrongpoints.However,bigwordsandexaggerationmayspoiltheauthenticity(真實性)oftheproduct.Therefore,itisextremelyimportanttochooseappropriatewordstodescribethesellingpointsofaproduct.General

WritingDescribingtheSellingPointsBack5Puttheunderlinedpartsinthecorrectform.WriteThroughCorrectingMistakes5Puttheunderlinedpartsinthecorrectform.WriteThroughCorrectingMistakesKey:“Jiejing”6865vacuumcleanerisoneofthebestsellingproductsofMeijiaHouseholdCo.,Ltd.Thistypeofvacuumcleanerhasbeenonsaleforoversixyears.Adualairflowhasbeenpurposelydesignedtoformalongthefrontandbackoftherotatingfloorbrush.Thisuniquedesignreducesdirtpiecesthataredispersedbackontothefloorsurface.Becauseofitsuniquedesignandoutstandingperformance,wehavereceivedalotofcomplimentsfromourcustomers.Witha2-litrecapacityforitsdust-bag,a10-metre-longcable,a1-yearmanufacturewarrantyanda3-pieceinonesettoolstorage,thisvacuumcleanerwillcertainlyhaveabrightfuture.BackWriteThroughTranslation6TranslatethefollowingpassageintoEnglish.駕車時接聽電話不用再緊張了。你不必一手掌握方向盤，一手握著手機打電話。只需將這個方便的手機固定器置入你車內(nèi)的點煙器插座里，你就可以兩手緊握方向盤，兩眼注視前方道路，一邊通話，一邊安全駕駛汽車。通過車上的無線電喇叭，你會清晰地聽到對方的談話。它適合任何一種型號和款式的手機，使用十分簡便，可以從一輛車換到另一輛車上。Key:

Stopstrainingtohearphoneconversationsinyourcar.Stopholdingthesteeringwheelwithonehandwhileyouholdyourcellphoneintheother.Justplugthishandycellphoneholderintothecigarettelighterofyourcar,andyoucanhavetelephoneconversationswhiledrivingsafelywithbothhandsonthewheelandyoureyesontheroad.You’llhearconversationsloudandclearthroughyourcar’sradiospeakers.Itworkswitheverymakeandmodelofcellphone.Sosimpletouse,youcantakeitwithyoufromvehicletovehicle.BackWriteThroughDescribingaPicture7Youarerequiredtowritethreeshortparagraphsentitled“StylishiPodShuffle”foranadvertisementinastudents’newspaper.Anoutlineisgivenbelowforyourreference.WriteThroughDescribingaPictureWriteThroughDescribingaPictureWriteThroughDescribingaPictureBackSECTIONIVMaintainingaSharpEyePASSAGEIPASSAGEIIInformationRelatedtotheReadingPassageTextLanguagePointsReadandThinkReadandCompleteReadandTranslateReadandSimulateReadandJudgeReadandTranslateInformationRelatedtotheReadingPassageTextLanguagePointsReadandRewriteInformationRelatedtotheReadingPassageDanAriely

DanAriely(bornin1968inNewYork)isanIsraeliAmericanprofessorofpsychologyandbehaviouraleconomics.HeteachesatDukeUniversityandisthefounderoftheCentreforAdvancedHindsight.Behaviouraleconomics

Behaviouraleconomicsanditsrelatedareaofstudy,behaviouralfinance,usesocial,cognitiveandemotionalfactorsinunderstandingtheeconomicdecisionsofindividualsandinstitutionsperformingeconomicfunctions,includingconsumers,borrowersandinvestors,andtheireffectsonmarketprices,returnsandtheresourceallocation.Thefieldsareprimarilyconcernedwiththeboundsofrationalityofeconomicagents.Behaviouralmodelstypicallyintegrateinsightsfrompsychologywithneo-classicaleconomictheory.Behaviouralanalystsarenotonlyconcernedwiththeeffectsofmarketdecisionsbutalsowithpublicchoice,whichdescribesanothersourceofeconomicdecisionswithrelatedbiasestowardspromotingself-interest.RichardThalerRichardH.Thaler(bornin1945,inNewJersey)isanAmericaneconomist.Heisperhapsbestknownasatheoristinbehaviouralfinance,andforhiscollaborationwithDanielKahnemanandothersinfurtherdefiningthatfield.Back

Anymanagerofacompanythatdealswithcertainproductsorservicessuccessfullyisamasterofusingpricingdecoysandreferenceprices.Solet’scountthewaysmanagersdefendthemselveswithpricing:Pricedecoys

Decoys,inmarketing,areproducts,services,orpricepointsthatabusinessdoesn’treallywantyoutotake,but

ratheritisusedasareferencetomakeanotherproductlookbetter.EconomistDanArielygivestheclassicexampleofaRealtorwhoshowsyouahomethatneedsanewroof,rightbeforetakingyoutoahigher-pricedhouseshereallywantstosell.It’shardtotellifa$400000colonialhouseisagooddeal—butcomparedwitha$380000homethatneedswork,itlooksquitegood.Nowconsider,$499forapalmcomputer?Well,comparedwithasmalleronewithfewerfeatures,itsuddenlylooksgreat.PASSAGEICreativeStrategiesPromptConsumerstoBuy,Buy,BuyExercisesBackDecoysexplainwhyacompanythatsellselectronicproductsoftensellseachgadgetinapricingseries,suchasanewpalmcomputer’s$229,$299,and$399pricepointsfordifferentstorage

capacities.Youmaygladlyspend$229togetahotmediaplayer,thinkingit’sadealcomparedwiththehighest-pricedversionandnotblinkthatyoucouldinsteadbuyapalmcomputeratthelowerpriceof$199withmorefeatures.The$399“decoy”hasclouded

yourjudgment.Thecompanywinsthebestofbothworlds—stokingdemandforproductsthatlooklikebargainsandforallthedecoysitsellsatmuchhigherprices.Yes,somepeoplewillspend$399foramusicplayerwithslightlybettertechnology—andthecompanymakesevenfattermargins.Establishahighreferenceprice

BehaviouraleconomistRichardThalerhasnotedthatconsumersarereallybadatmakingdecisionsaboutvalueandconstantlyneed“referenceprices”forcomparison.Adresscosts$80.Isthattoomuch?Notifit’smarkeddown50percentfrom$160.Thetrickis,thatartificial$160referencepricemaynotreallyexist.Thepricingstrategyisbrilliant.Bystagingaseriesofperceivedtechnologyinnovationsandthenaddingpricedecoysandreferenceprices,thecompanymakesuswillingtopaymoretodothesamestuffwedid30yearsago:readmagazines,typemessages,watchshowsormakephonecalls.Thecommunicationbreakthroughsaremostlyanillusion,butwithshinyaluminuminourhands,whocareswhatitcosts?LanguagePoints1ExplanationofDifficultSentences(Para.4)Decoys,inmarketing,areproducts,services,orpricepointsthatabusinessdoesn’treallywantyoutotake,butratheritisusedasareferencetomakeanotherproductlookbetter.Analysis:

ThemainpartofthesentenceisDecoys,inmarketing,areproducts,services,orpricepoints;thatisusedtointroducearelativeclausetogive“decoys”afurtherexplanation.Referenceheremeans“anindicatorthatorientsyougenerally”.Translation:營銷中，誘餌是指一個商業(yè)公司并不真正想要你接受的產(chǎn)品、服務(wù)或售價，而是被用作一項讓另一種產(chǎn)品顯得更好的參照物。Example:

Thisframeofreferencewillbedeterminedbythelimitationsontherationalman’sknowledge.

BackLanguagePoints1ExplanationofDifficultSentences2.(Para.6)

Youmaygladlyspend$229togetahotmediaplayer,thinkingit’sadealcomparedwiththehighest-pricedversionandnotblinkthatyoucouldinsteadbuyapalmcomputeratthelowerpriceof$199withmorefeatures.Analysis:Adealmeansagoodbargain.Blinkheremeans“hesitate”.Translation:一想到同最高價格版本相比是一筆不錯的交易，你就很可能會高高興興地花229美元購買一臺熱銷的媒體播放器，而對于你能以199美元的更低價格購買一部具有更多功能的掌上電腦，你就連眼睛都不會眨一下。Example:Withalotofmoneyinhiswallet,hedidn’tblinkwhilebuyinghiswifeluxuriousproducts.BackLanguagePoints1ExplanationofDifficultSentences3.(Para.8)

BehaviouraleconomistRichardThalerhasnotedthatconsumersarereallybadatmakingdecisionsaboutvalueandconstantlyneed“referenceprices”forcomparison.Analysis:Bebadatheremeans“bestupidwhen”.Translation:行為主義經(jīng)濟學(xué)家理查德·泰勒曾指出，消費者不善于決定產(chǎn)品價值，總是需要“參照價格”來進行比較。Example:Theyoungboywasspoiledandwasbadatgettingalongwithhisfellows.BackLanguagePoints2ImportantWordsstrategyn.anelaborateandsystematicplanofaction策略e.g.Ithinkweshouldworkoutabetterstrategytodealwiththissituation.Theirstrategywasdesignedtoweardowntheenemy’sresistance.BackLanguagePoints2ImportantWords2.cloud

v.tomakesomeonelessabletothinkclearlyormakesensibledecisions使頭腦不清醒；使易于做不明智的決定e.g.Wemightbeabletocloudhisjudgmentbytalkingaboutsomethingelse.Emotionalismandself-delusionmaycloudjudgment.BackLanguagePoints2ImportantWords3.marginn.thesalesminusthecostofgoodsandservicessold利潤；差額

e.g.

They’drathersellyouanotherrestaurantwheretheycanmakeafatmargin.Hewentabroadtoseewhetherhecouldfindopportunitiestomakeamargin.

BackLanguagePoints2ImportantWords4.note

v.tomakementionof提到；指出

e.g.

ThejudgenotedthatJackhadnopreviouscriminalrecord.Theynotedthatitwasafinedaytogosailing.BackLanguagePoints2ImportantWords5.innovation

n.anewidea,method,orinvention創(chuàng)新

e.g.Thereisnoendtopracticeorinnovation.

Innovationisamanagementprocessthatrequiresspecifictools,rules,anddiscipline.Back1)Itissuggestedinthepassagethatthesuccessofacompanythatdealswithelectronicproductsdependson__________.a.thenewtechnologyb.itswonderfuldesignc.thenewmaterialsd.itspricingstrategy2)Apricedecoyisusually__________.a.somethingthatabusinesswantsyoutotakeb.areferencetohelpmakeaproductlookbetterc.aproductmodelforexhibitiond.anewlylaunchedpricepoint3)TheexampleofaRealtorisusedtoshowthat__________.a.a$400000colonialisagooddealb.$499foraniPadisreasonableReadandThink1Choosethebestanswersaccordingtothepassage.d.

d.

b.

c.bargainsarenecessaryforthedeald.decoyscanmakeproductslookbetter4)Theauthorofthispassagesuggeststhatpeoplemayprefertobuyapalmcomputerfor__________.a.$199b.$229c.$299d.$3995)Byestablishingahighreferenceprice,thecompanywantsto__________.a.cutdownitsfatmarginsb.launchmoreaffordableproductsc.attractpeople’sattentiontoitsproductsd.maketheproductpriceslooklowerandaffordableb.

d.

BackReadandThinkReadandThink2Completethefollowingstatementswiththeinformationyougetfromthepassage.Itissuggestedthatmostofelectronicproductsarehardlyworth__________.2)RichardThalerbelievedthatconsumersarebadatmakingdecisionsaboutvalueandthereforetheyconstantly_______________________________.3)Accordingtotheauthor,thecommunicationbreakthroughsarenothingbut_____